Betty

What Betty does

Betty Gaming CA Ltd. operates Betty.ca, a real-money online casino platform licensed and regulated by the Alcohol and Gaming Commission of Ontario (AGCO) and managed by iGaming Ontario. Founded in 2022 and headquartered in Toronto, Canada, the company targets casual casino players in Ontario, with a deliberate focus on women and diverse audiences that have historically felt excluded from male-dominated gaming environments. The platform serves more than 670,000 registered players in Ontario with slot games, bingo, live game shows, and native mobile applications on iOS and Android.

Underlying technology comprises certified Random Number Generator (RNG) systems for game outcomes, third-party geolocation verification (IP, WiFi, cell tower) to enforce Ontario residency, and integration with iGaming Ontario's centralized BetGuard self-exclusion registry. The product catalog spans more than 4,500 slot titles from providers including Games Global, Light & Wonder, Pragmatic Play, IGT, NetEnt, and others. Betty differentiates through zero wagering requirements on bonuses, 98% instant withdrawal processing, a $1 minimum deposit, and 24/7 human customer support. Supporting product modules include the Level Up loyalty program, Betty Coins virtual currency, weekly promotions (Full Spin Friday, Super Bet Saturday), a multi-tiered welcome bonus, a referral program, and the Spinner's Circle content hub.

Betty generates revenue through house edge on player wagers across slots, table games, and bingo, with secondary monetization through freemium-style welcome bonuses and loyalty rewards. Go-to-market is product-led via self-serve web and mobile signup, augmented by event-driven marketing through high-profile Ontario sports partnerships (Toronto FC, Toronto Argonauts, JUNO Awards). In late 2025, Betty acquired Kirkland Lake Bingo Hall, entering Ontario's regulated iBingo charitable gaming market and routing a portion of online revenue to Northern Ontario community charities, with cumulative donations exceeding $2 million. The company reported 336% year-on-year net revenue growth in 2025 and 155% Q1 2026 net revenue growth, and is preparing to launch in Alberta on July 13, 2026.

Name

Betty

Legal name

Betty Gaming CA Ltd.

Website

https://betty.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Betty Gaming CA Ltd. operates Betty.ca, a licensed real-money online casino platform in Ontario offering 4,500+ slots, bingo, and live game shows to 670,000+ registered players, with planned Alberta expansion in July 2026.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Gambling Industries (7132)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Online Bingo Casinos (MPAEABAF), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online casino gaming
• Real money slots
• Mobile casino platform
• Online bingo games
• IGaming platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Online Casino Gaming: Revenue generated from player deposits used to play slot games, table games, and bingo on the platform. The house retains a portion of wagers (house edge/RTP model) while returning winnings to players.
2. Bingo Gaming: Revenue from 75-ball bingo games with fixed and variable prize models. Variable prizes depend on total card sales and configured rake.
3. Bonuses and Promotions: Welcome bonuses including free spins on deposits, loyalty program with Betty Coins redeemable for rewards, and daily promotions drive player engagement and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Betty operates a real-money online casino platform offering slot games, bingo, and live game shows to players physically located in Ontario, Canada. The platform features over 4,500 games from 40+ providers, $1 minimum deposits, zero-wagering-requirement bonuses, instant withdrawals, and 24/7 human customer support, all delivered through a proprietary web and mobile (iOS/Android) platform licensed by AGCO and managed by iGaming Ontario.

Product overview

Betty operates as a unified real-money online casino platform offering slot games, bingo, and live game shows. The core product is the Betty.ca Online Casino Platform, which serves as the main interface for players in Ontario. Supporting the platform are mobile apps for iOS and Android, the Spinner's Circle content hub, and a multi-layered loyalty program (Level Up) with associated virtual currency (Betty Coins). The product portfolio includes promotional offerings such as the Welcome Offer with tiered free spins, weekly promotions (Full Spin Friday, Super Bet Saturday), and the Refer a Friend program. Betty Bingo operates as a distinct product within the charitable gaming framework, connecting online play to physical bingo halls in Kirkland Lake for community benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Betty.ca Online Casino Platform The main real-money online casino platform operated by Betty Gaming CA Ltd., offering slot games, bingo, and live game shows to players physically located in Ontario. The platform is licensed by the Alcohol and Gaming Commission of Ontario and managed by iGaming Ontario, featuring over 4,500 games, instant withdrawals, no wagering requirements, and $1 minimum deposits.
• Betty Bingo Online bingo gaming product operating within Ontario's regulated charitable gaming framework. Betty Bingo connects online play to the Kirkland Lake Bingo Hall, with a portion of all iGaming revenue contributing to local charities in Northern Ontario.
• Betty Mobile App (iOS and Android) Native mobile applications for iOS and Android that allow players to access Betty's casino games, claim offers, manage their account, and enjoy secure gameplay on mobile devices.
• Kirkland Lake Bingo Hall Physical charitable bingo hall located in Kirkland Lake, Ontario, acquired by Betty as part of its entry into the regulated iBingo market. A portion of Betty's online gaming revenue is directed to local charities in Northern Ontario through this venue.

Quantifiable outcome

• 155% Q1 net revenue growth (2026)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• JUNO AwardsminorGTM or Marketing Partner · 3 March 2026Betty Joins The JUNO Awards as Sponsor and Trusted Online Casino Partner. The partnership brings exclusive fan experiences and elevated music moments to JUNO Week.
• Toronto FCcoreGTM or Marketing Partner · 17 February 2026Official Online Casino Partner with launch February 21 for MLS season. Partnership includes interactive fan experiences, concourse activations, and prize opportunities for Ontario sports fans.
• Toronto ArgonautscoreGTM or Marketing Partner · 17 February 2026Official Online Casino Partner beginning May 23 with pre-season game in Hamilton. Partnership brings interactive fan experiences and prize opportunities to Ontario sports fans.
• Kirkland Lake Bingo HallcoreStrategic or Co-development Partner · 1 December 2025Acquired Kirkland Lake Bingo Hall in late 2025, marking Betty's strategic entry into regulated iBingo within Ontario's charitable gaming framework. All four staff positions preserved. A portion of Betty's online gaming revenue directs to local charities in Northern Ontario.
• Alcohol and Gaming Commission of Ontario (AGCO)coreOthersBetty is licensed and regulated by AGCO. All operations comply with Gaming Control Act, 1992 and Ontario Regulation 78-12.
• iGaming OntariocoreOthersBetty is managed by iGaming Ontario, an agency of the Government of Ontario that conducts and manages internet gaming in the Province of Ontario. Betty operates as an agent for iGaming Ontario.

Scale indicators13 records

Recent moves1 record

Direct peers

• BetMGM: Joint venture of MGM Resorts and Entain, BetMGM operates a real-money online casino and sportsbook in Ontario. Directly competes with Betty for Ontario casino players using a similar product-led, mobile-first D2C model.
• BetRivers: Rush Street Interactive's BetRivers runs a regulated Ontario online casino and sportsbook with a similar slot/bingo/game-show mix. Targets the same Ontario mass-market player with frequent promotional offers.
• Caesars Sportsbook & Casino: Caesars Entertainment's Ontario online casino and sportsbook, directly competing with Betty in the regulated Ontario market across slots, table games, and live dealer content.
• LeoVegas: European-rooted mobile-first online casino operator with presence in Ontario's regulated market. Comparable D2C mobile casino offering and similar target audience of casual slot players.
• NorthStar Gaming: Toronto-based Canadian online casino and sportsbook operator (NorthStar Bets). Closely comparable geography, regulatory footprint (AGCO/iGO), and Canada-centric product positioning.

Broad incumbents

• DraftKings: Large US-listed operator offering real-money online casino and sportsbook. Operates in Ontario with a much broader product portfolio and significantly larger marketing budget than Betty.
• FanDuel: Flutter Entertainment's mass-market online casino and sportsbook platform. Active in Ontario with a much wider portfolio and brand scale than Betty, but with overlapping casino product.
• PointsBet: Australian-rooted operator offering online casino and sports betting in Ontario. Overlaps with Betty on the casino product and Ontario customer base but with a sports-betting-led portfolio.

Regional players

• theScore Bet: Penn Entertainment's Canadian online casino and sportsbook app. Competes for the same Ontario sports-oriented audience Betty targets via Toronto FC and Argonauts sponsorships.

Others

• Games Global: Major slot content provider whose games are aggregated on Betty's platform. Relevant as a supplier/ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bettycasinoca
• Facebookfacebook.com/playbettycasino
• LinkedInlinkedin.com/company/bettygaming
• Instagraminstagram.com/bettycasinoca
• TikToktiktok.com/@bettycasinoca

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty