Klevu
Klevu, now part of Athos Commerce, provides an AI-powered Intelligent Discovery Platform combining search, personalization, merchandising, and product feed management for over 2,700 global ecommerce brands across multiple verticals.
- Company typePrivate
- Founded2025
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Klevu does
Klevu, founded in 2013 in Helsinki, Finland, now operates as part of Athos Commerce following the January 2025 merger with Searchspring, which was backed by growth equity firm PSG. The combined entity, legally B7 Interactive, LLC dba Athos Commerce, is headquartered in Denver, Colorado with a secondary office in San Antonio, Texas, and employs 251–500 people. The company provides an AI-powered Intelligent Discovery Platform for ecommerce retailers, combining Site Search, Personalization, Merchandising, and Product Feed Management as core applications, supplemented by a suite of AI add-ons (AI Search, AI Data Enrichment, AI Merchandising, AI Product Recommendations, AI Product Bundling) and three autonomous AI agents (Conversational Assistant, Channel Assistant, GEO Assistant).
The platform's underlying technology combines Predictive, Semantic, Generative, and Multimodal AI to deliver intent-based natural language search across 31 languages, behavior-driven recommendations, automated merchandising, and product feed syndication across 1,400+ channels and 50+ platform integrations. The June 2026 launch of the Intelligent Discovery Platform consolidated these capabilities under a unified product surface. Revenue is generated through annual subscription licensing across three modular tiers (Onsite Discovery, Offsite Discovery, Complete Discovery) plus AI Agent add-ons, with quote-based pricing tailored to enterprise customers; the go-to-market combines direct enterprise field sales with a partner program for agencies and resellers, serving more than 2,700 global brands across fashion, home, health, sports, electronics, and other verticals.
Notable disclosed customers include Samsung, David Jones, Officeworks, AS Colour, Fabletics, Pets at Home, Jameco Electronics, Laura Mercier, BareMinerals, Accent Group, Bauer, Michael Stars, Thule, and John Smedley. The company is privately held, with historical venture funding totaling approximately $18 million across rounds in 2014, 2019, and 2021, followed by PSG growth equity support for the 2025 merger.
Klevu firmographics
Firmographics- Name
- Klevu
- Legal name
- B7 Interactive, LLC
- Website
- https://athoscommerce.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Klevu, now part of Athos Commerce, provides an AI-powered Intelligent Discovery Platform combining search, personalization, merchandising, and product feed management for over 2,700 global ecommerce brands across multiple verticals.
- Ownership category
- akta.pro rank
Klevu industry classification
Industry- Product category
- Ecommerce Product Discovery Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
- akta.pro secondary industries
- E-commerce & Retail Recommendation Engines (HDAAAGAA), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where Klevu is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Klevu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Licensing: Annual subscription plans (Onsite Discovery, Offsite Discovery, Complete Discovery) with modular AI add-ons. Pricing is quote-based and tailored to customer requirements based on product modules and scale.
- AI Agent Add-ons: Additional AI capabilities (Conversational Assistant, Channel Assistant, GEO Assistant) available as separate add-on modules to core subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Onsite Discovery - Search, Merchandising and Personalization for website |
| Subscription | Annual | Offsite Discovery - Product feed management for external channels |
| Subscription | Annual | Complete Discovery - Full Intelligent Discovery Platform |
| Subscription | Annual | AI Agents - Separate autonomous add-on products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Klevu product offering
Product offeringCore offering
Klevu, operating as part of Athos Commerce, sells an AI-powered Intelligent Discovery Platform for ecommerce retailers. The platform delivers on-site Site Search, Personalization, Merchandising, Product Feed Management, Analytics, and APIs as core applications, plus three AI agents — Conversational Assistant, Channel Assistant, and GEO Assistant — that enable natural-language and multimodal shopping, automated feed optimization, and Generative Engine Optimization to AI platforms such as ChatGPT and Google Gemini. Plans are sold as annual subscriptions in three tiers (Onsite Discovery, Offsite Discovery, Complete Discovery) with modular AI add-ons and quote-based pricing tailored to catalog scale.
Product overview
Klevu merged with Searchspring to form Athos Commerce, offering the Intelligent Discovery Platform - a unified all-in-one AI-powered platform for ecommerce product discovery. The platform combines Site Search (AI-powered intent-based search), Personalization (one-to-one experiences), Merchandising (visual control), and Product Feed Management (1,400+ channel syndication) as core products. AI Add-Ons include Product Discovery AI with AI Search, AI Data Enrichment, AI Merchandising, AI Product Recommendations, and AI Product Bundling. Three AI Agents - Conversational Assistant, Channel Assistant, and GEO Assistant - provide autonomous capabilities for shopper guidance, feed optimization, and Generative Engine Optimization. The platform is powered by shared Cloud Infrastructure, Analytics, APIs and Integrations, with plans available as Onsite Discovery, Offsite Discovery, or Complete Discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Athos Commerce Intelligent Discovery Platform Unified AI-powered platform for ecommerce product discovery that combines on-site search, personalization, merchandising, product feed management, and Generative Engine Optimization to connect shoppers to products across every channel.
- Site Search AI-powered on-site search that understands shopper intent beyond keywords, handles natural language, typos, and synonyms across 31 languages, eliminates zero-result pages, and provides ranking diagnostics across the full product catalog.
- Personalization Behavior-based personalization engine that delivers one-to-one experiences across search, category pages, recommendations, email, and SMS, using real-time signals to surface relevant products for each shopper.
- Merchandising Visual merchandising platform with direct control over product placement across search, categories, and campaigns, including AI-recommended promotions, A/B testing, and self-learning merchandising based on campaign and shopper behavior data.
- Product Feed Management Feed optimization and syndication platform that audits, enriches, and distributes product data across 1,400+ marketing, social, and marketplace channels with pre-built channel-compliant templates.
- Conversational Assistant AI shopping companion trained on the merchant's product catalog that understands shopper intent through natural language, supports multimodal text and image search, maintains persistent conversations, and provides product comparison and purchase support.
- Channel Assistant Autonomous AI agent for product feeds that audits, validates, and optimizes feeds across 1,400+ channel templates, identifies gaps, fixes issues in-platform, and provides AI-generated scorecards for prioritized improvements.
- GEO Assistant Generative Engine Optimization tool that enriches product catalogs and syndicates product data to AI platforms such as ChatGPT and Google Gemini for AI-powered shopping discoverability.
- Product Discovery AI Suite of AI capabilities covering intelligent search, data enrichment, merchandising, behavior-based recommendations, and intelligent product bundling to power discovery across the platform.
- Integration & APIs RESTful APIs, platform connectors, and JavaScript SDK with pre-built UI components and Snap Templates for building and integrating discovery, merchandising, and personalization experiences across channels.
- Analytics Commerce intelligence product that surfaces near real-time query and clickstream data and connects behavioral and performance data directly to optimization actions across search, merchandising, and personalization.
Quantifiable outcome
- 951% increase in revenue per visit and 15% increase in AOV for Michael Stars
- +6 more outcomes
Companies that use Klevu
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
Klevu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability12 records
Feature10 records
Klevu partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- ShopifycorePre-built integration with Shopify and Shopify Plus platforms for seamless connection of commerce data. Enables Shopify merchants to implement AI-powered search, merchandising, and personalization without custom development.
- GooglecoreIntegration with Google Shopping, Google Local Inventory Ads, and Google Gemini for product syndication and AI platform discovery. Joint webinars and co-marketing initiatives.
- Salesforce Commerce CloudcorePre-built integration with Salesforce Commerce Cloud enabling enterprise retailers to deploy AI-powered product discovery and merchandising within their existing commerce infrastructure.
- Adobe Commerce (Magento)coreIntegration with Adobe Commerce (Magento) platform for merchants built on the Magento ecosystem to access Athos Commerce's AI discovery capabilities.
- BigCommercecorePre-built integration with BigCommerce for open SaaS ecommerce platform merchants to access Athos Commerce's product discovery and merchandising tools.
- AmazonmajorMarketplace integration for Amazon listing management, inventory synchronization, and order synchronization across Amazon's marketplace platform.
- eBaymajorIntegration with eBay marketplace for product data and order management synchronization.
- KlaviyomajorIntegration with Klaviyo for email marketing automation, enabling personalized product recommendations in email campaigns and abandoned cart recovery.
- TikTok ShopmajorSocial commerce integration with TikTok Shop for product listing management, inventory synchronization, and order management on the TikTok platform.
- SAP Commerce CloudcoreIntegration with SAP Commerce Cloud for enterprise retailers using SAP's commerce infrastructure to access Athos product discovery capabilities.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Klevu competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is a leading AI-powered search and discovery API platform for ecommerce and digital experiences. It directly competes with Athos Commerce in AI site search, personalization, and recommendations, serving similar mid-market and enterprise retailers with comparable NLP and vector search capabilities.
- Bloomreach: Bloomreach offers an ecommerce experience platform combining AI-driven search, merchandising, personalization, and content. It is one of the closest direct competitors to Athos Commerce, serving large enterprise retailers with overlapping product discovery, personalization, and feed management capabilities.
- Constructor: Constructor provides AI-first product discovery and search for ecommerce, leveraging behavioral data and machine learning. It competes directly with Athos Commerce's personalization, search, and recommendations modules, particularly targeting large retailers with similar KPI-driven outcomes messaging.
- Coveo: Coveo is an enterprise AI search and relevance platform with a dedicated ecommerce vertical. It overlaps with Athos Commerce's AI Search, personalization, and product recommendations offerings, particularly for retailers with complex catalogs and omnichannel requirements.
- Searchspring: Searchspring merged with Klevu to form Athos Commerce in January 2025, so it is now part of the same entity. Pre-merger it was a direct peer offering ecommerce site search, merchandising, and personalization for fashion and lifestyle brands.
- Nosto: Nosto is a personalization and product recommendation platform for ecommerce, including AI-driven search and merchandising. It targets a similar mid-market retailer base as Athos Commerce and competes in the personalization and recommendations category.
- Findify: Findify offers AI-powered ecommerce search, personalization, and recommendations as a Shopify-focused solution. It competes with Athos Commerce's Shopify-focused offerings and serves similar mid-market merchants seeking search and personalization.
Emerging players
- Syte: Syte provides AI-powered visual search and product discovery for fashion and home retailers. It overlaps with Athos Commerce's multimodal search and personalization capabilities but focuses more narrowly on image-driven discovery use cases.
Broad incumbents
- Shopify (Search & Discovery): Shopify is a leading ecommerce platform with a native Search & Discovery product that competes with Athos Commerce at the lower end. As Shopify bundles AI search features into its platform, it represents both a critical integration partner and a potential substitute for merchants on Shopify.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a leading enterprise ecommerce platform with Einstein-powered search and personalization. It is both an integration partner for Athos Commerce and a potential substitute, offering native AI discovery capabilities for large enterprise retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Klevu social profiles
Digital presenceKlevu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klevu leadership team
Management profileNumber of profiles
Profiles6 records
Klevu subsidiaries and ownership
Company hierarchySubsidiaries2 records
Klevu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klevu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klevu
What does Klevu do?
Klevu, operating as part of Athos Commerce, sells an AI-powered Intelligent Discovery Platform for ecommerce retailers. The platform delivers on-site Site Search, Personalization, Merchandising, Product Feed Management, Analytics, and APIs as core applications, plus three AI agents — Conversational Assistant, Channel Assistant, and GEO Assistant — that enable natural-language and multimodal shopping, automated feed optimization, and Generative Engine Optimization to AI platforms such as ChatGPT and Google Gemini. Plans are sold as annual subscriptions in three tiers (Onsite Discovery, Offsite Discovery, Complete Discovery) with modular AI add-ons and quote-based pricing tailored to catalog scale.
Is Klevu a public or private company?
Klevu is a private company. It is classified as private equity controlled and is currently operating.
When was Klevu founded?
Klevu was founded in 2025. It employs 251 to 500 people.
Where is Klevu based?
Klevu is headquartered in Helsinki, Finland, in the Europe region.
How does Klevu make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are AI Agent Add-ons.
Who are Klevu's main competitors?
Direct peers on record are Algolia, Bloomreach, Constructor, Coveo, Searchspring, Nosto and Findify. Syte is listed as an emerging player. Broad incumbents are Shopify (Search & Discovery) and Salesforce Commerce Cloud.
Does Klevu have an API?
Yes. RESTful APIs, platform connectors, and JavaScript libraries give teams full control to build and integrate across any channel. APIs enable building custom discovery, merchandising, and personalization experiences. Pre-built UI components and Snap Templates available for faster implementation. Near real-time data sync for surfacing query and clickstream data directly into reporting. Developer documentation is at athoscommerce.com/products/api-integrations.
What industry is Klevu in?
Klevu's product category is Ecommerce Product Discovery Software. Its primary akta.pro industry code is HDAAAGAE, Search, Discovery & Ranking Personalization, with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 5132 and its SIC code is 7373.