Traya Health

What Traya Health does

Traya Health is an India-based direct-to-consumer personalized hair loss treatment platform operating under Tatvartha Health Pvt. Ltd., founded in 2019 with operations headquartered in Mumbai and registered offices in Vapi, Gujarat. The company targets Indian adult men and women experiencing hair loss, thinning, and scalp conditions across stages 1-7, including specialized segments for postpartum women, individuals with hormonal conditions (PCOS, thyroid), and Indian mothers experiencing stress-related hair fall. Its blended three-science positioning — combining Ayurveda, Dermatology, and Nutrition — underpins a multi-modal treatment approach that addresses root causes rather than symptoms alone.

The platform's technical anchor is Traya Dx, an AI-assisted online diagnostic tool that evaluates six root cause dimensions (nutrition, gut health, scalp condition, stress, metabolism, and family history) and generates customized treatment plans. The product system spans Ayurvedic formulations (Hair Ras, Hair Vitamin, Health Tatva, Calm Ras, Gut Shuddhi), dermatological topicals (Minoxidil 5%/2%, Hair Actives Serum with Redensyl/Procapil/Capixyl, Defence Shampoo and Conditioner), and nutrition or condition-specific supplements (Mom Santulan for postpartum, Her Santulan for hormonal balance, Iron Santulan, Thyro Santulan, Cholest Vati). Treatment efficacy is supported by a six-month clinical study conducted by MS Clinical Research with 135 male participants, published in the International Journal of Research in Dermatology, showing threefold improvement versus 5% minoxidil alone, and an internal study of 300 participants reporting 93% user-reported effectiveness over 5+ months.

Revenue is generated through direct product sales and bundled treatment kits distributed via the traya.health e-commerce storefront, mobile app on Google Play and App Store, and offline consultation centers in five cities (Pune, Nagpur, Thane, Navi Mumbai, Hyderabad). Individual products are priced at ₹140 to ₹1,300 and combo kits at ₹469 to ₹1,058, with multi-month treatment plans (typically 5 months) sold as bundled subscriptions at assessment-based pricing. Customer acquisition leverages content marketing, paid search, organic social channels (YouTube, Instagram, Facebook), WhatsApp sales, and a referral program, while retention is driven by proactive hair coaches providing personalized guidance across chat, WhatsApp, and phone.

Name

Traya Health

Legal name

Tatvartha Health Pvt. Ltd.

Website

https://traya.health

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Traya Health is an India-based direct-to-consumer personalized hair loss treatment platform combining Ayurveda, Dermatology, and Nutrition through an AI-assisted diagnostic tool that evaluates root causes and generates customized regimens, supported by dedicated hair coaches for adult men and women.

Ownership category

akta.pro rank

Product category

Hair Loss Treatment

NAICS

Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Conditioners & Hair Masks (CRABABAB), Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), General Nutrition Coaching (HSADAFAA)

Keywords

• Hair loss treatment
• Ayurvedic hair care
• Personalized dermatology
• Hair wellness supplements
• Diagnostic hair platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure

Revenue model

1. Product Sales: Traya generates revenue through direct sales of individual hair care products (supplements, shampoos, serums, oils, conditioners) and bundled treatment kits/combos via its e-commerce website and mobile app. Individual products range from approximately ₹140 to ₹1,300.
2. Customized Treatment Plans: Customers purchase personalized treatment plans (customized kits) based on their hair test results. These plans are ongoing regimens typically spanning 5 months, with bundled products sold at combined price points (e.g., Ultimate Hair Supplements Combo at ₹951).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Traya Health is a direct-to-consumer hair loss treatment platform that sells personalized treatment kits combining Ayurveda (internal herbal balance), Dermatology (topical treatments such as Minoxidil and Redensyl serums), and Nutrition (diet plans and supplements). Customers start with an AI-assisted online hair test (Traya Dx) that diagnoses root causes across nutrition, gut health, stress, metabolism, family history, and dandruff, then receive a customized multi-month regimen supported by dedicated hair coaches.

Product overview

Traya Health is a science-led D2C hair loss treatment company offering personalized, holistic solutions combining Ayurveda, Dermatology, and Nutrition. The core offering is the Traya Dx hair test diagnostic tool that evaluates root causes (nutrition, gut health, scalp condition, stress, family history, metabolism) to generate customized treatment plans. Products span hair supplements (Hair Ras, Hair Vitamin, Health Tatva), topical treatments (Serums, Shampoos, Conditioners, Scalp Oils), internal health solutions (Calm Ras, Consti Clear, Gut Shuddhi, Digest Boost), and condition-specific offerings (Mom Santulan for postpartum, Thyro Santulan for thyroid, Her Santulan for PCOS, Iron Santulan for anemia). Customers receive ongoing support through proactive hair coaches and are backed by a money-back guarantee. The company operates primarily through its website and mobile app, with expanding offline retail presence in cities like Pune, Nagpur, Thane, Navi Mumbai, and Hyderabad.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Treatment Kits Personalized multi-product kits assembled from hair test diagnostics, bundling Ayurvedic supplements, dermatology topicals, and nutrition products for a holistic hair loss treatment regimen tailored to the individual customer.
• Hair Ras Ayurvedic herbal supplement with Bhringraj, Shatavari, and Ashwagandha for hair quality, delayed greying, and balanced pitta dosha.
• Hair Vitamin 100% vegetarian multivitamin with Biotin, pumpkin seed extract, vitamins B12, B9, C, D, E and minerals iron, zinc and selenium to combat nutritional deficiencies linked to hair fall.
• Health Tatva Natural herbal supplement formulated to boost nutrient absorption, energy and immunity, targeting poor nutrition and sluggish digestion that contribute to hair fall.
• Defence Shampoo Mild daily shampoo with Biotin and Niacinamide for gentle cleansing without harsh chemicals.
• Defence Conditioner Mild conditioner with Biotin, Niacinamide, Shea Butter and Argan Oil for improved hair quality and moisture retention.
• Anti Dandruff Solution Anti-fungal night lotion with 2% anti-dandruff solution, Aloe Vera and Vitamin E for treating heavy dandruff and relieving scalp itch.
• Calm Ras 100% herbal supplement with Jatamansi and Ashwagandha for mental well-being, stress management and rejuvenating sleep, addressing stress-related hair fall.
• Consti Clear Natural remedy with Haritaki, Triphala and Ajwain for improved bowel movement and digestive comfort, supporting gut-related hair health.
• Gut Shuddhi Natural supplement with 13 purifying herbs including Amla, Black Pepper, Clove and Triphala for improved digestion and gut health.
• Nasal Drops (Shatavari Ghrit) Ayurvedic nasal drops medicated with Shatavari and Yashtimadhu for nourishing hair follicles, improving sleep, and reducing stress-related hair loss.
• Hair Actives Serum Topical serum with Redensyl 3%, Procapil 3% and Capixyl 5% to prevent hair fall and regenerate aging hair follicles.
• Digest Boost Herbal formulation with Saunf and Jeera for relieving digestive problems, gas, bloating and acidity, supporting gut-related hair health.
• Mom Santulan Restorative supplement with Vidarikand, Lodhra and Daruharidra for treating hair fall in postpartum women, safe for breastfeeding.
• Iron Santulan Plant-based formulation to improve absorption of iron and manage hair fall due to anemia.
• Thyro Santulan Supplement for supporting thyroid health and managing hair fall related to thyroid conditions.
• Her Santulan Daily nourishment and hormonal support for women 30+ with PCOS and hormonal imbalances affecting hair health.
• Scalp Oil Hair oil available in variants with Growth oil shots, Calm oil shots, Dandruff oil shots or Scalp Health oil shots, containing ORPL and botanical ingredients.
• Nourish Hair Oil Hair oil suitable for all hair types with Argan Oil, Castor Oil and Rosemary Extract.
• Hair Vitamin For Her Hair vitamin specifically formulated for women that boosts keratin from within, 100% vegetarian.
• Cholest Vati Natural metabolic booster for lowering cholesterol and supporting cardiovascular health, addressing metabolic causes of hair loss.
• Traya Dx Hair Test & Hair Coach Service AI-assisted online hair diagnosis combined with personalized hair coach support via chat, WhatsApp and phone; assesses root causes of hair loss and generates customized treatment plans for individual consumers.

Quantifiable outcome

• 93% effectiveness rate based on internal study of 300 participants tracked for 5+ months across hair loss stages 1-5
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• QuickadsminorGTM or Marketing Partner · 6 November 2025Quickads, a Bengaluru-based advertising technology startup, raised $1.7 million in seed funding led by Kae Capital with participation from leaders at Google, Traya, and Rainforest.life. Traya's participation is as an industry advisor/mentor providing GTM expertise to Quickads.
• MS Clinical Research Pvt LtdcoreStrategic or Co-development PartnerMS Clinical Research Pvt Ltd conducted a six-month clinical study on Traya's personalized regimen with 135 male participants, finding it three times more effective than 5% minoxidil alone. The study results were published in the International Journal of Research in Dermatology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Man Matters: Indian D2C men's wellness brand with a strong hair loss treatment vertical using personalized plans, dermatologist-backed regimens, and direct-to-consumer e-commerce. Closest direct competitor to Traya in the personalized hair-loss category.
• Be Bodywise: India D2C personal care brand selling hair growth and wellness products through its own e-commerce storefront, with quiz-based personalization — directly comparable model to Traya's diagnostic-led hair loss offering.
• Vedix: Indian personalized Ayurvedic haircare brand that diagnoses hair issues (dosha-based) and ships custom kits. Overlaps with Traya's Ayurveda + personalization positioning and D2C delivery model.
• OZiva (owned by Hindustan Unilever): Plant-based nutrition and hair wellness D2C brand in India offering supplements and hair growth formulations with personalization. Directly comparable subscription/D2C wellness model focused on hair and beauty-from-within.

Broad incumbents

• Mamaearth (Honasa Consumer): Large Indian D2C personal care brand with hair care SKUs and omnichannel presence. Broader incumbent overlapping Traya's hair category but without the diagnostic-led regimen model.
• WOW Skin Science: Established India-headquartered D2C brand spanning haircare, skincare and wellness. Adjacent competitor in the broader haircare aisle rather than the personalized hair-loss treatment niche.
• Himalaya Wellness: Large Ayurvedic/herbal personal care company with a wide hair care portfolio. Overlaps with Traya on the Ayurveda-for-hair positioning but operates via mass retail and general branding, not personalized regimens.
• Minimalist: Indian dermatology-backed D2C skincare brand. Overlaps on the doctor-formulated, science-forward D2C playbook that Traya uses for hair loss.
• Indulekha (Hindustan Unilever): Heritage Ayurvedic hair oil and scalp-care brand under HUL — overlaps with Traya's Ayurvedic scalp treatment positioning but distributed through mass-market retail rather than D2C diagnostics.

Emerging players

• mCaffeine: India D2C haircare and skincare brand with growing presence in caffeine-infused hair care. Partial overlap on the D2C haircare funnel rather than personalized hair-loss treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TrayaHealth
• Facebookfacebook.com/traya.health
• Instagraminstagram.com/traya.health
• Xx.com/trayahealth
• LinkedInlinkedin.com/company/trayahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traya Health