What Vedix does

Vedix, operated by INCNUT LIFESTYLE RETAIL PVT. Ltd. and headquartered in Hyderabad, India, is a direct-to-consumer Ayurvedic personal care brand that sells customized hair and skin care regimens. Its core offering pairs an online Dosha Assessment Questionnaire (Vata, Pitta, Kapha) with a proprietary formulation algorithm, developed and verified by Ayurvedic practitioners, to assemble 3-step, 4-step, or 5-step product kits priced at Rs. 999-Rs. 1,499 per month. The company claims 2.5 million+ customers, over 25,000 hours of R&D invested by its formulation team, and a 4.80/5 average rating across 39,861 verified reviews.

The product portfolio extends well beyond the core regimens into a broad catalogue of standalone SKUs, including hair oils (e.g., Keshamrut, Tavas, Shvedan, Vapra), shampoos (Dhavath, Taritha, Vikleda), serums (Vithan, Nuyantra, Samroha, Pratiti), booster oils (Prabal, Prayam, Saha, Vikruth, Sheeta), and masks/conditioners, alongside skin care items spanning cleansers, toners, serums, moisturizers, clay masks, sunscreen, and face oils. A subscription program (Vedix Tatva Membership at Rs. 399/year) provides a 20% recurring discount, early access, free shipping, and priority dispatch. Products are sold through the company's own Shopify-based storefront (vedix.com) with country-specific sites, Amazon, and an Indian retail store locator.

Revenue mechanics are predominantly subscription and one-time D2C e-commerce sales, with operations spanning 40+ countries across Asia-Pacific, the Middle East, Europe, North America, Africa, and South Asia via localized sites. In-house manufacturing is operated from Jeedimetla (Hyderabad). The company is privately held with no external funding or institutional investor disclosed in the available data.

Name

Vedix

Legal name

INCNUT LIFESTYLE RETAIL PVT. Ltd.

Website

https://vedix.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vedix is a Hyderabad-based direct-to-consumer Ayurvedic personal care brand selling customized hair and skin care regimens based on individual Dosha assessments. It serves individual consumers in India and 40+ countries via its e-commerce storefront, Amazon, and retail channels.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Conditioners & Hair Masks (CRABABAB), Shampoo & Scalp Cleansers (CRABABAA), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Ayurvedic hair care
• Personalized skin care
• Custom hair regimens
• Ayurvedic cosmetics
• Natural beauty products

Headquarters

HQ city

Kondapur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of customized hair care and skin care products through e-commerce platform. Products sold as 3-step, 4-step, or 5-step kits, individual products, and bundled combos.
2. Vedix Tatva Membership: Annual subscription program offering 20% flat discount on all purchases, early access to new launches, free shipping, and priority dispatch
3. Marketplace Sales: Pre-defined regimens available on Amazon for broader distribution

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vedix manufactures and sells customized Ayurvedic hair care and skin care products formulated based on an individual's Dosha assessment (Prakruti analysis of Vata, Pitta, Kapha). Customers complete a Hair Quiz or Skin Quiz, and the company prescribes a 3-step, 4-step, or 5-step personalized regimen of natural oils, shampoos, serums, cleansers, moisturizers, and other products sold through its own e-commerce site and Amazon. It also operates the Vedix Tatva paid membership for recurring discounts and early access.

Product overview

Vedix is India's 1st customized Ayurvedic hair and skin care brand offering personalized products based on individual Dosha assessment. The core offering consists of two main customized regimen lines: Hair Care Regimen (3-Step, 4-Step, 5-Step kits priced at Rs.999-Rs.1,499) and Skin Care Regimen (3-Step, 4-Step, 5-Step kits priced at Rs.999-Rs.1,499). Core hair care products include Customised Anti-Hair Fall Oil, Khoob Anti-Hair Fall Shampoo, and Hair Regrowth Serum, with optional No-Frizz Hair Conditioner and Root Strengthening Hair Pack. Core skin care products include Customised Face Cleanser (India's 1st natural Saponin-based edible-safe Cleanser), targeted Serum, and Hydrating Moisturizer, with optional Toner and Sunscreen. The portfolio also includes standalone products across Hair Oils (Keshamrut, Tavas, Shvedan, Viruj, Vapra, Jeevath, Ahuta, Niryath, Praya, Vanya), Hair Shampoos (Dhavath, Taritha, Vikleda, Vardara), Hair Serums (Vithan, Nuyantra, Samroha, Pratiti, Nibhida), Booster Oils (Prabal, Prayam, Saha, Vikruth, Sheeta), Hair Masks/Conditioners (Druti, Pratida, Niktha, Vilith, Vartha, Vartika), and comprehensive Skin Care products including Face Washes (Anuva, Drithi, Anaha), Toners (Vaimal, Saday, Dyuth), Moisturizers (Sthavi, Niraj, Anudha), Face Serums (Prakhya, Aloka, Avas, Prastha), Clay Masks (Avasya, Rejat, Samdha, Kumkumadi), Face Oils (Anagh), and Sunscreen (Tej). The company also offers value combo packs, gift boxes, and a Vedix Tatva Membership subscription (Rs.399/year) offering 20% discounts and priority dispatch.

Differentiator

Problem solved

Functional benefit

Brands

• Keshamrut: Hair oil product line featuring herbs-infused formulations like Bhringraj and Rosemary
• Vedix Tatva Membership
• Vedix Custom Hair Care Kit
• Vedix Custom Skin Care Kit

Products and services

• Vedix Custom Hair Care Regimen (3-Step, 4-Step, 5-Step Kits) Personalized Ayurvedic hair care kits customized based on an individual's Dosha assessment via the Hair Quiz. Each kit contains a customized Anti-Hair Fall Oil, Khoob Anti-Hair Fall Shampoo, and Hair Regrowth Serum, with optional No-Frizz Hair Conditioner (4-step) and Root Strengthening Hair Pack (5-step) addressing hair fall, dandruff, frizz, and thinning.
• Vedix Custom Skin Care Regimen (3-Step, 4-Step, 5-Step Kits) Personalized Ayurvedic skin care kits customized based on the Skin Quiz dosha assessment. Core products include India's 1st natural Saponin-based edible-safe Face Cleanser, targeted Serum, and Hydrating Moisturizer; optional Toner (4-step) and Sunscreen (5-step) target acne, pigmentation, aging, dullness, and uneven tone.
• Vedix Tatva Membership Paid annual subscription membership offering FLAT 20% off on all Vedix purchases, early access to new product launches, free shipping, and priority 3-day dispatch, designed to drive recurring revenue and customer retention.
• Keshamrut Herb Infused Hair Oil Standalone hair oil product infused with 16+ herbs including Bhringraj and Rosemary to nourish hair from root to tip and address common hair concerns.
• Hair Oils Collection (Tavas, Shvedan, Viruj, Vapra, Jeevath, Ahuta, Niryath, Praya, Vanya) Line of standalone Ayurvedic hair fall oils targeted at specific scalp types and hair goals, including Tavas (oily scalp, coconut/jasmine/almond), Shvedan (dry scalp, castor/sesame/olive), Viruj (normal-oily scalp, coconut/argan/tea tree), Vapra, Jeevath, Ahuta, Niryath, Praya, and Vanya for root stimulation and hair fall control.
• Hair Shampoos Collection (Dhavath, Taritha, Vikleda, Vardara) Sulfate-free Ayurvedic shampoos tailored to scalp conditions, including Dhavath (normal-oily, Bhringraj & Aloe Vera), Taritha (anti-dandruff, Bhringraj & Pippali), Vikleda (deep conditioning for dry hair, Triphala & Jojoba), and Vardara (deep conditioning with dandruff care for dry hair, Aloe Vera & Datura).
• Hair Serums Collection (Vithan, Nuyantra, Samroha, Pratiti, Nibhida, Pro variants) Ayurvedic hair serums targeting hair growth, hair fall control, and dandruff, including Vithan, Nuyantra, Samroha, Pratiti (with dandruff care), Nibhida, and their Pro variants for severe hair fall.
• Hair Masks & Conditioners Collection (Druti, Pratida, Niktha, Vilith, Vartha, Vartika) Hair masks, conditioners, and curl creams including Druti SheaCare deep nourish hair mask (dry hair), Pratida shine rebound hydrating hair mask (colored/chemically treated), Niktha VitC oil balance (greasy hair), Vilith bounce enhance, Vartha hydrating no-frizz conditioner, and Vartika curl retention cream.
• Booster Oils Collection (Prabal, Prayam, Saha, Vikruth, Sheeta) High-concentration Ayurvedic booster oils for specific goals: Prabal (Brahmi for de-stress and hair growth), Prayam (Durva for dandruff care), Saha (Bhringraj for hair growth), Vikruth (Amla for thick hair), and Sheeta (Bhringraj, camphor, peppermint for cooling and dandruff).
• Skin Cleansers & Face Washes Collection (Customised Face Cleanser, Anuva, Drithi, Anaha) Ayurvedic skin cleansers and face washes including India's 1st natural Saponin-based edible-safe Vedix Customised Face Cleanser, Anuva (moisturizing for dry skin), Drithi (ultra gentle for normal skin), and Anaha (deep cleansing for oily skin with niacinamide and neem).
• Skin Serums & Actives Collection (Prakhya, Aloka, Avas, Prastha, Vedix Serum) Targeted Ayurvedic face serums addressing specific skin concerns: Prakhya acne rescue, Aloka VC brightening, Avas spot correcting, Prastha firmrestore anti-aging, and the core Vedix Serum for targeted action.
• Skin Moisturizers & Creams Collection (Customised Hydrating Moisturizer, Sthavi, Niraj, Anudha) Ayurvedic moisturizers and creams including the core Customised Hydrating Moisturizer, Sthavi Hydroplenish (dry skin), Niraj Hydromatte oil-free gel (combination/oily), and Anudha Glow Restore moisturizing lotion.
• Skin Toners Collection (Vaimal, Saday, Dyuth) Ayurvedic facial toners targeting specific skin types: Vaimal one-step clarifying toner (acne-prone with salicylic acid and witch hazel), Saday gentle glow hydrating toner (normal skin), and Dyuth sebum balancing toner (oily skin) priced at Rs.199.
• Face Masks & Clay Masks Collection (Avasya, Rejat, Samdha, Kumkumadi) Ayurvedic clay and face masks including Avasya clarifying (acne-prone, Rs.249), Rejat brightening (tanned skin), Samdha firming (aging skin), and Kumkumadi face mask for exfoliation and brightness.
• Tej Aqua Radiance Sunscreen Ayurvedic sunscreen formulated with amla, bakuchi, and turmeric that protects against sun exposure and helps prevent tanning.
• Anagh Face Oil for Pigmented Skin Ayurvedic facial oil with kumkuma, arjun, and manjishtha formulated to enhance natural glow and improve skin clarity for pigmented skin.
• Tarunya 100% Pure Aloe Vera Gel 100% pure Ayurvedic aloe vera gel for dull skin that deeply hydrates and adds natural glow.
• Combo Packs (Hair Growth Booster Duo, Advanced Dandruff Care Duo, Hair Fall Control Duo, Scalp Balance & Hydration Duo, Hair Repair & Growth Duo) Bundled combo packs pairing complementary hair products (e.g., oil + shampoo or shampoo + serum) such as the Hair Growth Booster Duo, Advanced Dandruff Care Duo, Hair Fall Control Duo, Scalp Balance & Hydration Duo, and Hair Repair & Growth Duo, offered at 19-20% off individual pricing.
• Pre-defined Regimen Kits (Keshamrut 2-Step & 3-Step Anti-Hairfall Regimens, Aloka 2-Step & 3-Step Glow Regimens) Pre-configured multi-product regimen kits for specific concerns without full dosha customization, including the Keshamrut 2-Step (Rs.849) and 3-Step Severe Hairfall Regimens (Rs.1,199) and Aloka 2-Step (Rs.799) and 3-Step (Rs.999) Glow Regimens for normal/oily/dry sensitive skin.
• Gift Boxes (Aloe Luxe Hair Care Kit, Ayurvedic Hair Spa Kit, Utsaha Bhringraj Hair Kit) Festive/curated gift boxes including the Aloe Luxe Hair Care Kit (frizz control, Rs.899), Ayurvedic Hair Spa Kit (volume and lustre for thinning hair, Rs.999), and Vedix Utsaha Bhringraj Hair Kit (hair fall control and growth, Rs.1,299).

Quantifiable outcome

• 2.5 million+ customers trust Vedix products
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forest Essentials: Luxury Ayurvedic skincare and haircare brand in India, offering herbal formulations with an emphasis on traditional Ayurvedic ingredients. Directly comparable on Ayurvedic positioning and premium hair/skin care product range.
• Kama Ayurveda: Ayurvedic beauty and wellness brand offering hair oils, skin care, and body care based on classical Ayurvedic formulations. Closely comparable on Ayurvedic positioning and India-led DTC distribution.
• Mamaearth (Honasa Consumer): India's leading natural/toxin-free personal care D2C brand spanning hair, skin, and baby care. Directly comparable on natural-ingredient DTC hair and skin care, though Mamaearth's personalization layer is less central.
• WOW Skin Science: Natural and vegan personal care brand offering hair care, skin care, and wellness products with strong D2C and marketplace presence. Comparable on natural-ingredient positioning and India-centric hair/skin care portfolio.
• Traya Health: Personalized hair care brand using diagnostic assessments to recommend custom regimens for hair fall. Directly comparable on the assessment-driven personalization model that maps individual profiles to customized product regimens.
• Plum (Plumage Beauty): Vegan and cruelty-free personal care brand spanning hair care, skin care, and body care. Comparable on natural-ingredient hair and skin care with India DTC distribution.
• Juicy Chemistry: Organic and certified-natural skincare and haircare brand with strong emphasis on ingredient transparency. Comparable on natural-ingredient positioning and curated hair/skin care assortment.

Emerging players

• Be Bodywise: Personalized wellness and beauty brand addressing hair, skin, and intimate care through customization. Comparable on the personalization engine concept, though with broader wellness adjacency.
• Man Matters: Personalized men's hair and grooming care brand with assessment-led regimens. Comparable on the quiz-driven personalization model targeted at hair-related concerns, with a men-focused segment.
• The Ayurveda Co (TAC): Ayurvedic-inspired beauty and wellness brand offering skincare, haircare, and wellness products through D2C channels. Comparable on modern Ayurvedic positioning and India-led DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/VedixOfficial
• Facebookfacebook.com/vedixofficial
• Instagraminstagram.com/vedixofficial
• LinkedInlinkedin.com/company/vedixofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedix