Particular Audience
Particular Audience sells DiscoveryOS, a modular AI platform providing retail media, search, personalization, and pricing for enterprise e-commerce merchants, processing 100M+ items via multi-modal AI.
- Company typePrivate
- Founded2019
- HeadquartersDarlinghurst, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Particular Audience does
Particular Audience is an Australian AI software company, founded in 2019 and headquartered in Darlinghurst, Sydney, that sells a modular retail intelligence and retail media platform called DiscoveryOS to enterprise e-commerce merchants. The platform unifies AI-powered semantic search, personalization, recommendations, automated product bundles, visual search, pricing intelligence, and merchandising into 13 composable modules, and processes over 100 million items using a proprietary multi-modal architecture that combines computer vision, natural language processing, and collaborative filtering on item-based vector embeddings. The technology is privacy-first by design, requiring no cookies or personal data, and includes an Adaptive Transformer Search layer that reduces zero-result rates to under 1 percent.
The business operates on a managed-service, white-glove enterprise SaaS model with subscription and performance-based pricing components, and has expanded go-to-market through the Shopify App Store and an open source developer suite on GitHub. Named customers include LEGO, Target, and Shoe Palace, with additional case studies across streetwear, luxury furniture, and daily deals verticals. The company operates from five global offices covering 24/7 timezones and has raised approximately AUD $19M across seed, Series A, and a 2023 round led by OneVentures. Recent product investment has emphasized agentic commerce, including a public Model Context Protocol server and protocols for Agentic Transaction Surface, Unified Commerce, and Agentic Commerce to enable merchant integrations with ChatGPT, Claude, Cursor, and other assistant platforms.
Particular Audience firmographics
Firmographics- Name
- Particular Audience
- Legal name
- Particular Audience
- Website
- https://particularaudience.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Particular Audience sells DiscoveryOS, a modular AI platform providing retail media, search, personalization, and pricing for enterprise e-commerce merchants, processing 100M+ items via multi-modal AI.
- Ownership category
- akta.pro rank
Particular Audience industry classification
Industry- Product category
- Retail Media and E-commerce Personalization Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Particular Audience is headquartered
LocationHeadquarters
- HQ city
- Darlinghurst
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Particular Audience business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Media Modules: Modular retail media platform providing managed and self-service modules for sponsored products, display media, brand showcase, category sponsor, and guaranteed tenancy. Clients include LEGO and Target with significant ad performance improvements.
- DiscoveryOS SaaS Platform: Core AI platform providing search, personalization, recommendations, bundling, and merchandising capabilities. Sold as managed service with white-glove support.
- Bundles Performance Pricing: Automated product bundles with performance-based pricing available, claiming 30-60% increase in Units Per Transaction.
- API & Developer Tools: API-first distribution with developer documentation, white glove support, and managed service model for training and enablement.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Particular Audience product offering
Product offeringCore offering
Particular Audience sells DiscoveryOS, a modular AI-powered retail intelligence and retail media platform for e-commerce retailers and retail media networks. The platform unifies semantic search, hyper-personalization, recommendations, automated bundling, visual search, pricing intelligence, retail media monetization, and reporting into 13 composable modules, sold primarily via managed-service SaaS subscriptions with performance-based pricing available on selected modules. It is offered through direct enterprise sales, a Shopify App Store listing, an open-source developer suite on GitHub, and a partner program.
Product overview
Particular Audience offers a platform-plus-modules architecture centered on DiscoveryOS, a modular retail intelligence platform that unifies AI-powered search, personalization, recommendations, retail media, and reporting into 13 composable modules. The core platform is supplemented by specialized modules including Adaptive Transformer Search (LLM-powered search), Hyper-Personalization (recommendation engine), Retail Media (monetization), Automated Product Bundles, Visual Search (Computer Vision AI), Price Beat (promotion automation), Pricing Intelligence, Boost Merchandising, and Merchandise Analytics. Additional productized protocols include MCP (Model Context Protocol), ATS (Agentic Transaction Surface), UCP (Unified Commerce Protocol), and ACP (Agentic Commerce Protocol) for agentic commerce capabilities. The company also provides an Open Source Developer Suite on GitHub and a Shopify app for zero-code integration.
Differentiator
Problem solved
Functional benefit
Brands
- DiscoveryOS: Modular retail intelligence and retail media platform that unifies AI-powered semantic search, personalization, recommendations, sponsored ads, display media, audiences, and unified reporting into 13 composable modules.
Products and services
- DiscoveryOS Modular retail intelligence and retail media platform that unifies AI-powered semantic search, personalization, recommendations, sponsored ads, display media, audiences, and unified reporting into 13 composable modules. Sold as managed-service SaaS to enterprise retailers and retail media networks, enabling gradual deployment and scale of on-site ad monetization and discovery.
- PA DiscoveryOS Shopify App Zero-code integration app on the Shopify App Store that makes enterprise-grade AI search, automated product bundling, personalization, retail media, and agentic commerce capabilities accessible to Shopify Plus merchants. Targets mid-market Shopify Plus operators needing rapid time-to-value without custom engineering.
- Open Source Developer Suite Open-source tools published on GitHub for reporting, integration, and AI enablement that complement the DiscoveryOS platform and broaden developer access to Particular Audience's retail media and search technology. Distributed under open-source licensing to the global developer ecosystem.
Quantifiable outcome
- 4-10x retail media revenue lift versus legacy rules-based platforms
- +7 more outcomes
Companies that use Particular Audience
Customer profileNamed customers6 records
Ideal customer profiles2 records
Particular Audience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature6 records
Particular Audience partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LEGOcoreEarly client for modular retail media platform launch. Achieved significant improvements in ad performance and revenue using Particular Audience's interoperable modules.
- TargetcoreEarly client for modular retail media platform launch. Achieved significant improvements in ad performance and revenue using Particular Audience's interoperable modules.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Particular Audience competitors and assessment
Company assessmentDirect peers
- Constructor.io: AI-first product discovery, search, and personalization SaaS for e-commerce retailers. Directly competes with Particular Audience's Search, Personalization, and Recommendations modules and targets the same mid-market and enterprise retail segment.
- Algolia: Search-as-a-service platform widely used by e-commerce retailers for site search, recommendations, and personalization. Overlaps directly with PA's Adaptive Transformer Search and Personalization modules, with a strong developer ecosystem.
- Bloomreach: Commerce experience platform combining search, merchandising, content, and personalization for enterprise retailers. Closest large-scale direct competitor to PA's DiscoveryOS, with overlapping modules and similar enterprise retail customer base.
- Coveo: Enterprise AI search and recommendations platform with relevance, personalization, and generative AI features for commerce, service, and workplace use cases. Competes with PA on AI-powered search and personalization for retailers.
- Klevu: AI-powered on-site search, product recommendations, and merchandising for e-commerce. Direct overlap with PA's Adaptive Transformer Search and Personalization offerings, focused on SMB and mid-market retailers.
- Searchspring: E-commerce site search, merchandising, and personalization platform. Competes head-on with PA's Search, Merchandising, and Personalization modules, primarily serving mid-market Shopify and BigCommerce merchants.
- Nosto: AI-driven personalization, product recommendations, and on-site content for e-commerce brands. Directly comparable to PA's Personalization and Basket Builder modules, with strong Shopify Plus and DTC brand presence.
Broad incumbents
- Dynamic Yield (Mastercard): Personalization, product recommendations, and testing platform acquired by Mastercard; serves large enterprise retailers and digital publishers. Competes with PA across personalization and recommendations, with broader horizontal capabilities.
- Monetate: Established personalization and testing platform for enterprise retail and B2B brands. Competes with PA's Personalization and Merchandising modules, with a longer enterprise track record but a more legacy product footprint.
- Criteo: Global commerce media and retail media network with sponsored products and audience solutions. Directly competes with PA's Retail Media and Audiences modules, with much greater scale but a less unified search/personalization stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Particular Audience social profiles
Digital presenceParticular Audience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Particular Audience leadership team
Management profileNumber of profiles
Profiles2 records
Particular Audience funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Particular Audience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Particular Audience
What does Particular Audience do?
Particular Audience sells DiscoveryOS, a modular AI-powered retail intelligence and retail media platform for e-commerce retailers and retail media networks. The platform unifies semantic search, hyper-personalization, recommendations, automated bundling, visual search, pricing intelligence, retail media monetization, and reporting into 13 composable modules, sold primarily via managed-service SaaS subscriptions with performance-based pricing available on selected modules. It is offered through direct enterprise sales, a Shopify App Store listing, an open-source developer suite on GitHub, and a partner program.
Is Particular Audience a public or private company?
Particular Audience is a private company. It is classified as venture growth investor backed and is currently operating.
When was Particular Audience founded?
Particular Audience was founded in 2019. It employs 11 to 50 people.
Where is Particular Audience based?
Particular Audience is headquartered in Darlinghurst, Australia, in the Oceania region.
How does Particular Audience make money?
Four revenue lines are on record. Retail Media Modules are the primary driver. The others are discoveryOS SaaS Platform, bundles Performance Pricing and API & Developer Tools.
Who are Particular Audience's main competitors?
Direct peers on record are Constructor.io, Algolia, Bloomreach, Coveo, Klevu, Searchspring and Nosto. Broad incumbents are Dynamic Yield (Mastercard), Monetate and Criteo.
Does Particular Audience have an API?
Yes. Particular Audience offers public API endpoints including OpenAPI 3.1 spec for ChatGPT Actions, LangChain HTTP tools, Zapier, and other non-MCP clients. A public MCP (Model Context Protocol) server is available at https://txvehnzkbzzrpqyxvmpy.supabase.co/functions/v1/mcp with public tools including list_modules, get_module, list_case_studies, get_case_study, forecast_retail_media_revenue, and submit_lead. Additional productized protocols include ATS (Agentic Transaction Surface), UCP (Unified Commerce Protocol), and ACP (Agentic Commerce Protocol) available under partner contracts. Developer documentation is at docs-v2.particularaudience.com.
What industry is Particular Audience in?
Particular Audience's product category is Retail Media and E-commerce Personalization Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 5132.