What NPC Labs does

B3 Labs (formerly NPC Labs) builds B3, an onchain ecosystem deployed on Coinbase's Base Layer 2 network and positioned as the "onchain engine for agentic AI." The core platform is B3OS, a credit-based, no-code operating system in which AI agents build applications, services, smart contracts, and onchain automations from plain English instructions. Around B3OS, the Labs arm ships a portfolio of consumer AI products — AnySpend (universal payments layer for humans and AI agents), HYPEDUEL (AI-driven gaming with player ownership), B3PC (PC hardware for the autonomous internet), and Upside.Win (gamified token staking) — all designed to drive revenue accrual into the $B3 token. A third engine, Holdings, makes strategic investments in cash-flowing businesses.

The business operates a product-led, community-driven go-to-market with self-serve distribution through b3.fun. Revenue streams are usage-based (B3OS credits), recurring on consumer AI products, and transaction-fee-driven on developer tools, though no public pricing or disclosed revenue figures are available. Target customers span four segments: builders and developers seeking no-code onchain application development, crypto traders seeking automation, gaming and entertainment users (with Southeast Asia as the primary growth geography), and stakers participating in the token ecosystem. Distribution is digital-first via the website, docs portal, and X/Twitter, with no traditional enterprise sales motion.

Founded in 2024 by ex-Coinbase operators Daryl Xu (CEO), Viktoriya Hying (COO), and Sean Geng (CTO), the company has raised $21 million total, anchored by an $18 million round in July 2024 led by Pantera Capital with participation from Coinbase Ventures, Hashed, Makers Fund, Mantle Network, Mirana, Sfermion, BitScale Capital, and Collab+Currency. The founders previously scaled consumer crypto infrastructure on Base (wallets, onramps, L3) for millions of users as core contributors before rebranding from NPC Labs to B3 Labs and pivoting from a gaming focus to the AI-onchain thesis. Headcount is reported at 1-10.

Name

NPC Labs

Legal name

B3 Labs

Website

https://npclabs.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

B3 Labs (formerly NPC Labs) builds B3OS, a credit-based no-code platform on Coinbase's Base L2 where AI agents automate onchain app development for builders, crypto traders, and gamers, supplemented by consumer AI products including AnySpend, HYPEDUEL, B3PC, and Upside.Win.

Ownership category

akta.pro rank

Product category

Blockchain Developer Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Finance Services (6199)

akta.pro primary industry

Smart Contract Developer Platforms & Tooling (SDKs, APIs, frameworks, indexing) (FSAPAAAH)

akta.pro secondary industries

On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Web3/Blockchain Game Studios (MPAFAAAO)

Keywords

• Web3 gaming infrastructure
• Blockchain developer tools
• No-code automation
• AI gaming platform
• Crypto payment infrastructure

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AI Product Revenue: Revenue-generating AI products (Labs) drive value accrual for $B3 token. Products include AnySpend, HYPEDUEL, B3PC, and Upside.Win. The revenue loop flows back to the $B3 ecosystem.
2. B3OS Platform Credits: B3OS is a credit-based platform, suggesting usage-based consumption model where users pay credits for AI agent workflows, app building, and automation services.
3. Developer Tools & Infrastructure: Tools for web3 game discovery and developer deployment across multiple blockchain networks, likely generating revenue through developer fees or platform take-rate.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

B3 Labs (formerly NPC Labs) builds B3, an onchain ecosystem for agentic AI on Coinbase's Base Layer 2 network. Its flagship product, B3OS, is a credit-based, no-code operating system in which AI agents build applications, services, smart contracts, and onchain automations from plain English descriptions. Around B3OS, the company ships revenue-generating AI consumer products: AnySpend (universal payments layer), HYPEDUEL (AI gaming), B3PC (PC built for the autonomous internet), and Upside.Win (gamified token staking).

Product overview

B3 Labs (formerly NPC Labs) offers B3, a unified onchain ecosystem for agentic AI. The core platform is B3OS, a credit-based, no-code operating system where AI agents build applications, services, smart contracts, and onchain automations from plain English. Around B3OS, the company ships revenue-generating AI products including AnySpend (universal payments), HYPEDUEL (AI gaming), B3PC (autonomous internet PC), and Upside.Win (gamified staking). All products and operations feed value back to $B3, a unified token system across Labs, B3OS, and Holdings.

Differentiator

Problem solved

Functional benefit

Brands

• B3OS: Credit-based, no-code platform for building applications, services, smart contracts, and onchain automations using AI agents.
• AnySpend
• HYPEDUEL
• B3PC
• Upside.Win

Products and services

• B3OS

Quantifiable outcome

• Scaled consumer crypto on Base as a core contributor - wallets, onramps, and L3 infrastructure used by millions
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Coinbase / BasefoundationalTechnology or IntegrationB3 was built as a core contributor to Coinbase's Base network, scaling consumer crypto through wallets, onramps, and L3 infrastructure. The company was founded by former Base team members. B3 continues to build on Base Layer 2 network, representing a foundational technology partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gelato Network: Gelato provides onchain automation, smart contract execution, and relayer infrastructure used by developers to automate web3 workflows. It overlaps with B3OS's 'no-code onchain automation' positioning and competes for the same developer-trusted-execution layer.
• Moralis: Moralis provides web3 backend APIs, authentication, and developer tools to ship blockchain applications faster. It directly competes with B3OS on the developer-platform axis and similarly targets enterprises and indie builders who want to avoid low-level blockchain infrastructure work.
• Virtuals Protocol: Virtuals Protocol is an onchain platform for AI agents with its own token economy and agent-launch framework. It is a direct peer to B3's AI-agent vision and competes for the same 'autonomous AI onchain' mindshare and developer activity.
• Thirdweb: Thirdweb offers SDKs, smart contract deployment, and no-code/low-code tools for building web3 applications, games, and storefronts. It is a direct peer to B3OS given its no-code framing, multi-chain support, and gaming/consumer-app developer focus.
• Sequence (Horizon Blockchain Games): Sequence is a web3 gaming infrastructure stack providing wallets, marketplaces, and developer tools purpose-built for games. It is a direct peer to B3's gaming roots (formerly NPC Labs) and continues to serve the same game developer and web3 gaming audience.
• Alchemy: Alchemy is a leading web3 developer platform providing APIs, node infrastructure, and developer tooling across chains. It is directly comparable to B3OS as a developer-facing platform that abstracts blockchain complexity, though Alchemy is chain-agnostic and serves enterprise clients at a larger scale.

Broad incumbents

• Coinbase (Base): Coinbase operates Base, the Layer 2 on which B3 is built, and is also an investor in NPC Labs. As the foundational partner, it is the closest incumbent — its wallet, onramp, and Base stack capabilities overlap with several B3 products and define the platform's economics.
• MoonPay: MoonPay is a leading fiat-to-crypto onramp and payments provider with broad consumer and developer APIs. It overlaps with B3's AnySpend universal payments layer and with B3's earlier onramp/onchain infrastructure contributions on Base.
• Magic Eden: Magic Eden is an established web3 NFT and gaming marketplace/launchpad with a broad consumer surface across multiple chains. It overlaps with B3 Labs' HYPEDUEL gaming and web3-gaming ambitions but operates more as a distribution incumbent than a developer platform.

Emerging players

• ai16z (via Alchemist): Alchemist/ai16z is an emerging AI-agent framework with a token-driven autonomous-investor agent narrative. It is comparable to B3's agentic AI vision as a peer in the onchain autonomous-agent category, though it leans more toward investment/trading agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/b3dotfun

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPC Labs