TASS Vision
TASS Vision provides edge-AI computer-vision analytics for offline retailers, offering visitor counting, demographic and conversion analytics (Vitrac) and shelf/planogram compliance (Sitrac) via proprietary cameras. The company serves 3,000+ stores across 200+ brands in 10 countries through per-store SaaS subscriptions, installations, and a public API.
- Company typePrivate
- Founded2021
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TASS Vision does
TASS Vision is an AI-powered retail analytics company that provides offline retailers with computer-vision-based visitor counting, demographic analysis, conversion tracking, and shelf/planogram compliance. Founded in 2021 in Tashkent, Uzbekistan by Shahzod Umirzakov and Jamshid Khakimzhanov, the company is now headquartered in Delaware, USA, and operates in 10 countries with regional offices across Central Asia, MENA, the Caucasus, Latin America, and North America. It claims 3,000+ connected stores and 200+ brands including Texnomart, Beko, Bosch, Siemens, Ishonch, and Radius Electronics.
The platform is built around two products running on proprietary edge-AI cameras: Vitrac, which counts visitors with up to 99% accuracy, excludes staff, estimates gender and age, recognizes families/groups, and produces hourly/daily conversion reports; and Sitrac, which audits planogram compliance, price-tag presence via OCR, and empty/full shelf status with up to 99% audit accuracy. Video is processed on-device in real time, raw frames and facial imagery are immediately discarded, and only anonymized aggregated metadata reaches the dashboard — a privacy-first architecture with servers hosted in the EU (Germany). A redesigned Vitrac web platform, a Vitrac mobile app (December 2025 launch), and a public REST API at api.tassvision.ai extend the stack, with native POS/ERP/DMS and BI integrations producing an honest entrance-to-purchase conversion metric.
TASS Vision monetizes through tiered per-store monthly SaaS subscriptions ($59 Standard, $99 Plus, $139 Professional, $209 Enterprise) plus one-time installation/hardware fees and paid API/integration services. It combines a sales-led enterprise motion (demo requests, dedicated CSMs, custom SLAs) with transparent self-serve pricing and a free Vitrac dashboard sign-in, supported by regional offices, government-tech-park ecosystems (IT Park, Astana Hub, Google for Startups), and VC backers including Purple Ventures (lead of the €1.3M 2025 round), UzVC, IT Park Ventures, 500 Global, Activat VC, Caucasus VC, Big Sky Capital, and Domino VC. Total disclosed funding is $1.8M–$2M, and the company publicly targets 15,000 points of sale and a $100M valuation within 3–5 years.
TASS Vision firmographics
Firmographics- Name
- TASS Vision
- Legal name
- TASS Vision
- Website
- https://tassvision.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TASS Vision provides edge-AI computer-vision analytics for offline retailers, offering visitor counting, demographic and conversion analytics (Vitrac) and shelf/planogram compliance (Sitrac) via proprietary cameras. The company serves 3,000+ stores across 200+ brands in 10 countries through per-store SaaS subscriptions, installations, and a public API.
- Ownership category
- akta.pro rank
TASS Vision industry classification
Industry- Product category
- Retail Analytics Software
- NAICS
- Commercial Photography (541922)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)
- akta.pro secondary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
Keywords
Where TASS Vision is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
TASS Vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Vitrac SaaS Subscription (Per Store, Per Month): Recurring monthly SaaS fee per store, tiered across Standard ($59), Plus ($99), Professional ($139), and Enterprise ($209); billed monthly with annual option (advertised 10% saving). Includes licenses, updates, integrations, AI reports, 24/7 support, and dedicated CSM with no hidden fees.
- One-Time Installation / Hardware Fee: One-time installation fee charged per store on top of the SaaS subscription, covering proprietary AI camera deployment and onboarding (Enterprise plan can also use existing CCTV with an AI mini-PC).
- Sitrac Planogram Compliance SaaS Subscription: Per-store recurring SaaS for planogram/shelf analytics with Standard and Professional tiers; includes reports, custom dashboards, notifications, DMS/ERP/BI integrations, 24/7 support, and dedicated CSM.
- API and Integration Services: Public REST API at api.tassvision.ai enables aggregations and analytics for integrators and retail chains; supports deeper POS/ERP/DMS integrations as a paid extension of the core SaaS offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vitrac Standard — $59/month per store |
| Subscription | Monthly | Vitrac Plus — $99/month per store |
| Subscription | Monthly | Vitrac Professional — $139/month per store |
| Subscription | Monthly | Vitrac Enterprise — $209/month per store |
| Subscription | Annual | Annual billing option |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels8 records
TASS Vision product offering
Product offeringCore offering
TASS Vision builds and sells proprietary edge-AI cameras paired with cloud analytics SaaS for offline retail chains. Its Vitrac product delivers visitor counting, demographic analytics, and conversion tracking with up to 99% accuracy, while Sitrac provides planogram and shelf-compliance monitoring for supermarkets and distributors. The platform integrates with clients' POS, ERP, DMS, and BI systems and is sold on a per-store monthly subscription with a one-time installation fee.
Product overview
TASS Vision operates a two-product platform for offline retail analytics built around its proprietary edge-AI cameras. Vitrac is the core customer-journey analytics product, covering visitor counting, demographic analysis, conversion tracking, heatmaps, forecasting, and behavior/anomaly detection via the Vitrac AI module. Sitrac is the companion planogram and shelf-compliance product for supermarkets, distributors, and HoReCa chains, with its own Sitrac AI add-on for prioritized guidance. Both products are delivered as per-store SaaS subscriptions, share a common web dashboard and a redesigned Vitrac mobile app (single Google-login account), expose data through the TASS Vision API at api.tassvision.ai, and integrate with clients' POS, ERP, DMS, and BI systems, as well as with Telegram and email for notifications.
Differentiator
Problem solved
Functional benefit
Brands
- Sitrac: AI planogram and shelf-compliance analytics product for supermarkets, distributors, and confectionery/HoReCa chains; controls availability, shelf share, planogram compliance, price-tag accuracy (OCR), and promo execution.
- Vitrac
Products and services
- Vitrac Vitrac is TASS Vision's core AI visitor analytics product for offline retail stores. It uses proprietary edge AI cameras to count visitors with up to 99% accuracy, exclude staff, estimate gender and age, recognize families/groups, and produce hourly/daily/monthly traffic and conversion reports delivered via web and mobile dashboards and a public API. Offered in Standard ($59), Plus ($99), Professional ($139), and Enterprise ($209) per-store-per-month SaaS tiers, plus a one-time installation fee.
- Sitrac Sitrac is TASS Vision's AI planogram and shelf-compliance product for supermarkets, distributors, and confectionery/HoReCa chains. It audits product placement, price-tag presence (OCR), and empty/full-shelf status via computer vision (audit accuracy up to 99% verified by human-in-the-loop), generates out-of-stock and KPI reports, and routes tasks and escalations to merchandisers through a mobile app with Telegram and email notifications. Sold as per-store SaaS subscriptions in Standard and Professional tiers.
- TASS Vision API Public REST API at api.tassvision.ai that lets developers and integrators run aggregations and analytics directly, with key-based authorization, simplified method structure, and optimized access to brand, store, sales, and analytical data across Vitrac and Sitrac. Enables POS/ERP/DMS integrations and partner or system-integrator deployments.
- Vitrac Mobile App Mobile companion app for the Vitrac web platform, providing Vitrac customers on-the-go access to traffic, demographic, and conversion analytics on a smartphone using a single Google-OAuth-authenticated account shared with the web dashboard.
Quantifiable outcome
- Up to +20% sales uplift for retailers using TASS Vision
- +6 more outcomes
Companies that use TASS Vision
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
TASS Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature7 records
TASS Vision partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship — first retail partner; co-developed the original use case for the technology., supporting — ecosystem/accelerator partner listed under 'backed by'., core — government-backed tech park providing ecosystem, residency, and international forums., supporting — kazakhstan tech-hub ecosystem partner. and supporting — technology partner listed under 'backed by'..
- Texnomartflagship — first retail partner; co-developed the original use case for the technology.Texnomart is TASS Vision's first retail partner, mentioned in the About page as the partner that combined the founders' AI breakthrough with practical retail experience. Working with Texnomart inspired the founders to apply computer vision to existing CCTV to count visitors and demographics, which became the foundation for Vitrac. Texnomart is also one of the customer logos displayed on the homepage.
- Google for Startupssupporting — ecosystem/accelerator partner listed under 'backed by'.Google for Startups is listed on TASS Vision's 'Backed by' partner section; the company also added Google account login as a single sign-on option for the Vitrac platform.
- IT Park Uzbekistancore — government-backed tech park providing ecosystem, residency, and international forums.IT Park is Uzbekistan's government technology park and is listed under TASS Vision's 'Backed by' partner section. IT Park organizes delegations such as Digital Uzbekistan Riyadh and hosts IT Park Ventures, which invested in TASS Vision. IT Park also hosts TASS Vision's Dushanbe office inside IT Park Dushanbe.
- Astana Hubsupporting — kazakhstan tech-hub ecosystem partner.Astana Hub is the international technology hub of Kazakhstan and is listed on TASS Vision's 'Backed by' partner section, supporting the company's regional growth.
- Pragma Techsupporting — technology partner listed under 'backed by'.Pragma Tech is listed under TASS Vision's 'Backed by' partner section; the company appears to be a technology/integration partner supporting TASS Vision's stack.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
TASS Vision competitors and assessment
Company assessmentDirect peers
- Vsblty (now part of FashionTV / rebranded): Computer-vision retail analytics provider offering audience measurement, in-store traffic analytics, and shelf insights via edge AI cameras. Direct overlap with TASS Vision's Vitrac and Sitrac functionality for offline retail chains.
- Anyline: Austrian computer-vision and OCR company serving retail and logistics with on-device scanning, shelf, and price-tag analytics. Closely comparable to TASS Vision on the Sitrac side (mobile OCR for planogram and price-tag compliance) and shares the EU/privacy-first positioning.
- Dor Technologies: Israeli retail-analytics startup using AI on existing CCTV to deliver traffic, conversion, and queue analytics for physical stores. Direct comparable to Vitrac's edge-AI, retrofit-CCTV value proposition.
- RetailNext: US-based leader in in-store retail analytics, offering traffic counting, dwell time, heatmaps, and conversion analytics for multi-site retailers. Direct head-to-head competitor to Vitrac in the visitor-analytics category serving enterprise retail chains.
- TrafficGuard: AI-based people-counting and traffic analytics vendor with edge devices and dashboards for retail, malls, and smart cities. Direct comparable to Vitrac on traffic counting, demographics, and conversion at the door.
- FootfallCam: UK/Malaysia-based people-counter and retail-analytics vendor with edge devices, dashboards, and POS integration serving multi-site retail globally. Closely comparable to TASS Vision's per-store SaaS + hardware model for traffic and conversion analytics.
Broad incumbents
- Sensormatic Solutions (ShopperTrak): Johnson Controls-owned retail traffic and loss-prevention platform with global deployment across large retail chains. Overlaps directly with Vitrac on visitor counting and conversion analytics, and adds the scale and integration footprint of a large incumbent.
- Cisco Meraki (MV Smart Cameras): Cloud-managed smart cameras and computer-vision analytics commonly deployed by retail chains for security and traffic insights. A broad incumbent whose MV analytics capabilities sit alongside — and could substitute for — TASS Vision's edge-AI visitor analytics.
Emerging players
- Mapsted: Canadian in-store location and traffic analytics company using AI and sensor fusion (no beacons) for visitor analytics, heatmaps, and conversion in retail and large venues. Comparable to TASS Vision on privacy-friendly, infrastructure-light visitor analytics for multi-site retail.
Regional players
- Uncanny Vision: India-based AI video analytics company providing people counting, demographics, and retail analytics across South Asian retail chains. Regional comparable serving similar SMB/mid-market offline retail with edge-AI analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TASS Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
TASS Vision leadership team
Management profileNumber of profiles
Profiles2 records
TASS Vision funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TASS Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TASS Vision
What does TASS Vision do?
TASS Vision builds and sells proprietary edge-AI cameras paired with cloud analytics SaaS for offline retail chains. Its Vitrac product delivers visitor counting, demographic analytics, and conversion tracking with up to 99% accuracy, while Sitrac provides planogram and shelf-compliance monitoring for supermarkets and distributors. The platform integrates with clients' POS, ERP, DMS, and BI systems and is sold on a per-store monthly subscription with a one-time installation fee.
Is TASS Vision a public or private company?
TASS Vision is a private company. It is classified as venture growth investor backed and is currently operating.
When was TASS Vision founded?
TASS Vision was founded in 2021. It employs 11 to 50 people.
Where is TASS Vision based?
TASS Vision is headquartered in Dover, United States, in the North America region.
How does TASS Vision make money?
Four revenue lines are on record. Vitrac SaaS Subscription (Per Store, Per Month) is the primary driver. The others are one-Time Installation / Hardware Fee, sitrac Planogram Compliance SaaS Subscription and API and Integration Services.
Who are TASS Vision's main competitors?
Direct peers on record are Vsblty (now part of FashionTV / rebranded), Anyline, Dor Technologies, RetailNext, TrafficGuard and FootfallCam. Broad incumbents are Sensormatic Solutions (ShopperTrak) and Cisco Meraki (MV Smart Cameras). Mapsted is listed as an emerging player. Uncanny Vision is listed as a regional player.
Does TASS Vision have an API?
Yes. TASS Vision offers an updated public API at api.tassvision.ai enabling developers and integrators to perform aggregations and analytics directly through the API, with simplified method structure, improved documentation, stable and predictable responses, dark mode support, and optimized access to brand, store, sales, and analytical data. Authorization is via a key-based system. Migration to modern servers supports stable performance and faster feature deployment. Developer documentation is at api.tassvision.ai/v1/docs.
What industry is TASS Vision in?
TASS Vision's product category is Retail Analytics Software. Its primary akta.pro industry code is BPAKAGAA, Video Surveillance (CCTV/VMS) System Integration, with a secondary code of CRACAPAC, Action Cameras & Rugged Cameras. Its NAICS code is 541922 and its SIC code is 3861.