Tenovos
Tenovos provides an AI-native content intelligence platform combining digital asset management, content effectiveness measurement, and no-code integrations for enterprise brands in CPG, retail, media, and financial services.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tenovos does
Tenovos is a New York-based SaaS company founded in 2018 that operates an AI-native content intelligence platform for enterprise brands. The platform is built on AWS infrastructure following MACH principles (Microservices, API-first, Cloud-native, Headless) and comprises three core product lines: Tenovos DAM for digital asset management, Tenovos Glass for content utilization and effectiveness measurement, and Tenovos Connect, a no-code integration layer with more than 1,000 pre-built connectors. The company targets enterprise customers in CPG, Retail, Media & Entertainment, and Financial Services, with named logos including Google, Amazon, Lockheed Martin, Canadian Tire, Saks, Brown-Forman, Mutual of Omaha, Glossier, Reckitt, Carlsberg, Marvel, Twitch, Skechers, and Peanuts. The platform integrates AWS generative AI services, including as a launch partner for AWS Bedrock Data Automation, to deliver semantic search, auto-tagging, video transcription, and predictive content analytics.
The business model is enterprise subscription-based with quote-based pricing and no freemium tier. Go-to-market is primarily direct enterprise field sales, supplemented by listing on AWS Marketplace and co-sell with AWS under a five-year strategic partnership. The company has raised $22M in total funding across three rounds ($4M in 2020, $8M in 2021, $10M in 2022) and maintains a headcount in the 51-100 range. Tenovos is SOC 2 Type II certified, holds four AWS competencies spanning its target verticals, is a member of the MACH Alliance, and was named a Leader in the 2024 IDC MarketScape for Worldwide Digital Asset Management. The company operates internationally, with established presence in Canada, the UK, and Europe.
Tenovos firmographics
Firmographics- Name
- Tenovos
- Legal name
- TENOVOS CORP.
- Website
- https://tenovos.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tenovos provides an AI-native content intelligence platform combining digital asset management, content effectiveness measurement, and no-code integrations for enterprise brands in CPG, retail, media, and financial services.
- Ownership category
- akta.pro rank
Tenovos industry classification
Industry- Product category
- Digital Asset Management Software
- NAICS
- Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Information (51)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Tenovos is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tenovos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: Subscription-based pricing model for the DAM and content intelligence platform. Enterprise licenses are typically annual or multi-year contracts with pricing based on organizational size and feature requirements. No freemium model is offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing - custom quote-based tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Tenovos product offering
Product offeringCore offering
Tenovos provides an AI-native Content Intelligence Platform that unifies digital content from disparate sources into a single AI-enriched visual context layer. The platform combines three integrated products—Tenovos DAM for asset mastering, versioning, and workflow automation; Tenovos Glass for content visualization, utilization tracking, and effectiveness measurement; and Tenovos Connect for no-code integration with 1,000+ applications. It is sold as a subscription-based SaaS to enterprise brand, marketing, and creative teams.
Product overview
Tenovos offers an AI-native Content Intelligence Platform consisting of three integrated products: Tenovos DAM (core digital asset management for content operations, governance, and workflow automation), Tenovos Glass (content intelligence for visualization, utilization tracking, and effectiveness measurement), and Tenovos Connect (no-code integration platform with 1000+ pre-built connectors). The platform is built on AWS with MACH architecture principles (microservices, API-first, cloud-native, headless) and leverages generative AI capabilities including AWS LLM Nova and Amazon Bedrock Data Automation.
Differentiator
Problem solved
Functional benefit
Brands
- Tenovos Glass: AI-powered content intelligence platform that informs content visualization, utilization, and effectiveness.
- Tenovos DAM
- Tenovos Connect
Products and services
- Tenovos Glass AI-powered content intelligence platform that provides content visualization, utilization tracking, and effectiveness measurement. Surfaces and unifies content across sources into a single interface with global semantic search, real-time usage monitoring, and multichannel performance analytics linked back to master assets. Targeted at enterprise marketing, brand, and creative operations teams.
- Tenovos DAM AI-powered digital asset management platform for mastering, versioning, and protecting assets throughout the content lifecycle. Features intelligent search, auto-tagging, role-based permissions, workflow automation, and real-time reporting for creative operations and brand governance. Targeted at enterprise creative, marketing, and brand operations teams.
- Tenovos Connect No-code integration and automation platform providing 1,000+ out-of-the-box connectors to cloud and on-prem applications. Enables technical and non-technical teams to build, test, and deliver integrations without coding, with a low-code studio for custom connectors via REST API. Targeted at enterprise IT, marketing operations, and integration teams.
- Tenovos Content Intelligence Platform Unified AI-native platform combining Tenovos DAM, Tenovos Glass, and Tenovos Connect to unify enterprise content across every source into a single AI-enriched visual context layer, enabling content operations, governance, content intelligence, effectiveness measurement, and no-code integration. Targeted at large global enterprise brands.
Quantifiable outcome
- 66% increase in content reuse
- +3 more outcomes
Companies that use Tenovos
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Tenovos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration57 records
AI capability12 records
Feature5 records
Tenovos partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Amazon Web Services (AWS)coreFive-year strategic partnership with AWS. Tenovos is exclusively and natively built on AWS as a modern, web-scale, serverless, end-to-end microservices platform. Holds Advanced/Rising Star Partner status, ISV Accelerate Program membership, and available in AWS Marketplace. Leverages AWS services including S3, Glacier, ECS, RDS, Redshift, Rekognition, and Amazon Bedrock.
- AWS Bedrock Data AutomationflagshipBDA Launch Partner collaborating closely with AWS to optimize Gen AI capabilities for the market. Tenovos provides input to help optimize the capability and reduce challenges of AI adoption for enterprise customers.
- MACH AlliancecoreNon-profit organization advocating for open, best-of-breed enterprise technology based on Microservices, API-first, Cloud-native, and Headless principles. Tenovos platform has passed rigorous testing to ensure compliance with MACH standards.
- ContentstackcoreMACH Alliance member partnership enabling seamless integration. Together technologies allow marketing teams to select DAM assets and instantly publish to the web through Contentstack CMS integration.
- Global Services PartnerscoreEcosystem of 20+ global services partners including Deloitte, AVP, ICP, and others helping enterprises manage digital assets, drive digital transformation, and maximize content value.
- Global Technology PartnerscoreEcosystem of 30+ global technology partners including Adobe, Salesforce, SAP, Shopify, and others providing integrations and co-sell opportunities within the Tenovos Partner Network.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Tenovos competitors and assessment
Company assessmentDirect peers
- Bynder: Direct competitor in the enterprise DAM space. Bynder offers a similar SaaS platform for marketing asset management, brand portals, and creative workflows, targeting overlapping enterprise marketing and brand teams across CPG, retail, and consumer verticals.
- Brandfolder (Smartsheet): Direct enterprise DAM peer with AI-powered metadata, brand guidelines, and creative workflow features. Now part of Smartsheet, Brandfolder serves a similar customer base of mid-market and enterprise marketing teams and is a frequent head-to-head Tenovos competitor.
- Cloudinary: Direct peer in AI-powered digital asset management focused on image and video for digital experiences. Cloudinary targets developer and marketing teams with similar AI tagging, transformation, and delivery capabilities that overlap with Tenovos Glass and DAM.
- Canto: Direct DAM competitor serving mid-market and enterprise marketing teams. Canto's platform includes AI tagging, brand portals, and creative workflows comparable to Tenovos DAM and is a common shortlist competitor.
- Widen (an Acquia company): Direct peer offering DAM, brand portals, and content intelligence for marketing teams. Now part of Acquia (within the Drupal ecosystem), Widen competes for similar enterprise and mid-market customer budgets as Tenovos.
- Aprimo: Direct peer in marketing operations and content management, with overlapping DAM, workflow automation, and AI-powered content intelligence. Aprimo targets large enterprise marketing organizations comparable to Tenovos' Fortune 500 customer base.
- MediaValet: Direct DAM peer with cloud-native architecture, AI-driven asset intelligence, and a focus on enterprise and mid-market customers. MediaValet's feature set and vertical focus on marketing teams closely mirror Tenovos' core offering.
Broad incumbents
- Adobe Experience Manager (AEM Assets): Incumbent DAM offering bundled within the Adobe Experience Cloud and tightly integrated with Creative Cloud. Competes with Tenovos for enterprise brand asset management and offers overlapping AI-powered content intelligence capabilities, though as part of a much broader martech portfolio.
- Adobe Workfront: Broad incumbent in marketing work management and creative operations. Workfront integrates closely with Adobe Experience Manager and competes with Tenovos for enterprise creative ops and content workflow budgets, though as part of Adobe's broader MarTech portfolio.
- Box: Broad incumbent in enterprise content management and file collaboration. While Box is not DAM-specialized, it overlaps with Tenovos on asset storage, access control, integrations, and AI-powered content services for enterprise customers, often as a step-up alternative or replacement for legacy shared drives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Tenovos social profiles
Digital presenceTenovos compliance and trust
Trust signalCompliance1 record
Tenovos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenovos leadership team
Management profileNumber of profiles
Profiles9 records
Tenovos funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenovos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenovos
What does Tenovos do?
Tenovos provides an AI-native Content Intelligence Platform that unifies digital content from disparate sources into a single AI-enriched visual context layer. The platform combines three integrated products—Tenovos DAM for asset mastering, versioning, and workflow automation; Tenovos Glass for content visualization, utilization tracking, and effectiveness measurement; and Tenovos Connect for no-code integration with 1,000+ applications. It is sold as a subscription-based SaaS to enterprise brand, marketing, and creative teams.
Is Tenovos a public or private company?
Tenovos is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tenovos founded?
Tenovos was founded in 2018. It employs 51 to 100 people.
Where is Tenovos based?
Tenovos is headquartered in New York, United States, in the North America region.
How does Tenovos make money?
One revenue line is on record: subscription-based SaaS.
Who are Tenovos's main competitors?
Direct peers on record are Bynder, Brandfolder (Smartsheet), Cloudinary, Canto, Widen (an Acquia company), Aprimo and MediaValet. Broad incumbents are Adobe Experience Manager (AEM Assets), Adobe Workfront and Box.
Does Tenovos have an API?
Yes. Tenovos offers a REST API that enables third-party tools to trigger workflows. The platform supports seamless integration with any system that has a REST API. Additionally, Tenovos has introduced webhooks for new integration possibilities, allowing external systems to receive real-time notifications and event-driven integrations. Developer documentation is at tenovos.com/resources/blog/introducing-tenovos-webhooks.
What industry is Tenovos in?
Tenovos's product category is Digital Asset Management Software. Its primary akta.pro industry code is HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 541519 and its SIC code is 7373.