Molo

What Molo does

Molo, Inc. is a cloud-based marina management software platform serving marinas, boatyards, yacht clubs, and municipal marina operators. The platform is delivered as a multi-tenant SaaS accessible via web browser, tablet, and native iOS/Android mobile applications, with modules covering space management (slips, mooring, dry racks, storage), service and repair work orders, fuel dock operations with real-time pump integration, automated recurring invoicing, integrated credit card and ACH payment processing, and accounting sync. Underlying technology centers on real-time bidirectional integrations with marine-specific platforms (FuelCloud, SpeedyDock, BoatCloud), accounting systems (QuickBooks and Xero), Slack notifications, and a webhook-based JSON export for custom CRM and BI connections.

The business operates on a SaaS subscription model priced by business size with unlimited users and data, supplemented by transaction fees from integrated payment processing and hardware revenue from PCI-compliant mobile card readers. The company employs a hybrid go-to-market combining direct field sales with product-led self-serve sign-up through the website and mobile app stores, supported by content marketing (blog, case studies, webinars) and prominent "Schedule a Demo" CTAs. Molo is a wholly-owned indirect subsidiary of Storable, Inc., and operates alongside a sub-brand called Stellar that handles boat rental and boat club management with unified reporting.

Founded in 2012 by Lucas Isola and Rocko Stojiljkovic, Molo reports a customer footprint spanning 47 US states and 10 countries, serving primarily small-to-mid-market operators (Duck Key Marina, Harbourgate Marina, Legendary Marina, Anchor's Way Marina, Port of Port Townsend, Sailcraft Service, among others). The company remains small at 1-10 employees, has raised approximately $900,000 in disclosed funding across rounds in 2017, 2019, and 2021, and does not publicly disclose revenue or pricing.

Name

Molo

Legal name

Molo, Inc.

Website

https://getmolo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Molo is a cloud-based SaaS platform that provides marina, boatyard, yacht club, and municipal operators with software for managing slips, service work, fuel dock operations, recurring invoicing, integrated payments, and accounting. The platform is a wholly-owned subsidiary of Storable, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Subscription SaaS: Molo operates as a cloud-based SaaS platform with pricing based on business size. The subscription model includes unlimited users, unlimited data, and free support. Payment processing fees (credit card and ACH) are additional revenue streams.
2. Payment Processing: Molo earns revenue from integrated payment processing including credit card transactions and ACH bank transfers. The platform handles chip and contactless payments with gross payouts within 2 business days.
3. Hardware (Card Readers): Molo offers hardware products including affordable mobile card readers that are PCI-compliant and support contactless payments, EMV, and Interac. These are available for lease to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Molo provides cloud-based marina management software for marinas, boatyards, yacht clubs, and municipal harbors. The platform centralizes space management (slips, moorings, dry storage), service and repair work orders, fuel dock operations, recurring invoicing, integrated credit card and ACH payments, and real-time accounting integration with QuickBooks and Xero. It is accessible from any web browser, tablet, or smartphone via native iOS and Android apps.

Product overview

Molo is a cloud-based marina management software platform operated by Molo, Inc. (a wholly-owned subsidiary of Storable, Inc.) and used by marinas, boatyards, yacht clubs, and municipalities across 47 US states and 10 countries. The platform consists of the core Molo software as the central product, augmented by specialized modules including Space Management (for slips, mooring, and storage), Service Management (for repair tracking), Fuel Dock (with real-time pump integration), Invoicing and Recurring Charges, Credit Card and ACH Payments, Accounting (with QuickBooks/Xero sync), and Mobile Apps. Additionally, Molo Connect provides native integrations with accounting tools (QuickBooks, Xero, General Ledger Exports), marine-specific platforms (SpeedyDock, BoatCloud, FuelCloud), communication tools (Slack), and webhook-based custom integrations. Stellar, a separate boat rental management product, integrates with Molo for unified reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Stellar: Boat rental management solution that works alongside Molo for managing rental operations, online bookings, fleet maintenance, and waivers.

Quantifiable outcome

• Eliminated double bookings
• +2 more outcomes

Named customers10 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered parent company and core.

• Storable, Inc.parent companyOthersMolo, Inc. is a wholly-owned indirect subsidiary of Storable, Inc. Storable provides the corporate umbrella and resources for Molo's marina management software operations.
• QuickBookscoreTechnology or IntegrationReal-time integration between Molo's financial data and QuickBooks accounting software. Supports AR, invoices, credit notes, contacts, daily POS activity, payments, refunds, GL accounts, and inventory items in both directions.
• XerocoreTechnology or IntegrationReal-time connection to Xero's cloud accounting software. Supports credit notes, parts and labor COGS with seamless data flow requiring no user action.
• SpeedyDockcoreTechnology or IntegrationReal-time connection allowing contacts, vessels, and storage contracts to appear automatically in SpeedyDock. All charges and fees automatically post back to Molo house accounts with real-time price retrieval.
• BoatCloudcoreTechnology or IntegrationReal-time connection for contacts, vessels, and storage contracts with BoatCloud. Charges and fees automatically sync back to Molo with real-time pricing from Molo.
• FuelCloudcoreTechnology or IntegrationPartnership connects fuel pumps and tanks in real-time to Molo. With 1 click, fuel sales are imported into Molo, reducing errors and preventing lost revenue. Supports employee pump unlock auditing.
• WebhookscoreTechnology or IntegrationCustom integration capability allowing data export from Molo in near real-time to any system accepting JSON via API. Used for CRM, marketing, and BI integrations with systems like Microsoft Dynamics, Zapier, and Constant Contact.
• General Ledger ExportscoreTechnology or IntegrationDetailed and summary General Ledger export for all accounting data including debits and credits. Supports Trial Balance reports with fully customizable account codes and automated email delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dockmaster: Dockmaster is a long-established marina management software platform serving marinas, yacht clubs, and boatyards with similar operational modules (slips, work orders, accounting). It is the most direct on-premise/legacy-era competitor to Molo's cloud-native approach and competes for the same SMB and mid-market marina customer base.
• Marinaware: Marinaware provides marina management software focused on reservations, slip management, and billing for marinas and boatyards. It targets a similar SMB and municipal marina customer base as Molo with overlapping feature parity in space management and recurring invoicing.
• Dockwa: Dockwa operates a marina reservations platform and dock management software used by hundreds of marinas. While originally a transient booking marketplace, it has expanded into full marina management functionality, directly competing with Molo's space management and online booking modules.
• RMS Northstar / CMM: Resort Management Solutions (RMS) provides campground, RV park, and marina management software under the Northstar/CMM platform. It serves a closely adjacent vertical (outdoor hospitality) with overlapping marina functionality, making it a comparable peer for facility-management SaaS in similar customer segments.
• Starboard Suite: Starboard Suite provides marina operations management software including POS, reservations, and work order functionality for marinas and boatyards. It targets the same mid-market marina operators as Molo with similar cloud-delivered, mobile-enabled workflows.

Emerging players

• Snag-a-Slip: Snag-a-Slip operates a peer-to-peer marketplace and booking platform for transient slip rentals, intersecting with Molo's space management and online booking capabilities. As an emerging player focused on a specific use case (transient dockage), it represents both a potential partner channel and a niche competitor.
• VesselVanguard: VesselVanguard provides boat maintenance management and vessel tracking software used by boatyards, service technicians, and owners. It overlaps with Molo's service management module (work orders, technician tracking, inventory) and represents an emerging player in marine service operations.
• BoatCloud: BoatCloud provides vessel management and access control software for marinas and boatyards, including slip management and contactless access functionality. As both a current Molo integration partner and an adjacent platform with overlapping slip/vessel data capabilities, it is a peer that could expand into broader marina management.

Broad incumbents

• Storable, Inc. Storable is the parent company of Molo and a leading provider of self-storage software and marketing services. While its core market is self-storage rather than marinas, it operates as a broader vertical SaaS incumbent in adjacent facility-management categories and provides corporate resources, capital, and strategic direction to Molo.
• Newbook: Newbook is a property management system serving the broader hospitality and accommodation industry including caravan parks, holiday parks, and marinas. As a larger, more established hospitality software incumbent, it provides overlapping marina functionality as part of a wider portfolio of solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getmolo
• LinkedInlinkedin.com/company/molo-marine-management
• Instagraminstagram.com/molomarine
• Xx.com/getmolo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molo