The Bouqs Company
The Bouqs Company is a Los Angeles-based direct-to-consumer flower delivery platform founded in 2012 that sources cut-to-order bouquets from sustainable partner farms and sells them via subscriptions, one-time purchases, weddings, and bulk events through e-commerce, five owned retail shops, and Whole Foods shop-in-shop locations.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Bouqs Company does
The Bouqs Company operates a direct-to-consumer flower delivery platform that sources cut-to-order bouquets from a network of sustainable partner farms and ships them directly to consumers, bypassing the traditional multi-tier wholesale florist supply chain. Founded in 2012 and headquartered in Los Angeles, the company sells individual bouquets priced from $52 to over $200, a three-tier monthly subscription product ($48, $59, $74) with free shipping and up to 30% subscriber discounts, and higher-AOV lines including DIY bulk flower boxes ($199 for 100+ stems), full-service wedding florals in five metros (NY, LA, Orange County, San Diego, San Francisco), and corporate gifting.
Distribution is hybrid: the company's own e-commerce site (bouqs.com) is the primary channel, supplemented by five owned retail flower shops in Beverly Hills, Costa Mesa (inside Macy's South Coast Plaza), San Diego, San Francisco, and New York, plus Whole Foods Market shop-in-shop locations in California. Same-day delivery operates in eight metros (Los Angeles, Orange County, San Francisco, San Diego, New York City, Chicago, Dallas, Miami) using a partnership with Roadie, a UPS company, for surge capacity; next-day delivery covers most of the United States.
The business is venture-backed (cumulative funding disclosed at $23M+ in the July 2024 round led by CrowdOut Capital, with prior rounds totaling tens of millions across Series A through C from 2014-2020) and employs 51-100 people. Revenue mechanics combine transactional e-commerce (one-time bouquets, bulk, weddings) with recurring subscription MRR and in-store retail; the model relies on farm-direct supply, cut-to-order fulfillment (which extends vase life but means flowers often arrive in bud form), and seasonal demand concentrated around Valentine's Day, Mother's Day, and the winter holidays.
The Bouqs Company firmographics
Firmographics- Name
- The Bouqs Company
- Legal name
- The Bouqs Company
- Website
- https://bouqs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Bouqs Company is a Los Angeles-based direct-to-consumer flower delivery platform founded in 2012 that sources cut-to-order bouquets from sustainable partner farms and sells them via subscriptions, one-time purchases, weddings, and bulk events through e-commerce, five owned retail shops, and Whole Foods shop-in-shop locations.
- Ownership category
- akta.pro rank
The Bouqs Company industry classification
Industry- Product category
- Online Flower Delivery
- NAICS
- Florists (459310), Florists (45931), Florists (4593)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where The Bouqs Company is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Bouqs Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Flower Sales: One-time purchases of individual flower bouquets ranging from $52 to $199+. Products include roses, peonies, sunflowers, hydrangeas, ranunculus, and mixed arrangements. Same-day and next-day delivery available in select markets.
- Flower Subscriptions: Monthly recurring revenue model with three tiers: Original ($48/month, 10-16 stems), Deluxe ($59/month, 20-32 stems), and Grand ($74/month, 30-45 stems). Subscribers receive free shipping and up to 30% discounts. Flexible delivery frequency from weekly to bi-monthly.
- Wedding Flowers: Full-service wedding florals in NY, LA, OC, SD & SF with dedicated designer support. DIY wedding packages and bulk flower boxes available nationwide for $199-209.
- Bulk/Event Flowers: DIY Flower Boxes with 100+ stems for events and parties at $199. Corporate gifting services also offered.
- Retail Sales: In-store purchases at 5 physical flower shop locations in Beverly Hills, Orange County, San Diego, San Francisco, and New York City.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bouquets starting at $52 |
| Subscription | Monthly | Flower Subscription - Original: 10-16 stems at $48/month |
| Subscription | Monthly | Flower Subscription - Deluxe: 20-32 stems at $59/month |
| Subscription | Monthly | Flower Subscription - Grand: 30-45 stems at $74/month |
| Unit Pricing | Pay-as-you-go | DIY Flower Boxes: 100+ stems at $199 |
| Unit Pricing | Pay-as-you-go | Wedding packages starting at $209 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Bouqs Company product offering
Product offeringCore offering
The Bouqs Company operates a direct-to-consumer cut-to-order online flower delivery service that sources farm-fresh flowers from sustainable partner farms and ships them directly to customers. The company sells individual bouquets, recurring flower subscriptions, wedding florals, bulk DIY flower boxes, and live plants through its bouqs.com e-commerce platform, supported by same-day and next-day delivery and a small footprint of owned retail flower shops.
Product overview
The Bouqs Co. operates as a modern direct-to-consumer floral brand with a multi-channel platform built around farm-fresh flower delivery. The core offering is the online flower delivery service (bouqs.com), which connects customers directly to sustainable partner farms for cut-to-order fulfillment. This core platform is enhanced by several integrated product lines: Flower Subscriptions (starting at $48/month with free shipping and up to 30% off), Same-Day and Next-Day Delivery services, Wedding Flowers (full-service in select cities plus DIY/self-service nationwide), Bulk Flowers/DIY Party Boxes for events, and Retail Flower Shops in major cities. Additional offerings include Small Batch Blooms (limited-run flowers), Peonies, Live Plants, Sympathy Flowers, Birthday Flowers, Summer Flowers, and Corporate Gifts. The company also operates physical retail locations and offers delivery partnerships for same-day fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Delivery Service
- Flower Subscriptions
- Wedding Flowers
- Bulk Flowers / DIY Party Boxes
- Live Plants
- Corporate Gifts
- Small Batch Blooms
- Lego Botanicals Collaboration Gift Sets
Quantifiable outcome
- 55,000+ 5-star reviews on Trustpilot, outranking competitors
- +1 more outcomes
Companies that use The Bouqs Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
The Bouqs Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bouqs Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Roadie (UPS Company)coreRoadie, a UPS company, enables same-day delivery capacity for The Bouqs Co. in key markets including New York, Los Angeles, and Miami. This partnership addressed a 44% surge in Q4 holiday orders, enhancing delivery speed and design possibilities during peak demand periods.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Bouqs Company competitors and assessment
Company assessmentEmerging players
- The Sill: DTC plant retailer with strong digital brand offering live plants and plant subscriptions. Comparable to The Bouqs Co. on the live-plants portion of its catalog and on a modern, design-forward DTC plant/gift positioning.
- BloomNation: Online marketplace connecting customers to local boutique florists for same-day delivery. Comparable to The Bouqs Co. on the consumer-facing online flower category but takes a marketplace approach versus direct farm sourcing.
Direct peers
- Teleflora: Florist-network-based flower delivery service connecting customers to local member florists. Comparable to The Bouqs Co. in floral delivery but uses a network model rather than direct farm sourcing.
- UrbanStems: Direct-to-consumer online flower delivery brand emphasizing modern design, sustainable sourcing, and partnerships with farms. Closely comparable to The Bouqs Co. on positioning, design sensibility, and target demographic.
- ProFlowers: Online flower and gift retailer offering farm-fresh bouquets, subscriptions, and same-day delivery. Comparable to The Bouqs Co. as a national DTC flower brand with subscription offerings.
- BloomsyBox: Subscription-focused online flower delivery service offering weekly, monthly, and bi-monthly farm-fresh flower plans. Directly comparable to The Bouqs Co.'s subscription tier and DTC model.
- Farmgirl Flowers: DTC flower delivery brand focused on farm-direct sourcing and burlap-wrapped signature designs. Comparable to The Bouqs Co. on supply chain philosophy and modern aesthetic for the same gifting customer.
- 1-800-Flowers.com: Largest publicly traded U.S. online flower and gift delivery retailer offering same-day delivery, subscriptions, and broad gifting assortment. Directly comparable to The Bouqs Co. as a national DTC flower delivery platform.
Broad incumbents
- Harry & David: Established premium gift retailer offering flowers, fruit, and gourmet gifts. Comparable to The Bouqs Co. on premium gifting occasions (birthdays, holidays, sympathy) but operates a broader multi-category gift portfolio.
- FTD (Florists' Transworld Delivery): Legacy flower delivery network operating under multiple brands including FTD and ProFlowers. Overlaps with The Bouqs Co. in online flower delivery but competes as a broad incumbent rather than a farm-direct DTC brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bouqs Company social profiles
Digital presenceThe Bouqs Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bouqs Company leadership team
Management profileNumber of profiles
Profiles4 records
The Bouqs Company funding detail
Funding detailFunding overview
Funding rounds13 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bouqs Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bouqs Company
What does The Bouqs Company do?
The Bouqs Company operates a direct-to-consumer cut-to-order online flower delivery service that sources farm-fresh flowers from sustainable partner farms and ships them directly to customers. The company sells individual bouquets, recurring flower subscriptions, wedding florals, bulk DIY flower boxes, and live plants through its bouqs.com e-commerce platform, supported by same-day and next-day delivery and a small footprint of owned retail flower shops.
Is The Bouqs Company a public or private company?
The Bouqs Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Bouqs Company founded?
The Bouqs Company was founded in 2012. It employs 51 to 100 people.
Where is The Bouqs Company based?
The Bouqs Company is headquartered in Los Angeles, United States, in the North America region.
How does The Bouqs Company make money?
Five revenue lines are on record. Direct Flower Sales are the primary driver. The others are flower Subscriptions, wedding Flowers, bulk/Event Flowers and retail Sales.
Who are The Bouqs Company's main competitors?
Emerging players on record are The Sill and BloomNation. Direct peers are Teleflora, UrbanStems, ProFlowers, BloomsyBox, Farmgirl Flowers and 1-800-Flowers.com. Broad incumbents are Harry & David and FTD (Florists' Transworld Delivery).
Does The Bouqs Company have an API?
No public API is recorded for The Bouqs Company.
What industry is The Bouqs Company in?
The Bouqs Company's product category is Online Flower Delivery. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 459310 and its SIC code is 5940.