CoverRight
CoverRight is a digital Medicare concierge platform that helps seniors across all 50 U.S. states compare and enroll in Medicare Advantage, Supplement, and Part D plans from 37 carriers, combining online comparison tools with licensed agent support at no consumer cost.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CoverRight does
CoverRight is a digital Medicare concierge platform founded in 2020 by Richard Chan (CEO) and Thomas Ness and headquartered at 195 Broadway, Brooklyn, NY. The company operates as a licensed insurance broker via CoverRight Insurance Services Inc., holding agent/broker licenses across all 50 U.S. states plus the District of Columbia. CoverRight helps Medicare-eligible consumers — primarily seniors aged 65 and older, plus disabled Medicare beneficiaries and their caregivers — compare and enroll in Medicare Advantage (Part C), Medicare Supplement (Medigap), and Prescription Drug Coverage (Part D) plans. The platform represents 37 carrier organizations offering access to 3,029 Medicare plans nationally and has cumulatively served over 100,000 users.
The underlying product is a web-based comparison and enrollment platform that personalizes plan recommendations based on zip code, preferred doctors, prescription medications, and coverage preferences. Users complete a quote flow in under two minutes via a tool hosted at medicareai.coverright.com, then convert through phone-based consultations with licensed insurance agents available seven days a week (Mon–Fri 8AM–10PM ET, Sat–Sun 9AM–7PM ET). The platform incorporates 256-bit encryption, a doctor and pharmacy network lookup feature, and a drug cost analysis module. CoverRight maintains an extensive Medicare education content library covering Parts A–D, enrollment periods, and FAQs, supported by SEO-optimized articles, webinars, and YouTube content (including the 'Medicare Monday' series).
CoverRight generates revenue exclusively through commissions paid by Medicare insurance carriers when customers enroll through the platform — there is no consumer fee. The go-to-market combines content marketing, SEO, social media (Facebook, Instagram, YouTube, LinkedIn, X), email, and earned media in financial publications (USA Today, NerdWallet, MoneyWise, Retirement Living, BestMoney). Distribution relies on self-serve online conversion supplemented by inside-sales agent phone consultations. The company has raised approximately $9.1 million across three disclosed rounds (2022, 2024, 2025) and maintains a lean 1–10 person core team supplemented by licensed agents and functional heads in Growth, Partnerships, and Product/Engineering.
CoverRight firmographics
Firmographics- Name
- CoverRight
- Legal name
- CoverRight Inc.
- Website
- https://coverright.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoverRight is a digital Medicare concierge platform that helps seniors across all 50 U.S. states compare and enroll in Medicare Advantage, Supplement, and Part D plans from 37 carriers, combining online comparison tools with licensed agent support at no consumer cost.
- Ownership category
- akta.pro rank
CoverRight industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
- akta.pro secondary industries
- Medigap Plan Administration (Enrollment, Billing & Member Services) (HLAEADAC), Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
Keywords
Where CoverRight is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoverRight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Commission Revenue: CoverRight earns commissions from Medicare insurance carriers (Medicare Advantage, Supplement, and Part D providers) when customers enroll in plans through the platform. The service is free to consumers who pay the same premiums whether enrolling through CoverRight or directly with carriers. The company represents 37 organizations across the nation offering 3,029 products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free consumer service with commission-based revenue from carriers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
CoverRight product offering
Product offeringCore offering
CoverRight operates a digital Medicare concierge platform that allows users to compare and enroll in Medicare Advantage (Part C), Medicare Supplement (Medigap), and Medicare Part D prescription drug plans from 37 carrier organizations offering 3,029 plans nationwide. The platform combines online self-service comparison tools and a personalized quote tool (medicareai.coverright.com) with concierge-style support from licensed insurance agents who guide consumers through enrollment at no cost.
Product overview
CoverRight is a digital Medicare concierge platform that provides a unified comparison and enrollment service for Medicare-related insurance products. The core offering consists of three comparison tools for Medicare Advantage (Part C), Medicare Supplement (Medigap), and Prescription Drug Coverage (Part D) plans, supported by licensed insurance agent services. Additional modules include a personalized quote tool, Medicare 101 educational resources, doctor/pharmacy network lookup, and drug cost analysis services. Users access the platform to compare plans from 37 carrier organizations offering 3,029 plans nationwide, with free concierge support available throughout the enrollment process.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage (Part C) Plan Comparison Online comparison service that allows consumers to browse and compare Medicare Advantage (Part C) plans from top carriers in their area as an all-in-one alternative to Original Medicare, supported by licensed agent guidance.
- Medicare Supplement (Medigap) Plan Comparison Comparison service for Medicare Supplement (Medigap) insurance plans designed to help cover out-of-pocket costs not included in Original Medicare, working alongside Part A and Part B.
- Prescription Drug Coverage (Part D) Plan Comparison Comparison service for Medicare Part D prescription drug plans, available as standalone or bundled options, that help beneficiaries cover the cost of prescription medications.
- Licensed Insurance Agent Concierge Service Concierge-style service provided by licensed insurance agents (available by phone +1 888 969 7667) who guide consumers through Medicare Advantage, Supplement, and Part D enrollment from beginning to end at no cost, with no obligation to enroll.
- Personalized Medicare Quote Tool Free online quote tool where users enter basic information including zip code to receive personalized Medicare plan recommendations in under 2 minutes, with no credit score impact.
Quantifiable outcome
- Customers have saved $400+ annually on prescriptions through optimal plan selection
Companies that use CoverRight
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
CoverRight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CoverRight partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Medicare Advantage Carriers (37 Organizations)coreCoverRight represents Medicare Advantage HMO, PPO, and PFFS organizations that have Medicare contracts. Enrollment depends on the plan's contract renewal. These partnerships allow CoverRight to offer consumers access to 3,029 Medicare plans across the nation.
- Medicare.gov / 1-800-MEDICAREminorCoverRight refers consumers to official Medicare resources and notes that consumers can contact Medicare.gov or 1-800-MEDICARE for information on all available options.
- State Health Insurance Programs (SHIP)minorCoverRight refers consumers to local State Health Insurance Programs for additional Medicare counseling and guidance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
CoverRight competitors and assessment
Company assessmentEmerging players
- Policygenius: Policygenius is a digital insurance marketplace that began in life and disability and has expanded into Medicare, offering comparison tools and licensed agent support. It overlaps with CoverRight in digital insurance comparison and licensed-agent-led enrollment, but its Medicare offering is less mature than its core life/disability book.
- Medicare.com: Medicare.com is a digital Medicare education and comparison site offering plan search tools and licensed agent referrals for Advantage, Supplement, and Part D plans. It competes for the same organic search traffic and senior demographic as CoverRight, though with a less concierge-oriented service model.
- Healthcare.com: Healthcare.com operates an online insurance comparison platform that includes Medicare, ACA, and other health products with licensed agent support. It is comparable to CoverRight in the digital-plus-agent GTM motion and multi-product health insurance positioning, though it is a smaller and earlier-stage competitor in Medicare.
Broad incumbents
- Humana: Humana is one of the largest Medicare Advantage carriers and a key plan-sourcing partner for CoverRight, while also selling directly via its own digital and agent channels. It is both a critical commission-paying carrier and a competitive threat through its direct-to-consumer Medicare enrollment portals.
- Mutual of Omaha: Mutual of Omaha is a long-standing Medigap and Medicare Supplement carrier that sells directly to consumers and through independent agents. It is a major plan-sourcing partner in CoverRight's Medigap comparison offering and a competitive force in the senior insurance market.
- Bankers Life: Bankers Life is a long-established career-agent Medicare and retirement insurance distributor serving seniors primarily through in-person and call-center sales. It represents the traditional captive-agent model that CoverRight's digital concierge approach is attempting to disrupt.
- UnitedHealthcare (AARP Medicare): UnitedHealthcare is the largest Medicare Advantage carrier in the U.S. and distributes AARP-branded Medicare plans directly to consumers. It is a critical counterparty (carrier) and competitor (direct-to-consumer enrollment) for CoverRight, as it sets commission rates and competes for the same end consumer.
Direct peers
- eHealth: eHealth operates eHealthMedicare.com, one of the largest online Medicare insurance marketplaces, offering Medicare Advantage, Supplement, and Part D plan comparisons with licensed agent support. It is a direct competitor in the digital broker category, though at significantly larger scale and with a public-company cost structure.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace that pairs a digital enrollment platform with a large licensed agent call center. It shares CoverRight's hybrid digital-plus-agent GTM and Medicare-specific commission revenue model, serving as a close direct peer despite its larger scale.
- SelectQuote: SelectQuote is a publicly traded senior-focused insurance distributor that originated in term life and expanded into Medicare Advantage, Medicare Supplement, and Prescription Drug Plans. Like CoverRight, it uses a digital funnel combined with licensed agent call-center conversion and earns commission revenue from carriers, making it the most direct large-scale comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CoverRight social profiles
Digital presenceCoverRight compliance and trust
Trust signalCompliance5 records
CoverRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoverRight leadership team
Management profileNumber of profiles
Profiles5 records
CoverRight funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoverRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoverRight
What does CoverRight do?
CoverRight operates a digital Medicare concierge platform that allows users to compare and enroll in Medicare Advantage (Part C), Medicare Supplement (Medigap), and Medicare Part D prescription drug plans from 37 carrier organizations offering 3,029 plans nationwide. The platform combines online self-service comparison tools and a personalized quote tool (medicareai.coverright.com) with concierge-style support from licensed insurance agents who guide consumers through enrollment at no cost.
Is CoverRight a public or private company?
CoverRight is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoverRight founded?
CoverRight was founded in 2021. It employs 1 to 10 people.
Where is CoverRight based?
CoverRight is headquartered in Brooklyn, United States, in the North America region.
How does CoverRight make money?
One revenue line is on record: insurance Commission Revenue.
Who are CoverRight's main competitors?
Emerging players on record are Policygenius, Medicare.com and Healthcare.com. Broad incumbents are Humana, Mutual of Omaha, Bankers Life and UnitedHealthcare (AARP Medicare). Direct peers are eHealth, GoHealth and SelectQuote.
Does CoverRight have an API?
No public API is recorded for CoverRight.
What industry is CoverRight in?
CoverRight's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge), with a secondary code of HLAEADAC, Medigap Plan Administration (Enrollment, Billing & Member Services). Its NAICS code is 52421 and its SIC code is 6411.