Particular Audience

What Particular Audience does

Particular Audience is an Australian AI software company, founded in 2019 and headquartered in Darlinghurst, Sydney, that sells a modular retail intelligence and retail media platform called DiscoveryOS to enterprise e-commerce merchants. The platform unifies AI-powered semantic search, personalization, recommendations, automated product bundles, visual search, pricing intelligence, and merchandising into 13 composable modules, and processes over 100 million items using a proprietary multi-modal architecture that combines computer vision, natural language processing, and collaborative filtering on item-based vector embeddings. The technology is privacy-first by design, requiring no cookies or personal data, and includes an Adaptive Transformer Search layer that reduces zero-result rates to under 1 percent.

The business operates on a managed-service, white-glove enterprise SaaS model with subscription and performance-based pricing components, and has expanded go-to-market through the Shopify App Store and an open source developer suite on GitHub. Named customers include LEGO, Target, and Shoe Palace, with additional case studies across streetwear, luxury furniture, and daily deals verticals. The company operates from five global offices covering 24/7 timezones and has raised approximately AUD $19M across seed, Series A, and a 2023 round led by OneVentures. Recent product investment has emphasized agentic commerce, including a public Model Context Protocol server and protocols for Agentic Transaction Surface, Unified Commerce, and Agentic Commerce to enable merchant integrations with ChatGPT, Claude, Cursor, and other assistant platforms.

Name

Particular Audience

Legal name

Particular Audience

Website

https://particularaudience.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Particular Audience sells DiscoveryOS, a modular AI platform providing retail media, search, personalization, and pricing for enterprise e-commerce merchants, processing 100M+ items via multi-modal AI.

Ownership category

akta.pro rank

Product category

Retail Media and E-commerce Personalization Software

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290)

akta.pro industry

PRIMARYHDAEAGAH

Enterprise Search, Indexing & Content Discovery

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

Keywords

• Retail media platform
• Ecommerce personalization software
• AI product discovery
• Semantic search engine
• Retail media network

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Media Modules: Modular retail media platform providing managed and self-service modules for sponsored products, display media, brand showcase, category sponsor, and guaranteed tenancy. Clients include LEGO and Target with significant ad performance improvements.
2. DiscoveryOS SaaS Platform: Core AI platform providing search, personalization, recommendations, bundling, and merchandising capabilities. Sold as managed service with white-glove support.
3. Bundles Performance Pricing: Automated product bundles with performance-based pricing available, claiming 30-60% increase in Units Per Transaction.
4. API & Developer Tools: API-first distribution with developer documentation, white glove support, and managed service model for training and enablement.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Particular Audience sells DiscoveryOS, a modular AI-powered retail intelligence and retail media platform for e-commerce retailers and retail media networks. The platform unifies semantic search, hyper-personalization, recommendations, automated bundling, visual search, pricing intelligence, retail media monetization, and reporting into 13 composable modules, sold primarily via managed-service SaaS subscriptions with performance-based pricing available on selected modules. It is offered through direct enterprise sales, a Shopify App Store listing, an open-source developer suite on GitHub, and a partner program.

Product overview

Particular Audience offers a platform-plus-modules architecture centered on DiscoveryOS, a modular retail intelligence platform that unifies AI-powered search, personalization, recommendations, retail media, and reporting into 13 composable modules. The core platform is supplemented by specialized modules including Adaptive Transformer Search (LLM-powered search), Hyper-Personalization (recommendation engine), Retail Media (monetization), Automated Product Bundles, Visual Search (Computer Vision AI), Price Beat (promotion automation), Pricing Intelligence, Boost Merchandising, and Merchandise Analytics. Additional productized protocols include MCP (Model Context Protocol), ATS (Agentic Transaction Surface), UCP (Unified Commerce Protocol), and ACP (Agentic Commerce Protocol) for agentic commerce capabilities. The company also provides an Open Source Developer Suite on GitHub and a Shopify app for zero-code integration.

Differentiator

Problem solved

Functional benefit

Brands

• DiscoveryOS: Modular retail intelligence and retail media platform that unifies AI-powered semantic search, personalization, recommendations, sponsored ads, display media, audiences, and unified reporting into 13 composable modules.

Products and services

• DiscoveryOS Modular retail intelligence and retail media platform that unifies AI-powered semantic search, personalization, recommendations, sponsored ads, display media, audiences, and unified reporting into 13 composable modules. Sold as managed-service SaaS to enterprise retailers and retail media networks, enabling gradual deployment and scale of on-site ad monetization and discovery.
• PA DiscoveryOS Shopify App Zero-code integration app on the Shopify App Store that makes enterprise-grade AI search, automated product bundling, personalization, retail media, and agentic commerce capabilities accessible to Shopify Plus merchants. Targets mid-market Shopify Plus operators needing rapid time-to-value without custom engineering.
• Open Source Developer Suite Open-source tools published on GitHub for reporting, integration, and AI enablement that complement the DiscoveryOS platform and broaden developer access to Particular Audience's retail media and search technology. Distributed under open-source licensing to the global developer ecosystem.

Quantifiable outcome

• 4-10x retail media revenue lift versus legacy rules-based platforms
• +7 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• LEGOcoreStrategic or Co-development Partner · 29 January 2026Early client for modular retail media platform launch. Achieved significant improvements in ad performance and revenue using Particular Audience's interoperable modules.
• TargetcoreStrategic or Co-development Partner · 29 January 2026Early client for modular retail media platform launch. Achieved significant improvements in ad performance and revenue using Particular Audience's interoperable modules.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Constructor.io: AI-first product discovery, search, and personalization SaaS for e-commerce retailers. Directly competes with Particular Audience's Search, Personalization, and Recommendations modules and targets the same mid-market and enterprise retail segment.
• Algolia: Search-as-a-service platform widely used by e-commerce retailers for site search, recommendations, and personalization. Overlaps directly with PA's Adaptive Transformer Search and Personalization modules, with a strong developer ecosystem.
• Bloomreach: Commerce experience platform combining search, merchandising, content, and personalization for enterprise retailers. Closest large-scale direct competitor to PA's DiscoveryOS, with overlapping modules and similar enterprise retail customer base.
• Coveo: Enterprise AI search and recommendations platform with relevance, personalization, and generative AI features for commerce, service, and workplace use cases. Competes with PA on AI-powered search and personalization for retailers.
• Klevu: AI-powered on-site search, product recommendations, and merchandising for e-commerce. Direct overlap with PA's Adaptive Transformer Search and Personalization offerings, focused on SMB and mid-market retailers.
• Searchspring: E-commerce site search, merchandising, and personalization platform. Competes head-on with PA's Search, Merchandising, and Personalization modules, primarily serving mid-market Shopify and BigCommerce merchants.
• Nosto: AI-driven personalization, product recommendations, and on-site content for e-commerce brands. Directly comparable to PA's Personalization and Basket Builder modules, with strong Shopify Plus and DTC brand presence.

Broad incumbents

• Dynamic Yield (Mastercard): Personalization, product recommendations, and testing platform acquired by Mastercard; serves large enterprise retailers and digital publishers. Competes with PA across personalization and recommendations, with broader horizontal capabilities.
• Monetate: Established personalization and testing platform for enterprise retail and B2B brands. Competes with PA's Personalization and Merchandising modules, with a longer enterprise track record but a more legacy product footprint.
• Criteo: Global commerce media and retail media network with sponsored products and audience solutions. Directly competes with PA's Retail Media and Audiences modules, with much greater scale but a less unified search/personalization stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/particular-audience
• Xx.com/ParticularAud

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Particular Audience