Sleep in Heavenly Peace

What Sleep in Heavenly Peace does

Sleep in Heavenly Peace (SHP) is a 501(c)(3) nonprofit organization founded in 2012 in Twin Falls, Idaho by Luke Mickelson, dedicated to building, assembling, and delivering twin-size bunk beds to children ages 3-17 who lack adequate sleeping arrangements across the United States, Canada, Bermuda, and Bahamas. Since inception, the organization has delivered over 369,000 beds through a decentralized network of more than 400 volunteer-led local chapters, with 108,473+ children currently on the waitlist for beds and a stated goal of delivering 450,000 beds by 2030. The core product is a complete bed solution — bed frame, twin mattress, pillow, sheet set, and comforter — built during volunteer-led community build days and delivered directly to qualifying families' homes. Operational technology is minimal: the organization uses a JotForm-based online application system, operates a merchandise store, and in 2025 partnered with CarePortal to access a real-time community referral platform for identifying families in need. There is no proprietary software platform or AI-driven tooling; operations are coordinated through a centralized national office and regional Chapter Support Leads.

SHP's business model is entirely donation-funded. Revenue streams include individual donations (one-time and the recurring $20/month Bunkhead Club program), corporate sponsorships (Lowe's, Serta Simmons Bedding, DeWalt, Ashley, Jockey, Lucid Mattress, StorageMart — supplying materials, tools, and cash), event fundraising (Bunks Across America, Deliveries Across America, Bowling for Beds), foundation grants (Imagine Learning Foundation), and in-kind donations of materials. Sponsorship tiers range from $5,000 minimum for local build days to $50,000 minimum for national DAA/BAA sponsorships. In October 2025, SHP acquired Sterling Mattress Factory, representing a notable vertical-integration move to internalize mattress supply. The organization is governed by a Board of Directors chaired by Eddie Arnold, with Vice Chairman Chad Sanders (Merchandising VP of Lumber at Lowe's), Treasurer Terry Hosman (former Regional Controller at Lithia Motors), and additional directors from Stanley Black & Decker and Habitat for Humanity; Jordan Allen serves as Executive Director. The company description data on SHP indicates 1-10 employees at the corporate level, though the management directory reveals a substantially larger national staff including chapter development, operations, training, IT, accounting, marketing, and grants management functions.

Name

Sleep in Heavenly Peace

Legal name

Sleep in Heavenly Peace, Inc.

Website

https://shpbeds.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sleep in Heavenly Peace is a 501(c)(3) nonprofit that builds and delivers twin bunk beds to children ages 3-17 in need across the United States, Canada, Bermuda, and Bahamas via 400+ volunteer-led chapters, operating entirely on individual donations, corporate sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Charitable Bed Donation Services

NAICS

Temporary Shelters (624221), Mattress Manufacturing (337910)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)

Keywords

• Nonprofit bed donations
• Children bed charity
• Volunteer bed building
• Community chapter network
• Charitable giving programs

Headquarters

HQ city

Kimberly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Monetary donations from individuals supporting the mission of providing beds to children. Donations are tax-deductible. Options include one-time donations, recurring Bunkhead Club membership ($20/month), and donations to specific local chapters or the national SHP Support Fund.
2. Corporate Sponsorships: Major corporate sponsors (Lowe's, Serta Simmons, DeWalt, Ashley, Jockey, Lucid, StorageMart) provide materials, tools, discounts, and financial support. Sponsorships range from local build day sponsors ($5,000 minimum) to national sponsorships ($50,000 minimum).
3. Event Fundraising: Annual events like Bowling for Beds raise funds. The 2025 Bowling for Beds event in North Carolina raised $580,000.
4. Foundation Grants: Receives grants from foundations like the Imagine Learning Foundation, which awarded $605,000 to seven nonprofits including SHP in 2025.
5. In-Kind Donations: Receives donations of materials including twin-sized sheet sets, comforters, pillows, wood, tools, and other construction materials. These offset operating costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Sleep in Heavenly Peace is a 501(c)(3) nonprofit that builds, assembles, and delivers complete twin-size bunk beds — including bed frame, twin mattress, pillow, sheet set, and comforter — to children ages 3-17 who lack adequate sleeping arrangements. Bed construction and delivery are carried out at no cost to qualifying families by more than 400 volunteer-led local chapters across the U.S., Canada, Bermuda, and the Bahamas, supported by individual donations, corporate sponsorships, and foundation grants.

Product overview

Sleep in Heavenly Peace (SHP) is a 501(c)(3) national nonprofit organization that builds, assembles, and delivers twin-size bunk beds to children ages 3-17 in need across the United States and internationally. The organization operates through a network of over 400 volunteer-led chapters. Its core offering is the Bed Building and Delivery Program, supplemented by the Bunkhead Club recurring donation program. SHP runs two flagship annual programs: Bunks Across America (a national coordinated bed-building event) and Deliveries Across America (a national delivery day). Additional programs include Quilts Across America (bedding provision), the Chapter Program (for community expansion), the Sponsor a Build Program (corporate engagement), and the Disaster Relief Fund. Families can apply for beds through the Bed Application System. The organization was founded in Twin Falls, Idaho in 2012 and has delivered over 360,000 beds to children in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Building and Delivery Program Core service that builds, assembles, and delivers free twin-size bunk beds (bed frame, mattress, pillow, sheet set, and comforter) to children ages 3-17 in need, executed through 400+ volunteer-led local chapters across the U.S., Canada, Bermuda, and the Bahamas.
• Bunkhead Club

Quantifiable outcome

• 369,000+ beds delivered since 2012
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• CarePortalcoreStrategic or Co-development Partner · 7 November 2025Strategic partnership to address child bedlessness across the United States. The collaboration combines SHP's network of chapters and volunteers with CarePortal's real-time community response platform to deliver beds where needed most.
• Lowe'scoreGTM or Marketing PartnerMajor sponsor since 2011. Provides support from 14 different stores with discounts ranging from 25-50% off materials and tools (estimated $50,000 value), participation in 95% of all builds, and use of nearly five different facilities for builds. Executive Bill Boltz received inaugural 'Dream Maker' award at Bowling for Beds 2025.
• Serta Simmons BeddingcoreGTM or Marketing PartnerPartnership began in 2018 with Phoenix chapter partnering with Tuft & Needle brand, then expanded to include Serta, Simmons, and Beautyrest brands. Provides mattresses and bedding for delivered beds.
• Lucid MattresscoreGTM or Marketing PartnerContacted SHP during a time of desperate need for mattresses. Provides mattresses and bedding at great pricing, with contributions valued at nearly $200,000 over the years. Enables SHP to focus donation dollars on building beds.
• DeWaltmajorGTM or Marketing PartnerNational sponsor providing tools and equipment for bed builds. Featured on SHP marketing materials and build day events.
• Ashley Home StoremajorGTM or Marketing PartnerNational sponsor contributing to bed builds and delivery programs.
• JockeymajorGTM or Marketing PartnerNational sponsor supporting Bunks Across America and other bed build events.
• StorageMartminorGTM or Marketing PartnerProvides storage facilities as part of their 'Store it Forward' community initiative to support SHP operations.
• DaBellaminorGTM or Marketing PartnerFamily-owned home improvement company that participated in a community bed build event in Twin Falls, Idaho on May 2, 2026, joining hundreds of volunteers at CSI Expo Center.
• Hampton LumberminorGTM or Marketing PartnerSponsor of the Bowling for Beds 2025 event held in Mooresville, North Carolina.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Baby2Baby: Nonprofit distributing essential items including diapers, clothing, and basic needs to children living in poverty. Comparable model of free product distribution to children in need, high-profile corporate sponsorships, and large-scale distribution events.
• Habitat for Humanity International: Volunteer- and donation-driven nonprofit building housing infrastructure for families in need. Highly comparable model: decentralized local chapters, corporate sponsors, in-kind material donations, board representation from partner companies, and reliance on flagship annual build events. SHP's board even includes former Habitat for Humanity leaders.
• Cradles to Crayons: Nonprofit providing children from birth through age 12 with essential items (clothing, shoes, books, school supplies, bedding). Directly comparable focus on children's basic needs, donation-driven model, and product-distribution-to-families-in-need framework.
• Furniture Bank Association of North America: Network of regional furniture banks that collect and distribute furniture (including beds) to families transitioning out of homelessness or poverty. Directly comparable mission of providing beds/furniture to those in need via a chapter-style network and donation-based model.

Others

• St. Vincent de Paul Society: Catholic charity with a national network of local chapters providing direct aid (furniture, beds, household goods) to families in poverty. Comparable in donation-based, chapter-network service delivery to families in need, including the provision of beds and household furniture.

Emerging players

• Make-A-Wish Foundation: National nonprofit fulfilling wishes for children with critical illnesses; uses a chapter network, individual giving, and major corporate sponsors. Comparable as a children-focused, chapter-based, donation-driven nonprofit with strong brand recognition, though the program focus (wish granting) differs from SHP's bed-delivery model.
• Ronald McDonald House Charities: Nonprofit providing lodging and family support for families of sick children. Comparable as a children-focused, lodging/shelter-based charity with a national chapter network and major corporate sponsorship base, though service is tied to medical-need families rather than bedlessness broadly.

Broad incumbents

• Goodwill Industries International: Massive nonprofit social enterprise operating a network of local chapters that collect donated goods and resell or redistribute them. Comparable as a donation-driven, chapter-based social services organization, though with a much broader mission (workforce, retail, housing) beyond children's bedding.
• Salvation Army: Long-established faith-based social services organization with national chapter network, donation-driven funding, and bed/shelter programs for those in need. Comparable as a national donation-and-chapter-based social services nonprofit, though much broader in scope.

Regional players

• Beds for Kids (UK): UK-based charity providing beds and bedding to children in need. Directly comparable mission and product (beds to bedless children), operating in a different geography (UK) than SHP's US/Canada/Bermuda/Bahamas footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SHPbeds
• Facebookfacebook.com/SHPbeds
• LinkedInlinkedin.com/company/shpbeds
• Instagraminstagram.com/shpbeds
• Xx.com/ShpBeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep in Heavenly Peace