Vamos

What Vamos does

Vamos Locação de Caminhões, Máquinas e Equipamentos S.A. is a Brazilian public company (B3 Novo Mercado: VAMO3) and the market leader in heavy vehicle leasing in Brazil, operating an integrated fleet-renewal ecosystem across asset leasing, used-asset sales, and industrial customization. The company originated inside the Simpar/JSL group (roots dating to 1950) and was established as a standalone entity in 2015, going public in 2021 with a subsequent 2024 spin-off of its new-vehicle dealership segment to Automob to sharpen focus on leasing and pre-owned assets.

Core operations span VAMOS Locação (multi-year heavy-asset leasing of trucks, buses, agricultural and construction machinery, equipment, and intralogistics vehicles, with optional maintenance bundles delivered through a 5,000+ accredited workshop network), VAMOS Seminovos (sale of end-of-lease and used assets through 19 owned stores and 100+ partner sales points across Brazil), and VAMOS Indústria (road implement manufacturing via Truckvan and exclusive automotive customization via BMB's 20+ year partnership with Volkswagen Trucks & Buses). The company also offers the VAMOS Carbono Zero carbon-credit program tied to rented assets and the Sempre Novo fleet renewal subscription.

The revenue model is dominated by recurring multi-year leasing contracts billed on a subscription basis, supplemented by one-time used-asset sales through Seminovos and hardware-style customization revenue from Truckvan and BMB. Pricing is quote-based and negotiated per customer, asset class, contract length, and included services across three rental tiers (Vamos, Vamos Mais, Vamos Mais Longe). Go-to-market is enterprise field sales targeting large corporate customers across logistics, agribusiness, manufacturing, energy, retail, beverage, and pulp and paper — a customer base of 1,500+ active accounts including Ambev, BRF, DHL, Mercado Livre, Suzano, Enel, GPA, Raízen, and Ultragaz. In 2023, the company reported R$ 6.085 billion in net revenue, R$ 2.668 billion in EBITDA, and R$ 587 million in net profit, with operations concentrated in Brazil across 10 states and 62 units, supported by 2,000+ employees and 600+ mechanics.

Name

Vamos

Legal name

Vamos Locação de Caminhões, Máquinas e Equipamentos S.A.

Website

https://grupovamos.com.br

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vamos is a Brazilian publicly listed company (B3: VAMO3) and market leader in heavy vehicle and equipment leasing, offering multi-year fleet rental, used-asset resale through VAMOS Seminovos, and industrial customization via Truckvan and BMB to 1,500+ corporate customers across logistics, agribusiness, manufacturing, and energy.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Alternative-Fuel Commercial Truck Leasing & Rental (EV/CNG/LNG/Hydrogen) (TLABABAN)

akta.pro secondary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Heavy vehicle leasing
• Truck rental services
• Equipment leasing
• Fleet outsourcing
• Commercial fleet management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Asset Leasing: Core business: long-term leasing of trucks, buses, machinery and equipment without operators. Provides asset-light solutions enabling customers to optimize capital allocation, eliminate residual value risk, and improve fleet management. Revenue recognized over contract terms with maintenance services optionally included.
2. Used Asset Sales (Seminovos): Sale of used trucks, buses, machinery and equipment at end of leasing contracts through VAMOS Seminovos retail stores and partner representative network. Generates secondary revenue stream from asset disposition after lease maturity.
3. Industry Operations: Customization and sale of road implements through Truckvan (heavy vehicle implements) and BMB (Volkswagen Trucks & Buses exclusive partner with 20+ year collaboration). Revenue from manufacturing and customization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vamos Locação provides long-term asset-light rental of trucks, buses, machinery and equipment without operators to enterprise customers across Brazil, supported by an optional integrated maintenance network of 5,000+ accredited workshops. The core leasing business is complemented by VAMOS Seminovos (used asset sales through 19 retail stores and 100+ partner points), VAMOS Indústria (road implement customization via Truckvan and automotive customization via BMB with exclusive Volkswagen Trucks & Buses partnership), and the VAMOS Carbono Zero carbon offset program. Customers gain fleet availability, residual value risk elimination, and operational flexibility while Vamos retains capital intensity advantages from a 54,000+ asset fleet.

Product overview

Vamos is a Brazilian company operating four integrated business divisions: VAMOS Locação (heavy asset leasing - trucks, buses, machinery, equipment), VAMOS Seminovos (used vehicle sales through 19 stores and 100+ partner points), VAMOS Indústria (road implement customization via Truckvan and automotive customization via BMB), and VAMOS Concessionárias (new vehicle dealerships including Valtra, FENDT, Komatsu brands). The company also offers VAMOS Carbono Zero for carbon offset and Portal do Cliente for customer account management. The portfolio is unified around fleet renewal and operational optimization for heavy vehicle and equipment needs.

Differentiator

Problem solved

Functional benefit

Brands

• VAMOS Carbono Zero: Carbon offset program allowing clients to neutralize emissions generated by rented assets through acquisition of carbon credits.
• VAMOS Seminovos
• Truckvan
• BMB

Products and services

• VAMOS Locação (Heavy Asset Leasing) Long-term rental of trucks, buses, machinery, and equipment without operators for enterprise customers, with optional integrated maintenance services. The core B2B service offering providing asset-light fleet solutions, residual value risk elimination, and flexible contract terms (multi-year) to optimize capital allocation for corporate customers across logistics, agribusiness, construction, energy, retail, and manufacturing.
• VAMOS Seminovos (Used Asset Sales) Sale of used trucks, buses, machinery, and equipment at end of leasing contracts and other inventory through 19 company-owned retail stores and a network of 100+ partner representative sales points across Brazil. Targets mid-market buyers and individual owner-operators seeking quality pre-owned commercial vehicles with the backing of Vamos' national service network.
• VAMOS Indústria (Industrial Customization) Industrial operations comprising Truckvan (customization and manufacturing of road implements for the heavy vehicle segment) and BMB (automotive customization with exclusive 20+ year collaboration with Volkswagen Trucks & Buses). Serves OEMs, fleet operators, and specialized vehicle buyers needing customized commercial vehicle bodies and road implements.
• Sempre Novo (Fleet Renewal Program) Fleet renewal program offering Vamos leasing customers the ability to regularly update their rented trucks, buses, and equipment with newer models, ensuring continuous access to modern, safer, and more environmentally compliant vehicles throughout the contract lifecycle.
• VAMOS Carbono Zero Program Carbon offset program that allows Vamos leasing customers to neutralize CO2 emissions generated by their rented trucks, buses, machinery, and equipment through the acquisition of carbon credits, supporting customer sustainability targets and low-carbon economy transition.

Quantifiable outcome

• R$ 4.7 billion in assets deployed to clients in 2023 (rental division)
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Valtra (AGCO)coreChannel Partner/ Reseller/ DistributorValtra is a major agricultural machinery brand under AGCO. Vamos holds dealership rights for Valtra, making Vamos the largest AGCO network in Latin America for agricultural machinery sales. Valtra dealership was acquired to expand operations in the Brazilian Midwest and nationally.
• FENDTcoreChannel Partner/ Reseller/ DistributorFENDT is a premium agricultural machinery brand. Vamos holds FENDT dealership rights and opened the largest FENDT agricultural machinery dealership in the Americas, receiving the EDGE sustainability seal.
• KomatsucoreChannel Partner/ Reseller/ DistributorVamos holds Komatsu dealership contracts for Mato Grosso (MT) and Mato Grosso do Sul (MS), with expansion into Rio Grande do Sul. Komatsu is a major heavy equipment brand serving the construction and mining sectors.
• Volkswagen Caminhões & ÔnibuscoreOEM/ Whitelabel/ Licensing PartnerVolkswagen Trucks & Buses has an exclusive 20+ year collaboration with BMB (Vamos subsidiary) for automotive customization. Vamos also holds Transrio/VW/MAN dealership rights covering Southeast, South, North, and Northeast Brazil regions.
• BYDminorChannel Partner/ Reseller/ DistributorVamos assumed BYD's electric forklift rental operations in 2021, expanding its portfolio of low-carbon and electric equipment solutions.
• TruckvancoreStrategic or Co-development PartnerTruckvan is a leading company in road implements for the heavy vehicle segment. Vamos acquired Truckvan in 2022 as part of its VAMOS Industry division to provide customization and manufacturing of road implements for heavy commercial vehicles.
• BMB (Brazil and Mexico)coreStrategic or Co-development PartnerBMB is an automotive customization company. VAMOS Seminovos acquired 70% of BMB Brazil and Mexico operations in 2021. BMB maintains an exclusive 20+ year collaboration with Volkswagen Trucks & Buses for vehicle customization.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Localiza: Brazil's largest vehicle rental and fleet management company. Direct competitor in Brazilian fleet leasing/rental with overlapping enterprise customer base, similar long-term contract model, and used vehicle disposition network (via Localiza Seminovos). Most comparable Brazilian peer.
• Movida: Sister company under Simpar S.A. holding group, also listed on B3. Operates passenger vehicle rental and fleet management in Brazil; provides comparable model benchmark within the same corporate family, with similar Seminovos used vehicle sales motion.
• LeasePlan: Global fleet management and leasing company (acquired by ALD in 2023 to form Ayvens). Direct competitor in Brazil for corporate fleet outsourcing with similar long-term leasing, maintenance bundling, and end-of-life vehicle remarketing model.
• Arval: BNP Paribas-owned global fleet leasing and mobility services company with significant presence in Brazil. Competes in Brazilian corporate fleet outsourcing with full-service leasing model directly comparable to Vamos Locação.
• Unidas: Brazilian vehicle rental and fleet management company (now part of Localiza group post-merger). Direct competitor in Brazilian fleet leasing market with overlapping enterprise customer base and similar commercial truck rental offerings.

Broad incumbents

• Ryder System: US-listed leader in commercial truck leasing, dedicated transportation, and supply chain solutions. Closest US/global comparable in heavy commercial vehicle fleet leasing model, though operates at materially larger scale and across more geographies.
• Penske Transportation Solutions: Global leader in truck leasing, rental, and logistics with operations across the Americas, Europe, and Asia. Compares to Vamos via its commercial truck leasing franchise, fleet management services, and used truck remarketing through Premier Truck Group.
• Element Fleet Management: World's largest pure-play automotive fleet management company. Direct comparable in full-service fleet outsourcing model with maintenance bundling and end-of-term vehicle disposition, though predominantly passenger vehicle focus.
• ALD Automotive: Société Générale-owned global fleet leasing and mobility company (now Ayvens post-LeasePlan merger). Competes with Vamos in Brazilian corporate fleet market with similar long-term leasing and full-service outsourcing capabilities.

Emerging players

• United Rentals: North America's largest equipment rental company. Comparable to Vamos' industrial machinery/equipment leasing business (Linha Amarela / construction equipment segment), though Vamos operates at significantly smaller scale and primarily within Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/grupovamos_oficial
• YouTubeyoutube.com/channel/UCAjWofuI6Pi5gTpL_AHOYYQ
• Facebookfacebook.com/grupovamos.oficial
• LinkedInlinkedin.com/company/grupo-vamos
• Instagraminstagram.com/grupovamos_oficial

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vamos