Faze
FanCraze (formerly Faze Technologies) is the official ICC-licensed digital collectibles platform for cricket, built on Flow blockchain with Dapper Labs. It serves 500K+ cricket fans globally via Grails collectibles, Matchday fantasy game, and a peer-to-peer marketplace with 10% commission.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Faze does
FanCraze Technologies Inc., operating under the consumer brand FanCraze (previously Faze Technologies, founded 2021), is the official International Cricket Council (ICC)-licensed digital collectibles platform for cricket fans worldwide. The company is incorporated in the United States with operational headquarters in Mumbai, India (WeWork Enam Sambhav, BKC) and maintains a San Francisco corporate footprint. The platform is built on the Flow blockchain through a technology partnership with Dapper Labs (creators of NBA Top Shot), enabling verifiable scarcity and ownership of officially licensed ICC video moments.
The platform operates two core consumer products: Grails, a claw-machine-style collectible purchase feature with upfront odds disclosure and instant reveal of ICC video moments, and Matchday, a free-to-play fantasy cricket game where users build squads using their owned collectibles and earn rewards based on real-match player performance. Around these products sits a peer-to-peer Marketplace (10% commission on all secondary sales) plus an expanding suite of engagement features including Auctions with auto-extension anti-sniping, Make Offer with rarity-based floor pricing, Swap Auctions (burn old-edition moments to bid on in-season moments), Burn & Earn (sacrifice collectibles for Gold Essence rewards), Squad Building Challenges (SBCs), Tradable Packs, and a TikTok-style Discover video feed. Pack prices range from $3 to $299 across rarity tiers.
Monetization spans primary pack sales, direct Singles Drops, Pro Collectibles Packs, marketplace commissions, auction fees, and premium feature transactions. Distribution is direct-to-consumer via web (fancraze.com), iOS and Android apps, and product-specific subdomains (matchday.fancraze.com, grails.fancraze.com), with community-driven growth through Discord, social channels, a multi-tier referral program, and timed pack-drop events. The platform claims 500K+ registered cricket fans and 2,500+ men's and women's players listed. FanCraze has raised $117.4M+ across a November 2021 $17.4M seed (Tiger Global-led, with Coatue and Sequoia Capital India) and a March 2022 $100M Series A (Insight Partners-led, with B Capital and Cristiano Ronaldo's CR7), with stated use of funds focused on ecosystem expansion, ICC NFT platform development, and global team building.
Faze firmographics
Firmographics- Name
- Faze
- Legal name
- FanCraze Technologies Inc.
- Website
- https://fancraze.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FanCraze (formerly Faze Technologies) is the official ICC-licensed digital collectibles platform for cricket, built on Flow blockchain with Dapper Labs. It serves 500K+ cricket fans globally via Grails collectibles, Matchday fantasy game, and a peer-to-peer marketplace with 10% commission.
- Ownership category
- akta.pro rank
Faze industry classification
Industry- Product category
- Digital Collectibles
- NAICS
- Spectator Sports (71121), Hobby, Toy, and Game Retailers (459120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports NFTs & Collectibles Marketplaces (FSADANAH)
- akta.pro secondary industries
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Secondary Market Infrastructure (escrow, pricing, anti-scalping) (MPAFAJAG)
Keywords
Where Faze is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Faze business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Pack Sales: Direct sale of digital collectible packs ranging from $3 to $299, with prices varying based on rarity, players featured, and tournament editions
- Marketplace Transactions: Peer-to-peer marketplace for buying and selling collectibles with 10% platform commission on all secondary sales
- Make Offer Feature: Negotiated collectible purchases with minimum offer floors based on rarity tiers
- Auction Fees: Community-priced collectible sales through timed auctions with minimum cash increments
- Singles Drop: Direct platform sales of individual collectibles at fixed prices, distinct from peer-to-peer marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pack Drops priced $3 to $299 |
| Transaction based/ take rate | Pay-as-you-go | Marketplace fee 10% |
| Unit Pricing | Pay-as-you-go | Make Offer minimum floors by rarity |
| Unit Pricing | Pay-as-you-go | Listing ceilings and floors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Faze product offering
Product offeringCore offering
FanCraze is an officially ICC-licensed digital collectibles platform built on the Flow blockchain that lets cricket fans buy, trade, and play with NFT video moments. Its two core consumer products are Grails, a claw machine-style collectible drop experience with upfront odds, and Matchday, a free-to-play fantasy cricket game that uses owned collectibles as players. The platform also operates a peer-to-peer marketplace for secondary trading of collectibles.
Product overview
FanCraze is an officially ICC-licensed blockchain-based cricket collectibles platform offering two core products: Grails (a claw machine-style collectible purchasing feature) and Matchday (a free-to-play fantasy cricket game). The platform operates a peer-to-peer Marketplace for trading collectibles, supported by features including Discover (personalized video feed), Auctions, Make Offer (negotiation), Swap Auctions, Squad Building Challenges (SBCs), Burn & Earn, Crictos of the Game packs, and a Referral Program. All collectibles are NFTs on the Flow blockchain with official ICC licensing covering Men's and Women's Cricket World Cups, T20 World Cups, and U-19 World Cups.
Differentiator
Problem solved
Functional benefit
Brands
- Matchday: Free-to-play fantasy cricket game where users pick squads using officially licensed cricket collectibles.
- Grails
Products and services
- Grails A claw machine-style collectible purchasing product where users pull officially licensed ICC cricket video moments with upfront odds disclosure, instant reveal, and instant trading or selling capabilities. Targeted at cricket collectors.
- Matchday A free-to-play fantasy cricket game where users build squads using their officially licensed digital collectibles as players, compete in daily match challenges, and earn rewards based on real match performance. Targeted at cricket fans.
- FanCraze Marketplace A peer-to-peer marketplace for buying, selling, and trading digital cricket collectibles with real-time pricing, serial selection, auction capabilities, and a 10% platform commission on secondary sales. Targeted at collectors and traders of ICC cricket NFTs.
Quantifiable outcome
- 500K+ cricket fans on platform
- +1 more outcomes
Companies that use Faze
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Faze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Faze partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor, flagship and core.
- Corsair GamingmajorThree-year, seven-figure partnership making Corsair the exclusive mouse, keyboard, headset, and mousepad partner for FaZe Esports. Includes jersey sleeve placement and category exclusivity.
- Capriotti's Sandwich ShopminorOfficial sandwich partner for FaZe Vegas, a top esports team in the Call of Duty League. Includes team branding on jerseys and fan rewards tied to team victories.
- CloutmajorLaunched FaZe Esports Pass in partnership with fan-engagement platform Clout. The product introduces season-based digital membership with exclusive rewards, challenges, and collectibles.
- International Cricket Council (ICC)flagshipOfficial licensing partnership with ICC to develop and sell digital cricket collectibles using NFTs on the Flow blockchain. FanCraze is the Official ICC Partner for cricket fans worldwide, with exclusive rights to create official ICC digital collectibles across Men's and Women's World Cups and U-19 tournaments.
- Dapper LabscoreTechnology partnership for Flow blockchain infrastructure. Dapper Labs, creator of Flow blockchain and NBA Top Shot, provides the blockchain backbone for FanCraze's digital collectibles platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Faze competitors and assessment
Company assessmentDirect peers
- Rario: Direct competitor in cricket NFTs, offering officially licensed digital cricket collectibles. Competes for the same cricket-fan wallet share with similar marketplace mechanics, though without FanCraze's ICC exclusivity.
- Socios.com (Chiliz): Fan token and digital collectibles platform serving multiple sports via official team partnerships. Operates a similar blockchain-based fan-engagement monetization model with officially licensed sports content.
- Candy Digital: Sports digital collectibles platform with official MLB and other league partnerships. Comparable product offering of officially licensed sports NFTs sold via pack drops and secondary marketplace.
- Sorare: Leading sports NFT fantasy platform focused on football/soccer. Operates the same dual-product model (collectible NFTs + fantasy gameplay) that FanCraze mimics with Matchday + Grails, validating the broader category approach.
- Dapper Labs (NBA Top Shot, NFL All Day): Creator of the Flow blockchain that FanCraze is built on, and operator of NBA Top Shot — the most comparable sports digital collectibles platform. Same underlying tech, same digital-collectibles-for-sports-fans business model, and a direct technology partner.
Emerging players
- Magic Eden: Multi-chain NFT marketplace with growing sports collectibles vertical. Provides an alternative secondary-market channel and represents potential competitive pressure on FanCraze's marketplace liquidity.
Broad incumbents
- ESPN Fantasy Sports: Established fantasy sports destination with free-to-play cricket and other sports. Competes for cricket-fan engagement time, particularly during major ICC tournaments, though without digital collectible ownership.
- OpenSea: Largest general NFT marketplace. While not a sports specialist, it offers secondary trading infrastructure that competes with FanCraze's marketplace and is where users might trade collectibles if liquidity on FanCraze is insufficient.
Regional players
- Dream11: India's dominant fantasy sports platform serving cricket fans with free-to-play team selection. Represents the primary local engagement competitor for cricket fans and a potential funnel competitor to FanCraze's Matchday product.
- MPL (Mobile Premier League): India-based mobile gaming and fantasy sports platform competing for the same cricket-fan time and wallet share. Represents adjacent competition in the Indian cricket-engagement ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Faze social profiles
Digital presenceFaze compliance and trust
Trust signalCompliance2 records
Faze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faze leadership team
Management profileNumber of profiles
Profiles2 records
Faze funding detail
Funding detailFunding overview
Funding rounds2 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faze
What does Faze do?
FanCraze is an officially ICC-licensed digital collectibles platform built on the Flow blockchain that lets cricket fans buy, trade, and play with NFT video moments. Its two core consumer products are Grails, a claw machine-style collectible drop experience with upfront odds, and Matchday, a free-to-play fantasy cricket game that uses owned collectibles as players. The platform also operates a peer-to-peer marketplace for secondary trading of collectibles.
Is Faze a public or private company?
Faze is a private company. It is classified as venture growth investor backed and is currently operating.
When was Faze founded?
Faze was founded in 2021. It employs 51 to 100 people.
Where is Faze based?
Faze is headquartered in San Francisco, United States, in the North America region.
How does Faze make money?
Five revenue lines are on record. Pack Sales are the primary driver. The others are marketplace Transactions, make Offer Feature, auction Fees and singles Drop.
Who are Faze's main competitors?
Direct peers on record are Rario, Socios.com (Chiliz), Candy Digital, Sorare and Dapper Labs (NBA Top Shot, NFL All Day). Magic Eden is listed as an emerging player. Broad incumbents are ESPN Fantasy Sports and OpenSea. Regional players are Dream11 and MPL (Mobile Premier League).
Does Faze have an API?
No public API is recorded for Faze.
What industry is Faze in?
Faze's product category is Digital Collectibles. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 71121 and its SIC code is 7900.