Drop

What Drop does

Drop, originally founded as Massdrop in 2012, was a community-driven product platform that connected enthusiast consumers with manufacturers via group-buy mechanics and co-developed product collaborations. Its early flagship products — most notably the Drop x Sennheiser HD 6XX audiophile headphones priced at $199 (roughly half the comparable Sennheiser HD 650) — sold over 200,000 units and established Drop as a credible curator of enthusiast-grade hardware. Over its independent life Drop raised approximately $123 million in venture capital, with backers including Kleiner Perkins, Mayfield Fund, August Capital, First Round Capital, and Stanford University.

In July 2023, Corsair Gaming Inc. (NASDAQ: CARR) acquired Drop for $14.2 million — materially below cumulative VC funding — and repositioned the brand as Corsair's dedicated gaming collaborations hub. Under Corsair ownership, Drop's operating focus narrowed to licensing-driven limited-edition products co-marketed with major gaming franchises, including The Lord of the Rings (Warner Bros.), Cyberpunk 2077 (CD Projekt Red), Fallout Nuka-Cola and Starfield (Bethesda), DOOM: The Dark Ages (id Software/Bethesda), Call of Duty (Activision), The Witcher 3, and Invincible VS. These collaborations span Corsair's full brand family — Corsair peripherals, Elgato streaming gear, SCUF Gaming controllers, ORIGIN PC desktops, and Fanatec sim racing equipment — and are distributed primarily through corsair.com with retail support.

Following acquisition, the standalone drop.com storefront ceased operations on March 31, 2026 (final orders March 25, 2026), with the brand fully absorbed into Corsair's portfolio. Drop now operates as a collaboration-platform sub-brand within Corsair rather than an independent product business, with revenue tied to hardware sales and licensing/royalty arrangements rather than the original group-buy community model.

Name

Drop

Legal name

Drop Inc.

Website

https://drop.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Drop, formerly Massdrop, is a community-driven product platform acquired by Corsair Gaming in 2023 that now operates as a gaming collaborations sub-brand, producing limited-edition peripherals and audio products with franchises like The Witcher, Cyberpunk 2077, Fallout, and Call of Duty.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Hobby, Toy, and Game Retailers (45912), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

akta.pro secondary industries

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD), Audio & Communication Peripherals (Headsets, Microphones, DAC/Amps, Mixers) (MPAFAGAH), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• Gaming peripherals
• Collaborative products
• Audiophile headphones
• Limited edition merchandise
• Licensed gaming gear

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Gaming Peripherals Sales: Drop generates revenue through sales of gaming headsets, keyboards, and peripherals as part of Corsair's product portfolio. Products are sold through drop.com, Corsair's website, and retail channels.
2. Licensing and Collaboration Revenue: Revenue from licensing partnerships with major gaming franchises (Lord of the Rings, Cyberpunk 2077, Fallout, Doom, Call of Duty, Starfield) for branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Drop operates as Corsair's dedicated hub for limited-edition gaming collaboration products, co-developing and curating licensed gaming peripherals, headsets, and collectibles inspired by major gaming franchises such as The Lord of the Rings, Cyberpunk 2077, Fallout Nuka-Cola, DOOM, Call of Duty, and The Witcher 3. The brand leverages Corsair's family of brands including Elgato, SCUF Gaming, ORIGIN PC, and Fanatec to produce exclusive gear, and previously offered co-developed audio products such as the Drop x Sennheiser HD 6XX and Drop + Epos PC38X gaming headset.

Product overview

Drop (formerly Massdrop) was originally a consumer electronics group-buy platform that was acquired by Corsair Gaming Inc. in July 2023 for $14.2 million. The platform has since been transitioned to serve as a gaming collaborations hub under Corsair's brand portfolio, featuring limited-edition product drops with major gaming franchises. The Drop website now showcases current collaborations including Invincible VS, Fallout Nuka-Cola, Cyberpunk: Arasaka, and The Witcher 3, alongside archived partnerships with Call of Duty, DOOM, Discord, and Starfield. Drop previously offered co-developed audio products with partners like Sennheiser (HD 6XX) and Epos (PC38X gaming headset), but these product lines are being phased out as the platform focuses exclusively on gaming franchise collaborations across the Corsair family of brands including Elgato, SCUF Gaming, ORIGIN PC, and Fanatec.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop Gaming Collaborations Platform A hub for limited-edition gaming collaborations between Corsair's family of brands (Corsair, Elgato, SCUF Gaming, ORIGIN PC, Fanatec) and major gaming franchises and titles, offering officially licensed peripherals, headsets, and collectibles.
• CORSAIR x Invincible VS Collection Official gaming gear collection featuring the Invincible VS theme, sold through Corsair's website and Drop hub.
• Fallout: Nuka-Cola Collection Gaming peripherals and collectibles featuring Fallout Nuka-Cola branding across the Corsair family of brands.
• Cyberpunk: Arasaka Collection Gaming gear featuring Cyberpunk 2077 Arasaka Corporation theming, available through Drop and Corsair's website.
• The Witcher 3: Wild Hunt Collection Desktop peripherals and gear inspired by The Witcher 3: Wild Hunt game universe.
• Drop + Epos PC38X Gaming Headset Wired audiophile-grade gaming headset co-developed with Epos, featuring excellent audio performance, comfort for extended wear, and solid build quality at around $199.
• Drop x Sennheiser HD 6XX Budget audiophile headphones co-developed with Sennheiser, sold for $199 (roughly half the price of the comparable HD 650), with over 200,000 units sold.

Quantifiable outcome

• Sold over 200,000 units of Drop x Sennheiser HD 6XX

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• ElgatocoreStrategic or Co-development PartnerElgato is part of Corsair's family of brands. Drop collaborations feature Elgato products including Stream Deck and capture equipment in gaming franchise collaborations (Fallout, Call of Duty, Starfield, Discord).
• SCUF GamingcoreStrategic or Co-development PartnerSCUF Gaming is part of Corsair's family of brands. Drop collaborations feature SCUF custom controllers in Call of Duty franchise products.
• ORIGIN PCcoreStrategic or Co-development PartnerORIGIN PC is part of Corsair's family of brands, offering high-performance gaming PCs.
• FanateccoreStrategic or Co-development PartnerFanatec is part of Corsair's family of brands, offering racing simulation equipment.
• Warner Bros. Interactive Entertainment (Lord of the Rings)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Lord of the Rings themed gaming peripherals in Corsair family products.
• CD Projekt Red (Cyberpunk 2077)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Cyberpunk 2077 Arasaka-themed gaming peripherals.
• Bethesda (Fallout)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Fallout Nuka-Cola themed gaming peripherals across Corsair family brands.
• id Software/Bethesda (DOOM)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring DOOM: The Dark Ages themed gaming peripherals.
• Activision (Call of Duty)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Call of Duty: Black Ops 7 and Warzone themed gaming peripherals across Corsair family brands.
• Bethesda (Starfield)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Starfield themed limited-edition products.
• DiscordminorOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring special-edition Discord Stream Deck.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Turtle Beach: Turtle Beach is a leading gaming headset brand offering wired and wireless headsets for console and PC gamers. It directly competes with Drop + Epos PC38X-style products in the gaming audio category.
• Razer: Razer is a leading global gaming peripherals brand producing keyboards, mice, headsets, and controllers. It directly competes with Drop's curated gaming peripherals portfolio and serves the same enthusiast gamer customer base.
• Logitech G: Logitech G is Logitech's gaming peripherals division, offering headsets, keyboards, mice, and simulation gear (including Astro). It competes directly with Drop's peripheral categories at the same price tiers and global retail scale.
• SteelSeries: SteelSeries designs gaming headsets, keyboards, and mice marketed to esports and enthusiast gamers. It overlaps directly with Drop's product mix and competes for the same enthusiast customer.
• HyperX: HyperX (now part of HP) produces gaming headsets, keyboards, mice, and accessories, including licensed collaborations. It is a direct competitor to Drop in the gaming peripherals category with comparable collaboration-driven marketing.
• Astro Gaming: Astro Gaming (a Logitech brand) makes premium console and PC gaming headsets. It is a direct competitor in the gaming audio category that Drop targets with collaboration-flavored audio products.

Broad incumbents

• Corsair Gaming: Corsair is Drop's parent company and a leading gaming peripherals, components, and streaming brand. While it operates more broadly than Drop, it owns Drop and uses it as the franchise collaboration hub.
• SCUF Gaming: SCUF Gaming is a Corsair-owned premium controller maker featuring in Drop's Call of Duty collaborations. It is now a sister brand under Corsair rather than an independent competitor.
• Sennheiser: Sennheiser co-developed the Drop x Sennheiser HD 6XX and is a premium headphone maker. It is comparable as both a historical collaborator and a manufacturer in the audiophile category Drop entered.

Emerging players

• JBL Quantum: JBL Quantum is JBL's gaming audio line of headsets and earbuds targeting PC and console gamers. It is a more recent entrant that competes in the same gaming audio category as Drop's headset collaborations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/massdrop
• Facebookfacebook.com/massdrop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drop