SeeChange
SeeChange is a Manchester-based Vision AI software company that provides computer vision solutions for self-checkout loss prevention, fresh produce recognition, in-aisle theft detection, and hazard monitoring, serving enterprise grocery retailers and embedding its AI into retail technology OEM platforms like Diebold Nixdorf.
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SeeChange does
SeeChange is a Vision AI software company that builds computer vision and machine learning solutions for retail loss prevention and operational intelligence. Founded in 2018 and spun out of Arm in 2021, the Manchester-headquartered company operates from a second engineering office in Belgrade, Serbia, and employs between 11 and 50 people. Its platform processes video, image, and structured sensor data from existing in-store hardware — CCTV cameras, self-checkout terminals, barcode scanners, weighing scales, and touchscreens — without requiring physical infrastructure changes, and runs AI workloads either at the edge, in the cloud, or in any combination. The platform is structured around modular 'Units of Recognition' that combine into 'Use Cases,' which feed a configurable AI Rules Engine that emits real-time alerts, shopper nudges, and staff interventions.
The product portfolio comprises four solution modules: AI Self-Checkout Software (mis-scan, barcode switching, walkaway, and transaction anomaly detection), AI CCTV Software (in-aisle concealment and high-value item tracking), AI Produce Recognition (sub-0.5 second identification of non-barcoded fresh items by shape, size, colour, texture, and specular reflection), and AI Hazard Detection (spill, trip, blocked-exit, and OSHA/HSE compliance monitoring). Reported customer outcomes include 50%+ reduction in SCO-attributable shrink, 80% shopper self-correction without staff involvement, 4x faster fresh produce transactions, and up to 33% increase in self-service uptake for non-barcoded items. The platform is ISO27001 certified and holds 15 patents.
SeeChange monetises primarily through annual enterprise SaaS subscriptions supplemented by professional services for implementation and configuration. Pricing is quote-based and not publicly disclosed. The go-to-market combines direct enterprise field sales to large grocery retailers — pilots deployed at store level before estate-wide rollout — with channel and OEM partnerships that embed SeeChange AI into third-party products: Diebold Nixdorf's Vynamic Smart Vision self-service hardware, Vigilant Applications' LiveStore retail software, Mitie's Merlin Connect facilities management platform, and Intel's edge computing stack. Publicly named enterprise customers are EDEKA Beckesepp (Germany) and Intermarché La Farlède (France), both grocery. The company has raised approximately €25M in total platform investment across rounds in 2018, 2021, and November 2023 (the latter led by Crane Venture Partners and Triple Point Ventures), and was recognized as a Representative Vendor in the 2026 Gartner Market Guide for AI-Enabled Retail Smart Checkout Solutions.
SeeChange firmographics
Firmographics- Name
- SeeChange
- Legal name
- SeeChange Technologies Limited
- Website
- https://seechange.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeeChange is a Manchester-based Vision AI software company that provides computer vision solutions for self-checkout loss prevention, fresh produce recognition, in-aisle theft detection, and hazard monitoring, serving enterprise grocery retailers and embedding its AI into retail technology OEM platforms like Diebold Nixdorf.
- Ownership category
- akta.pro rank
SeeChange industry classification
Industry- Product category
- Retail Loss Prevention Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Object Detection & Tracking (HDAAAEAB)
Keywords
Where SeeChange is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SeeChange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Vision AI Software Platform (SaaS): SeeChange generates revenue through a SaaS/subscription model, providing its Vision AI platform as a software license to retailers. The platform is deployed at the edge and in the cloud, with retailers paying for access to the AI capabilities, real-time alerts, analytics dashboards, and ongoing platform updates. Revenue is recurring in nature as retailers pay on an annual contract basis for loss prevention and operational intelligence services.
- Professional Services & Implementation: SeeChange provides implementation, configuration, and deployment services to support platform adoption across retail store estates. These services support the core SaaS subscription and are typically one-time or project-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing not publicly disclosed — quote-based enterprise SaaS model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SeeChange product offering
Product offeringCore offering
SeeChange builds and sells a Vision AI software platform that uses computer vision and machine learning to transform raw sensor data (CCTV cameras, barcode scanners, weighing scales, touchscreens) into real-time alerts for retail loss prevention and operational intelligence. The platform combines modular Units of Recognition into Use Cases, powered by a configurable Rules Engine, and is delivered as four solution products: AI Self-Checkout Software, AI CCTV Software, AI Produce Recognition, and AI Hazard Detection Software. It is offered to enterprise retailers via subscription SaaS, integrating with existing in-store hardware without physical changes.
Product overview
SeeChange offers a Vision AI platform for retail loss prevention, consisting of a core platform and four integrated solution modules. The SeeChange Vision AI Platform uses machine learning to transform raw sensor data into actionable alerts, with Units of Recognition building into Use Cases that power a configurable Rules Engine. The platform integrates with existing cameras and hardware. The solution portfolio includes AI Self-Checkout Software (real-time transaction monitoring and fraud detection at self-service checkouts), AI CCTV Software (in-aisle and store-wide video analytics for loss prevention), AI Produce Recognition (automatic identification of non-barcoded items), and AI Hazard Detection Software (real-time safety monitoring for spills, hazards, and compliance).
Differentiator
Problem solved
Functional benefit
Products and services
- SeeChange Vision AI Platform
Quantifiable outcome
- 50%+ reduction in SCO-attributable shrink
- +9 more outcomes
Companies that use SeeChange
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SeeChange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
SeeChange partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights6 records
SeeChange competitors and assessment
Company assessmentDirect peers
- Shopic: Shopic provides AI-driven smart cart and retail analytics solutions using computer vision. It competes in retail AI vision, particularly for supermarkets reducing friction and shrink, with strong overlap to SeeChange's grocery-focused Vision AI.
- Standard AI: Standard AI builds computer vision platforms for retail checkout, focused on shrinkage and checkout experiences. It is a direct competitor in Vision AI for SCO and retail loss prevention with overlapping product scope.
- Everseen: Everseen is a Vision AI platform specifically targeting self-checkout loss prevention for grocery and retail chains. It is the most direct competitor to SeeChange, overlapping on SCO shrink reduction, mis-scan detection, and produce recognition at large global retailers.
- Trigo: Trigo applies computer vision to grocery stores for frictionless checkout and store analytics. Comparable to SeeChange as a computer vision platform for grocery retailers, with overlap on the AI vision layer for in-store event detection.
- Zippin: Zippin provides checkout-free computer vision technology for retail, applying AI to camera feeds in real time. Comparable to SeeChange as an AI vision platform for in-store retail intelligence and frictionless checkout.
- AiFi: AiFi delivers camera-based autonomous checkout and retail analytics powered by computer vision. Comparable to SeeChange as a Vision AI platform serving grocery and retail with computer vision analytics at the store edge.
Emerging players
- Vigilant Applications: Vigilant Applications is a UK-based retail software provider whose LiveStore platform integrates SeeChange's Vision AI. Comparable as a channel partner in remote store management; partial overlap on analytics workflows but does not own its own Vision AI capability.
Broad incumbents
- Diebold Nixdorf: Diebold Nixdorf is the global leader in retail self-checkout hardware (Vynamic) and a strategic SeeChange partner that embeds the Vision AI. It is comparable both as a channel partner and as a broader incumbent with adjacent AI-enabled checkout capabilities of its own.
- NCR Voyix: NCR Voyix is a large retail technology incumbent providing POS, SCO, and store analytics with emerging computer vision capabilities. It competes with SeeChange's SCO loss-prevention and store-analytics use cases as part of a much broader retail software portfolio.
- Sensormatic Solutions (Johnson Controls): Sensormatic, a Johnson Controls brand, is an established retail loss-prevention incumbent offering EAS, video surveillance, and analytics. It overlaps with SeeChange on AI CCTV and shrink analytics, but as part of a much wider hardware-led portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SeeChange social profiles
Digital presenceSeeChange compliance and trust
Trust signalCompliance1 record
SeeChange financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeeChange leadership team
Management profileNumber of profiles
Profiles7 records
SeeChange funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeeChange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeeChange
What does SeeChange do?
SeeChange builds and sells a Vision AI software platform that uses computer vision and machine learning to transform raw sensor data (CCTV cameras, barcode scanners, weighing scales, touchscreens) into real-time alerts for retail loss prevention and operational intelligence. The platform combines modular Units of Recognition into Use Cases, powered by a configurable Rules Engine, and is delivered as four solution products: AI Self-Checkout Software, AI CCTV Software, AI Produce Recognition, and AI Hazard Detection Software. It is offered to enterprise retailers via subscription SaaS, integrating with existing in-store hardware without physical changes.
Is SeeChange a public or private company?
SeeChange is a private company. It is classified as venture growth investor backed and is currently operating.
When was SeeChange founded?
SeeChange was founded in 2018. It employs 11 to 50 people.
Where is SeeChange based?
SeeChange is headquartered in Manchester, United Kingdom, in the Europe region.
How does SeeChange make money?
Two revenue lines are on record. Vision AI Software Platform (SaaS) is the primary driver. The others are professional Services & Implementation.
Who are SeeChange's main competitors?
Direct peers on record are Shopic, Standard AI, Everseen, Trigo, Zippin and AiFi. Vigilant Applications is listed as an emerging player. Broad incumbents are Diebold Nixdorf, NCR Voyix and Sensormatic Solutions (Johnson Controls).
Does SeeChange have an API?
No public API is recorded for SeeChange.
What industry is SeeChange in?
SeeChange's product category is Retail Loss Prevention Software. Its primary akta.pro industry code is BPAKAGAK, Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 561621 and its SIC code is 7370.