Soil Scout Ltd
Soil Scout Oy is a Finnish IoT company that sells patented underground wireless soil sensors (Hydra100, Happi100, Dual Depth Sensor) and a cloud monitoring platform to golf courses, professional sports stadiums, agriculture, and municipal customers through a channel-partner distribution model spanning North America and Europe.
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Soil Scout Ltd does
Soil Scout Oy is a Finnish IoT company that develops, manufactures, and distributes fully buried wireless soil sensors and a cloud monitoring platform used by golf courses, professional sports stadiums, agricultural operations, and municipal customers. Founded around 2013-2015 in Helsinki, Finland, the company is led by CEO Jalmari Talola, with founder Johannes Tiusanen (PhD in Agriculture Technologies) serving as Chief Science Officer and inventor, and Jussi Sirkiä as CTO. The company has received venture capital investment from Husqvarna Group (2019) and is privately held. Headcount is in the 11-50 range with a technical team of approximately 11.
The company's core technology is a patented underground wireless radio system that allows sensors to be permanently buried without cables and to transmit rootzone data wirelessly through soil in real time. Product lineup comprises the Hydra100 multi-parameter sensor (moisture, salinity, temperature; up to 20-year battery life), the Happi100 underground oxygen sensor (launched 2026), the Dual Depth Sensor for vertical profiling, solar-powered Base Station gateways, and Echo Repeaters for range extension. All sensor data is consolidated in a cloud monitoring platform accessible via web dashboard. Integrations with GreenSight TurfCloud (aerial drone analytics), SubAir Systems (sensor-triggered subsurface aeration), and TLS Turfpal (sports turf operations software via open API) extend the offering into combined hardware-software workflows. Compliance footprint includes FCC Part 15, EU Declaration of Conformity, and GDPR.
Revenue is generated through a combination of hardware sales of sensors and recurring monitoring/subscription services, with enterprise-level pricing quoted on a custom basis (annual billing). Distribution is channel-led through regional resellers: in North America via Bernhard and Company (US/Canada, signed 2025-12; expanded via Pacific Golf and Turf in 2026-03), WorldSports USA, and other regional partners; in Europe via Riversa (Spain/Portugal), Agdir (Norway), Origin Amenity Solutions, TurfCare, and Martin Lishman. Named enterprise customers include Wembley Stadium, Citizens Bank Park, all eight 2022 FIFA World Cup Qatar venues, and Sentosa Golf Club, with operations reaching the United States, Canada, the United Kingdom, Spain, Portugal, Norway, Finland, and Qatar.
Soil Scout Ltd firmographics
Firmographics- Name
- Soil Scout Ltd
- Legal name
- Soil Scout Oy
- Website
- https://soilscout.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soil Scout Oy is a Finnish IoT company that sells patented underground wireless soil sensors (Hydra100, Happi100, Dual Depth Sensor) and a cloud monitoring platform to golf courses, professional sports stadiums, agriculture, and municipal customers through a channel-partner distribution model spanning North America and Europe.
- Ownership category
- akta.pro rank
Soil Scout Ltd industry classification
Industry- Product category
- Agricultural and Turf Soil Monitoring Sensors
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where Soil Scout Ltd is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Soil Scout Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Soil Sensors): Sale of proprietary underground wireless soil sensors including the Hydra100 and Happi100. Sensors are designed for long-term deployment with up to 20-year battery life.
- Monitoring Services / Subscription: Ongoing data monitoring services associated with the wireless sensor network, likely subscription-based for data access and analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Custom Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Soil Scout Ltd product offering
Product offeringCore offering
Soil Scout sells a fully buried wireless underground soil sensor and monitoring system for golf courses, sports stadiums, and agricultural applications. The offering combines proprietary underground radio-enabled sensors (Hydra100, Happi100, Dual Depth Sensor), solar-powered Base Station gateways, and Echo Repeaters that deliver continuous rootzone data (moisture, salinity, temperature, oxygen) to a cloud dashboard for precision irrigation and turf management.
Product overview
Soil Scout is a global leader in underground soil data and turf intelligence, offering a unified platform of wireless soil monitoring products. The core system consists of underground sensors (Hydra100, Dual Depth Sensor, and Happi100), the Base Station gateway, and Echo Repeaters that work together to deliver real-time rootzone data. The Happi100 represents the world's first wireless underground oxygen sensor, while the Dual Depth Sensor enables vertical soil profiling. All sensor data is transmitted wirelessly and consolidated in a cloud-based dashboard for precision irrigation, aeration, and drainage decisions across golf, sports turf, and agricultural applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Happi100 World's first wireless underground oxygen sensor that measures soil oxygen, moisture, and temperature in real time for golf and sports turf management, enabling precise irrigation, aeration, and drainage decisions.
- Hydra100 Sensor Wireless underground soil sensor delivering continuous measurements of soil moisture, salinity, and temperature for up to 20 years without maintenance, using patented underground radio technology for wireless data transmission.
- Dual Depth Sensor Advanced sensor combining a Hydra master sensor with an additional sensing head connected via cable, enabling vertical soil profiling and monitoring at two depths in a single hole without compromising wireless range.
- Base Station Solar-powered gateway device that receives data from underground sensors and transmits to the cloud; preconfigured for immediate operation when switched on, with no additional data plans required.
- Echo Repeater Solar-powered wireless radio signal repeater that extends coverage range across golf courses and sports fields, freely positionable to maximize wireless coverage without cellular signal dependency.
- Soil Scout Monitoring Platform Real-time underground soil monitoring platform providing continuous visibility into rootzone conditions including moisture, temperature, salinity, and oxygen levels; data is accessible via a web dashboard for informed turf and crop management decisions and is also exposed through an open API for integration with partner systems.
Companies that use Soil Scout Ltd
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Soil Scout Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Soil Scout Ltd partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Bernhard and CompanycoreDistribution partnership covering the US and Canada market for Soil Scout's underground soil monitoring sensors and systems.
- Pacific Golf and TurfcoreRegional distribution partner serving Washington, Oregon, and Hawaii territories for Soil Scout products.
- WorldSports USAcoreDistribution partner in the USA market for Soil Scout's soil monitoring solutions.
- GreenSightcoreTechnology partnership and integration with GreenSight, combining Soil Scout's underground sensors with GreenSight's analytics platform.
- SubAir SystemscoreTechnology partnership integrating Soil Scout's underground monitoring with SubAir Systems' subsurface drainage and aeration technology.
- TLS (Turf Lighting Solutions)minorStrategic partnership with Turf Lighting Solutions for integrated turf management solutions.
- RiversaminorStrategic partnership covering Spain and Portugal markets for distribution and co-marketing of Soil Scout products.
- AgdirminorReseller partnership in Norway for Soil Scout soil monitoring products.
- Origin Amenity SolutionsminorReseller partnership for Soil Scout products.
- TurfCareminorReseller partnership for Soil Scout products.
- Martin Lishman LtdminorReseller partnership for Soil Scout products.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Soil Scout Ltd competitors and assessment
Company assessmentDirect peers
- CropX: CropX offers a cloud-based soil sensing and analytics platform with in-field sensors for agriculture and turf. Most directly comparable to Soil Scout in product category, target market, and subscription business model.
- Sentek: Sentek manufactures soil moisture and salinity probes widely used in agriculture, golf, and research. Closely comparable sensor hardware portfolio, with multi-parameter underground probes and irrigation-focused customers.
- METER Group: METER Group (formerly Decagon Devices) makes soil moisture, temperature, and EC sensors used in research, agriculture, and turf. Comparable in scientific-grade sensor offering and overlap in research-grade and precision-irrigation customers.
- AquaSpy: AquaSpy produces multi-depth soil moisture probes for agriculture. Comparable in subsurface profiling sensor hardware targeting irrigation optimization, though more agriculture-focused than Soil Scout.
- Irrometer: Irrometer manufactures soil moisture sensing instruments (tensiometers and capacitance probes) used in agriculture and turf. Comparable sensor vendor for irrigation decision support, with a longer operating history.
- Stevens Water Monitoring Systems: Stevens Water makes soil moisture, temperature, and EC sensors with data loggers for environmental and agricultural monitoring. Comparable in multi-parameter soil sensing and integration with irrigation/turf systems.
Broad incumbents
- Toro Company: Toro is a leading manufacturer of turf maintenance equipment, irrigation systems, and sports field solutions. Broad incumbent in the golf and sports turf ecosystem where Soil Scout's sensors are deployed; overlapping end customers but much wider portfolio.
- Rain Bird Corporation: Rain Bird is a major manufacturer of irrigation systems for golf, agriculture, and commercial landscapes. Overlapping turf and irrigation customer base; broad incumbent with potential sensor-integration partnership pathways.
Emerging players
- SubAir Systems: SubAir makes subsurface aeration, moisture removal, and heating systems for sports turf and golf. Direct technology partner and complementary solution integrated with Soil Scout sensors, competing only partially where Soil Scout data enables their activation.
- GreenSight Agronomics: GreenSight provides drone-based aerial intelligence and TurfCloud analytics for golf and turf. Direct technology integration partner with Soil Scout; emerging player in the same turf intelligence category with overlapping golf and stadium customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soil Scout Ltd social profiles
Digital presenceSoil Scout Ltd compliance and trust
Trust signalCompliance3 records
Soil Scout Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soil Scout Ltd leadership team
Management profileNumber of profiles
Profiles10 records
Soil Scout Ltd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soil Scout Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soil Scout Ltd
What does Soil Scout Ltd do?
Soil Scout sells a fully buried wireless underground soil sensor and monitoring system for golf courses, sports stadiums, and agricultural applications. The offering combines proprietary underground radio-enabled sensors (Hydra100, Happi100, Dual Depth Sensor), solar-powered Base Station gateways, and Echo Repeaters that deliver continuous rootzone data (moisture, salinity, temperature, oxygen) to a cloud dashboard for precision irrigation and turf management.
Is Soil Scout Ltd a public or private company?
Soil Scout Ltd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soil Scout Ltd founded?
Soil Scout Ltd was founded in 2015. It employs 11 to 50 people.
Where is Soil Scout Ltd based?
Soil Scout Ltd is headquartered in Helsinki, Finland, in the Europe region.
How does Soil Scout Ltd make money?
Two revenue lines are on record. Hardware Sales (Soil Sensors) is the primary driver. The others are monitoring Services / Subscription.
Who are Soil Scout Ltd's main competitors?
Direct peers on record are CropX, Sentek, METER Group, AquaSpy, Irrometer and Stevens Water Monitoring Systems. Broad incumbents are Toro Company and Rain Bird Corporation. Emerging players are SubAir Systems and GreenSight Agronomics.
Does Soil Scout Ltd have an API?
Yes. Real-time soil monitoring data is available through an open API on TLS's flagship web-based software Turfpal. The partnership provides customers with industry-leading technology and detailed data including temperature, moisture, and salinity readings through an open API integration.
What industry is Soil Scout Ltd in?
Soil Scout Ltd's product category is Agricultural and Turf Soil Monitoring Sensors. Its primary akta.pro industry code is AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 333112 and its SIC code is 3523.