LeasePlan
LeasePlan, now operating as Ayvens following its 2023 merger with ALD Automotive under Societe Generale, is a global vehicle leasing and fleet management provider operating in 42 countries, serving large corporate fleets, SMEs, and professionals with operational leasing, flexible rental, fleet management, and integrated mobility technology.
- Company typePrivate
- Founded1963
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What LeasePlan does
LeasePlan, founded in 1963 in Amsterdam, operated for six decades as a global vehicle leasing and fleet management company. In 2023, LeasePlan completed a merger with ALD Automotive under Societe Generale's ownership to form Ayvens, a unified global sustainable mobility platform operating in 42 countries. Ayvens retains the LeasePlan Arrendamento Mercantil entity in Brazil, which is regulated by BACEN for operational leasing activity. Headcount globally is 5,001-10,000 employees.
The combined company offers a portfolio of fleet solutions spanning operational leasing, flexible rental (Ayvens Flex), light commercial vehicle leasing, sales-and-leaseback, and outsourced fleet management. These core vehicle-access products are bundled with add-on modules including insurance, telemetry, fuel cards, toll tags, and driver services. The technology layer comprises the App MyAyvens driver application, the Fleet Manager Portal, the CarMarket used-vehicle B2B platform, and the Ivy virtual assistant for customer support. The company's strategic focus is the fleet electrification transition, supported by consulting, financing, and sustainable fleet products.
Ayvens generates revenue primarily through recurring monthly subscription contracts on multi-year operational leases, supplemented by managed services fees, transaction-based sales-and-leaseback income, and used-vehicle remarketing through CarMarket. Pricing is quote-based and tailored to fleet size, vehicle type, contract duration, and bundled services. Go-to-market is enterprise field sales with dedicated account managers, supplemented by direct website-driven proposal requests, content marketing, and country-specific digital presence in 42 local markets. Primary customer segments are large corporate enterprises, with SMEs, professionals, and individuals as secondary segments.
LeasePlan firmographics
Firmographics- Name
- LeasePlan
- Legal name
- LeasePlan Arrendamento Mercantil
- Website
- https://leaseplan.com.br
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LeasePlan, now operating as Ayvens following its 2023 merger with ALD Automotive under Societe Generale, is a global vehicle leasing and fleet management provider operating in 42 countries, serving large corporate fleets, SMEs, and professionals with operational leasing, flexible rental, fleet management, and integrated mobility technology.
- Ownership category
- akta.pro rank
LeasePlan industry classification
Industry- Product category
- Fleet Management and Vehicle Leasing
- NAICS
- Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF), Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where LeasePlan is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LeasePlan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Operational Leasing: Long-term vehicle leasing contracts providing businesses with vehicles without ownership, including maintenance, insurance, and support services bundled into monthly payments
- Flexible Rental (Ayvens Flex): Flexible vehicle rental solutions allowing businesses to adjust fleet size based on demand, with short-term and adaptable contract terms
- Fleet Management Services: Comprehensive fleet management including insurance, maintenance, fuel cards, toll tags, and driver services
- Light Commercial Vehicle (LCV) Leasing: Specialized leasing services for light commercial vehicles targeting business and commercial fleet operators
- Sales & Leaseback: Companies sell their existing fleet vehicles to Ayvens and lease them back, converting capital assets to operational expenses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise fleet solutions with bundled services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LeasePlan product offering
Product offeringCore offering
LeasePlan provides operational leasing, long-term rental, and end-to-end fleet management services for corporate clients, SMEs, professionals, and individuals across 42 countries. Offerings span passenger cars and light commercial vehicles, with bundled telematics, insurance, fuel cards, toll tags, and carsharing, plus used-vehicle remarketing through the CarMarket platform and electrification advisory services. Following the 2023 merger with ALD Automotive, the combined entity operates under the Ayvens brand and is owned by Société Générale.
Product overview
Ayvens (formerly ALD Automotive and LeasePlan) is a unified global sustainable mobility platform offering a comprehensive portfolio of fleet management and mobility solutions. The core offerings include Ayvens Flex (flexible rental), LCV (light commercial vehicles), and Operational Leasing as primary vehicle access products. These are complemented by fleet management services (Gestão de Frotas), insurance, telemetry, fuel cards, and toll tags as integrated add-on modules. The platform also includes technology-enabled services such as the App My Ayvens driver application, Ivy virtual assistant, and Fleet Manager Portal. Additional offerings include CarMarket for pre-owned vehicle sales, Carsharing, and sustainable fleet/electrification solutions. The company operates in 42 countries and is positioning itself as a leader in net-zero mobility transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Ayvens Flex: Flexible rental solution for fleet management
- LeasePlan Arrendamento Mercantil
- CarMarket
Products and services
- Leasing Operacional (Operational Leasing) Long-term operational leasing of vehicles for corporate clients and businesses, bundling vehicle financing, maintenance, insurance, telematics, and replacement vehicles over a multi-year contract.
- LCV - Light Commercial Vehicles Leasing and fleet management solution tailored for light commercial vehicles such as vans and small trucks used in logistics, distribution, and field operations.
- Ayvens Flex (Flexible Rental) Short-term, flexible rental service offering vehicles for periods from one day up to several months without long-term commitment, targeted at professionals and individuals with temporary mobility needs.
- Sales e Leaseback Standalone service that purchases a company's existing vehicle fleet and leases it back, releasing working capital tied up in owned vehicles while keeping operational continuity.
- CarMarket Digital remarketing platform through which LeasePlan sells its ex-lease used vehicles to dealers and retail buyers, recovering residual value from off-leased cars and vans.
- Carsharing Self-service carsharing service providing on-demand access to vehicles by the minute, hour, or day for individuals and professionals in urban locations.
- Terceirização de Frotas (Fleet Outsourcing) Full outsourcing service in which LeasePlan assumes management of a client's entire fleet, including vehicle selection, acquisition, maintenance, replacement, and remarketing, while the client focuses on its core business.
Quantifiable outcome
- Battery financing can reduce EV upfront costs by 30-40%
Companies that use LeasePlan
Customer profileSegments4 records
Ideal customer profiles3 records
LeasePlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
LeasePlan partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
LeasePlan competitors and assessment
Company assessmentDirect peers
- Sixt Leasing / Allane Mobility: Allane Mobility (formerly Sixt Leasing, now owned by Hyundai Capital) provides operational leasing and fleet management in Europe, overlapping directly with Ayvens' European operational leasing core business.
- Enterprise Fleet Management: Enterprise Fleet Management provides full-service fleet leasing, acquisition, and management to mid-to-large businesses, making it a primary North American competitor with a comparable full-service model.
- ARI Fleet (Holman subsidiary): ARI is a large North American fleet management services provider serving commercial and government fleets with leasing and outsourced fleet operations, comparable to Ayvens' enterprise fleet business.
- Element Fleet Management: Element is a leading global fleet management company offering vehicle leasing, fleet services, and management solutions to commercial and government fleets, directly competing with Ayvens in core fleet outsourcing.
- Arval: Arval, owned by BNP Paribas, is one of the largest global full-service vehicle leasing and fleet management providers and LeasePlan/Ayvens' closest direct competitor across Europe, LATAM, and other markets.
- Athlon: Athlon (formerly Daimler Fleet Management, now part of Mercedes-Benz Mobility and connected to Volkswagen Financial Services' leasing activities) operates a global operational leasing and fleet management business in direct competition with Ayvens.
- ALD Automotive (legacy, now Ayvens): Pre-merger ALD Automotive (also now part of Ayvens) was a directly comparable global operational lessor; the combined Ayvens is essentially the integration of these two former direct peers.
- Holman Automotive: Holman is a privately held fleet leasing and management company in North America offering integrated vehicle leasing, fleet management, and remarketing comparable to Ayvens' enterprise offering.
Broad incumbents
- Volkswagen Financial Services: Volkswagen Financial Services is an OEM captive providing large-scale fleet leasing and corporate mobility, competing with Ayvens via manufacturer-subsidized offerings and integrated brand financing.
- Hertz Fleet Leasing: Hertz operates both rental and corporate fleet leasing businesses globally; its fleet leasing arm competes with Ayvens in long-term vehicle leasing for corporate customers, especially in the Americas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LeasePlan social profiles
Digital presenceLeasePlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeasePlan leadership team
Management profileNumber of profiles
Profiles1 record
LeasePlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeasePlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeasePlan
What does LeasePlan do?
LeasePlan provides operational leasing, long-term rental, and end-to-end fleet management services for corporate clients, SMEs, professionals, and individuals across 42 countries. Offerings span passenger cars and light commercial vehicles, with bundled telematics, insurance, fuel cards, toll tags, and carsharing, plus used-vehicle remarketing through the CarMarket platform and electrification advisory services. Following the 2023 merger with ALD Automotive, the combined entity operates under the Ayvens brand and is owned by Société Générale.
Is LeasePlan a public or private company?
LeasePlan is a private company. It is classified as corporate owned and is currently operating.
When was LeasePlan founded?
LeasePlan was founded in 1963. It employs 5,001 to 10,000 people.
Where is LeasePlan based?
LeasePlan is headquartered in Amsterdam, Netherlands, in the Europe region.
How does LeasePlan make money?
Five revenue lines are on record. Operational Leasing is the primary driver. The others are flexible Rental (Ayvens Flex), fleet Management Services, light Commercial Vehicle (LCV) Leasing and sales & Leaseback.
Who are LeasePlan's main competitors?
Direct peers on record are Sixt Leasing / Allane Mobility, Enterprise Fleet Management, ARI Fleet (Holman subsidiary), Element Fleet Management, Arval, Athlon, ALD Automotive (legacy, now Ayvens) and Holman Automotive. Broad incumbents are Volkswagen Financial Services and Hertz Fleet Leasing.
Does LeasePlan have an API?
No public API is recorded for LeasePlan.
What industry is LeasePlan in?
LeasePlan's product category is Fleet Management and Vehicle Leasing. Its primary akta.pro industry code is TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End), with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 532112 and its SIC code is 7510.