2021.AI
2021.AI builds the GRACE AI Platform, an enterprise AI governance and operations suite serving regulated European organizations in finance, legal, healthcare, transportation, and public sector. It combines GenAI, MLOps, governance, and security modules with built-in EU AI Act and GDPR compliance.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What 2021.AI does
2021.AI is a Copenhagen-based, privately-held enterprise AI software company founded in 2016 that builds the GRACE AI Platform, an integrated system for governing, deploying, and operating AI within large, regulated organizations. The platform follows a core-plus-modules architecture: the central GRACE AI Platform coordinates four modules — GRACE GenAI (chat, assistants, image generation, agentic AI), GRACE MLOps/Developer (development workbench, application builder, automation), GRACE Governance (risk management, control frameworks, ISO 42001 and EU AI Act alignment), and the recently launched GRACE AI Security (AI Gateway, Chat Guardian for GDPR data screening, Gatekeeper Agent for Shadow AI detection). A distinctive technical layer is the AI Auto Registry, which continuously inventories and risk-classifies every AI model and use case across the enterprise.
The company's go-to-market is enterprise field sales targeting regulated verticals — finance, legal, healthcare, transportation, public sector, manufacturing, and software/tech — with named customers including Maersk, Spar Nord, SimCorp, AXA, Plesner, Rigshospitalet, and Prometric. Revenue is generated primarily through quote-based multi-year subscriptions on the GRACE platform, supplemented by low-priced self-serve Basic ($15/month) and Professional ($45/month) chatbot tiers that function more as a developer-acquisition channel than a material revenue line. The platform is model-agnostic, supports on-premises, air-gapped, hybrid, and cloud deployments, and is positioned around European data sovereignty.
As of August 2024, 2021.AI had raised approximately €3.6M in bridge funding led by DNV Ventures, with a stated intent to close a larger round in early 2025; total disclosed funding since founding is roughly $10.4M across five rounds. Headcount is reported at 51-100, and the company reports 110+ AI projects delivered globally. Ownership, detailed revenue, and detailed capitalization are not publicly disclosed.
2021.AI firmographics
Firmographics- Name
- 2021.AI
- Legal name
- 2021.AI
- Website
- https://2021.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 2021.AI builds the GRACE AI Platform, an enterprise AI governance and operations suite serving regulated European organizations in finance, legal, healthcare, transportation, and public sector. It combines GenAI, MLOps, governance, and security modules with built-in EU AI Act and GDPR compliance.
- Ownership category
- akta.pro rank
2021.AI industry classification
Industry- Product category
- AI Governance Software
- NAICS
- Software Publishers (5132), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where 2021.AI is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
2021.AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- GRACE AI Platform Subscription: Comprehensive platform subscription model providing access to the full GRACE AI Platform including all modules (GenAI, AI Security, AI Governance, and Developer/MLOps). Offered as custom pricing based on organization size and requirements.
- Individual Module Licensing: Modular pricing allowing organizations to purchase individual GRACE modules (GenAI, AI Security, Developer, Governance) separately based on specific needs.
- Basic Plan: Entry-level chatbot features at $15/month including standard integrations and email support.
- Professional Plan: Advanced AI chatbot features at $45/month including up to 50K monthly chat interactions, priority support, and advanced integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full stack GRACE AI Platform with all four modules (GenAI, AI Security, AI Governance, Developer) |
| Subscription | Multi-year contract | GRACE GenAI module for generative AI deployment with chat interface and image generation |
| Subscription | Multi-year contract | GRACE AI Security module for AI access control and monitoring |
| Subscription | Multi-year contract | GRACE Developer module for MLOps and AI application development |
| Subscription | Multi-year contract | GRACE Governance module for compliance and risk management |
| Subscription | Monthly | Basic AI chatbot plan for small teams |
| Subscription | Monthly | Professional AI chatbot plan for growing organizations |
| Subscription | Annual | Enterprise AI chatbot plan with full capabilities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
2021.AI product offering
Product offeringCore offering
2021.AI sells the GRACE AI Platform, a comprehensive enterprise AI governance solution that centralizes AI operations across development, deployment, monitoring, and governance. The platform is modular, offering GRACE GenAI for generative AI deployment, GRACE AI Security for AI access control and shadow AI detection, GRACE MLOps for AI development and operations, and GRACE Governance for regulatory compliance and risk management, with optional sovereign on-premises and air-gapped deployments.
Product overview
2021.AI offers the GRACE AI Platform, a comprehensive AI governance platform built for sovereign, resilient, and robust AI. The platform follows a core-plus-modules architecture consisting of the central GRACE AI Platform with four integrated modules: GRACE GenAI for generative AI deployment with chat, assistants and image capabilities; GRACE AI Security for AI visibility, control, and protection across three security layers (AI Gateway, Chat Guardian, Gatekeeper Agent); GRACE MLOps/Developer for efficient AI development, deployment and operations; and GRACE Governance for compliance, risk management and control frameworks. Supporting features include AI Auto Registry for automated AI inventory and compliance, GenAI Insights for analytics and monitoring, and On-premises AI Solutions for sovereign deployment. The platform is designed for EU AI Act and GDPR compliance from day one, with support for both open-source models (Mistral, Llama, Gemma, DeepSeek) and closed-source models (AWS, OpenAI).
Differentiator
Problem solved
Functional benefit
Brands
- GRACE AI Platform: The company's flagship AI governance platform providing centralized AI operations management, including modules for GenAI, MLOps, Governance, and AI Security.
- GRACE AI Security
- GRACE GenAI
- GRACE MLOps
- GRACE Governance
- AI Auto Registry
- GenAI Insights
- Chat Guardian
- AI Gateway
- Gatekeeper Agent
Products and services
- GRACE AI Platform The central AI governance platform that streamlines development, deployment, and management of AI with built-in governance and operational efficiency. Offers AI Infrastructure, MLOps, LLMOps, Governance, AI Registry, and Stakeholder Collaboration capabilities for enterprise customers.
- GRACE AI Security Security module providing AI visibility, control, protection and oversight. Features three integrated security layers: AI Gateway, Chat Guardian, and Gatekeeper Agent — all feeding one continuously updated AI Auto Registry. Built for EU AI Act and GDPR compliance from day one.
- GRACE GenAI Generative AI module enabling organizations to drive optimization with GenAI safely, securely and responsibly. Combines flexible, model-agnostic features with an intuitive interface, serving as a central hub for GenAI solutions and governance. Includes LLM chat interface, AI assistants, image generation, transcription, web search, AI Auto Registry, AI Monitoring, and agentic AI capabilities.
- GRACE MLOps MLOps module that empowers Data Scientists and IT professionals to efficiently develop, deploy and operate AI at scale. Provides standardized components, replicability, user-friendly interface, IDE of choice, and out-of-the-box AI infrastructure.
- GRACE Governance Governance module that enables organizations to stay in control of AI, ensure compliance with external regulations and internal policies. Features real-time monitoring, control management, AI registration, and AI assessments aligned with ISO 42001 and EU AI Act.
- AI Acceleration AI acceleration services to help organizations quickly adopt and implement AI solutions using the GRACE AI Platform, providing expert-led deployment and adoption support.
Quantifiable outcome
- Maersk Tankers achieved 20% improvement in market price forecasting accuracy
- +2 more outcomes
Companies that use 2021.AI
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
2021.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature6 records
2021.AI partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
2021.AI competitors and assessment
Company assessmentDirect peers
- Holistic AI: Holistic AI is an AI governance, risk, and compliance platform that provides AI auditing, risk management, and regulatory compliance tools — most directly comparable to 2021.AI's GRACE Governance module and AI Auto Registry.
- Credo AI: Credo AI offers an AI governance platform with policy management, risk assessment, and regulatory alignment for AI systems — overlapping directly with 2021.AI's GRACE Governance offering and EU AI Act positioning.
- Fiddler AI: Fiddler AI is an AI observability and monitoring platform for ML and LLM models, providing drift detection, performance monitoring, and explainability — closely aligned with 2021.AI's GenAI Insights and AI Monitoring capabilities.
- Arize AI: Arize AI provides LLM and ML observability, evaluation, and monitoring tooling for production AI systems, with similar scope to 2021.AI's GenAI Insights module including red teaming and quality monitoring.
- WhyLabs: WhyLabs offers AI observability and data monitoring for ML/LLM applications, including drift detection and quality controls — directly comparable to the monitoring and quality functions within 2021.AI's platform.
Broad incumbents
- OneTrust: OneTrust is a large-scale privacy, security, and governance platform that has expanded into AI governance and ethical AI use-case management, competing with 2021.AI in the compliance-driven enterprise segment but as part of a broader trust platform portfolio.
- IBM watsonx.governance: IBM watsonx.governance provides AI lifecycle governance, model risk management, and compliance tooling within the broader watsonx platform — a broader incumbent offering AI governance as part of a full enterprise AI stack.
- Collibra: Collibra is a data intelligence and governance platform that has expanded into AI governance and model governance capabilities, competing with 2021.AI from a broader data catalog and lineage foundation.
Emerging players
- Lakera: Lakera provides LLM-specific security guardrails including prompt injection protection and AI safety controls — overlapping with 2021.AI's Chat Guardian and Gatekeeper Agent features but focused narrowly on GenAI protection.
- Protect AI: Protect AI offers AI security posture management and LLM security scanning tools — comparable to 2021.AI's AI Security module focused on visibility, control, and protection of AI assets across the organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2021.AI social profiles
Digital presence2021.AI compliance and trust
Trust signalCompliance5 records
2021.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
2021.AI leadership team
Management profileNumber of profiles
Profiles4 records
2021.AI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2021.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2021.AI
What does 2021.AI do?
2021.AI sells the GRACE AI Platform, a comprehensive enterprise AI governance solution that centralizes AI operations across development, deployment, monitoring, and governance. The platform is modular, offering GRACE GenAI for generative AI deployment, GRACE AI Security for AI access control and shadow AI detection, GRACE MLOps for AI development and operations, and GRACE Governance for regulatory compliance and risk management, with optional sovereign on-premises and air-gapped deployments.
Is 2021.AI a public or private company?
2021.AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was 2021.AI founded?
2021.AI was founded in 2016. It employs 51 to 100 people.
Where is 2021.AI based?
2021.AI is headquartered in Copenhagen, Denmark, in the Europe region.
How does 2021.AI make money?
Four revenue lines are on record. GRACE AI Platform Subscription is the primary driver. The others are individual Module Licensing, basic Plan and professional Plan.
Who are 2021.AI's main competitors?
Direct peers on record are Holistic AI, Credo AI, Fiddler AI, Arize AI and WhyLabs. Broad incumbents are OneTrust, IBM watsonx.governance and Collibra. Emerging players are Lakera and Protect AI.
Does 2021.AI have an API?
Yes. GRACE GenAI offers a ready-to-use LLM API enabling seamless integration for chat interfaces or other systems, offering chat, Retrieval-Augmented Generation (RAG), and agentic solutions, access to open-source models, built-in scalability and security features, and standard logging to the governance log. The API provides scalable deployments, API integration, and flexible customization options. Developer documentation is at 2021.ai/products/grace-genai.
What industry is 2021.AI in?
2021.AI's product category is AI Governance Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7372.