OfferUp

What OfferUp does

OfferUp is a US-based mobile-first consumer-to-consumer (C2C) marketplace platform founded in 2011 and headquartered in the Seattle/Bellevue area. The platform enables individuals and small businesses to buy and sell secondhand goods locally through iOS and Android applications, covering categories including electronics, furniture, and cars. Following its 2020 merger with competitor Letgo, OfferUp operates a consolidated local resale platform serving approximately 20 million active users in the US market.

The platform's core technology is a mobile marketplace application supporting peer-to-peer listings, buyer-seller communication, and local transactions. OfferUp generates revenue through transaction fees on sales facilitated through its platform, operating a traditional marketplace commission model. Its go-to-market motion is product-led and community-driven, relying on mobile app distribution, word-of-mouth, and brand campaigns (such as the "Dreams Start Here" entrepreneur campaign and the Seattle Seahawks partnership) to drive user acquisition and engagement. Primary customer segments include Gen Z and millennial consumers seeking affordability and sustainability, alongside a growing base of small business owners who have bootstrapped ventures through the platform.

OfferUp has raised approximately $381 million in disclosed venture funding from prominent investors including Andreessen Horowitz, Warburg Pincus, T. Rowe Price, and Tiger Global Management. The company operates exclusively in North America and faces direct competition from Facebook Marketplace, Craigslist, and emerging fee-free platforms. In October 2025, OfferUp announced a restructuring involving layoffs of over 20% of its workforce as part of marketplace simplification efforts, signaling a defensive phase focused on operational efficiency rather than expansion.

Name

OfferUp

Legal name

OfferUp

Website

https://offerup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

OfferUp is a US-based mobile C2C marketplace founded in 2011, enabling individuals and small businesses to buy and sell secondhand goods locally. The platform serves approximately 20 million active users following its 2020 merger with Letgo.

Ownership category

akta.pro rank

Product category

Online Classifieds / Consumer-to-Consumer Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

akta.pro secondary industry

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)

Keywords

• Online classifieds marketplace
• Consumer-to-consumer resale
• Mobile local marketplace
• Secondhand goods trading
• Peer-to-peer commerce

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: OfferUp generates revenue through transaction fees on sales facilitated through its platform, operating as a traditional marketplace commission model

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

OfferUp provides a U.S.-based mobile marketplace app that enables consumer-to-consumer (C2C) buying and selling of general goods such as electronics, furniture, and cars locally. The platform connects individual buyers and sellers through in-app listings, messaging, and transactions, and now incorporates the merged Letgo user base to form one of the largest combined local resale marketplaces in the country.

Product overview

OfferUp is a single unified mobile marketplace platform for general goods, operating as a Consumer-to-Consumer (C2C) marketplace. The platform enables local buying and selling of items between individuals. Following its merger with Letgo, the combined platform represents a consolidated offering in the local resale space, serving as the primary product through which users list items, communicate with buyers/sellers, and complete transactions. The platform is distinguished by its mobile-first approach and focus on local commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• OfferUp Marketplace App

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Seattle SeahawksminorGTM or Marketing Partner · 15 September 2025OfferUp partnered with the Seattle Seahawks as a presenting sponsor for the team's 50th Season Garage Sale event. The event featured over 1,000 historic collectibles at Lumen Field, with proceeds benefiting the team's 'Impacting 50 Communities' campaign. This partnership positions OfferUp as a community-focused platform for buying and selling.
• BECUminorGTM or Marketing Partner · 15 September 2025BECU co-presented the Seattle Seahawks 50th Season Garage Sale event with OfferUp. The financial partnership supported the community-focused event benefiting the team's 'Impacting 50 Communities' campaign.
• LetgocoreStrategic or Co-development PartnerOfferUp merged with Letgo to create a combined local resale platform, consolidating market position in the US mobile classifieds space. This merger strengthened OfferUp's competitive position against Facebook Marketplace and other competitors.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• CarGurus: CarGurus is a leading U.S. automotive marketplace. It is relevant as a partial peer because OfferUp explicitly lists cars among its core categories and CarGurus competes for the same seller and buyer intent in the auto-vertical slice of OfferUp's inventory.
• Poshmark: Poshmark runs a mobile-first social C2C marketplace primarily for apparel and accessories. While narrower in category, it competes for the same Gen Z and Millennial resale-oriented buyers and sellers that OfferUp targets.
• DitchIt: DitchIt is an emerging fee-free C2C resale app explicitly identified as a competitor to OfferUp. It targets the same mobile-first local resale use case and pressures OfferUp's transaction-fee revenue model.

Broad incumbents

• OLX: OLX is a global online classifieds platform owned by Prosus with significant emerging-markets footprint. It is comparable to OfferUp as a broad C2C marketplace but is not a direct U.S. competitor.
• eBay: eBay is a broad incumbent marketplace with deep C2C and B2C resale heritage, including electronics, furniture, and parts. It overlaps with OfferUp on many categories and benefits from a much larger established buyer base and trust infrastructure.

Direct peers

• Facebook Marketplace: Meta's Facebook Marketplace is a C2C local resale platform with built-in social distribution. It competes head-to-head with OfferUp in U.S. local general-goods resale, often with no listing or transaction fees.
• Craigslist: Craigslist is the long-standing incumbent for U.S. local classifieds and peer-to-peer transactions. It overlaps directly with OfferUp's core general-goods, local-resale use case, particularly in furniture, electronics, and cars.
• mercari: Mercari operates a mobile C2C marketplace for general secondhand goods in the U.S. and Japan. It directly competes with OfferUp on seller experience, transaction fees, and shipping-enabled resale of electronics, home goods, and apparel.

Regional players

• Kijiji: Kijiji (owned by eBay) is a major Canadian C2C classifieds platform. It is comparable to OfferUp on local marketplace mechanics and category mix but operates primarily in Canada, not the U.S.
• Vinted: Vinted is a leading C2C resale marketplace in Europe. It is comparable on mobile-first C2C mechanics and Gen Z/Millennial resale positioning but does not directly compete with OfferUp's U.S.-only footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/offerup
• Facebookfacebook.com/offerupnow
• LinkedInlinkedin.com/company/offerup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OfferUp