Greenboard

What Greenboard does

Greenboard is a financial software company founded in 2023 and headquartered in New York that builds an AI-native compliance operating system for SEC- and FINRA-regulated financial institutions. The platform unifies communications archiving and AI-powered supervision, employee compliance (personal trading monitoring, attestations), marketing compliance, firm compliance, and third-party vendor diligence on a single system with WORM and 17a-4 compliant recordkeeping and SOC 2 Type 2 certification. GreenboardGo, a conversational AI layer, provides policy-grounded answers to employee compliance questions and automates compliance task preparation across 13 use cases, with each AI answer grounded in the customer's own policies, procedures, and books-and-records.

The company serves RIAs, broker-dealers, hedge funds, private funds, and compliance consulting partners — with reported adoption by over 500 financial institutions. Distribution combines direct enterprise sales with a channel partner program through compliance consulting firms including Kroll (flagship), ICA, Adroit, ACC, Asgard, Brightstar, and Salus GRC, supported by deep integrations with custodians (Charles Schwab, RBC, Morningstar, Betterment) and major communications platforms (Slack, Teams, Bloomberg, WhatsApp, iMessage). Revenue is generated via modular per-seat SaaS subscriptions billed annually with à-la-carte module additions, plus usage-based pricing for service partners managing multiple client workspaces.

The business has raised $20M total across a $4.5M seed (May 2024, Base10 Partners and Y Combinator) and a $15.5M Series A (May 2026, led by Base10 Partners with Y Combinator, General Catalyst, Commerce Ventures, Transpose Platform, and Liquid2 Ventures). Reported performance metrics include 99%+ annual customer retention, 88% of customers eliminating multiple legacy tools post-switch, 99.14% reduction in eCommunications false positives, 7-second average marketing review turnaround, and the highest average user rating (8.43) among compliance platforms in the 2026 T3 Software Survey.

Name

Greenboard

Legal name

GREENBOARD, INC.

Website

https://greenboard.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenboard, founded in 2023 and headquartered in New York, provides an AI-native compliance operating system for SEC- and FINRA-regulated financial institutions, unifying archiving, supervision, employee, marketing, firm, and third-party compliance on a single platform. It serves 500+ RIAs, broker-dealers, hedge funds, and private funds via modular per-seat SaaS and a partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model for compliance platform access. Pricing appears to be per-seat with modular/à-la-carte structure for adding users and modules as firms grow.
2. Usage-Based Pricing: For service partners (compliance consultants), usage-based pricing aligns platform costs with billable work to keep margins healthy as their book of business scales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Greenboard provides an AI-native compliance operating system for SEC and FINRA-regulated financial institutions. The platform unifies communications archiving and supervision, employee compliance (personal trading and attestations), marketing compliance, firm compliance, and third-party vendor compliance on a single system, with a conversational AI layer (GreenboardGo) that grounds answers in each firm's own policies and procedures.

Product overview

Greenboard is an AI-native compliance operating system for SEC and FINRA-regulated financial institutions. The platform follows a unified platform-plus-modules architecture: the core Platform serves as the operating system connecting all compliance functions, with six integrated product modules covering Communications Archive & Supervision, Employee Compliance, Marketing Compliance, Firm Compliance, and Third Party Compliance. GreenboardGo is the conversational AI layer built on top of this foundation, enabling employees to get instant policy-grounded answers and automating compliance task preparation across all modules. The platform serves 500+ financial institutions including RIAs, broker-dealers, hedge funds, and private funds, replacing fragmented legacy compliance tools with a single unified system.

Differentiator

Problem solved

Functional benefit

Brands

• GreenboardGo: Conversational AI compliance tool that provides instant answers to employee compliance questions using a firm's own policies and workflows. Part of the company's AI-native compliance platform.

Products and services

• Greenboard Operating System (Platform) The unified compliance operating system that connects archiving, firm compliance, employee compliance, marketing compliance, and third-party compliance into a single platform with unified tasks and records. Includes configurable dashboard with role-based permissions for financial institutions.
• Communications Archive & Supervision e-communications archiving and AI-powered supervision across email, Slack, Teams, SMS, iMessage, Bloomberg, LinkedIn, WhatsApp, Telegram, YouTube, Instagram, and Facebook, with 17a-4 and WORM-compliant archival and intelligent supervision replacing random sampling.
• Employee Compliance Automates personal trading monitoring and attestations with best-in-class brokerage feeds powered by direct integrations and CFPB 1033 API. Includes personal trading pre-clearance workflows and attestation workflows for code of ethics, OBAs, and policy sign-offs for financial firm employees.
• Marketing Compliance AI-powered marketing review that pre-checks content against SEC marketing rules (2210, 2215) and custom requirements, with automated disclosure verification and 7-second average marketing review turnaround, including detailed logs and approval reports for regulatory exams.
• Firm Compliance Turns the compliance program into a systematic operation with automated compliance calendars, AI-assisted policy management and regulatory change management, and continuous risk assessment workflows, replacing manual tracking and annual processes for compliance teams.
• Third Party Compliance AI-powered third-party due diligence with automated vendor research that gathers and verifies vendor information from public sources, including end-to-end questionnaire management, SOC 2 collection, sanctions data, breach history, and standardized risk scoring.
• GreenboardGo Conversational AI-native layer built on top of the compliance platform that provides instant policy-grounded answers to employee compliance questions, routes decisions to the right compliance owner, and prepares compliance tasks automatically for human review with multimodal input support.

Quantifiable outcome

• 7-second average marketing review turnaround
• +8 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship, core and supporting.

• KrollflagshipStrategic or Co-development Partner · 25 March 2026Strategic partnership to deliver unified compliance platform for financial institutions. Combines Kroll's regulatory advisory expertise with Greenboard's AI-native technology. Platform centralizes archiving, supervision, certifications, marketing review, and vendor diligence into a single AI-driven hub. Partnership is part of Kroll's broader RegTech ecosystem.
• AWS (Amazon Web Services)coreTechnology or IntegrationGreenboard runs on AWS, using its secure cloud platform for fast, reliable, and scalable performance as business and regulatory demands grow.
• MicrosoftsupportingTechnology or IntegrationUsed for secure AI connectivity and to render Word and PowerPoint files directly in the platform, giving firms seamless document workflows.
• Charles SchwabcoreTechnology or IntegrationPartners to deliver secure brokerage and custodial data that powers automated trade oversight and personal trading compliance.
• MorningstarcoreTechnology or IntegrationPowers Greenboard's custodial and personal account data feeds, enabling automated trade oversight and seamless personal trading supervision.
• RBC (Royal Bank of Canada)supportingTechnology or IntegrationRBC Clearing and Custody delivers secure brokerage and custodial data to Greenboard, powering automated trade oversight and personal trading compliance.
• Betterment Advisor SolutionssupportingTechnology or IntegrationTech-enabled custodian for independent RIAs combining custody and essential practice management software.
• FirmScribesupportingTechnology or IntegrationSecurely captures iMessage and SMS so Greenboard can archive, review, and supervise mobile communications in a unified, compliant workflow.
• ICA (Integrated Compliance Advisors)flagshipImplementation/ SI/ Consulting PartnerOne of Greenboard's largest consulting partners. Works alongside Greenboard across 100+ clients to deliver integrated compliance powered by AI. ICA brings regulatory expertise; Greenboard brings technology. Embedded inside Greenboard platform for bi-weekly consulting calls and hands-on program management.
• Adroit CompliancecoreImplementation/ SI/ Consulting PartnerBoutique consulting firm providing practical, right-sized compliance solutions for small and mid-sized RIAs. Blends consulting expertise with technology-supported workflows.
• ACC (Adviser Compliance Consulting)coreImplementation/ SI/ Consulting PartnerDelivers proactive, tech-enabled compliance solutions for investment advisers and funds. 90% client retention rate. Former regulators, CCOs, auditors, and industry executives.
• Asgard Regulatory GroupcoreImplementation/ SI/ Consulting PartnerServes broker-dealers, RIAs, private equity firms, transfer agents, digital asset firms. Founded 2008 with nearly two decades of experience.
• Brightstar Law GroupsupportingImplementation/ SI/ Consulting PartnerProtects hundreds of RIAs with compliance, business, and M&A advice.
• Dziura Compliance ConsultingsupportingImplementation/ SI/ Consulting PartnerProven compliance experts delivering practical, tailored solutions by strengthening governance, reducing risk, and building resilient programs.
• Heartland Compliance ConsultingsupportingImplementation/ SI/ Consulting Partner30+ years of Wall Street experience providing regulatory guidance, compliance support, and CCO services.
• Providence CompliancesupportingImplementation/ SI/ Consulting PartnerHelps RIAs build strong, practical, and affordable compliance programs through tailored, expert guidance.
• Salus GRCsupportingImplementation/ SI/ Consulting PartnerCombines white-glove compliance leadership with AI-native technology to reduce risk, streamline operations, and scale with firms.
• State Harbor AdvisorssupportingImplementation/ SI/ Consulting PartnerDelivers high-touch compliance support to help investment advisers, including crypto firms, expand in complex regulatory environment.
• True West ConsultingsupportingImplementation/ SI/ Consulting PartnerPartners with independent RIAs to manage compliance, operations, and risk.
• V17 AdvisorssupportingImplementation/ SI/ Consulting PartnerDelivers tailored compliance and CFO solutions for alternative investment funds.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smarsh: Largest incumbent in compliance communications archiving and supervision for regulated financial services. Competes directly with Greenboard's Communications Archive & Supervision module across enterprise financial institutions, though as part of a broader legacy platform portfolio.
• Global Relay: Established leader in compliance messaging archiving and supervision, serving broker-dealers, RIAs, and hedge funds. Overlaps significantly with Greenboard's eCommunications archiving and AI supervision capabilities across similar customer segments.
• NICE Actimize: Enterprise-scale financial crime, risk, and compliance suite used by large global banks and broker-dealers. Competes indirectly through enterprise surveillance and case management, although typically at a larger scale and broader scope than Greenboard's RIA focus.

Direct peers

• Theta Lake: AI-native compliance and archiving platform purpose-built for regulated industries (financial services, healthcare). Most direct technology peer to Greenboard, offering multimodal AI supervision and archiving across communications channels.
• Behavox: AI surveillance and compliance platform focused on communications monitoring, voice, and employee conduct risk for financial institutions. Direct competitor to Greenboard's AI-powered communications supervision offering.
• Red Oak Compliance Solutions: Specialized compliance software for investment advisers and fund complexes, with strong positioning in advertising/marketing review and supervisory workflows — overlapping closely with Greenboard's Marketing Compliance module and broader RIA segment.
• SteelEye: Integrated compliance platform for financial services firms covering communications surveillance, trade surveillance, and regulatory reporting. Direct competitor spanning multiple Greenboard modules, particularly in monitoring/archiving.
• RIA in a Box: Compliance software and services platform purpose-built for RIAs, covering onboarding, registration, and ongoing compliance program management. Competes with Greenboard across the RIA segment, especially for new firm registration and program management.
• AppCrown: Compliance and operations software for RIAs and broker-dealers, integrating with major custodians (Schwab, Fidelity, TD) and CRM platforms. Competes with Greenboard's Employee Compliance, marketing review, and custodian-integrated trade oversight capabilities.

Emerging players

• Shield: AI-native workplace compliance and surveillance platform for financial services, with overlap to Greenboard on communications monitoring and risk detection. An earlier-stage challenger in adjacent communication supervision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RootFP
• Instagraminstagram.com/rootfinancialpartners
• LinkedInlinkedin.com/company/greenboard-compliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenboard