Yerbae

Name

Yerbae

Legal name

YERBAE, LLC

Website

https://yerbae.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)

Keywords

• Plant-based energy drinks
• Yerba mate beverages
• Sparkling water energy
• Clean label functional beverages
• Natural caffeine seltzers

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer sales through yerbae.com e-commerce platform with subscription option offering 10% recurring savings. One-time purchases and subscription models available for all product lines.
2. Retail/Wholesale Distribution: Wholesale distribution through retail partners including Hy-Vee, Sprouts, King Soopers, Costco, and independent retailers. Products sold through Farrell Distributing in Vermont and other regional distributors.
3. Ambassador/Referral Program: Commission-based referral program where ambassadors earn 15-20% commission on sales referred through unique codes, with welcome kits and promotional incentives.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yerbaé produces and sells plant-based sparkling water energy beverages using yerba mate as a natural caffeine source. Its portfolio includes naturally sweetened 16oz Energy (160mg caffeine) and 12oz Energy (100mg caffeine) lines plus an unsweetened 12oz Seltzer line, all formulated with only 8 pronounceable ingredients, zero sugar, zero calories, and no artificial sweeteners. Products are sold via direct-to-consumer e-commerce with subscription billing and through U.S. retail and club channels.

Product overview

Yerbaé is a plant-based energy beverage company offering three core product lines: 16oz Energy drinks (naturally sweetened with 160mg caffeine), 12oz Energy drinks (naturally sweetened with 100mg caffeine), and 12oz Seltzer (unsweetened sparkling water with 100mg caffeine). The portfolio includes single-flavor products (Black Cherry Pineapple, Mango Passion Fruit, Iced Triple Berry, Watermelon Strawberry, Classic Lemonade, Yuzu Lime, Orange Cherry Pineapple, Strawberry Kiwi, Pomegranate Berry, Acai Blueberry, Peachy Mimosa) and various variety packs (Flex Pack, Power Pack, Assorted Variety Pack, Citrus Variety Pack, Performance Pack, Tropical Pack, Assorted Energy 20-Pack). Accessories include Shaker Bottles, Can Covers, and Gift Cards. The company was founded in 2017 and positions its products as clean alternatives to traditional energy drinks, emphasizing zero sugar, zero calories, eight simple ingredients, and plant-based energy from yerba mate.

Differentiator

Problem solved

Functional benefit

Brands

• Yerbie: Yerbaé's mascot - a frog that symbolizes adaptability of an ancient species, embodying trust and approachability while serving as an eco-conscious ambassador who educates consumers about Yerbaé's Clean Energy Beverage.

Products and services

• 16oz Energy Drinks (Naturally Sweetened) Naturally sweetened plant-based sparkling water energy drinks in 16oz cans (sold in 12-packs) featuring bold fruit flavors and delivering 160mg caffeine per can from yerba mate. Targeted at adult consumers seeking clean-label energy without sugar, calories, or artificial ingredients.
• 12oz Energy Drinks (Naturally Sweetened) Naturally sweetened plant-based sparkling water energy drinks in 12oz cans (sold in 12-packs) with 100mg caffeine per can, available in fruit flavors including Black Cherry Pineapple, Mango Passion Fruit, Watermelon Strawberry, and Peachy Mimosa. Targeted at consumers wanting a portable, lower-caffeine clean-energy option.
• 12oz Seltzer (Unsweetened Sparkling Water Energy) Unsweetened sparkling water energy drinks in 12oz cans delivering 100mg caffeine per can, with a lighter and more delicate fruit taste. Available in flavors including Orange Cherry Pineapple, Strawberry Kiwi, Pomegranate Berry, and Acai Blueberry. Targeted at consumers following keto, paleo, Whole30, vegan, or gluten-free diets who want zero-sweetener energy.
• Variety Packs and Bundles Multi-flavor bundled SKUs across both 16oz and 12oz formats, including the Variety Flex Pack (Watermelon Strawberry, Yuzu Lime, Mango Passionfruit), Variety Power Pack (Watermelon Strawberry, Iced Triple Berry, Black Cherry Pineapple), Assorted Variety Pack, Citrus Variety Pack, Assorted Energy 20-Pack, Variety Performance Pack, and Variety Tropical Pack. Designed to drive trial of multiple flavors and offer price-per-can savings.
• Yerbaé Branded Accessories and Merchandise Ancillary branded merchandise including the Yerbaé Shaker Bottle for mixing beverages (Orange and Red colors, $8.99), Can Covers 3-Pack to keep canned beverages carbonated and identifiable ($6.99), and a branded low-profile Dad Hat with adjustable strap (Light Blue, Pink, White). Targeted at existing brand fans seeking complementary lifestyle products.
• Yerbaé Gift Cards Yerbaé digital gift cards available in $25, $50, $75, $100, and $250 denominations for purchasing products on yerbae.com. Targeted at gift-givers and existing customers introducing new consumers to the brand.

Quantifiable outcome

• 12oz cans contain 100mg caffeine; 16oz cans contain 160mg caffeine
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Farrell DistributingcoreChannel Partner/ Reseller/ Distributor · 1 June 2023Distribution partnership announced June 2023 to expand Yerbaé's yerba mate product presence across retail outlets in Vermont. This partnership was highlighted in yerba mate market research reports as a notable company development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Celsius Holdings: Celsius is the leading direct competitor in functional fitness-energy drinks, offering zero-sugar, clean-label canned energy beverages with a similar target market of health-conscious, active consumers. Both brands compete in the same retail aisles (Costco, Sprouts, etc.) and emphasize clean ingredients over traditional energy drink formulations.
• Alani Nu: Alani Nu is a fast-growing competitor in low-calorie, clean-label energy drinks and pre-workout, targeting similar health-conscious consumers with sparkling, fruit-flavored offerings. The brand has achieved rapid retail expansion and competes head-to-head with Yerbaé on positioning and channels.
• Zevia: Zevia is a zero-calorie, naturally sweetened sparkling beverage company offering energy drinks, sodas, and seltzers. Like Yerbaé, it emphasizes plant-based sweeteners, no artificial ingredients, and caters to keto/clean-label consumers via grocery and DTC channels.
• UPTIME Energy: UPTIME is a premium, non-carbonated energy drink positioned as a sophisticated alternative to mainstream energy drinks. It targets a similar professional, clean-label consumer and competes in the same premium energy drink shelf space at retailers.
• A Shoc Energy: A Shoc is a zero-sugar, clean-label energy drink brand emphasizing electrolytes and natural caffeine. It directly overlaps with Yerbaé in the functional energy category and competes for similar health-conscious consumers in convenience and grocery channels.
• Clean Cause: Clean Cause produces organic, low-calorie energy drinks with a social mission focus. It targets a similar health-conscious consumer with clean-label energy beverages and competes in natural/specialty grocery channels like Sprouts and Whole Foods.
• Guayaki Yerba Mate: Guayaki is the leading yerba mate brand in the US, offering canned and bottled yerba mate beverages. It is the most direct category competitor to Yerbaé since both use yerba mate as a primary functional ingredient in sparkling/canned formats.

Broad incumbents

• Red Bull: Red Bull is the dominant global energy drink brand that Yerbaé explicitly positions against. While vastly larger in scale and distribution, Red Bull represents the incumbent standard for energy drinks that Yerbaé aims to disrupt with cleaner, plant-based ingredients.
• Monster Beverage: Monster is one of the largest energy drink companies globally and a major competitor in the same retail channels. Todd Gibson (Yerbaé CEO) previously worked at Monster, making it a particularly well-understood competitive landscape for the leadership team.

Emerging players

• Health-Ade Kombucha: Health-Ade is a premium kombucha brand in the functional fermented beverage space. While not a direct energy drink competitor, it competes for the same health-conscious consumer wallet share and shelf space in natural/specialty grocery channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DrinkYerbae
• Facebookfacebook.com/DrinkYerbae
• Instagraminstagram.com/DrinkYerbae
• TikToktiktok.com/@yerbaeenergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds11 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yerbae