PlusDental
PlusDental is a Berlin-based digital dentistry company, founded in 2017, that delivers clear dental aligners to consumers via a partner-clinic network across Europe. Now consolidated under the DR SMILE brand and owned by Sunshine Smile GmbH.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What PlusDental does
PlusDental is a Berlin-based digital dentistry health-tech company founded in 2017 that delivers clear dental aligners (Zahnschiene) for orthodontic teeth straightening. The company operates a business-to-business-to-consumer (B2B2C) model in which partner dental clinics conduct intraoral scanning, treatment approval, and clinical monitoring while the company manufactures and ships the aligner series directly to patients, bypassing traditional orthodontic practice markups.
The company is owned by Sunshine Smile GmbH, a German private limited liability company, and in 2022 transitioned the PlusDental brand to the unified DR SMILE identity across its markets. The technology stack centers on digital intraoral scanning, computer-aided treatment planning, and serialized aligner fabrication, with clinical touchpoints delivered through a network of partner dentists rather than owned clinics. The company has scaled headcount into the 251-500 range and has appointed a dedicated Country Manager for France, signaling geographic expansion beyond the DACH core.
Capital deployment has been substantial and recurring. The company has raised approximately $88M+ across five disclosed funding rounds between 2018 and 2021, with notable Series-stage rounds led by Ping An Global Voyager (May 2020) and Jebsen Capital (March 2021), alongside repeat participation from Lakestar, HV Capital, Kreos Capital, and Cadence Growth Capital. Founders David Khalil, Lukas Brosseder, Peter Baumgart, and Eva-Maria Meijnen retain co-CEO and managing director roles, supported by functional chiefs in medical (CMO) and technology (CTO). Pricing, customer segmentation, and partnership economics are not disclosed in the available data, limiting visibility into unit-level revenue mechanics.
PlusDental firmographics
Firmographics- Name
- PlusDental
- Legal name
- Sunshine Smile GmbH
- Website
- https://plusdental.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PlusDental is a Berlin-based digital dentistry company, founded in 2017, that delivers clear dental aligners to consumers via a partner-clinic network across Europe. Now consolidated under the DR SMILE brand and owned by Sunshine Smile GmbH.
- Ownership category
- akta.pro rank
PlusDental industry classification
Industry- Product category
- Clear Aligners / Cosmetic Dentistry
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Offices of Dentists (621210)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
Keywords
Where PlusDental is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
PlusDental business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
PlusDental product offering
Product offeringCore offering
PlusDental provides clear dental aligners (Zahnschiene) for the orthodontic correction and straightening of teeth, delivered as a digital dentistry solution. The brand is transitioning to DR SMILE under its parent Sunshine Smile GmbH, consolidating clear aligner treatment offerings under a unified consumer-facing brand.
Differentiator
Problem solved
Functional benefit
Products and services
- PlusDental Clear Aligners (Zahnschiene)
Companies that use PlusDental
Customer profileIdeal customer profiles1 record
PlusDental technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlusDental partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
PlusDental competitors and assessment
Company assessmentEmerging players
- Smile Makers (LetSmile / European DTC): Smile Makers and adjacent European DTC orthodontic platforms offer aligner treatments with digital workflows targeting adult consumers. They share PlusDental's digital-led go-to-market in overlapping European geographies.
- Smileneo: Smileneo is a digital orthodontics company offering clear aligners with teledentistry monitoring in the Middle East and selected international markets. It is an emerging competitor pursuing a similar digital-first model to PlusDental.
Direct peers
- Impress: Impress is a Barcelona-based clear aligner chain operating its own clinics across Spain, Italy, and the UK with a digital-first orthodontic offering. It is one of PlusDental's closest European direct competitors in the adult clear aligner category.
- DR SMILE: DR SMILE is the successor brand to PlusDental under Sunshine Smile GmbH, offering the same clear aligner orthodontics product through partner dental clinics across Europe. Listed first because it is effectively the same operating entity post-rebrand.
- SmileDirectClub: SmileDirectClub pioneered the direct-to-consumer clear aligner model in the US with at-home impression kits and teledentistry oversight. While it had a high-profile financial collapse, its model is structurally comparable to PlusDental's digital-led aligner approach.
- Candid Co. Candid is a US-based clear aligner brand combining at-home scanning with in-network orthodontist oversight. It targets the same adult aesthetic orthodontics segment as PlusDental and follows a similar teledentistry-enabled treatment model.
Regional players
- Lingualtec / PlusDental-style partner networks: Lingualtec and similar German orthodontic appliance labs serve the same German market as PlusDental for adult aesthetic orthodontic solutions. They represent regional incumbents with overlapping patient demographics and dental-clinic relationships.
Broad incumbents
- Align Technology (Invisalign): Align Technology is the global market leader in clear aligner orthodontics through its Invisalign brand, serving orthodontists and dental practitioners worldwide. It is the dominant incumbent against which all DTC and partner-clinic aligner brands, including PlusDental, compete.
- ClearCorrect (Straumann Group): ClearCorrect, owned by Straumann Group, is a leading clear aligner manufacturer serving dental practitioners globally. It is a direct product-line competitor to PlusDental's aligner offering within the dental-practice channel.
- 3M Clarity Aligners: 3M Clarity is a clear aligner system from the diversified 3M oral care portfolio, sold through dental practitioners. It competes in the same clear aligner category as PlusDental via a traditional professional channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PlusDental social profiles
Digital presencePlusDental financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlusDental leadership team
Management profileNumber of profiles
Profiles7 records
PlusDental funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlusDental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlusDental
What does PlusDental do?
PlusDental provides clear dental aligners (Zahnschiene) for the orthodontic correction and straightening of teeth, delivered as a digital dentistry solution. The brand is transitioning to DR SMILE under its parent Sunshine Smile GmbH, consolidating clear aligner treatment offerings under a unified consumer-facing brand.
Is PlusDental a public or private company?
PlusDental is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlusDental founded?
PlusDental was founded in 2017. It employs 251 to 500 people.
Where is PlusDental based?
PlusDental is headquartered in Berlin, Germany, in the Europe region.
Who are PlusDental's main competitors?
Emerging players on record are Smile Makers (LetSmile / European DTC) and Smileneo. Direct peers are Impress, DR SMILE, SmileDirectClub and Candid Co.. Lingualtec / PlusDental-style partner networks is listed as a regional player. Broad incumbents are Align Technology (Invisalign), ClearCorrect (Straumann Group) and 3M Clarity Aligners.
Does PlusDental have an API?
No public API is recorded for PlusDental.
What industry is PlusDental in?
PlusDental's product category is Clear Aligners / Cosmetic Dentistry. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 339114 and its SIC code is 3843.