Fuel Me
Fuel Me is an AI-powered fuel procurement and management platform that connects enterprise fleets and multi-site operators with a nationwide vetted vendor network. It automates competitive bidding, invoice verification, tank monitoring, and emergency fueling across mission-critical infrastructure, transportation, and construction sectors.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fuel Me does
Fuel Me is an AI-powered fuel procurement and management platform founded in September 2020 and headquartered in Burr Ridge, Illinois (with a Chicago mailing address). The company operates as a technology layer rather than a fuel supplier, connecting enterprise fleet operators and multi-site businesses with a nationwide vetted vendor network for diesel and fuel delivery, procurement automation, invoice verification, and real-time tank monitoring. Its primary customer segments are mission-critical infrastructure operators (data centers, hospitals), transportation and logistics fleets, and construction firms managing distributed job sites; secondary verticals span power generation, railroad, marine, agriculture, events, and waste management.
The platform is modular, built around six core product modules: FuelEvent (AI-powered RFP and competitive bidding engine), FuelControl (invoice verification against OPIS index rates and contracted pricing), FuelIQ (smart tank monitoring with weather-triggered reordering), FuelRescue (24/7 emergency fueling with SLA-backed response times of 4 to 48 hours), FuelIntel (reporting and spend analytics), and FuelConnect (vetted vendor network management). Supporting offerings include FuelPay (a virtual fleet card with AI fraud detection), FuelForward (sustainability and biofuel options for ESG reporting), and FuelScore (vendor performance scorecards). The platform integrates with ERP, ATG, and fleet management systems and is accessible via web and mobile apps.
Fuel Me generates revenue through SaaS subscriptions (monthly per-location platform fees), usage-based pricing (pay-as-you-go on order activity), an optional Mission-Critical module for SLA-backed delivery, and ancillary transaction fees. Fuel itself is billed at cost with no markup, separating platform fees from fuel costs for full transparency. The company employs 51–100 people and has served over 20,000 fuel deliveries to Fortune 500 clients since launch. In March 2024, Fuel Me closed an $18 million Series A round co-led by Pritzker Group Venture Capital and Tribeca Venture Partners, bringing total disclosed funding to roughly $30 million across prior rounds, with proceeds earmarked for technology development and expansion into U.S. and global energy markets.
Fuel Me firmographics
Firmographics- Name
- Fuel Me
- Legal name
- Fuel Me LLC
- Website
- https://fuel.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fuel Me is an AI-powered fuel procurement and management platform that connects enterprise fleets and multi-site operators with a nationwide vetted vendor network. It automates competitive bidding, invoice verification, tank monitoring, and emergency fueling across mission-critical infrastructure, transportation, and construction sectors.
- Ownership category
- akta.pro rank
Fuel Me industry classification
Industry- Product category
- Fleet Fuel Management Software
- NAICS
- Fuel Dealers (45721)
- SIC
- Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
- akta.pro secondary industries
- Fuel Management & Fleet Card Programs (THADAKAH), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Fuel Me is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fuel Me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Monthly platform subscription providing full access to centralized procurement, automation, and fuel intelligence tools. Platform fees are invoiced monthly per location. Fuel is billed at cost separately.
- Usage-Based Access: Platform fees calculated based on actual order activity and volume. Scalable pay-as-you-go model where fuel is always billed at cost and itemized separately on each invoice.
- Mission-Critical Module: Optional add-on for critical infrastructure requiring guaranteed fuel delivery. Includes standby service, SLA-backed response times, and cost-plus pricing. Each location can have its own response tier with pricing set accordingly.
- FuelConnect Network Fees: Revenue from coordinating deliveries through the vendor network. Fuel is billed at cost with no markup, with platform fees separated for full visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS Subscription for multi-site organizations |
| Usage-based | Pay-as-you-go | Usage-Based model for variable fuel needs |
| Subscription | Monthly | Mission-Critical module for guaranteed delivery |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Fuel Me product offering
Product offeringCore offering
Fuel Me provides an AI-powered fuel procurement and management platform that connects enterprise fleet operators with a nationwide network of vetted fuel suppliers. The platform centralizes competitive RFP bidding, automated invoice verification, real-time tank monitoring with weather-triggered reordering, 24/7 emergency fueling dispatch, vendor performance scoring, and financial reporting. Fuel is billed at cost through the vendor network with platform fees invoiced separately on a subscription or usage basis.
Product overview
Fuel Me is an AI-powered fuel procurement and management platform that operates as a modular system combining a core platform with specialized product modules. The platform consists of FuelEvent (AI-powered RFP/procurement engine), FuelControl (invoice verification and contract compliance), FuelIQ (smart tank monitoring and automation), FuelRescue (emergency fueling), FuelIntel (reporting and analytics), and FuelConnect (vendor network management). Additional offerings include FuelPay (virtual fleet card payments), FuelForward (sustainability solutions), FuelScore (vendor performance tracking), and FuelHelp (support tools). The company offers flexible pricing through SaaS Subscription or Usage-Based models, with an optional Mission-Critical Module for guaranteed emergency fuel delivery. Fuel is always billed at cost with no markup, and platform fees provide access to the full suite of procurement, automation, and intelligence tools.
Differentiator
Problem solved
Functional benefit
Brands
- FuelEvent: AI-powered RFP and procurement engine for launching and managing competitive fuel bids.
- FuelControl
- FuelIQ
- FuelRescue
- FuelIntel
- FuelConnect
- FuelPay
- FuelForward
Products and services
- FuelEvent AI-powered RFP and procurement engine that streamlines vendor selection, automates competitive bidding workflows, and enables in-platform contract awarding with full historical audit trails, designed for enterprise fuel buyers managing multi-site procurement.
- FuelControl Invoice verification and contract compliance module that automatically matches fuel invoices against contracted pricing by location, drop tickets, and OPIS index rates to eliminate overbilling, built for finance and operations teams responsible for multi-site fuel cost oversight.
- FuelIQ Smart fuel monitoring and automation module providing live tank monitoring, inventory controls, automated reordering based on tank levels, demand forecasting using weather insights, asset management, and integrations with ERP, ATG, and fleet systems.
- FuelRescue Mission-critical emergency fueling service offering 24/7 emergency dispatch, contracted standby coverage, SLA-backed response times (4, 8, 12, 24 hours), and proactive planning tools for data centers, hospitals, and other critical infrastructure operators.
- FuelIntel Reporting and business intelligence module providing financial visibility, custom dashboards, enterprise-level spend tracking, usage trend analysis, and detailed invoice summaries and cost breakdowns exportable to Excel, CSV, or PDF.
- FuelConnect Vetted vendor network management platform that unifies all fuel suppliers, enabling preferred vendor assignment, workflow automation, and centralized fuel procurement through a single platform, delivered through a nationwide network of fuel suppliers that join at no cost.
- FuelPay Virtual fleet card and payment solution providing nationwide fuel access, expense management, automated invoicing, AI-powered fraud detection, and real-time transaction and driver tracking for fleet operators.
- FuelForward Sustainability and emissions reduction solution providing hydrogen and clean energy options, biofuel and renewable fuel options, operational optimization, and fuel data for ESG reporting.
- FuelScore Vendor performance scoring and tracking tool that monitors delivery quality, compliance, and performance through scorecards built into the platform.
- Fuel Me Mobile App Mobile application for iOS and Android devices enabling fuel ordering, delivery tracking, and account management on-the-go for fleet managers and drivers.
Quantifiable outcome
- 5% estimated savings on invoice auditing and billing accuracy
- +7 more outcomes
Companies that use Fuel Me
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles3 records
Fuel Me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Fuel Me partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fuel Me competitors and assessment
Company assessmentBroad incumbents
- WEX Inc. WEX is the largest U.S. fleet card and corporate payments provider serving fleets of all sizes. It overlaps with Fuel Me's FuelPay virtual fleet card and broader fuel payment use cases, and competes for the same Fortune 500 buyers.
- Comdata: Comdata is a long-standing fleet fuel card and expense management provider owned by FleetCor. It competes directly with FuelPay and provides fueling acceptance at scale, representing an entrenched alternative for fleet operators.
- Element Fleet Management: Element is one of the largest global fleet management companies offering financing, fuel cards, and fleet services. It competes with Fuel Me for enterprise fleet procurement RFPs and offers a broader portfolio that includes leasing and lifecycle services.
- PDI Technologies: PDI provides ERP, fuel pricing, and logistics software to convenience retail and fuel marketing companies. It competes at the wholesale/distribution layer that FuelConnect orchestrates on the buyer side.
- Fuelman: Fuelman is a fleet fuel card provider serving small and mid-sized fleets with nationwide acceptance. It is a traditional incumbent that competes with FuelPay for fleet card spend.
Direct peers
- Fleetio: Fleetio is a fleet management SaaS platform that handles fuel tracking, maintenance, and procurement workflows. It directly competes with Fuel Me's FuelIQ, FuelControl, and FuelIntel modules for mid-market and enterprise fleet buyers.
- Titan Cloud Software: Titan Cloud provides fuel management, compliance, and inventory software for fuel marketers and c-stores. It overlaps with FuelControl (invoicing/auditing) and FuelIQ (tank monitoring) for similar commercial fuel operations.
- Coast (fuel card): Coast offers a modern, mobile-first fleet fuel card aimed at small and mid-sized fleets. It competes with FuelPay as a newer, software-native alternative to legacy fleet cards.
Emerging players
- Otodata: Otodata provides tank monitoring hardware and software for fuel storage, directly comparable to Fuel Me's FuelIQ smart tank monitoring module. Both serve fuel marketers and operators managing on-site tank inventory.
- AtoB: AtoB is a fleet fuel card and payments startup focused on trucking and logistics. It is an emerging competitor targeting similar mid-market fleet buyers that Fuel Me serves through FuelPay and FuelConnect.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fuel Me social profiles
Digital presenceFuel Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuel Me leadership team
Management profileNumber of profiles
Profiles2 records
Fuel Me funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuel Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuel Me
What does Fuel Me do?
Fuel Me provides an AI-powered fuel procurement and management platform that connects enterprise fleet operators with a nationwide network of vetted fuel suppliers. The platform centralizes competitive RFP bidding, automated invoice verification, real-time tank monitoring with weather-triggered reordering, 24/7 emergency fueling dispatch, vendor performance scoring, and financial reporting. Fuel is billed at cost through the vendor network with platform fees invoiced separately on a subscription or usage basis.
Is Fuel Me a public or private company?
Fuel Me is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fuel Me founded?
Fuel Me was founded in 2020. It employs 51 to 100 people.
Where is Fuel Me based?
Fuel Me is headquartered in Chicago, United States, in the North America region.
How does Fuel Me make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Access, mission-Critical Module and fuelConnect Network Fees.
Who are Fuel Me's main competitors?
Broad incumbents on record are WEX Inc., Comdata, Element Fleet Management, PDI Technologies and Fuelman. Direct peers are Fleetio, Titan Cloud Software and Coast (fuel card). Emerging players are Otodata and AtoB.
Does Fuel Me have an API?
No public API is recorded for Fuel Me.
What industry is Fuel Me in?
Fuel Me's product category is Fleet Fuel Management Software. Its primary akta.pro industry code is TLABAMAA, Fuel Card & Fleet Payment Programs, with a secondary code of THADAKAH, Fuel Management & Fleet Card Programs. Its NAICS code is 45721 and its SIC code is 1389.