Heidmar
- Company typePublic
- Founded1984
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Heidmar firmographics
Firmographics- Name
- Heidmar
- Legal name
- Heidmar Inc.
- Website
- https://heidmar.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Heidmar industry classification
Industry- Product category
- Maritime Commercial Management Services
- NAICS
- Marine Cargo Handling (488320), Other Support Activities for Water Transportation (488390), Ship Building and Repairing (336611)
- SIC
- Water Transportation (4400), Deep Sea Foreign Transportation Of Freight (4412), Arrangement Of Transportation Of Freight & Cargo (4731), Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Yacht & Recreational Boat Service & Refit (TLAKAKAD)
- akta.pro secondary industry
- Offshore Support & Marine Logistics Vessel Operators (PSV/AHTS) (TLADABAL)
Keywords
Where Heidmar is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Heidmar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Commercial Management and Pool Fees: Heidmar generates revenue by providing commercial management services to ship owners through vessel pools and direct commercial management agreements. The company earns fees based on the performance and earnings of managed vessels, providing ship owners with exceptional returns on their assets while Heidmar captures a share of the time charter equivalent (TCE) earnings.
- Asset Management Services: Heidmar provides comprehensive asset management services including identification of opportunities, sale and purchase services, ship inspections, ship finance, commercial management, technical management, drydocking, and US GAAP PCAOB accounting/reporting/treasury. Revenue is generated through service fees for these end-to-end investment management services.
- Sale and Purchase (SnP) Services: Heidmar's SnP desk facilitates the sale and purchase of second-hand vessels and newbuilds in the tanker and drybulk sectors. Services include market analysis, vessel sourcing, ESG impact analysis, valuation, pre- and post-transaction support, financing solutions, and commercial solutions.
- Short-Term Investor Opportunities: Heidmar provides investors the opportunity to gain exposure to shipping market volatility via time charters. The company handles market information gathering, valuation, deal syndication, and optimization via pooling, with investors collecting returns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Heidmar product offering
Product offeringCore offering
Heidmar is the original third-party commercial manager and pool operator in the maritime tanker and drybulk sectors, providing ship owners with pooling arrangements, commercial management, asset management, sale and purchase, bunker procurement, and operations support. The company centralizes voyage management, chartering, and earnings distribution for member vessels through its proprietary eFleetWatch digital platform, allowing ship owners to participate in pools spanning VLCC, Suezmax, Aframax/LR2, MR, small tanker, and drybulk segments.
Product overview
Heidmar operates as a commercial management and pool operator for the maritime shipping industry, offering a unified platform with multiple integrated services. The core offering consists of Tanker Pools and Commercial Management alongside Drybulk Pools and Commercial Management, supported by the proprietary eFleetWatch digital platform that provides real-time transparency. Additional services include Sale and Purchase desk, Asset Management, Short-Term Investor Opportunities, Operations and Claims handling, and Heidmar Bunker Services (HBS). The company also hosts an annual Marine Forum for industry networking. The architecture combines the core pooling management platform with modular add-on services for vessel trading, operations, fuel procurement, and investor access.
Differentiator
Problem solved
Functional benefit
Brands
- eFleetWatch: The shipping industry's original digital platform for pool partners, providing real-time vessel tracking, commercial data access, and transparency tools for ship owners. A web application and mobile app (iOS and Android) with 18+ years of in-house development.
- Heidmar Bunker Services (HBS)
Products and services
- Tanker Pools and Commercial Management Commercial management and pooling services for tanker vessels spanning VLCC, Suezmax, Aframax/LR2, MR, and Small Tankers segments, providing ship owners with cross-segment trading exposure, competitive TCE earnings, and transparent earnings reporting via eFleetWatch.
- Drybulk Pools and Commercial Management
Quantifiable outcome
- 99% average claims collection level at an average accounts receivable age of 75 days
- +2 more outcomes
Companies that use Heidmar
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Heidmar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heidmar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Jagmeet MakkarminorJagmeet Makkar appointed as Independent Non-executive Director effective February 16, 2025, bringing over 40 years of experience in shipping operations, commercial management, and risk management. Serves on the Audit Committee.
- MGO Global Inc.coreBusiness combination completed resulting in Heidmar Maritime Holdings Corp. as the parent company. The combined company trades on The Nasdaq Capital Market under ticker symbol HMR. MGO Global and Heidmar became wholly owned subsidiaries of Holdings.
- Landbridge Ship Management Ltd. (LBSM)coreAddition of Landbridge Ship Management, Hong Kong Ltd to the Heidmar group expands Heidmar's service offering to include technical ship management, creating a more comprehensive service platform for ship owners.
- Navin Arjun Soni / Various Shipping CompaniesminorNavin Arjun Soni joined Heidmar's Singapore office to set up the dry cargo business in the Asia-Pacific region, bringing 3 decades of dry cargo expertise from companies including Umang (Arcelor Mittal/Drylog JV), Anglo American, Noble Chartering, and KC Maritime.
- Capital Ship Management Corp.coreJoint venture formation combining commercial strength of both organizations in the tanker industry. All 32 tankers managed by Capital Ship Management joined Heidmar's pools, enabling the combined entity to control 60 tankers ranging from small chemical carriers to VLCCs with expansion to six operating pools.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Heidmar competitors and assessment
Company assessmentBroad incumbents
- Euronav: Major crude tanker operator that recently merged with Frontline. Competes in the VLCC/Suezmax charter market that Heidmar's pools serve, but is an asset-heavy owner-operator rather than a pool manager.
- Frontline: Largest crude tanker owner-operator globally (now combined with Euronav). Competes with Heidmar for VLCC and Suezmax charters and customer relationships but does not run third-party pools in Heidmar's model.
- International Seaways: Large publicly listed crude and product tanker operator serving similar customers (oil majors, traders) to Heidmar's pool charterers. Operates its own fleet but competes for chartering opportunities that pool partners of Heidmar serve.
- Teekay Corporation: Established maritime services and tanker operator with deep industry relationships (CEO Khanna was previously VP at Teekay). Competes in the same crude/product tanker chartering market that Heidmar's pools serve.
Direct peers
- Bernhard Schulte Shipmanagement: Global ship management group offering technical management, crewing, and maritime services across tanker and dry bulk segments. Comparable to LBSM's technical management role within the Heidmar group.
- Hafnia: One of the largest product tanker operators globally, part of BW Group, and operates Hafnia Pools — directly competing with Heidmar's MR and Aframax/LR2 pools for third-party tanker owners seeking pool participation.
- Anglo-Eastern: One of the largest third-party ship management companies globally, providing technical management, crewing, and support services. Directly comparable to LBSM and broader Heidmar service offering.
- Torm: Danish product tanker owner-operator that operates Tanker Pools with similar commercial management and pooling economics. Directly competes with Heidmar for pool partners and chartering relationships in the MR and LR1 segments.
- V-Group: Global ship management company providing technical and crew management services. Directly comparable to Heidmar's LBSM technical management offering and broader marine services portfolio.
- D/S Norden: Danish shipping company operating vessel pools across dry cargo and tankers. Comparable to Heidmar's drybulk pools and commercial management model, with similar customer base of ship owners seeking pool participation.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Heidmar social profiles
Digital presenceHeidmar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heidmar leadership team
Management profileNumber of profiles
Profiles9 records
Heidmar subsidiaries and ownership
Company hierarchySubsidiaries2 records
Heidmar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heidmar M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heidmar
What does Heidmar do?
Heidmar is the original third-party commercial manager and pool operator in the maritime tanker and drybulk sectors, providing ship owners with pooling arrangements, commercial management, asset management, sale and purchase, bunker procurement, and operations support. The company centralizes voyage management, chartering, and earnings distribution for member vessels through its proprietary eFleetWatch digital platform, allowing ship owners to participate in pools spanning VLCC, Suezmax, Aframax/LR2, MR, small tanker, and drybulk segments.
Is Heidmar a public or private company?
Heidmar is a public company. It is classified as public and is currently operating.
When was Heidmar founded?
Heidmar was founded in 1984. It employs 101 to 250 people.
Where is Heidmar based?
Heidmar is headquartered in Norwalk, United States, in the North America region.
How does Heidmar make money?
Four revenue lines are on record. Commercial Management and Pool Fees are the primary driver. The others are asset Management Services, sale and Purchase (SnP) Services and short-Term Investor Opportunities.
Who are Heidmar's main competitors?
Broad incumbents on record are Euronav, Frontline, International Seaways and Teekay Corporation. Direct peers are Bernhard Schulte Shipmanagement, Hafnia, Anglo-Eastern, Torm, V-Group and D/S Norden.
Does Heidmar have an API?
No public API is recorded for Heidmar.
What industry is Heidmar in?
Heidmar's product category is Maritime Commercial Management Services. Its primary akta.pro industry code is TLAKAKAD, Yacht & Recreational Boat Service & Refit, with a secondary code of TLADABAL, Offshore Support & Marine Logistics Vessel Operators (PSV/AHTS). Its NAICS code is 488320 and its SIC code is 4400.