Yes To
Yes To is a San Francisco-based, privately-held supplier of natural beauty products, formulas, and curated collections distributed globally to mass retail consumers. Founded in 2005, the company employs 51–100 people and has raised institutional growth capital.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Yes To firmographics
Firmographics- Name
- Yes To
- Website
- https://yesto.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yes To is a San Francisco-based, privately-held supplier of natural beauty products, formulas, and curated collections distributed globally to mass retail consumers. Founded in 2005, the company employs 51–100 people and has raised institutional growth capital.
- Ownership category
- akta.pro rank
Yes To industry classification
Industry- Product category
- Natural Beauty and Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Yes To is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Yes To business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Yes To product offering
Product offeringCore offering
Yes To is a supplier of natural beauty products, formulas, and unique collections sold worldwide. Its portfolio centers on ingredient-themed (e.g., carrot, cucumber, tomato) skincare and personal care items aimed at consumers seeking naturally derived beauty solutions. The company was founded in 2005 and is headquartered in San Francisco, United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Yes To natural beauty products and collections Branded natural beauty and personal care products organized into unique ingredient-themed collections (e.g., carrots, cucumbers, tomatoes), sold globally to consumers seeking naturally derived formulas.
Companies that use Yes To
Customer profileIdeal customer profiles1 record
Yes To technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yes To partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Yes To competitors and assessment
Company assessmentDirect peers
- Alba Botanica: Hain Celestial brand specializing in natural, plant-based body care, sunscreens, and scrubs. Directly comparable on product category (natural body/skincare), price point, and natural-food channel distribution.
- Burt's Bees: Clorox-owned natural personal care brand offering body lotions, washes, and lip balms with naturally sourced ingredients. Directly comparable to Yes To in category (hand & body care), distribution channels (mass + natural), and natural-ingredient positioning.
- The Honest Company: Public consumer brand offering natural beauty, personal care, and household products with a clean-ingredient identity. Closely comparable to Yes To on target consumer (wellness-oriented women/families), product mix, and brand narrative.
- Dr. Bronner's: Family-owned maker of organic castile soaps, lotions, and personal care products. Comparable to Yes To as a multi-SKU natural personal care brand selling through natural and mainstream retail with a strong ingredient-driven identity.
- Juice Beauty: Organic fruit-derived skincare and beauty brand. Comparable to Yes To's produce-themed product lines, particularly Yes To's fruit/vegetable ingredient positioning, and similar clean-beauty target customer.
- Acure Organics: Family-owned natural skincare, body care, and haircare brand sold through natural and mass channels. Comparable to Yes To on category breadth, plant-based formulation philosophy, and mid-market price positioning.
- SheaMoisture (Sundial Brands): Unilever-owned natural beauty and personal care brand with ingredient-led storytelling (shea butter, fruit extracts). Comparable to Yes To on category, multicultural consumer base, and natural ingredient brand positioning.
Broad incumbents
- L'Occitane en Provence: Global publicly listed natural beauty group with broad botanical-based personal care portfolio. Comparable as an established natural-beauty incumbent competing for the same ingredient-conscious consumer across multiple international markets.
- Aesop: L'Oréal-owned premium natural/botanical skincare, body care, and fragrance brand. Comparable on plant-based formulation philosophy and international prestige positioning, though at a higher price tier than Yes To.
Emerging players
- Kopari Beauty: Venture-backed indie beauty brand focused on coconut-derived clean personal care. Comparable as a digitally native, ingredient-led challenger brand in the same natural-beauty whitespace Yes To operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Yes To social profiles
Digital presenceYes To financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes To leadership team
Management profileNumber of profiles
Profiles2 records
Yes To funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes To M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes To
What does Yes To do?
Yes To is a supplier of natural beauty products, formulas, and unique collections sold worldwide. Its portfolio centers on ingredient-themed (e.g., carrot, cucumber, tomato) skincare and personal care items aimed at consumers seeking naturally derived beauty solutions. The company was founded in 2005 and is headquartered in San Francisco, United States.
When was Yes To founded?
Yes To was founded in 2005. It employs 51 to 100 people.
Where is Yes To based?
Yes To is headquartered in San Francisco, United States, in the North America region.
Who are Yes To's main competitors?
Direct peers on record are Alba Botanica, Burt's Bees, The Honest Company, Dr. Bronner's, Juice Beauty, Acure Organics and SheaMoisture (Sundial Brands). Broad incumbents are L'Occitane en Provence and Aesop. Kopari Beauty is listed as an emerging player.
Does Yes To have an API?
No public API is recorded for Yes To.
What industry is Yes To in?
Yes To's product category is Natural Beauty and Personal Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2844.