Connect Earth
Connect Earth is a London-based climate fintech providing financial institutions with an API-first Sustainable Finance Operating System for transaction-level carbon measurement, ESG compliance reporting, and customer engagement across 65+ countries.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Connect Earth does
Connect Earth is a London-headquartered climate fintech founded in 2021 that operates a Sustainable Finance Operating System for financial institutions, combining transaction-level carbon measurement APIs with institutional ESG reporting modules. The platform serves banks, asset managers, asset owners, wealth advisors, and fintech platforms across 65+ countries, with regional API infrastructure hosted in the UK, USA, EU, and UAE, processing 3M+ daily API requests at 99.99% uptime and 500M+ cumulative transactions with carbon estimates since 2022.
The core product architecture comprises two modules: Carbon Measurement and Insights (Connect CO2 sync/async APIs, Insight and Act sub-products, SDK/component library) for transaction-level emissions calculation and customer engagement, and Compliance and Reporting (automating SFDR, PAI, EET, CSRD, EU Taxonomy, MiFID II sustainability preferences, and UK SRS) integrated with September 2025-acquired Datia's institutional ESG data and disclosure tooling. Distribution combines direct enterprise field sales to large banks and asset managers, an API-first self-serve developer portal (1,000 free API calls/month), and channel partnerships with FIS, KBC, KPMG, and Stamdata. Revenue is generated through SaaS subscriptions, usage-based API pricing, and SDK/licensing arrangements, with named enterprise customers spanning Emirates NBD (~2M retail users via ENBD X Green Pulse), Tide (650,000 UK SMEs), Square Capital (€1.6B AUM), FCG Fonder (44 funds, €1.4B AUM), Sensor Fonder, Atlant Fonder, Antiloop Hedge, KBC Bulgaria, and UBB.
Connect Earth firmographics
Firmographics- Name
- Connect Earth
- Legal name
- Connect Earth, Ltd.
- Website
- https://connect.earth
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Connect Earth is a London-based climate fintech providing financial institutions with an API-first Sustainable Finance Operating System for transaction-level carbon measurement, ESG compliance reporting, and customer engagement across 65+ countries.
- Ownership category
- akta.pro rank
Connect Earth industry classification
Industry- Product category
- Sustainable Finance Software (ESG & Carbon Data Platform)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)
- akta.pro secondary industries
- Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)
Keywords
Where Connect Earth is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Connect Earth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Standalone reporting platform and SaaS modules (Carbon Measurement & Insights, Compliance & Reporting) sold as subscriptions to financial institutions. Plans available include free tier (1000 API calls/month) and paid plans for higher volume and premium features.
- API Usage-based Pricing: API access is billed on a usage basis. Free tier provides 1000 single API calls per month. Paid plans cover higher API call volumes and premium features such as asynchronous endpoints and LLM access. The SaaS platform (standalone reporting) is available separately with its own pricing.
- API & SDK Licensing: SDKs and APIs for full flexibility, allowing clients to embed carbon intelligence directly into their own products. This represents a licensing/embedded component of revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free API Access |
| Usage-based | Monthly | Paid API Plans |
| Subscription | Monthly | Standalone Reporting Platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Connect Earth product offering
Product offeringCore offering
Connect Earth builds and sells the Sustainable Finance Operating System, an API-first data platform that provides financial institutions with transaction-level carbon measurement (Connect CO2 API), automated ESG compliance and reporting (SFDR, PAI, EET, CSRD, EU Taxonomy), and customer-facing sustainability engagement tools. The platform is delivered as standalone SaaS modules, embeddable APIs, and SDK/component libraries that allow banks, asset managers, and fintechs to integrate carbon intelligence directly into their products and workflows across 65+ countries.
Product overview
Connect Earth operates as the Sustainable Finance Operating System — a modular platform combining carbon measurement and ESG reporting capabilities for financial institutions. The core architecture comprises two primary modules: Carbon Measurement and Insights (providing transaction-level carbon footprint calculations via the Connect CO2 API and personalised engagement tools) and Compliance and Reporting (automating SFDR, PAI, EET, CSRD, and EU Taxonomy disclosures through the reporting module). The platform supports multiple delivery models including a standalone SaaS reporting platform, APIs for full flexibility (Connect CO2 sync/async, Connect Insights, Offset API, Flights API), and an SDK/component library for embedding. Following the September 2025 acquisition of Datia, the unified platform integrates Datia's institutional-grade ESG data and disclosure tooling with Connect Earth's transaction-level carbon insights, spanning retail banking journeys to asset-manager reporting across 65+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbon Measurement and Insights API-powered module providing transaction-level carbon footprint calculations and actionable emissions insights for financial institutions, enabling embedding of gold-standard carbon data directly into banking, wealth, and asset management platforms.
- Compliance and Reporting Modular compliance solution automating ESG and carbon regulatory reporting including SFDR, PAI indicators, EET, CSRD, and EU Taxonomy disclosures with portfolio screening and real-time insights for asset managers and financial institutions.
- Sustainable Finance OS Unified end-to-end data backbone combining carbon measurement, ESG reporting, customer engagement, and green finance origination capabilities across retail banking, wealth, and asset management use cases.
- Compliance Workflows Task management module enabling Sustainability Leads to create tasks, set reminders, and receive in-app and email alerts for each step of the reporting cycle, replacing spreadsheet-based ESG workflows.
- Datia ESG Reporting Platform (Acquired) Stockholm-based ESG reporting platform serving asset managers and financial institutions across Europe and the US, providing SFDR, CSRD, and EU Taxonomy compliance tools; integrated into Connect Earth's Sustainable Finance OS following the September 2025 acquisition.
- Emirates NBD Green Pulse Carbon Calculator In-app carbon footprint calculator embedded within the Emirates NBD ENBD X mobile banking app, providing transaction-based carbon footprint estimates, personalized insights, and behavioural recommendations to reduce emissions for retail banking customers.
- Periodic Reporting Module Automated creation of periodic reports for asset managers ensuring compliance with SFDR Annex IV and V regulatory standards using structured data extraction and pre-configured templates.
- European ESG Template (EET) Module Automated tool inserting portfolio PAI indicators, business involvements, and SDG alignment data into the European ESG Template (EET) for quarterly reporting to distributors and platforms.
- Connect Earth API Suite (Connect CO2, Insights, Offset, Flights) Public API suite providing endpoints for transaction-level carbon estimation (sync and async), chart insights, questionnaire management, GHG Protocol-compliant reporting, offset checkout, and flights emissions calculation across global, USA, EU, and UAE regional endpoints.
- SDK and Component Library Software development kit and component library enabling developers to embed carbon intelligence directly into products with seamless integration, flexible infrastructure, and expert support.
- Tide Carbon Calculator Carbon footprint estimation tool built into the Tide UK banking platform for 650,000 SME members, providing emissions breakdowns by category and annual overviews without manual input.
Quantifiable outcome
- 97% reduction in manual reporting time for asset managers (from days to minutes)
- +8 more outcomes
Companies that use Connect Earth
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles4 records
Connect Earth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
Connect Earth partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Emirates NBDflagshipEmirates NBD, a leading banking group in the MENAT region, partnered with Connect Earth to launch the ENBD X Carbon Calculator in its mobile banking app, reaching nearly 2 million retail customers. The partnership embeds Connect Earth's carbon measurement technology into Emirates NBD's digital banking ecosystem for Green Pulse sustainability initiative.
- DatiaflagshipConnect Earth acquired Stockholm-based Datia, a leading ESG reporting platform, in September 2025. The acquisition unifies Connect Earth's transaction-level carbon insights with Datia's institutional ESG data, disclosure tooling, and portfolio analytics. Combined, they form the Sustainable Finance Operating System serving retail banking to asset management. Datia's CEO Juan Manuel Serruya joined as board observer.
- TidecoreTide, the leading UK business financial platform with 650,000 SME members (~11% UK SME market share), partnered with Connect Earth to embed a carbon footprint calculator across its UK banking platform, enabling SMEs to automatically view emissions estimates by category.
- KBC Bank BulgariacoreKBC Bank Bulgaria partnered with Connect Earth to offer customers insights into the carbon footprint of their spending, embedding Connect Earth's carbon measurement APIs into KBC's digital banking platform.
- SharpfinminorSharpfin, a Swedish Wealth Management platform, partnered with Connect Earth to deliver sustainability indicators calculated for each portfolio and a complete modern sustainability report presented to end clients, fostering engagement and positive change.
- StamdataminorConnect Earth and Stamdata formed a partnership to provide integrated ESG and market data for Nordic finance, combining Connect Earth's carbon/ESG platform with Stamdata's market data infrastructure.
- KPMGcoreKPMG partnered with Connect Earth to co-present a webinar on CSRD and its impact on the financial market, with KPMG's Lia Zetterlund Arsenius providing an overview of CSRD implementation alongside Connect Earth's perspective on how new corporate reporting transforms financial institution ESG workflows.
- Nauta (Datia Portfolio Company)minorDatia was a Nauta portfolio company. Connect Earth's acquisition of Datia (September 2025) effectively incorporated the Nauta-backed Datia platform into Connect Earth's Sustainable Finance OS.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Connect Earth competitors and assessment
Company assessmentDirect peers
- Watershed: Enterprise carbon accounting and climate platform serving large corporates and financial institutions. Closely comparable to Connect Earth on carbon measurement methodology, enterprise SaaS delivery, and customer-engagement tooling.
- Persefoni: Climate management and carbon accounting platform targeting enterprises and financial institutions, with financed-emissions capabilities. Overlaps directly with Connect Earth's enterprise carbon/GHG inventory functionality and PCAF-style use cases.
- Clarity AI: AI-driven sustainability data and analytics platform for investors and financial institutions. Directly comparable to Datia's institutional ESG reporting modules on SFDR, EU Taxonomy, and portfolio analytics.
- Sweep: Sustainability and carbon management platform helping companies and financial institutions centralise ESG data and run reporting workflows. Comparable to Connect Earth's compliance and reporting stack with overlapping CSRD/SFDR focus.
- Normative: Carbon accounting engine with science-based-targets and financed-emissions methodology used by enterprises and banks. Comparable to Connect Earth's transaction-level and portfolio-level emissions measurement offering.
- Greenly: Carbon accounting platform focused on SMEs and banks embedding carbon footprint calculators — directly comparable to Connect Earth's Tide-style SME banking integrations and white-label calculator approach.
Emerging players
- Plan A: Carbon accounting and decarbonisation SaaS for corporates and financial institutions. Comparable to Connect Earth's carbon measurement module with overlapping CSRD/SFDR reporting workflows.
- Emitwise: Carbon accounting platform with PCAF-aligned financed-emissions support for banks and asset managers. Comparable to Connect Earth's portfolio-level emissions and reporting capabilities.
Broad incumbents
- MSCI ESG: Incumbent ESG data, ratings, and analytics provider for global asset managers and asset owners. Overlaps with Connect Earth's Datia-powered institutional ESG reporting on SFDR, EU Taxonomy, and portfolio screening.
- Bloomberg ESG: Broad ESG data and analytics offering within the Bloomberg Terminal used by financial institutions for portfolio ESG analysis. Competes with Connect Earth/Datia for institutional ESG data budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Connect Earth social profiles
Digital presenceConnect Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connect Earth leadership team
Management profileNumber of profiles
Profiles6 records
Connect Earth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Connect Earth funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connect Earth M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connect Earth
What does Connect Earth do?
Connect Earth builds and sells the Sustainable Finance Operating System, an API-first data platform that provides financial institutions with transaction-level carbon measurement (Connect CO2 API), automated ESG compliance and reporting (SFDR, PAI, EET, CSRD, EU Taxonomy), and customer-facing sustainability engagement tools. The platform is delivered as standalone SaaS modules, embeddable APIs, and SDK/component libraries that allow banks, asset managers, and fintechs to integrate carbon intelligence directly into their products and workflows across 65+ countries.
Is Connect Earth a public or private company?
Connect Earth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Connect Earth founded?
Connect Earth was founded in 2021. It employs 11 to 50 people.
Where is Connect Earth based?
Connect Earth is headquartered in London, United Kingdom, in the Europe region.
How does Connect Earth make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are API Usage-based Pricing and API & SDK Licensing.
Who are Connect Earth's main competitors?
Direct peers on record are Watershed, Persefoni, Clarity AI, Sweep, Normative and Greenly. Emerging players are Plan A and Emitwise. Broad incumbents are MSCI ESG and Bloomberg ESG.
Does Connect Earth have an API?
Yes. Connect Earth provides a public API that enables financial institutions to embed carbon intelligence directly into their products. The API offers endpoints for carbon estimation of transactions (sync and bulk/async), chart insights, questionnaire management, monthly insights, recommendations, tips, GHG Protocol reporting, offset checkout, and flights emissions calculation. API locations include global (api.connect.earth), USA (api-usa.connect.earth), Europe (api-eu.connect.earth), and UAE (api-uae.connect.earth). Free access provides 1000 single API calls per month; paid plans available for higher volume and premium features including async endpoints and LLM access. Developer documentation is at docs.connect.earth.
What industry is Connect Earth in?
Connect Earth's product category is Sustainable Finance Software (ESG & Carbon Data Platform). Its primary akta.pro industry code is EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms, with a secondary code of EUABAEAG, Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB). Its NAICS code is 5132 and its SIC code is 7372.