AmazeVR
AmazeVR is a VR concert production and distribution platform that uses Unreal Engine-based workflows to convert artist performances into immersive 3D experiences for global home viewing (Meta Quest, Apple Vision Pro, Pico, mobile) and theatrical tours, serving K-pop agencies and Western record labels.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What AmazeVR does
AmazeVR (also branded as AMAZE) is a privately held virtual concert platform founded in 2015 and headquartered in Los Angeles with an additional office in Seoul, South Korea. The company produces and distributes immersive VR concerts built on an Unreal Engine-based production stack that combines live-action 3D footage of artist performances with computer-generated virtual environments tailored to each artist's musical style and visual identity. Its commercial offerings operate through two channels: (1) the AMAZE VR Concerts consumer app, distributed globally across Meta Quest, Apple Vision Pro, Pico, iOS App Store, and Google Play for home viewing; and (2) a location-based theater model (VR Concert Box) where headsets are provided on-site, enabling global concert tours in movie theaters and dedicated venues. Revenue is generated from one-time ticket sales for theater screenings, app-store content purchases, in-app virtual currency, and redeem-code distribution through third-party K-pop platforms including Weverse, Makestar, and QQ Music.
The company's customer base is split between B2B partners — primarily music labels, K-pop agencies, and management companies that commission VR concert productions — and end consumers who purchase tickets and app content. Strategic depth is concentrated in K-pop: AmazeVR formed a joint venture called Studio A with SM Entertainment in 2022 to produce VR concerts specifically for K-pop artists, and counts major acts such as ENHYPEN, TOMORROW X TOGETHER, LE SSERAFIM, ATEEZ, TWS, Cha Eun-Woo, and aespa among its portfolio. Western artist releases (Megan Thee Stallion, Avenged Sevenfold, T-Pain, Zara Larsson) provide diversification, supported by a 2024 partnership with Warner Records. The company has raised approximately $50.8M across multiple funding rounds between 2015 and 2022 from investors including CJ ENM, Krafton, Mirae Asset, LG Technology Ventures, and Smilegate Investment, and operates with a team of 11-50 employees. Recognition includes Fast Company's Most Innovative Companies list in 2023 (Live Events) and 2024 (AR/VR), three Platinum Vega Digital Awards, and a Webby Award nomination for the Megan Thee Stallion VR concert.
AmazeVR firmographics
Firmographics- Name
- AmazeVR
- Legal name
- AmazeVR, Inc.
- Website
- https://amazevr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AmazeVR is a VR concert production and distribution platform that uses Unreal Engine-based workflows to convert artist performances into immersive 3D experiences for global home viewing (Meta Quest, Apple Vision Pro, Pico, mobile) and theatrical tours, serving K-pop agencies and Western record labels.
- Ownership category
- akta.pro rank
AmazeVR industry classification
Industry- Product category
- Immersive VR Concert Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
- akta.pro secondary industries
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where AmazeVR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AmazeVR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Theater Ticket Sales: Revenue from VR concerts shown in movie theaters globally. Tickets sold through the company's platform (amazevrconcerts.com) and third-party ticketing partners. Concerts run in cities worldwide with tickets starting at various price points.
- App Store Distribution: Revenue from VR concert app sales and in-app content on iOS App Store, Google Play, Meta Quest Store, and Pico platform. Users purchase or access VR concert content through the app.
- Third-Party Redeem Codes: Distribution through authorized third-party vendors including Weverse, Makestar, and QQ Music. Users purchase redeem codes from these platforms to access VR concert content within the AmazeVR service.
- Virtual Currency (In-App Purchases): Users can purchase virtual currency within the service to unlock or access premium VR concert content. Virtual currency represents a limited license right governed by terms of service.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
AmazeVR product offering
Product offeringCore offering
AmazeVR produces and distributes custom-designed VR concerts for music artists by combining live-action 3D footage with AI-rendered virtual environments on a proprietary Unreal Engine-based production platform. Finished VR concerts are delivered to consumers through the AMAZE VR Concerts multi-platform app and through the location-based VR Concert Box theater experience, with additional distribution via third-party K-pop platform redeem codes.
Product overview
AmazeVR operates as a dual-vertical VR concert company with two core offerings: the AMAZE VR Concerts App (a consumer platform delivering VR concerts to users via Meta Quest, Apple Vision Pro, Pico, iOS, and Android devices) and the VR Concert Box (a location-based entertainment service where fans attend VR concerts in theaters with provided headsets). The platform produces custom VR concerts for artists using live-action 3D footage combined with AI-rendered virtual environments. Studio A, a joint venture with SM Entertainment, handles K-Pop-specific VR concert production. Each VR concert is individually designed for the artist and their musical style.
Differentiator
Problem solved
Functional benefit
Products and services
- AMAZE VR Concerts App Consumer-facing VR concert application available on Meta Quest, Apple Vision Pro, Pico, iOS, and Android that delivers immersive VR concert experiences combining live-action 3D footage with virtual environments. Users can purchase individual VR concert titles and access interactive features.
- VR Concert Box Location-based VR concert experience offered in movie theaters globally, providing VR headsets and tickets to fans for shared immersive screenings of artist VR concerts.
- VR Concert Production Services Custom-designed VR concert production service for music artists, record labels, and entertainment agencies, delivering bespoke immersive VR environments tailored to each artist's musical style and vision.
- Megan Thee Stallion VR Concert: Enter Thee Hottieverse Immersive VR concert experience for Megan Thee Stallion, the company's first VR concert tour and SXSW 2022 premiere, available through theater VR Concert Box screenings and the AMAZE VR Concerts app.
- Avenged Sevenfold VR Concert: Looking Inside VR concert experience for rock band Avenged Sevenfold, offering an exclusive immersive release through the AMAZE VR Concerts app.
- ATEEZ VR Concert: LIGHT THE WAY First cinematic VR concert for K-pop group ATEEZ, distributed globally through the AMAZE VR Concerts app.
- LE SSERAFIM VR Concert: INVITATION Immersive themed VR concert experience for K-pop group LE SSERAFIM, available on the AMAZE VR Concerts app.
- Cha Eun-Woo VR Concert: MEMORIES First VR concert for artist Cha Eun-Woo with interactive scene-shaping choices, rendered in 12K ultra-high definition and distributed globally via theater tour and the AMAZE VR Concerts app.
- ENHYPEN VR Concert: IMMERSION Immersive VR concert experience for K-pop group ENHYPEN, distributed globally via a 40-city theater tour and the AMAZE VR Concerts app.
Quantifiable outcome
- ENHYPEN's 'Immersion' tour expanded to 40 cities, demonstrating scale and demand
- +2 more outcomes
Companies that use AmazeVR
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
AmazeVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
AmazeVR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Warner RecordscorePartnership with Warner Records to bring K-Pop and rock artists to spatial experiences. Warner Records brings Western artists to the AmazeVR platform for VR concert releases.
- SM Entertainment (Studio A Joint Venture)coreK-Pop giant SM Entertainment formed a joint venture with AmazeVR called Studio A, focused on producing immersive VR concerts specifically for K-Pop artists. This strategic partnership leverages SM Entertainment's artist roster and AmazeVR's VR production technology to create a dedicated K-Pop VR concert production company.
- Roc NationcorePartnership with Roc Nation (Jay-Z's entertainment company) to build AmazeVR's Unreal Engine-based technical foundation in 2020. First collaboration was the Megan Thee Stallion VR Concert tour.
- WeverseAuthorized third-party vendor for redeem code distribution of AmazeVR VR concerts in the K-pop fan ecosystem. Fans can purchase VR concert access through Weverse platform.
- MakestarminorAuthorized third-party vendor for redeem code distribution of AmazeVR VR concerts in the K-pop fan ecosystem.
- QQ MusicminorAuthorized third-party vendor for redeem code distribution of AmazeVR VR concerts in China.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AmazeVR competitors and assessment
Company assessmentDirect peers
- Wave (previously TheWaveVR): Wave is a direct competitor in the VR concert space, producing and distributing immersive music experiences in VR. Both companies compete to sign artists for premium VR concert productions and distribute them via headset app stores and partner venues.
- MelodyVR: MelodyVR (now operating under Evolve/Real Realm) is a UK-based direct competitor offering VR concert experiences across multiple headsets. It competes head-to-head with AmazeVR for both artist relationships and end-user VR concert distribution in the Western market.
- Kiswe: Kiswe produces interactive and virtual concert experiences for K-pop and Western artists (notably BTS virtual concerts). It is a direct peer in the livestream/immersive concert category that AmazeVR operates in, with overlapping artist targets.
- Within (Within Unlimited): Within distributes premium VR content including immersive storytelling and music experiences across Meta Quest and other headsets. It is a direct competitor for VR concert and music-content distribution on the same app-store platforms AmazeVR uses.
- Sandbox VR: Sandbox VR operates location-based VR entertainment venues globally with headsets provided on-site, directly comparable to AmazeVR's VR Concert Box theater model. Both compete for consumer LBE VR spend in malls and entertainment districts.
Emerging players
- Felix & Paul Studios: Felix & Paul Studios is an acclaimed immersive VR production studio with whom AmazeVR has a distribution partnership. Comparable because it produces high-end immersive music and documentary VR content with similar production quality and artist-grade use cases.
- Atlas V: Atlas V is an immersive VR content studio and distribution partner of AmazeVR. It produces and distributes premium VR experiences including music-adjacent content, positioning it as a partial peer in production pipeline and platform strategy.
- Zepeto (NAVER Z): Zepeto is a K-pop-driven virtual world platform that hosts immersive artist events and concerts for the same fan demographic AmazeVR targets. Comparable on K-pop fan monetization and artist digital experiences, though Zepeto emphasizes avatar-driven social rather than pure VR.
- Rec Room: Rec Room hosts user-generated and live music events, including virtual concerts, on Meta Quest and other headsets. It overlaps with AmazeVR on the headset-platform concert distribution model, though Rec Room emphasizes a UGC social platform while AmazeVR focuses on premium artist productions.
Broad incumbents
- Meta (Horizon Worlds): Meta's Horizon Worlds platform hosts immersive concerts and live events on Meta Quest and is both a distribution partner and broad incumbent competitor. As the owner of the leading consumer VR platform, Meta has the scale and capital to compete directly or absorb immersive concert distribution economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AmazeVR social profiles
Digital presenceAmazeVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmazeVR leadership team
Management profileNumber of profiles
Profiles5 records
AmazeVR subsidiaries and ownership
Company hierarchySubsidiaries1 record
AmazeVR funding detail
Funding detailFunding overview
Funding rounds6 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmazeVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmazeVR
What does AmazeVR do?
AmazeVR produces and distributes custom-designed VR concerts for music artists by combining live-action 3D footage with AI-rendered virtual environments on a proprietary Unreal Engine-based production platform. Finished VR concerts are delivered to consumers through the AMAZE VR Concerts multi-platform app and through the location-based VR Concert Box theater experience, with additional distribution via third-party K-pop platform redeem codes.
Is AmazeVR a public or private company?
AmazeVR is a private company. It is classified as venture growth investor backed and is currently operating.
When was AmazeVR founded?
AmazeVR was founded in 2015. It employs 11 to 50 people.
Where is AmazeVR based?
AmazeVR is headquartered in Los Angeles, United States, in the North America region.
How does AmazeVR make money?
Four revenue lines are on record. Theater Ticket Sales are the primary driver. The others are app Store Distribution, third-Party Redeem Codes and virtual Currency (In-App Purchases).
Who are AmazeVR's main competitors?
Direct peers on record are Wave (previously TheWaveVR), MelodyVR, Kiswe, Within (Within Unlimited) and Sandbox VR. Emerging players are Felix & Paul Studios, Atlas V, Zepeto (NAVER Z) and Rec Room. Meta (Horizon Worlds) is listed as a broad incumbent.
Does AmazeVR have an API?
No public API is recorded for AmazeVR.
What industry is AmazeVR in?
AmazeVR's product category is Immersive VR Concert Entertainment. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances), with a secondary code of MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods). Its NAICS code is 71132 and its SIC code is 7900.