Lumi Finance

What Lumi Finance does

Lumi Finance (legal entity: Lumi Funding) is an Australian non-bank B2B fintech lender founded in 2018 by Yanir Yakutiel, focused on providing fast, flexible working-capital financing to small and medium enterprises. The company operates a proprietary core lending platform and an AI-powered credit risk engine that delivers near-instant credit decisions, supporting same-day approval and funding for eligible Australian businesses. Lumi's product suite is anchored by two core offerings: a revolving Business Line of Credit up to $1M from 15.5% APR, and a Small Business Loan up to $1M with terms up to five years and a 2.5% establishment fee. These are augmented by differentiated add-on features including Rate Ease™ (Australia's first rate-reducing loan), Payment Pause (a four-week interest-free deferral), Payment Holiday (a six-week start-of-loan deferral), and a Hardship Assistance program.

Revenue is generated primarily through interest on drawn balances and term loans, one-time establishment fees of 2.5%, and embedded-finance revenue share from platform partners. Distribution runs through three channels: a direct online application portal, an extensive broker channel of 7,000+ partners connected via aggregators FAST, AFG, Mortgage Choice, PLAN Australia and Liberty Network, and an embedded finance API that allows third-party platforms to white-label Lumi funding. Compliance posture is institutional-grade, with SOC 2 Type 2, ISO 27001, and ISO 27017 certifications, and memberships in AFIA, AFCA, and FinTech Australia. As of 2025, the company reports $1.5B+ cumulatively funded across 15,000+ businesses, a 7,000+ broker partner network, and an NPS of 88, and has won four WEMONEY 2025 awards including Small Business Lender of the Year.

Name

Lumi Finance

Legal name

Lumi Funding

Website

https://lumi.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumi Finance is an Australian non-bank fintech lender founded in 2018 that provides Business Lines of Credit and Small Business Loans up to $1M to over 15,000 SMEs, distributed through 7,000+ brokers and an embedded finance API.

Ownership category

akta.pro rank

Product category

SME / Small Business Lending

NAICS

Finance and Insurance (52)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

akta.pro secondary industry

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)

Keywords

• SME business lending
• Business line of credit
• Small business loans
• Embedded finance API
• Broker lending platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Loan Interest: Interest charged on term business loans with repayment periods typically of 3-18 months (usually 6 months). Weekly repayments covering principal and interest.
2. Business Line of Credit Interest: Ongoing interest charged only on drawn amounts. Revolving credit facility with annual renewal. Weekly repayments calculated based on balance, interest rate, and repayment terms.
3. Establishment Fees: One-time establishment fee of 2.5% deducted at settlement for business loans. Line of Credit has a one-off establishment fee based on credit limit.
4. Broker Commissions (Outbound): Lumi pays broker partners upfront commissions up to 6% on term loans and lifelong trail commissions on Lines of Credit. This represents a cost to Lumi but drives distribution revenue.
5. Embedded Finance Revenue Share: Platform partners earn commission every time a customer gets funded through their platform. Lumi handles underwriting, funding, and servicing while platforms earn referral/embed fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lumi Finance is an Australian non-bank fintech lender that provides small and medium businesses with fast, flexible funding through Business Lines of Credit (revolving credit up to $1M) and Small Business Loans (term loans up to $1M with same-day funding). The company distributes through direct online applications, a 7,000+ broker partner network, and an Embedded Finance API that allows third-party platforms to offer Lumi's funding products to their customers.

Product overview

Lumi Finance is an Australian fintech lender offering a unified platform of SME lending products. The core offering consists of two main products: Business Line of Credit (revolving credit up to $1M) and Small Business Loans (term loans up to $1M). These are complemented by flexible add-on features including Rate Ease (rate-reducing loan), Payment Pause (4-week interest-free deferral), Payment Holiday (6-week start deferral), and Hardship Assistance. The platform also includes Embedded Finance (API for platform integration) and a Broker Portal for partner distribution. The products share a common AI-powered risk infrastructure enabling same-day credit decisions and funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Line of Credit A flexible revolving credit facility for Australian SMEs offering up to $1,000,000 with same-day approval and funding, unsecured options available, flexible terms up to 5 years, no ongoing or early repayment fees, and interest charged only on the amount drawn.
• Small Business Loan A fast, flexible term loan product for Australian SMEs offering up to $1,000,000 with same-day funding, customisable terms up to 5 years, weekly repayments, 2.5% establishment fee deducted at settlement, and no early repayment penalties.
• Embedded Finance API An API-based embedded finance solution that lets third-party platforms embed Lumi's funding products directly into their applications. Supports secure data sharing for pre-qualification, automated eligibility and credit risk checks returning tailored funding offers, digital document handling, fast funding disbursement, and real-time reporting. Includes white-label and referral options, with most partners live within weeks.
• Broker Portal A partner portal for finance brokers to submit client scenarios, track commercial lending applications in real time, manage commission tracking, and access dedicated BDM support. Serves Lumi's 7,000+ broker partner network across Australia.
• Rate Ease™ Australia's first rate-reducing business loan add-on feature; customers who make 4 consecutive on-time payments trigger automatic monthly rate drops for up to 12 months, potentially saving up to 11% on total interest, with no refinancing or forms required.
• Payment Pause A 4-week interest-free payment pause feature for term business loans that lets SMEs defer repayments when they need cash flow flexibility, with no interest accrued during the pause period.
• Payment Holiday A 6-week deferred-repayment feature at the start of a term loan that lets businesses receive funding and begin repayments 6 weeks later to boost initial cash flow; interest continues to accrue during the holiday period.
• Hardship Assistance A support program for existing Lumi customers experiencing financial difficulty, offering temporary payment reductions, payment pauses, and structured repayment plans; backed by AFCA membership for independent dispute resolution.

Quantifiable outcome

• Same-day funding up to $1M
• +5 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FASTcoreChannel Partner/ Reseller/ DistributorFAST (First Australian Securities Team) aggregator partnership. Lumi is a trusted lending partner for FAST broker network, providing SME funding solutions to their broker clients.
• AFG (Australian Finance Group)coreChannel Partner/ Reseller/ DistributorAFG is one of Australia's largest mortgage broker aggregators. Lumi provides commercial lending solutions for AFG brokers' SME clients.
• Mortgage ChoicecoreChannel Partner/ Reseller/ DistributorMortgage Choice franchise network partnership. Lumi offers business finance products to Mortgage Choice brokers' commercial clients.
• PLAN AustraliacoreChannel Partner/ Reseller/ DistributorPLAN Australia aggregator partnership providing Lumi's SME lending solutions to their broker network.
• Liberty NetworkcoreChannel Partner/ Reseller/ DistributorLiberty Network partnership for commercial lending referrals. Lumi provides flexible funding options for Liberty brokers' SME clients.
• FinTech AustraliaminorOthersLumi is a proud member of FinTech Australia, the industry body representing Australian fintech companies.
• AFIA (Australian Finance Industry Association)minorOthersLumi is a member of AFIA and adheres to the Online Small Business Lenders Code of Lending Practice.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prospa: Australia's largest online small-business lender offering lines of credit and term loans up to $500K. Closest direct competitor to Lumi in the Australian online SME lending category, sharing the same broker and direct digital channels.
• Moula: Australian online lender providing working capital and unsecured business loans to SMEs. Directly comparable to Lumi in target customer, product structure, and broker-led distribution.
• Capify: Australia- and UK-based SME working-capital lender offering lines of credit and term loans. Directly comparable to Lumi in product mix, ticket size, and SMB target market.
• Bizcap: Australian fintech providing fast SME business loans and lines of credit up to $500K. Competes head-to-head with Lumi on speed, broker channel, and SMB working-capital use cases.
• OnDeck Australia: Australian arm of OnDeck, providing online term loans and lines of credit to SMEs. Directly comparable to Lumi in AI-driven underwriting and broker-direct hybrid distribution.
• Spotcap: Online SME lender offering lines of credit and term loans to Australian small businesses. Directly comparable to Lumi in target segment, ticket size, and digital application experience.

Broad incumbents

• Plenti (formerly Wisr): Australian fintech lender offering consumer and SME auto/asset finance and personal loans. Overlaps with Lumi in online SME lending but operates a broader product portfolio.
• Judo Bank: Australian challenger bank specialising in SME commercial lending. Competes for the same SME borrower segment as Lumi but as a deposit-taking bank with a wider product suite.
• Tyro Payments: Australian SME-focused bank and payments provider that has expanded into SME lending. Overlaps with Lumi in serving Australian SMBs but with a broader banking and payments offering.

Emerging players

• Funding Circle: UK-founded global small-business loan platform with Australian operations. Comparable to Lumi in online SME term-lending model, though its Australia footprint is smaller and product mix differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/lumi-finance
• Xx.com/LumiFinance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Finance