Veesual

What Veesual does

Veesual, founded in 2020 in Paris by Maxime Patte (CEO) and Damien Meurisse, is a B2B SaaS company that builds AI-powered augmented shopping experiences for fashion e-commerce. Its proprietary generative AI engine combines fashion-domain training data with computer vision to produce real-time outfit imagery on diverse, body-accurate models, supporting three integrated solutions deployed on retailer product pages: Switch Model (viewing garments on shopper-selected body types), Look Inspiration (AI-driven complementary product recommendations and outfit styling), and Mix&Match (interactive real-time outfit assembly). The company also offers Multi-Sizing, which dynamically renders a garment across three sizes on body-matched models, and VidCap AI, a separate product line that automates conversion of static product images into short videos via credit-based subscription pricing (€40 to €875 per pack, with custom enterprise plans).

The platform integrates natively with the leading e-commerce content management systems (Shopify, WooCommerce, Salesforce Commerce Cloud, Adobe Commerce, PrestaShop, SAP) via JavaScript embeds in a 6-8 week deployment window. Veesual serves fashion brands and luxury maisons across Europe, North America, and Oceania, with nine named enterprise customers spanning women's apparel (Eileen Fisher, Claudie Pierlot), general merchandise (La Redoute), men's apparel (Jules), family/variety (Gemo), children's fashion (Sergent Major, DPAM), and swimwear/lingerie (Adore Me, Blue Bungalow). The go-to-market combines enterprise field sales with a product-led live-demo distribution strategy, supported by content marketing, PR placements in Vogue and Women's Wear Daily, and event presence including the Shoptalk Startup Pitch win in 2024.

Veesual monetizes primarily through subscription-based SaaS contracts with enterprise fashion brands, with pricing not publicly disclosed and quote-based for the core VTO platform; VidCap AI adds a transparent credit-based self-serve layer. The company reported 50% year-over-year growth over the past four years, more than 500,000 cumulative shoppers, and over 5 million outfits styled on its platform. In April 2024 Veesual closed a $7.5 million seed round led by AXA Venture Partners and Techstars to fund US market entry, including a planned New York office in 2025 and the expansion of its product portfolio.

Name

Veesual

Legal name

Veesual SAS

Website

https://veesual.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Veesual is a Paris-based B2B SaaS company that provides AI-powered augmented shopping experiences—including virtual try-on, outfit recommendations, and multi-sizing—to enterprise fashion brands and luxury maisons across Europe, North America, and Oceania, with a flagship partnership with Eileen Fisher.

Ownership category

akta.pro rank

Product category

Fashion E-Commerce AI Software

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

akta.pro secondary industry

Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)

Keywords

• Virtual try-on software
• Fashion e-commerce AI
• Augmented shopping experiences
• Generative image generation
• AI styling platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (VidCap AI): Credit-based subscription model for AI image animation. Credits never expire. Volume discounts available for larger packs. Custom plans with recurring billing for larger and/or recurring needs.
2. SaaS Subscription (Virtual Try-On Platform): Subscription-based access to Augmented Shopping Experiences for fashion brands. Fees due in advance, invoiced monthly or annually. Overage fees for exceeding subscription plan usage limits. B2B SaaS model targeting enterprise fashion brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Veesual provides an AI-powered augmented shopping platform for fashion brands that generates outfits on diverse, body-accurate models in real time. The platform includes Switch Model, Look Inspiration, Mix&Match, and Multi-Sizing experiences that help online shoppers visualize garments on body types matching their own. The technology is integrated directly into brand e-commerce sites via JavaScript and is sold as a B2B SaaS subscription, with a separate VidCap AI product offering AI-driven image-to-video animation for product visuals.

Product overview

Veesual is a modular AI-powered augmented shopping platform for fashion e-commerce consisting of a core platform and multiple integrated solutions. The main product suite includes Switch Model (allowing shoppers to view products on diverse body-matched models), Look Inspiration (AI-driven outfit recommendations and styling suggestions), and Mix&Match (interactive real-time styling experience). VidCap AI is a separate but related product line focused on AI-powered image animation that converts static product photos into videos. The platform uses proprietary generative AI technology to create diverse model imagery and personalized visual experiences, helping fashion brands boost engagement, conversions, and sales while reducing returns.

Differentiator

Problem solved

Functional benefit

Brands

• VidCap AI: AI-powered image animation service that automatically turns static product visuals into short, conversion-lifting videos at scale.

Products and services

• Veesual Augmented Shopping Platform AI-powered augmented shopping platform for fashion brands that combines garment packshots with model photos to generate outfits on diverse, body-accurate models in real time. Includes Switch Model, Look Inspiration, Mix&Match, and Multi-Sizing experiences to boost conversions and reduce returns.
• Switch Model Solution allowing shoppers to view products on diverse models reflecting different body shapes, sizes, and appearances, with height and clothing size displayed for each mannequin. Achieves +80% conversion uplift.
• Mix&Match Interactive styling experience empowering shoppers to create their own looks in real time by mixing tops, bottoms, dresses, jackets, and accessories on diverse models. Achieves +135% conversion increase and +11% average order value increase.
• VidCap AI AI-powered image animation platform that automatically converts static product images into short videos at scale using autopilot automation. Available via subscription with credit packs starting from €40, with API access for automated workflows.

Quantifiable outcome

• +80% uplift in conversion with Switch Model
• +10 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Eileen FisherflagshipTechnology or Integration · 1 April 2024Veesual integrated its virtual try-on technology (Switch Model, Multi-Sizing, and Mix&Match experiences) into Eileen Fisher's online shopping experience. The partnership supports diversity and inclusivity by enabling shoppers to see products on models that match their body type. Eileen Fisher is a prominent US-based women's fashion brand known for size-inclusive clothing.
• STATION_FminorOthersSTATION_F is a startup campus in Paris. Veesual is part of the STATION_F ecosystem, which supports the company's development and innovation.
• WilcominorOthersWilco is an accelerator program in France. Veesual has received support from Wilco as part of its growth journey.
• P&P (Paris & Co)minorOthersParis & Co is the agency for economic development and innovation of Paris. Veesual has been supported through Paris & Co's programs for fashion tech startups.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Google (AR Try-On): Google's AR Try-On features in Search and Shopping put virtual try-on in front of billions of fashion shoppers. A platform-level incumbent that can compress standalone VTO economics for vendors like Veesual.
• Zeekit (Walmart): Acquired by Walmart in 2021, Zeekit powers virtual try-on at scale inside Walmart's e-commerce platform. Functions as a broad incumbent that bundles VTO with the world's largest retailer's storefront, raising competitive intensity for Veesual.
• Snap (AR Try-On): Snap offers AR Try-On tools for fashion brands via its AR Enterprise services. Broad incumbent providing bundled AR try-on at scale to fashion marketers — a competitive substitute to Veesual's proprietary stack.

Direct peers

• Vue.ai: Vue.ai offers AI-powered product imagery, tagging, and styling solutions for fashion retailers. Closely comparable to Veesual in targeting enterprise fashion brands with generative AI for visual merchandising and personalization.
• Reactive Reality: Provides virtual fitting room and avatar-based try-on solutions for fashion e-commerce. Directly comparable to Veesual's Switch Model and Mix&Match experiences, serving similar enterprise fashion customers.
• Metail: Pioneer in virtual try-on and body-modelling technology for apparel e-commerce. Closely comparable to Veesual's core VTO proposition, including fit visualization on diverse body types.
• Threekit: Provides 3D/AR product visualization for fashion and other verticals. Comparable to Veesual's image-based try-on through AR/3D configurators, often used for premium and luxury apparel product pages.
• Style.me: Virtual try-on platform for fashion e-commerce, providing outfit visualization and styling tools. Closely comparable to Veesual's Switch Model and Look Inspiration solutions.

Emerging players

• Obsess: Builds immersive virtual stores and 3D/AR shopping experiences for fashion and beauty brands. Comparable to Veesual on the augmented shopping experience layer, with overlapping enterprise fashion customers.
• Bambuser: Provides live shopping and shoppable video for fashion and beauty e-commerce. Partial overlap with Veesual's VidCap AI product, addressing conversion-lifting video commerce for similar enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF3x9uRg8b6OsssLlcdo9Mw
• LinkedInfr.linkedin.com/company/veesual
• Instagraminstagram.com/veesual.fashion
• Xx.com/VeesualAI

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veesual