Puris
Puris is a vertically integrated, US-based B2B ingredient supplier that breeds non-GMO peas and soybeans and produces pea protein, starch, and fiber ingredients for food, beverage, and dairy-alternative manufacturers across North America.
- Company typePrivate
- Founded1985
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Puris does
Puris is a vertically integrated plant-based ingredient company that breeds, processes, and supplies pea protein, pea starch, pea fiber, and non-GMO soybeans primarily to food, beverage, and dairy-alternative manufacturers. Founded in 1985 as FTE Genetics & Frontier Seeds and rebranded to Puris in 2018, the company operates a seed-to-solution model anchored by its proprietary non-GMO plant breeding program at the Oskaloosa, IA research facility, primary processing at Harrold, SD, the largest pea protein production facility in North America at Dawson, MN (200,000 sq. ft.), soy processing and export at Randolph, MN, and warehousing, distribution, and pilot-scale operations at Turtle Lake, WI. Its core technology stack includes solvent-free pea protein isolate production at 80% purity, a patent-pending P2.0 process yielding dairy-like mouthfeel with 91% consumer preference, ClearP hydrolyzed pea protein enabling clear and high-acid beverage applications at up to 90% protein content, and acid-stable HiLo protein for low-pH formulations.
Puris sells through a B2B enterprise field-sales motion targeting CPGs and emerging brands via direct relationships, industry tradeshows, and technical webinars, with a small direct-to-consumer Puris Pantry e-commerce channel for 44lb bulk bags. Revenue is generated through ingredient sales (volume-priced, quote-based) across four streams: bulk pea protein ingredients, upcycled pea starch and fiber, identity-preserved non-GMO soybeans, and proprietary specialty protein variants (ClearP, P2.0, HiLo). The company serves 200+ brands across primary segments including food and beverage manufacturers, beverage companies, non-dairy producers, snack/cereal manufacturers, and functional nutrition brands. Stacked certifications — Non-GMO Project Verified, USDA/COR/EU/JAS Organic, Kosher, Halal, SQF, and Glyphosate Free — together with US-domestic manufacturing provide a clean-label and traceability proposition for procurement teams.
The Cargill relationship is the company's most consequential commercial fact: a 2018 joint venture brought Cargill back into the PURIS pea business, followed by a $75M Cargill investment in 2019 to build the Dawson facility and an additional $25M in 2020. The Lorenzen family retains control through Tyler Lorenzen (CEO) and Nicole Atchison (President), with founder Jerry Lorenzen still active. Puris is privately held, profitable-operations-implied, and operating at growing scale across six Midwest locations with 175+ employees.
Puris firmographics
Firmographics- Name
- Puris
- Legal name
- PURIS
- Website
- https://puris.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Puris is a vertically integrated, US-based B2B ingredient supplier that breeds non-GMO peas and soybeans and produces pea protein, starch, and fiber ingredients for food, beverage, and dairy-alternative manufacturers across North America.
- Ownership category
- akta.pro rank
Puris industry classification
Industry- Product category
- Plant-Based Food Ingredients
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Soybean and Other Oilseed Processing (311224), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
- akta.pro secondary industries
- Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
Keywords
Where Puris is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Puris business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Pea Protein Ingredients: Bulk pea protein ingredients sold directly to food and beverage manufacturers for use in finished products. Revenue generated through ingredient sales with pricing based on volume and specifications.
- Pea Starch and Fiber Ingredients: Upcycled pea starch and fiber ingredients sold to food manufacturers for various applications including confectionery, bakery, and functional foods.
- Non-GMO Soy Ingredients: Identity-preserved non-GMO soybeans sold to domestic and international customers.
- Specialty Pea Protein Variants: Proprietary protein formulations (ClearP, P2.0, HiLo) commanding premium pricing for specialized applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk ingredient orders for food manufacturers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Puris product offering
Product offeringCore offering
PURIS manufactures and sells plant-based food and beverage ingredients derived primarily from yellow peas and soybeans, including pea protein isolates, hydrolyzed pea proteins (ClearP, P2.0, HiLo), pea starch and syrup, pea fiber, textured pea proteins, and identity-preserved non-GMO soybeans. The company operates a vertically integrated seed-to-solution model spanning proprietary non-GMO plant breeding, large-scale ingredient manufacturing, and direct sales to 200+ food and beverage brand customers across North America and internationally.
Product overview
PURIS operates as a vertically integrated seed-to-solution plant-based ingredient company offering a comprehensive portfolio of pea protein products and soybean/pulse ingredients. The core product line includes Puris ClearP (hydrolyzed pea protein for clear beverages), Puris Organic ClearP (certified organic version), Puris HiLo (acid-stable protein for low-pH applications), and Puris P2.0 (patent-pending protein with dairy-like properties). Supporting ingredients include pea protein isolate (80% purity), pea starch & syrup, pea fiber, textured & extruded pea proteins, non-GMO soybeans, and organic-certified variants. The company also offers finished food brands including AcreMade plant-based burger and SoLow EcoBurger. Finished applications span beverages, non-dairy, cereal & snacks, alternative meat, pet food, and beauty/personal care. PURIS maintains six Midwest locations including headquarters in Minneapolis, the largest North American pea protein facility in Dawson, MN, genetics/breeding platform in Oskaloosa, IA, primary processing in Harrold, SD, soy processing in Randolph, MN, and warehousing/distribution/pilot plant in Turtle Lake, WI.
Differentiator
Problem solved
Functional benefit
Products and services
- Puris ClearP (Non-GMO) Hydrolyzed Pea Protein Hydrolyzed pea protein ingredient designed for clear beverages and high-acid applications, offering up to 90% protein content with crystal-clear solubility, acid stability below pH 4.5, low viscosity, and a neutral taste profile. Targeted at beverage manufacturers formulating clear RTM/RTD drinks, fruit juices, juice shots, energy beverages, and sparkling or still soft beverages.
- Puris Organic ClearP Hydrolyzed Pea Protein Organically certified version of ClearP hydrolyzed pea protein offering exceptional transparency and high protein density, engineered for acidic beverage systems that require USDA/COR/EU/JAS Organic certification.
- Puris HiLo Acid-Stable Pea Protein
Quantifiable outcome
- 91% consumer preference for P2.0 over leading competitors in blind taste tests
- +3 more outcomes
Companies that use Puris
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Puris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Puris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Per Aarsleff (PAA) and LiquiForceminorStrategic partnership between Per Aarsleff and LiquiForce (a PURIS subsidiary) to strengthen Canadian lateral lining capabilities. PAA becomes part owner of the newly formed LiquiForce partnership, combining PAA's technical expertise with LiquiForce's Canadian market presence.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Puris competitors and assessment
Company assessmentDirect peers
- Roquette: Roquette is the global leader in pea protein (NUTRALYS range) and the largest direct competitor to PURIS's core isolate business. Both companies supply B2B pea protein ingredients to food and beverage manufacturers with overlapping product specifications, certifications, and target customers in plant-based meat, dairy alternatives, and nutrition.
- Cosucra Group: Cosucra (Belgium) is a specialist pea protein producer (Pisane and Nutri varieties) competing head-to-head with PURIS in non-GMO and conventional pea isolates for the European and North American food ingredients market. Both companies emphasize clean-label, allergen-free positioning.
- Emsland Group: Emsland is a German manufacturer of pea protein, pea starch, and pea fiber ingredients with comparable product portfolio breadth to PURIS. Both companies serve B2B food manufacturers with commodity isolates and value-added derivatives for snacks, bakery, and meat-extension applications.
- Axiom Foods: Axiom Foods supplies plant-based protein ingredients including pea, oat, and rice proteins to food and beverage manufacturers. Like PURIS, it focuses on clean-label, non-GMO ingredient solutions for CPG customers in the US market.
- Burcon NutraScience: Burcon is a Canadian pea and canola protein ingredient developer now operating as a Cargill subsidiary. It is a direct technical competitor to PURIS in pea protein isolate production and serves many of the same North American food manufacturer customers.
- Beyond Meat: Beyond Meat is a direct consumer-facing plant-based meat brand comparable to PURIS's AcreMade and SoLow finished-food brands. While Beyond Meat is a customer of pea protein suppliers, it competes with PURIS's branded retail products in the same plant-based burger category.
Others
- Cargill: Cargill is simultaneously PURIS's largest financial backer/strategic partner (via the 2018 JV and $75M investment) and a competitor through its own plant protein offerings, Burcon subsidiary, and global ingredient distribution. The dual role shapes PURIS's go-to-market and capital structure in ways no other peer does.
Broad incumbents
- ADM: ADM is a global agricultural ingredient giant with a broad plant-based protein portfolio (including pea protein under its Plant Protein category) that overlaps with PURIS across food, beverage, and nutrition customers. ADM's scale and ingredient breadth make it a broad incumbent competitor.
- Ingredion: Ingredion is a global ingredient solutions provider with plant-based proteins (including VITESSENCE Pulse pea protein) competing in the same B2B food and beverage manufacturer channel as PURIS, though across a much wider starch and sweetener portfolio.
- Tate & Lyle: Tate & Lyle supplies specialty food ingredients including plant-based proteins and texturants to CPG manufacturers globally. While not a pea-protein pure-play, it competes with PURIS for the same R&D and procurement teams at major food companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Puris social profiles
Digital presencePuris compliance and trust
Trust signalCompliance6 records
Puris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puris leadership team
Management profileNumber of profiles
Profiles8 records
Puris subsidiaries and ownership
Company hierarchySubsidiaries1 record
Puris funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puris
What does Puris do?
PURIS manufactures and sells plant-based food and beverage ingredients derived primarily from yellow peas and soybeans, including pea protein isolates, hydrolyzed pea proteins (ClearP, P2.0, HiLo), pea starch and syrup, pea fiber, textured pea proteins, and identity-preserved non-GMO soybeans. The company operates a vertically integrated seed-to-solution model spanning proprietary non-GMO plant breeding, large-scale ingredient manufacturing, and direct sales to 200+ food and beverage brand customers across North America and internationally.
Is Puris a public or private company?
Puris is a private company. It is classified as family owned and is currently operating.
When was Puris founded?
Puris was founded in 1985. It employs 101 to 250 people.
Where is Puris based?
Puris is headquartered in Minneapolis, United States, in the North America region.
How does Puris make money?
Four revenue lines are on record. B2B Pea Protein Ingredients are the primary driver. The others are pea Starch and Fiber Ingredients, non-GMO Soy Ingredients and specialty Pea Protein Variants.
Who are Puris's main competitors?
Direct peers on record are Roquette, Cosucra Group, Emsland Group, Axiom Foods, Burcon NutraScience and Beyond Meat. Cargill is listed as an others. Broad incumbents are ADM, Ingredion and Tate & Lyle.
Does Puris have an API?
No public API is recorded for Puris.
What industry is Puris in?
Puris's product category is Plant-Based Food Ingredients. Its primary akta.pro industry code is AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates), with a secondary code of CRADAAAH, Plant-Based & Alternative Proteins (Packaged). Its NAICS code is 31122 and its SIC code is 2000.