Drop
Drop, formerly Massdrop, is a community-driven product platform acquired by Corsair Gaming in 2023 that now operates as a gaming collaborations sub-brand, producing limited-edition peripherals and audio products with franchises like The Witcher, Cyberpunk 2077, Fallout, and Call of Duty.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drop does
Drop, originally founded as Massdrop in 2012, was a community-driven product platform that connected enthusiast consumers with manufacturers via group-buy mechanics and co-developed product collaborations. Its early flagship products — most notably the Drop x Sennheiser HD 6XX audiophile headphones priced at $199 (roughly half the comparable Sennheiser HD 650) — sold over 200,000 units and established Drop as a credible curator of enthusiast-grade hardware. Over its independent life Drop raised approximately $123 million in venture capital, with backers including Kleiner Perkins, Mayfield Fund, August Capital, First Round Capital, and Stanford University.
In July 2023, Corsair Gaming Inc. (NASDAQ: CARR) acquired Drop for $14.2 million — materially below cumulative VC funding — and repositioned the brand as Corsair's dedicated gaming collaborations hub. Under Corsair ownership, Drop's operating focus narrowed to licensing-driven limited-edition products co-marketed with major gaming franchises, including The Lord of the Rings (Warner Bros.), Cyberpunk 2077 (CD Projekt Red), Fallout Nuka-Cola and Starfield (Bethesda), DOOM: The Dark Ages (id Software/Bethesda), Call of Duty (Activision), The Witcher 3, and Invincible VS. These collaborations span Corsair's full brand family — Corsair peripherals, Elgato streaming gear, SCUF Gaming controllers, ORIGIN PC desktops, and Fanatec sim racing equipment — and are distributed primarily through corsair.com with retail support.
Following acquisition, the standalone drop.com storefront ceased operations on March 31, 2026 (final orders March 25, 2026), with the brand fully absorbed into Corsair's portfolio. Drop now operates as a collaboration-platform sub-brand within Corsair rather than an independent product business, with revenue tied to hardware sales and licensing/royalty arrangements rather than the original group-buy community model.
Drop firmographics
Firmographics- Name
- Drop
- Legal name
- Drop Inc.
- Website
- https://drop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Drop, formerly Massdrop, is a community-driven product platform acquired by Corsair Gaming in 2023 that now operates as a gaming collaborations sub-brand, producing limited-edition peripherals and audio products with franchises like The Witcher, Cyberpunk 2077, Fallout, and Call of Duty.
- Ownership category
- akta.pro rank
Drop industry classification
Industry- Product category
- Gaming Peripherals
- NAICS
- Hobby, Toy, and Game Retailers (45912), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)
- akta.pro secondary industries
- Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD), Audio & Communication Peripherals (Headsets, Microphones, DAC/Amps, Mixers) (MPAFAGAH), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)
Keywords
Where Drop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Drop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Gaming Peripherals Sales: Drop generates revenue through sales of gaming headsets, keyboards, and peripherals as part of Corsair's product portfolio. Products are sold through drop.com, Corsair's website, and retail channels.
- Licensing and Collaboration Revenue: Revenue from licensing partnerships with major gaming franchises (Lord of the Rings, Cyberpunk 2077, Fallout, Doom, Call of Duty, Starfield) for branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Drop + Epos PC38X gaming headset at $199 |
| Unit Pricing | Pay-as-you-go | Drop x Sennheiser HD 6XX at $199 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Drop product offering
Product offeringCore offering
Drop operates as Corsair's dedicated hub for limited-edition gaming collaboration products, co-developing and curating licensed gaming peripherals, headsets, and collectibles inspired by major gaming franchises such as The Lord of the Rings, Cyberpunk 2077, Fallout Nuka-Cola, DOOM, Call of Duty, and The Witcher 3. The brand leverages Corsair's family of brands including Elgato, SCUF Gaming, ORIGIN PC, and Fanatec to produce exclusive gear, and previously offered co-developed audio products such as the Drop x Sennheiser HD 6XX and Drop + Epos PC38X gaming headset.
Product overview
Drop (formerly Massdrop) was originally a consumer electronics group-buy platform that was acquired by Corsair Gaming Inc. in July 2023 for $14.2 million. The platform has since been transitioned to serve as a gaming collaborations hub under Corsair's brand portfolio, featuring limited-edition product drops with major gaming franchises. The Drop website now showcases current collaborations including Invincible VS, Fallout Nuka-Cola, Cyberpunk: Arasaka, and The Witcher 3, alongside archived partnerships with Call of Duty, DOOM, Discord, and Starfield. Drop previously offered co-developed audio products with partners like Sennheiser (HD 6XX) and Epos (PC38X gaming headset), but these product lines are being phased out as the platform focuses exclusively on gaming franchise collaborations across the Corsair family of brands including Elgato, SCUF Gaming, ORIGIN PC, and Fanatec.
Differentiator
Problem solved
Functional benefit
Products and services
- Drop Gaming Collaborations Platform A hub for limited-edition gaming collaborations between Corsair's family of brands (Corsair, Elgato, SCUF Gaming, ORIGIN PC, Fanatec) and major gaming franchises and titles, offering officially licensed peripherals, headsets, and collectibles.
- CORSAIR x Invincible VS Collection Official gaming gear collection featuring the Invincible VS theme, sold through Corsair's website and Drop hub.
- Fallout: Nuka-Cola Collection Gaming peripherals and collectibles featuring Fallout Nuka-Cola branding across the Corsair family of brands.
- Cyberpunk: Arasaka Collection Gaming gear featuring Cyberpunk 2077 Arasaka Corporation theming, available through Drop and Corsair's website.
- The Witcher 3: Wild Hunt Collection Desktop peripherals and gear inspired by The Witcher 3: Wild Hunt game universe.
- Drop + Epos PC38X Gaming Headset Wired audiophile-grade gaming headset co-developed with Epos, featuring excellent audio performance, comfort for extended wear, and solid build quality at around $199.
- Drop x Sennheiser HD 6XX Budget audiophile headphones co-developed with Sennheiser, sold for $199 (roughly half the price of the comparable HD 650), with over 200,000 units sold.
Quantifiable outcome
- Sold over 200,000 units of Drop x Sennheiser HD 6XX
Companies that use Drop
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Drop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Drop partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- ElgatocoreElgato is part of Corsair's family of brands. Drop collaborations feature Elgato products including Stream Deck and capture equipment in gaming franchise collaborations (Fallout, Call of Duty, Starfield, Discord).
- SCUF GamingcoreSCUF Gaming is part of Corsair's family of brands. Drop collaborations feature SCUF custom controllers in Call of Duty franchise products.
- ORIGIN PCcoreORIGIN PC is part of Corsair's family of brands, offering high-performance gaming PCs.
- FanateccoreFanatec is part of Corsair's family of brands, offering racing simulation equipment.
- Warner Bros. Interactive Entertainment (Lord of the Rings)flagshipLicensed collaboration featuring Lord of the Rings themed gaming peripherals in Corsair family products.
- CD Projekt Red (Cyberpunk 2077)flagshipLicensed collaboration featuring Cyberpunk 2077 Arasaka-themed gaming peripherals.
- Bethesda (Fallout)flagshipLicensed collaboration featuring Fallout Nuka-Cola themed gaming peripherals across Corsair family brands.
- id Software/Bethesda (DOOM)flagshipLicensed collaboration featuring DOOM: The Dark Ages themed gaming peripherals.
- Activision (Call of Duty)flagshipLicensed collaboration featuring Call of Duty: Black Ops 7 and Warzone themed gaming peripherals across Corsair family brands.
- Bethesda (Starfield)flagshipLicensed collaboration featuring Starfield themed limited-edition products.
- DiscordminorLicensed collaboration featuring special-edition Discord Stream Deck.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Drop competitors and assessment
Company assessmentDirect peers
- Turtle Beach: Turtle Beach is a leading gaming headset brand offering wired and wireless headsets for console and PC gamers. It directly competes with Drop + Epos PC38X-style products in the gaming audio category.
- Razer: Razer is a leading global gaming peripherals brand producing keyboards, mice, headsets, and controllers. It directly competes with Drop's curated gaming peripherals portfolio and serves the same enthusiast gamer customer base.
- Logitech G: Logitech G is Logitech's gaming peripherals division, offering headsets, keyboards, mice, and simulation gear (including Astro). It competes directly with Drop's peripheral categories at the same price tiers and global retail scale.
- SteelSeries: SteelSeries designs gaming headsets, keyboards, and mice marketed to esports and enthusiast gamers. It overlaps directly with Drop's product mix and competes for the same enthusiast customer.
- HyperX: HyperX (now part of HP) produces gaming headsets, keyboards, mice, and accessories, including licensed collaborations. It is a direct competitor to Drop in the gaming peripherals category with comparable collaboration-driven marketing.
- Astro Gaming: Astro Gaming (a Logitech brand) makes premium console and PC gaming headsets. It is a direct competitor in the gaming audio category that Drop targets with collaboration-flavored audio products.
Broad incumbents
- Corsair Gaming: Corsair is Drop's parent company and a leading gaming peripherals, components, and streaming brand. While it operates more broadly than Drop, it owns Drop and uses it as the franchise collaboration hub.
- SCUF Gaming: SCUF Gaming is a Corsair-owned premium controller maker featuring in Drop's Call of Duty collaborations. It is now a sister brand under Corsair rather than an independent competitor.
- Sennheiser: Sennheiser co-developed the Drop x Sennheiser HD 6XX and is a premium headphone maker. It is comparable as both a historical collaborator and a manufacturer in the audiophile category Drop entered.
Emerging players
- JBL Quantum: JBL Quantum is JBL's gaming audio line of headsets and earbuds targeting PC and console gamers. It is a more recent entrant that competes in the same gaming audio category as Drop's headset collaborations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Drop social profiles
Digital presenceDrop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drop leadership team
Management profileNumber of profiles
Profiles5 records
Drop funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drop
What does Drop do?
Drop operates as Corsair's dedicated hub for limited-edition gaming collaboration products, co-developing and curating licensed gaming peripherals, headsets, and collectibles inspired by major gaming franchises such as The Lord of the Rings, Cyberpunk 2077, Fallout Nuka-Cola, DOOM, Call of Duty, and The Witcher 3. The brand leverages Corsair's family of brands including Elgato, SCUF Gaming, ORIGIN PC, and Fanatec to produce exclusive gear, and previously offered co-developed audio products such as the Drop x Sennheiser HD 6XX and Drop + Epos PC38X gaming headset.
Is Drop a public or private company?
Drop is a private company. It is classified as corporate owned and is currently acquired.
When was Drop founded?
Drop was founded in 2012. It employs 101 to 250 people.
Where is Drop based?
Drop is headquartered in San Francisco, United States, in the North America region.
How does Drop make money?
Two revenue lines are on record. Gaming Peripherals Sales are the primary driver. The others are licensing and Collaboration Revenue.
Who are Drop's main competitors?
Direct peers on record are Turtle Beach, Razer, Logitech G, SteelSeries, HyperX and Astro Gaming. Broad incumbents are Corsair Gaming, SCUF Gaming and Sennheiser. JBL Quantum is listed as an emerging player.
Does Drop have an API?
No public API is recorded for Drop.
What industry is Drop in?
Drop's product category is Gaming Peripherals. Its primary akta.pro industry code is CRACAFAD, PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers), with a secondary code of CRACAOAD, Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks). Its NAICS code is 45912 and its SIC code is 3577.