Alvita Home Care

What Alvita Home Care does

Alvita Home Care (legal entity Home Life Health Care, LLC; DBA Alvita Care) is a private-pay home care agency serving older adults and their families across the New York tri-state area. Founded in 2005 and rebranded from Home Life Health Care to Alvita Care in 2022, the company is headquartered in New York City with regional offices in Long Island, Westchester, New Jersey, and Connecticut, and employs between 501 and 1,000 people. Service delivery centers on four core offerings — Home Care (non-medical support via Certified Home Health Aides), Private Duty Nursing (skilled nursing via Registered Nurses), Bedside Care (in-hospital or skilled nursing facility support, including at Memorial Sloan Kettering Cancer Center), and Care Management (Client Care Manager-led coordination). Around this core, Alvita runs specialty care programs for Alzheimer's and dementia, Parkinson's, cancer, ALS, COPD, CHF, stroke recovery, spinal cord injury, and end-of-life care, and participates in the VA Homemaker Home Health Aide program to provide free care to enrolled veterans. The company is accredited by The Joint Commission (Gold Seal of Approval) and operates as a Licensed Home Care Services Agency.

The business model is predominantly direct-to-consumer private pay, with services priced via individualized care plans rather than disclosed list rates, billed on a recurring monthly cadence. Revenue is supplemented by long-term care insurance reimbursement and the VA program. Go-to-market is sales-led: marketing is content-driven (blog, SEO, social) and the recent promotion of a Chief Revenue Officer in February 2026 formalized ownership of referral partnerships with hospitals, insurers, and providers as the primary demand channel. Leadership consists of Founder/CEO Tracy Ongena, President Moshe Zaghi (appointed 2022, previously at Optima Dermatology Partners), and CRO Chuck Wood (promoted February 2026). The company is privately held with no disclosed parent company or institutional PE/VC ownership, and received an approximately $2.29M funding round in August 2023.

Name

Alvita Home Care

Legal name

Home Life Health Care, LLC

Website

https://alvitacare.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alvita Home Care is a private-pay home care agency providing in-home non-medical care, private duty nursing, bedside care, and care management for seniors across New York, New Jersey, and Connecticut, supplemented by specialty programs and VA-funded veteran services.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), In-Home Personal Hygiene Support (Non-Medical) (HSABABAI), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK), In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA), Family Communication, Care Updates & Scheduling Support (HSABAAAK)

Keywords

• Home care services
• Private duty nursing
• Senior care
• Care management
• Specialty disease care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private-Pay Home Care Services: Direct private-pay model where clients pay out-of-pocket for home care services including home care, private duty nursing, bedside care, and care management. Services are tailored to individual client needs and charged accordingly.
2. VA Homemaker Home Health Aide Program: Free home care services for eligible veterans through the VA Homemaker Home Health Aide program, providing professional in-home care at no cost to enrolled veterans.
3. Long-Term Care Insurance: Services covered under long-term care insurance policies for eligible clients who have such coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alvita Care is a private-pay home care agency delivering personalized in-home and bedside care services for seniors and individuals with chronic, post-surgical, or terminal conditions across the New York tri-state area. Its core offerings are Home Care (Certified Home Health Aides for activities of daily living), Private Duty Nursing (Registered Nurses providing hospital-level care at home), Bedside Care (round-the-clock hospital/facility support), and Care Management (care coordination by Client Care Managers). Services are customized through individualized care plans and can be paid via private pay, long-term care insurance, or the VA Homemaker Home Health Aide program.

Product overview

Alvita Care is a private-pay home care company offering a comprehensive suite of coordinated services across four core offerings: Home Care (non-medical in-home support with Certified Home Health Aides), Private Duty Nursing (skilled nursing with Registered Nurses), Bedside Care (round-the-clock hospital/nursing facility support), and Care Management (geriatric care coordination). The company provides specialized care programs for conditions including Alzheimer's & Dementia, Cancer, Parkinson's, ALS, COPD, CHF, Stroke Recovery, Spinal Cord Injury, and End of Life Care. They also offer free home care for Veterans through the VA Homemaker Home Health Aide program. All services are customized through individualized care plans developed with Client Care Managers and Registered Nurses.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care In-home care for seniors and individuals living with chronic conditions, recovering from surgery, or facing the challenges of aging. Certified Home Health Aides assist with activities of daily living and provide specialized care for Alzheimer's, Dementia, Parkinson's, oncology, and end-of-life needs.
• Private Duty Nursing Skilled nursing support at home providing hospital-level care with Registered Nurses offering expert oversight aimed at preventing emergency visits and rehospitalizations.
• Bedside Care Round-the-clock nursing attention in hospitals or nursing facilities from Registered Nurses or Certified Nursing Assistants, including services at Memorial Sloan Kettering Cancer Center and other top-tier hospitals.
• Care Management Client Care Managers help match families with appropriate services to address both immediate and long-term needs, helping prevent hospitalizations and ensuring stability during recovery.
• Home Care for Veterans Free home care services for Veterans through the VA Homemaker Home Health Aide program, available to Veterans enrolled or planning to enroll in VA health care.

Quantifiable outcome

• Nearly 90% of adults over 65 hope to age in place
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VA Health Care SystemcoreOthersAlvita Care participates in the VA Homemaker Home Health Aide program, providing free professional in-home care to eligible veterans who are enrolled or planning to enroll in VA health care. This partnership enables veterans to receive care at no cost, allowing them to remain safe, independent, and comfortable in their own homes.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Others

• CareCentrix: CareCentrix is a home care coordination and care management company working with health plans and providers — relevant as an ecosystem participant that connects patients to home care services like those Alvita delivers.

Direct peers

• BrightStar Care: BrightStar Care is a national private duty home care franchise offering companion care, personal care, and skilled nursing — directly comparable to Alvita's Home Care, Private Duty Nursing, and specialty care offerings with a similar medically directed model.
• Bayada Home Health Care: Bayada is a large non-profit home health and private duty nursing provider with deep Northeast presence, offering skilled nursing, personal care, and hospice — overlapping Alvita's Private Duty Nursing, bedside care, and specialty clinical services.
• Home Instead: Home Instead is one of the largest senior home care franchises in the U.S., providing personal care, companionship, and Alzheimer's/dementia support — the closest scale analog to Alvita's core ADL and dementia care services.
• Senior Helpers: Senior Helpers is a national franchise providing personal care, Alzheimer's/dementia care, and chronic disease support for seniors at home — comparable to Alvita in service mix, target customer, and franchise-driven go-to-market.
• Visiting Angels: Visiting Angels operates a national franchise network of non-medical in-home senior care agencies offering ADL assistance, respite care, and specialized dementia care — directly competing in Alvita's category across overlapping geographies.
• Comfort Keepers: Comfort Keepers provides in-home personal care, companionship, and specialty senior care through a franchise model, overlapping Alvita's positioning on private-pay non-medical home care and dementia/personal care assistance.

Broad incumbents

• Amedisys: Amedisys is a publicly traded home health, hospice, and personal care operator with national scale; relevant as a much larger incumbent whose home health segment overlaps with Alvita's clinical and post-acute positioning.
• Encompass Health: Encompass Health operates inpatient rehabilitation and home health/hospice segments; the home health arm overlaps with Alvita's Private Duty Nursing and post-acute positioning, though it operates at substantially larger scale and broader portfolio.
• Help at Home: Help at Home is a PE-backed national personal care services provider serving Medicaid and private-pay seniors — a scaled direct competitor in the non-medical ADL/personal care category Alvita anchors in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlvitaCare
• LinkedInlinkedin.com/company/alvita-care
• Instagraminstagram.com/alvitahomecare
• Xx.com/alvitacare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alvita Home Care