JADU
Jadu AR is a Los Angeles-based company building a participation platform for spatial imagery — volumetric captures with integrated sound — after pivoting from an NFT-driven AR game studio; it was acquired by UK-listed Netcall plc in December 2025.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What JADU does
Jadu AR Inc. is a Los Angeles-based technology company originally founded as a crypto-native AR game studio behind The Mirrorverse, an augmented-reality application that integrated NFT collectibles (6,666 hoverboards and jetpacks) as playable digital assets. Following a $4.4 million Ethereum-denominated NFT sale in 2021 and a $7 million funding round led by General Catalyst, the company raised a further reported $36 million in 2022 led by Bain Capital Crypto to fund its Web3/AR ambitions. By 2024, Jadu had pivoted away from the NFT framing and repositioned itself around a participation platform for spatial imagery — a medium in which volumetric captures carry sound, occupy space, and allow exploration around, behind, and through content, built specifically against the "infinite scroll" design pattern of incumbent social media.
The spatial imagery platform is targeted at spatial creators and participatory users via a waitlist-gated consumer product with mobile applications on iOS/Android and a web presence at jadu.ar, supported by community channels on Discord, Instagram and X. Underlying technology centers on volumetric capture with integrated spatial audio, paired with creation tools the company claims make producing a spatial image as natural as photographing one. The enterprise side of the business — distinct from the consumer spatial-imagery narrative — included approximately 120 customers concentrated in UK local government councils and US higher education institutions, with recurring revenue growing roughly 10% year-over-year prior to exit. In December 2025, the company was acquired by UK-listed Netcall plc for up to £19.2 million, terminating Jadu's independent operations and folding its public-sector digital experience book into Netcall's platform.
JADU firmographics
Firmographics- Name
- JADU
- Legal name
- Jadu AR Inc.
- Website
- https://jadu.ar
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Jadu AR is a Los Angeles-based company building a participation platform for spatial imagery — volumetric captures with integrated sound — after pivoting from an NFT-driven AR game studio; it was acquired by UK-listed Netcall plc in December 2025.
- Ownership category
- akta.pro rank
JADU industry classification
Industry- Product category
- Spatial Computing Platform
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where JADU is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JADU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- NFT Collectibles: Sale of NFT digital collectibles including hoverboards and jetpacks. The company sold 6,666 NFT hoverboards for $4.4 million worth of Ethereum as a pre-platform revenue stream.
- Spatial Imagery Platform (unspecified): Platform for creating and sharing spatial imagery. Revenue model not explicitly disclosed in current materials.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
JADU product offering
Product offeringCore offering
Jadu builds a participation platform for spatial imagery — a new medium that carries sound, occupies space, and invites people to step inside volumetric captures rather than scroll past flat images. The company also operates a digital experience platform serving approximately 120 enterprise and government customers including UK councils and US higher education institutions, with cloud-based digital services. Earlier offerings included the Mirrorverse AR application and NFT collectibles (hoverboards and jetpacks).
Product overview
Jadu operates as a spatial imagery participation platform that combines volumetric captures with spatial audio. The core platform enables users to create and share images that carry sound and occupy space. Previously, the company operated The Mirrorverse AR app with NFT collectibles (hoverboards and jetpacks). The company was acquired by Netcall plc in December 2025 and previously served UK councils and US higher education institutions through its digital experience platform offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Mirrorverse: AR application/game where NFT hoverboards and jetpacks were used. Later described as an AR game being developed by the company.
Products and services
- Jadu Spatial Imagery Platform A participation platform for spatial imagery — a new medium that carries sound, occupies space, and invites people to step inside rather than scroll past. The platform enables creation and sharing of volumetric captures with embedded audio.
- The Mirrorverse An augmented reality game application that uses NFT jetpacks and hoverboards as playable digital collectibles, enabling users to interact with volumetric content in AR.
- Jadu Hoverboards (NFT Collectibles) NFT collectible hoverboards sold as digital assets usable in the Mirrorverse AR application.
- Jadu Digital Experience Platform Digital experience platform serving around 120 customers including UK councils and US higher education institutions. Focuses on cloud services with 10% recurring revenue growth.
Quantifiable outcome
- 6,666 NFT hoverboards sold generating $4.4M in Ethereum revenue
Companies that use JADU
Customer profileSegments2 records
Ideal customer profiles2 records
JADU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JADU partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NFT Collectors (ETH Holders)coreCommunity of NFT collectors who purchased Jadu hoverboards (6,666 units) for Ethereum, representing early revenue and community building for the platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
JADU competitors and assessment
Company assessmentDirect peers
- Niantic: Developer of AR games (Pokémon GO, Ingress) and the 8th Wall AR creation platform. Most directly comparable peer — same AR-game + AR-tooling DNA and similar consumer-creator GTM motion.
- 8th Wall (Niantic): Web-based AR development platform that lets creators build and ship volumetric/AR experiences without native apps — a near-direct overlap with JADU's spatial imagery creation tooling.
- Spatial: Spatial computing platform for collaborative, immersive 3D experiences shared across AR/VR and mobile — closest conceptual analog to JADU's 'post-flat' spatial media thesis.
Broad incumbents
- Meta: Operates Quest hardware, Horizon Worlds, and Spark AR — overlapping AR/spatial creation ambitions with vastly larger distribution, hardware, and capital.
- Apple: Vision Pro and ARKit/RealityKit define the premium spatial computing tier — Apple controls the hardware/software stack that JADU's platform would need to integrate with.
- Snap: Lens Studio and AR Spectacles make Snap a broad incumbent in AR creation tooling and consumer AR distribution — direct overlap with JADU's creator + mobile distribution model.
- Unity Technologies: Unity's AR Foundation and Reflect extend XR/AR creation tooling to mobile and headset developers — an incumbent platform play analogous to JADU's spatial creator ambitions.
- Magic Leap: Spatial computing platform with hardware + developer tools targeting enterprise and creator use cases — broad incumbent competing for the same AR/spatial tooling mindshare.
Emerging players
- Roblox: User-generated 3D experience platform with a massive creator/consumer flywheel — emerging alternative to flat social media and a reference point for JADU's participation-over-consumption thesis.
- Rec Room: Cross-platform social VR/AR app where users create and inhabit rooms together — comparable as a creator-first, presence-oriented alternative to flat social media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JADU social profiles
Digital presenceJADU financial estimates
Financial estimateRevenue estimate
Valuation estimate
JADU leadership team
Management profileNumber of profiles
Profiles4 records
JADU funding detail
Funding detailFunding overview
Funding rounds3 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JADU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JADU
What does JADU do?
Jadu builds a participation platform for spatial imagery — a new medium that carries sound, occupies space, and invites people to step inside volumetric captures rather than scroll past flat images. The company also operates a digital experience platform serving approximately 120 enterprise and government customers including UK councils and US higher education institutions, with cloud-based digital services. Earlier offerings included the Mirrorverse AR application and NFT collectibles (hoverboards and jetpacks).
Is JADU a public or private company?
JADU is a private company. It is classified as corporate owned and is currently acquired.
When was JADU founded?
JADU was founded in 2021. It employs 11 to 50 people.
Where is JADU based?
JADU is headquartered in Los Angeles, United States, in the North America region.
How does JADU make money?
Two revenue lines are on record. NFT Collectibles are the primary driver. The others are spatial Imagery Platform (unspecified).
Who are JADU's main competitors?
Direct peers on record are Niantic, 8th Wall (Niantic) and Spatial. Broad incumbents are Meta, Apple, Snap, Unity Technologies and Magic Leap. Emerging players are Roblox and Rec Room.
Does JADU have an API?
No public API is recorded for JADU.
What industry is JADU in?
JADU's product category is Spatial Computing Platform. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 512 and its SIC code is 7812.