What MOA BENCHMARKING LIMITED does

MOA Benchmarking Limited, operating as 'MOA by Evaran', is a privately held UK-based SaaS company founded in 2021 and headquartered in Slinfold. It provides a cloud-based compliance, quality management, and continuous improvement platform purpose-built for adult social care providers. The platform is structured as a core system with interconnected modules covering audits, surveys, quality indicators, incident and risk management, feedback and complaints, continuous improvement planning, and on-demand auditing (SPOT). Customers include care homes, domiciliary care providers, supported living services, and Australian aged care and disability providers, with regulatory alignment to CQC, CIW, the Australian Aged Care Quality Standards, NDIS Practice Standards, and Ngā Paerewa Health and Disability Services Standard.

The platform is built on the Microsoft Azure AI environment and is ISO27001 certified and GDPR compliant, with data hosted in UK cloud services and 15-minute backup intervals. AI features include generative AI for feedback and complaints response generation, NLP for extracting insights from unstructured survey data, and an AI-powered suggestion engine within the digital Plan for Continuous Improvement (PCI). The platform supports multi-aligned audits, API integration with client databases, customizable quality indicators, and benchmarking with statistical methods including 6-sigma significance testing. Unlimited users are included per subscription.

MOA operates a subscription-based SaaS model with monthly or annual invoicing, and a 90-day cancellation notice. Pricing is not publicly disclosed. The go-to-market is direct enterprise sales through website demo requests and consultative implementation, with content marketing (blog, sector pages) supporting top-of-funnel demand generation. The company is a subsidiary of Evaran, has 1-10 employees, and reports a customer base of thousands of care providers globally across the UK and Australia. No external funding rounds or major M&A activity are disclosed.

Name

MOA BENCHMARKING LIMITED

Legal name

MOA Benchmarking Limited

Website

https://moabenchmarking.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MOA Benchmarking Limited, a UK-based subsidiary of Evaran, provides a cloud-based compliance and quality management SaaS platform for adult social care providers. The platform offers audits, surveys, quality indicators, incident management, and AI-powered continuous improvement tools to care homes, domiciliary care, and supported living services in the UK and Australia.

Ownership category

akta.pro rank

Product category

Healthcare Compliance and Quality Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)

akta.pro secondary industries

Public Health Quality Measurement & Performance Benchmarking (HLAJAJAL), Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

Keywords

• Compliance management software
• Quality benchmarking platform
• Social care compliance
• Audit management software
• Care quality indicators

Headquarters

HQ city

Slinfold

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS Platform: MOA operates as a subscription-based software-as-a-service platform. Organisations purchase subscriptions that provide access to the full suite of audit, survey, quality indicator, and reporting tools. Subscriptions are available on monthly or annual invoicing terms. The platform is described as a 'subscription service' that continues regardless of organisation's access and usage until cancelled with 90 days written notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MOA Benchmarking operates a cloud-based, subscription SaaS platform that gives adult social care providers integrated tools to run audits, surveys, quality indicators, incident and risk management, feedback and complaints handling, and continuous improvement planning. The platform aligns single audit evidence to multiple regulatory frameworks such as CQC, CIW, Australian Aged Care Quality Standards, and NDIS Practice Standards, and uses AI to generate insights and suggested improvement actions. Customers purchase subscriptions on monthly or annual invoicing terms with unlimited users, implementation, and training included.

Product overview

MOA is a platform-plus-modules architecture consisting of a core integrated cloud-based platform for governance, compliance, and continuous improvement in adult social care. The platform is supported by eight interconnected modules: Audits (comprehensive audit programs aligned with CQC and CIW), Surveys (customisable experience and workforce surveys), Quality Indicators (monthly performance monitoring), CQI Planning/PCI (digital improvement planning with AI suggestions), Incident Management System (real-time incident reporting), Risk Management (ISO 31000-aligned risk tracking), Feedback and Complaints (confidential feedback handling with AI responses), and SPOT (on-demand peer review auditing). The platform serves care homes, domiciliary care, supported living, and healthcare services with mobile access, unlimited users, and tiered reporting from frontline to board level.

Differentiator

Problem solved

Functional benefit

Brands

• SPOT: An on-demand auditing and reporting module that facilitates peer review and rapid identification of risks and gaps in care delivery.

Products and services

• MOA Platform Integrated cloud-based platform for governance, compliance, and continuous improvement in adult social care, combining audits, self-assessment, quality indicators, incident reporting, risk registers, feedback and complaints, surveys, and improvement planning in one connected system for adult social care provider organisations.
• Audits Module Comprehensive, regularly updated audit programs tailored for the UK social care sector and aligned with CQC and CIW evidence frameworks, fully customisable and feeding directly into quality improvement plans for adult social care providers.
• Surveys Module Customisable surveys for staff, care recipients, relatives, and representatives, including experience, satisfaction, and workforce surveys with built-in metrics such as Net Promoter Score and satisfaction ratings for adult social care providers.
• Quality Indicators Module Monthly quality and performance indicators covering clinical and non-clinical measures, with in-platform validation checks and user-friendly reports for monitoring trends and identifying issues across care services.
• CQI Planning (Plan for Continuous Improvement / PCI) Module Digital improvement planning tool that links to audit results, feedback, and performance data, with AI-powered suggestions for quality improvement activities, collaborative task assignment, and custom-branded reporting for care provider organisations.
• Incident and Risk Management Module Integrated incident reporting and response system with custom forms, notification rules, real-time tracking, and built-in decision support for safeguarding and notifiable incidents, combined with risk workflows aligned with ISO 31000 principles and configurable risk matrices for care providers.
• Feedback and Complaints Module Structured, confidential system for handling feedback and managing complaints with anonymous and confidential reporting, customisable workflows, and AI-powered response generation for aged care providers.
• SPOT On-Demand Auditing and Reporting On-demand auditing and reporting module that facilitates peer review and rapid identification of risks and gaps in care delivery, supporting care homes and other provider settings with ad-hoc quality reviews.
• Implementation and Training Service Comprehensive onboarding, implementation support, and ongoing training service delivered to subscribers, including live education sessions, webinars, face-to-face sessions, instructional videos, written guides, and help desk support to ensure successful deployment of the MOA platform.

Quantifiable outcome

• Reduces administrative workload through automated data collection and reporting
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Civica: Large UK software vendor with a social care and health division offering broader suites including scheduling, rostering, and quality modules. Competes with MOA on compliance within a much wider portfolio.
• Allocate Software: UK workforce and compliance solutions provider with healthcare and social care exposure. Adjacent rather than direct on quality benchmarking, but competes for similar buyer budgets.
• Access Group (Health & Social Care): Major UK software group providing care management, rostering, and compliance solutions. Broader scope than MOA but directly overlaps on quality measurement and regulatory reporting.
• Wolters Kluwer Health (Compliance & Quality): Global provider of healthcare compliance, clinical decision support, and quality measurement solutions. Operates at much larger scale, with overlapping capabilities in healthcare quality benchmarking.
• Ideagen: Provider of governance, risk, and compliance (GRC) software including quality management modules. Operates across multiple verticals but overlaps with MOA's audit and incident workflows in healthcare.

Emerging players

• Log my Care: UK-based care management platform for home care and residential providers. Earlier-stage alternative to MOA, overlapping on digital care records, audits, and compliance for the same buyer segment.

Direct peers

• Radar Healthcare: UK-based quality, compliance, and risk management platform for health and social care providers. Directly competes with MOA on audits, incident management, and regulatory alignment for CQC/CIW.
• Person Centred Software: UK-based care management software provider (Atlas) used by care homes and home care providers. Overlaps with MOA on quality monitoring, care planning, and compliance within the same customer base.
• CareVision: Australian-headquartered care management software with UK presence serving residential and home care. Comparable to MOA across audit, incident, and quality workflows, including NDIS-aligned features.
• Quality Compliance Systems (QCS): Leading UK provider of compliance policies, toolkits, and digital auditing for adult social care. Closely comparable to MOA's audit and compliance focus, serving the same CQC-regulated buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moa-benchmarking-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOA BENCHMARKING LIMITED