What 4th & Heart does

4th & Heart, operating as Tava Organics, Ltd., is a California-based producer of artisan ghee (clarified butter) founded in 2014 and headquartered in Marina Del Rey, with manufacturing in Healdsburg, CA. The company's core product line comprises seven SKU families — Original, Garlic, Vanilla Bean, Himalayan Pink Salt, and Turmeric ghees, a Ghee Cooking Spray (a blend with avocado and grapeseed oils), and Ghee Butter Sticks in unsalted and salted formats — built on grass-fed, pasture-raised butter sourced from New Zealand and Australia. Its clarification process removes water, lactose, and casein to produce 100% butterfat with a 485°F smoke point, an 18-month shelf life, and a stack of dietary certifications (Paleo since 2016, Keto since 2018, Whole30 since 2019, plus Non-GMO, Gluten Free, Kosher Dairy, and lab-verified lactose-free).

The business operates an omnichannel, consumer-only model with no disclosed enterprise or B2B revenue. Distribution spans 12,000+ US retail doors including Whole Foods, Target, and Walmart, plus Amazon, Instacart, direct e-commerce on Shopify, and a wholesale program; the company explicitly does not ship internationally. Revenue is generated entirely through one-time unit sales at premium price points (e.g., $6.99 per pack of ghee sticks). GTM combines content/SEO marketing, a recipe blog, social media across Instagram, TikTok, Facebook, LinkedIn and Threads, an ambassador/affiliate program, email capture with a 15% first-order discount, and experiential activations such as the November 2025 cooking-class partnership with Sur La Table across 55 US locations.

Capital history totals roughly $12.8M across six rounds from 2016–2024, anchored by a $7.6M round in 2019 led by Harbinger Ventures alongside Monogram Capital Partners, Boulder Food Group, and others. The 2022 $1M equipment financing from Bridge Finance Group funded in-house production, and Aterian took a small minority equity stake in March 2024. The company remains privately held under a single disclosed leader, founder Raquel Tavares, with a 1–10 employee team that signals a lean, outsourced-operations model typical of small premium CPG brands.

Name

4th & Heart

Legal name

Tava Organics, Ltd.

Website

https://fourthandheart.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Ghee / Clarified Butter

NAICS

Creamery Butter Manufacturing (311512)

SIC

Dairy Products (2020)

akta.pro primary industry

Ghee Manufacturing (Clarified Butter) (AFAHACAG)

Keywords

• Organic clarified butter
• Grass-fed ghee products
• Lactose-free cooking fat
• Ghee butter sticks
• Infused cooking oils

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through the company's website at fourthandheart.com with standard pricing. Offers 15% off first order incentive for email signups.
2. Retail/Grocery Distribution: Products sold through major retailers including Whole Foods, Target, Walmart, and 12,000+ stores nationwide. Ghee sticks found in refrigerated butter section; jars and sprays in baking/oils aisle.
3. Online Marketplace Sales: Products available on Amazon and through Instacart for online grocery delivery. Multiple product sizes and flavors offered through these channels.
4. Wholesale: Wholesale orders available for retailers. Contact via [email protected].

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

4th & Heart (legal entity Tava Organics, Ltd.) manufactures and sells artisan organic ghee (clarified butter) made from grass-fed, pasture-raised butter sourced from New Zealand and Australia. The production process removes water and milk solids to yield 100% pure butterfat with a high smoke point, packaged as flavored and unflavored jars, ghee sprays, and ghee butter sticks. The company operates its own production facility in Healdsburg, California.

Product overview

4th & Heart is a California-based ghee company offering a portfolio of clarified butter products made from grass-fed, pasture-raised New Zealand and Australian dairy. The core product line consists of seven ghee varieties: Original Ghee, Garlic Ghee, Vanilla Bean Ghee, Himalayan Pink Salt Ghee, Turmeric Ghee, Ghee Spray, and Ghee Butter Sticks (both Unsalted and Salted). Products are sold in various sizes (9oz, 16oz, 32oz) in both jar and stick formats. The company positions ghee as a superior alternative to traditional butter and cooking oils, emphasizing its lactose-free nature, high smoke point (485°F), and gut health benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Ghee Unflavored 100% pure butterfat ghee made from grass-fed, pasture-raised New Zealand/Australian butter, intended for cooking, baking, and spreading for health-conscious consumers.
• Garlic Ghee Garlic-infused grass-fed ghee designed as a ready-to-use cooking and finishing fat for consumers seeking flavor convenience.
• Vanilla Bean Ghee Vanilla bean-infused ghee intended for baking and dessert applications, marketed to home bakers and specialty food consumers.
• Himalayan Pink Salt Ghee Ghee infused with Himalayan pink salt, positioned as a ready-to-use seasoned cooking and spreading fat for everyday consumers.
• Turmeric Ghee Turmeric-infused grass-fed ghee marketed for its functional/anti-inflammatory positioning, targeted at wellness-oriented consumers.
• Ghee Spray Spray-format ghee designed for convenient low-mess application to pans, vegetables, and proteins for everyday home cooking.
• Ghee Butter Sticks — Unsalted Solid stick form of unsalted ghee designed as a 1:1 butter substitute in baking and cooking, enabling direct measurement swaps.
• Ghee Butter Sticks — Salted Solid stick form of salted ghee designed as a 1:1 butter substitute for cooking, baking, and spreading applications.

Quantifiable outcome

• Smoke point of 485°F compared to 300-350°F for regular butter
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sur La TablecoreGTM or Marketing Partner · 4 November 2025Partnership for a fall cooking series promoting ghee as a healthier alternative to butter and seed oils. Program includes in-store and online cooking classes at 55 US locations highlighting ghee's versatility, flavor, and health benefits (gut health, high smoke point).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carrington Farms: Organic ghee, coconut oil, and grass-fed butter brand sold through grocery and club channels. Direct overlap on ghee SKU, organic/non-GMO certification stack, and similar price-point architecture.
• Ancient Nutrition: Multi-category superfood brand (collagen, bone broth, ghee) selling through Whole Foods, Sprouts, Amazon, and DTC. Comparable on premium positioning, diet certifications, and multi-channel CPG distribution model.
• Vermont Creamery: Artisan cultured butter and European-style dairy brand (now owned by Land O'Lakes). Comparable on premium dairy positioning, specialty/natural channel distribution, and farm-to-package storytelling.
• Vital Proteins: Premium CPG brand selling collagen, ghee, and other wellness-focused cooking/baking ingredients across DTC, Amazon, and major retailers (Whole Foods, Target). Directly competes with 4th & Heart in the ghee and clean-label cooking fat category.
• Primal Kitchen: Premium condiment/cooking-fat brand (mayo, avocado oil, ghee) built on clean-ingredient messaging across mass and natural retail. Closely comparable on target shopper, Whole Foods/Target presence, and grass-fed/certified positioning.
• Bulletproof (Bulletproof 360): Sells grass-fed ghee and other 'better-for-you' fats targeted at keto/low-carb consumers via DTC and retail. Direct overlap with 4th & Heart on ghee SKU, keto positioning, and lifestyle marketing approach.

Broad incumbents

• Organic Valley: Large organic dairy cooperative offering grass-fed butter and ghee across all major U.S. retailers. Competes on shelf with 4th & Heart in the dairy/butter section but at a larger scale and broader portfolio.
• Kerrygold: Irish grass-fed dairy brand (butter, cheese) distributed nationally in the U.S. through Whole Foods, Trader Joe's, and mainstream grocers. A broad incumbent with overlapping grass-fed positioning and superior shelf scale.
• Nutiva: Organic superfood brand (coconut oil, ghee, MCT oil) selling through natural and mainstream retail. Overlaps with 4th & Heart on ghee, organic/certified positioning, and Whole Foods shelf.

Emerging players

• Billion Dollar Brows / Other ghee D2C entrants: Smaller DTC and Amazon-native ghee brands (e.g., Tin Star Foods, Pure Indian Foods, Spring Sunrise) competing in the same ghee niche with similar diet-certification messaging and grassroots content marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fourthandheart
• LinkedInlinkedin.com/company/4th-heart
• Instagraminstagram.com/fourthandheart
• TikToktiktok.com/@fourthandheart
• Xx.com/fourthandheart

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4th & Heart