Name

Mapsted

Legal name

Mapsted Corp

Website

https://mapsted.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Indoor Positioning Technology

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Indoor Mapping & Wayfinding Platforms (BPAMANAG)

akta.pro secondary industries

Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ), Geocoding, Search & Place Data Platforms (BPAMANAC), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Indoor positioning technology
• Location analytics software
• Indoor wayfinding solutions
• Location-based marketing
• Asset tracking IoT

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Analytics Platform Subscription: Recurring SaaS and analytics revenue model based on software platform subscriptions for indoor positioning, location marketing, and location analytics. Target customers include multi-store retail chains and large venue operators. Revenue is generated through per-property or enterprise-wide licensing agreements.
2. Location Analytics Services: Analytics services leveraging heatmap-based user behavior tracking, dwell time analytics, and crowd flow analysis for brick-and-mortar retailers. Generates recurring revenue when adopted at scale by multi-store chains, particularly in the context of labor cost pressures driving operational efficiency demand.
3. Location-Based Marketing Platform: Geofencing and contextual messaging platform generating revenue through marketing automation and CRM features targeting retail, advertising, and customer analytics segments. Includes geofencing, proximity marketing, and audience segmentation capabilities.
4. IoT Hardware Devices (Badge, Tag, Flow): Sale or deployment of IoT-based tracking devices including Mapsted Badge (personnel safety), Mapsted Tag (asset tracking), and Mapsted Flow (anonymous heat mapping). Revenue from hardware sale or as part of integrated platform deployment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mapsted sells a proprietary hardware-free indoor positioning and location intelligence platform that delivers 1-5 metre accuracy without Bluetooth beacons, Wi-Fi, or additional hardware, using adaptive data fusion and self-learning algorithms. The platform is sold as four integrated technology suites—Location Positioning, Location Marketing, Location Analytics, and Location IoT—and is delivered to enterprise venue operators via SaaS subscriptions, SDK integration, and IoT hardware (Mapsted Badge, Flow, Tag).

Product overview

Mapsted offers a comprehensive location intelligence platform organized into four main technology suites: Location Positioning Technology (hardware-free indoor positioning, maps, navigation, wayfinding, accessibility, location sharing, and CMS), Location Marketing Technology (contextual messaging, audience segmentation, advertising, CRM, geofencing, geo-conquesting, and proximity marketing), Location Analytics Technology (traffic flow, pattern visualization, real-time and predictive analytics, and customer insights), and Location IoT Technology (Mapsted Badge, Mapsted Flow, and Mapsted Tag). The platform is distinguished by its patented hardware-free approach using proprietary algorithms and sensor fusion to achieve 1-5 metre accuracy without beacons, Wi-Fi, or external hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Mapsted for Retail: In-store analytics solution designed to address missed sales opportunities in brick-and-mortar retail using dwell time analytics to identify high-value store zones and trigger real-time staff alerts.
• Mapsted Maps
• Mapsted Manage CMS
• Mapsted Flow
• Mapsted Badge
• Mapsted Tag
• Notify CRM

Products and services

• Location Positioning Technology Mapsted's flagship hardware-free indoor positioning platform delivering 1-5 metre accuracy location services without beacons, Wi-Fi, or external hardware, using proprietary adaptive data fusion and self-learning algorithms. Supports horizontal, vertical (multi-floor), and multi-building positioning with seamless outdoor-indoor transitions. Sold to enterprise venue operators across retail, healthcare, airports, stadiums, and higher education verticals.
• Mapsted Maps Cross-platform interactive digital mapping solution available as Kiosk, Mobile, and Web variants with offline maps, customizable views (Classic, Light, Dark Mode), and full gesture support including pan, zoom, tilt, and rotation. Built for enterprise venues that need branded indoor mapping integrated into existing applications.
• Mapsted Manage CMS Proprietary content management system that allows venue operators to manage properties, upload floor plans, customize map layers with branding (colors, logos, fonts), perform maintenance management, and publish real-time updates across the platform. Sold as part of Mapsted's location positioning suite for enterprise customers.
• Location Marketing Technology Comprehensive location-based marketing platform combining contextual messaging, audience segmentation, location-based advertising, CRM integration, geofencing, geo-conquesting, and proximity marketing. Enables enterprise venue operators to deliver personalized, location-triggered campaigns to consumers based on real-time location, behavior, preferences, and contextual signals.
• Location Analytics Technology Analytics platform suite providing traffic flow analysis, pattern visualization, real-time analytics, predictive analytics, customer insights, and location analytics software. Enables enterprise venue operators to understand how people move through spaces, identify high-traffic zones, optimize staffing, and make data-driven operational decisions.
• Marketing CRM Software (Notify CRM) Location-based CRM platform combining Notify CRM functionality with marketing automation for creating, automating, and running targeted campaigns including promotions, events, surveys, and loyalty rewards. Sold to enterprise venue operators for location-driven customer engagement.
• Mapsted Badge Wearable IoT badge for real-time personnel tracking, workplace safety, staffing optimization, and emergency response, including historical tracking and SOS alert capabilities. Sold as part of Mapsted's Location IoT Technology suite to enterprises needing personnel monitoring in hospitals, industrial facilities, and large venues.
• Mapsted Flow Anonymous heat mapping system that visualizes how people move through spaces, supporting visitor behavior analysis, people counting, real-time wait time monitoring, dwell time analytics, and crowd management. Sold as part of Mapsted's Location IoT Technology suite to enterprise venues.
• Mapsted Tag Asset tracking IoT tag for real-time location tracking, utilization and maintenance tracking, asset security, loss prevention, workflow automation, and compliance audit trails. Sold as part of Mapsted's Location IoT Technology suite to enterprises for tracking high-value assets in hospitals, industrial facilities, and large venues.
• Uplift Store for Retail Retail-specific IoT solution combining Mapsted's indoor positioning, analytics, and marketing technologies to enhance in-store customer engagement and operational efficiency for brick-and-mortar retailers. Addresses missed sales opportunities through dwell time analytics that identify high-value store zones and trigger real-time staff alerts.

Quantifiable outcome

• 67% of buying decisions influenced by store layout elements (from heatmap analytics deployments)
• +1 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• MappointAsiacoreChannel Partner/ Reseller/ DistributorMappointAsia is a regional channel partner operating in Thailand and surrounding regions. They serve as a distributor and implementation partner for Mapsted's location technology, reselling and deploying Mapsted solutions in the Southeast Asian market. Evidence of partnership includes a co-branded success story for PARQ shopping mall in Thailand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jibestream (Shopify): Jibestream, now part of Shopify, was a leading indoor mapping platform for malls, airports, and retail, historically one of the most direct competitors to Mapsted in venue mapping and wayfinding.
• MazeMap: MazeMap provides indoor mapping and wayfinding for universities, hospitals, and large venues, directly competing with Mapsted in higher education and healthcare verticals with a similar web/mobile platform approach.
• Pointr: Pointr offers indoor positioning, wayfinding, and location analytics for retail, airports, and healthcare, with a comparable positioning-as-a-service model targeting enterprise venues.
• Situm: Situm provides indoor positioning and wayfinding SDKs for hospitals, airports, and retail, with a hardware-agnostic approach similar in philosophy to Mapsted's beacon-free positioning strategy.
• Navigine: Navigine delivers indoor navigation, RTLS asset tracking, and analytics for venues, hospitals, and industrial sites, competing directly with Mapsted's positioning and IoT tracking product suites.
• Quuppa: Quuppa provides real-time locating systems (RTLS) and indoor positioning for healthcare, sports, and industrial customers, overlapping with Mapsted's IoT asset and personnel tracking offerings.
• GroundTruth: GroundTruth provides location-based marketing, geofencing, and audience analytics for retail and advertising, overlapping with Mapsted's geofencing, proximity marketing, and audience segmentation modules.

Broad incumbents

• Cisco (DNA Spaces): Cisco's DNA Spaces offers indoor location and analytics as part of its enterprise networking portfolio, representing a broad incumbent competing with Mapsted through bundled Wi-Fi-based positioning.
• Aruba (HPE) Meridian: Aruba, an HPE company, provides indoor location services (Meridian) as part of its Wi-Fi infrastructure stack, offering venue positioning to enterprise customers as an add-on to networking deployments.

Emerging players

• Estimote: Estimote builds Bluetooth beacon-based indoor location hardware and software for retail and enterprise, representing a different (beacon-based) approach to the indoor positioning problem Mapsted solves without hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_fFAdGRyTyn8FmUaSy1I5Q
• Xx.com/MapstedHQ
• LinkedInlinkedin.com/company/mapstedhq
• Facebookfacebook.com/Mapsted

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapsted