FinMarie
FinMarie GmbH is a Berlin-based, BaFin-supregulated financial platform founded in 2018 that provides women in Germany with financial education, investment brokerage, robo-advisory, coaching, and corporate financial wellness programs.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
FinMarie firmographics
Firmographics- Name
- FinMarie
- Legal name
- FinMarie GmbH
- Website
- https://finmarie.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FinMarie GmbH is a Berlin-based, BaFin-supregulated financial platform founded in 2018 that provides women in Germany with financial education, investment brokerage, robo-advisory, coaching, and corporate financial wellness programs.
- Ownership category
- akta.pro rank
FinMarie industry classification
Industry- Product category
- Financial Advisory & Investment Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Finance Services (6199), Loan Brokers (6163)
- akta.pro primary industry
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
- akta.pro secondary industries
- Financial Coaching & Budgeting Advisory (FSAEAAAH), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG), Net Worth & Personal Balance Sheet Tracking (FSAGADAF), Expense Tracking & Financial Dashboards (FSAGADAB), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)
Keywords
Where FinMarie is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
FinMarie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Premium Support Subscriptions: Monthly or annual subscription fees for access to bi-weekly live Q&A sessions, exclusive chat tool with financial experts, and discounted 1-to-1 coaching sessions. Revenue is recurring and predictable, charged via credit card or SEPA direct debit through Stripe.
- Online Courses and Academy: One-time payments for online courses including the Investment Academy (8-week program) and Masterclasses. Digital gift cards also sold through the online shop. Revenue is one-time per course purchase.
- Financial Coaching: Fee-based personal financial coaching services for women. Includes 1-on-1 coaching sessions and Espresso Coaching introductory sessions. Revenue is service-based, typically one-time or per-session.
- Investment Brokerage Service Fee: Service fee charged as a percentage of the total value of managed financial instruments (securities accounts). Calculated daily and charged quarterly. Revenue scales with AUM (assets under management).
- Corporate FinFit Programs: Financial health programs and workshops sold to corporate employers. Target B2B customers including Top 100 companies. Revenue is enterprise/contract-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Support Monthly Subscription |
| Subscription | Annual | Premium Support Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Investment Academy |
| Other | Pay-as-you-go | Financial Coaching |
| Transaction based/ take rate | Pay-as-you-go | Investment Brokerage Service Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
FinMarie product offering
Product offeringCore offering
FinMarie provides a women-focused financial education and investment platform that combines an 8-week online Investment Academy, 1-on-1 financial coaching, and the Anlagefreundin robo advisor for automated portfolio management. It also offers a BaFin-regulated investment brokerage service with provider-independent product comparison, automatic rebalancing, and savings plans executed via custodian banks, supplemented by a B2B FinFit Financial Health Program sold to corporate employers.
Product overview
FinMarie operates as a women-focused financial education and investment platform offering a multi-product portfolio. The core offering consists of the FinTech Tools investment platform (including a Robo Advisor) for brokerage and portfolio management, paired with educational products (Investment Academy, Finanzapp) and personalized services (1on1 Financial Coaching, Premium Support subscription). The platform integrates with custodian banks for investment execution and offers a B2B corporate program called Fin:Fit. Products are delivered via the finmarie website and mobile applications, with financial tools sold through the online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Fin:Fit: Financial Health Program for corporate employees, providing workshops and financial literacy training for companies.
- Anlagefreundin
- Investment Academy
Products and services
- Investment Academy An 8-week online course teaching women how to invest at their own pace, aligned with their daily routine. Covers essential investment knowledge and strategies, designed for both beginners and those seeking to upgrade existing investment skills. Sold as a one-time payment with a 14-day money-back guarantee and lifetime access.
- 1on1 Financial Coaching Personalized fee-based financial life-planning coaching for women delivered in a respectful, empowering manner on equal footing. Includes Espresso Coaching introductory sessions for first conversations and discounted 1-to-1 sessions for Premium Support subscribers.
- Anlagefreundin Robo Advisor A digital investment advisor (robo-advisor) designed for women providing automated investment recommendations and portfolio management aligned with individual risk preferences and financial goals.
- Fin:Fit Financial Health Program A B2B corporate employee financial wellness program targeting female employees at Top 100 German companies. Includes in-person and online workshops, digital tools, and coaching support groups designed to build financial competency and decision-making confidence. Sold to HR and personnel development teams via direct B2B sales.
- Finanzapp (Financial Education Mobile Application) A mobile application designed to help women improve their financial knowledge and investment skills, available via app stores alongside the web platform.
- Finanztools (Financial Planning Tools) Financial planning and budgeting tools including the Wedding Budget Planner, designed to help women create clear budgets and plan finances for major life events. Sold through the FinMarie online shop.
- Premium Support Subscription A subscription service providing bi-weekly live Q&A sessions, an exclusive chat tool with FinMarie financial experts (responses within 24 business hours), and discounted 1-to-1 coaching sessions. Available as monthly rolling or binding annual subscription, paid via credit card or SEPA direct debit through Stripe.
- FinTech Tools – Investieren mit FinMarie (Investment Brokerage Service) A BaFin-regulated (§34f GewO) digital investment brokerage platform providing provider-independent financial product comparison, individual financial strategy creation based on risk profiles, automated rebalancing, and savings plan execution via custodian banks. Service fee calculated daily as a percentage of the securities account balance and charged quarterly. Available to EU residents in Germany.
Quantifiable outcome
- 87% of customers would recommend the product/service to friends
- +2 more outcomes
Companies that use FinMarie
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
FinMarie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
FinMarie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Stripe, Inc.coreStripe processes all subscription and course purchase payments for FinMarie. Users can pay via credit card or SEPA direct debit. Stripe's terms and conditions apply to payment processing. Critical infrastructure partner for recurring revenue collection.
- Custodian Banks / DepotbankencoreThird-party custodian banks execute all investment transactions (purchases, sales, savings plan executions, rebalancing) on behalf of FinMarie users. Custodian banks review applications and decide on contract conclusion. FinMarie has power of attorney to receive correspondence on behalf of users.
- BaFin-Supervised Financial Service ProviderscoreFinMarie only brokers contracts from companies supervised by BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht) with German-language documentation. Foreign providers only if comparable to German companies in offer and reliability.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
FinMarie competitors and assessment
Company assessmentDirect peers
- Ellevest: US-based digital wealth management platform built specifically for women, offering goal-based investing, financial coaching, and educational content. Closest direct competitor to FinMarie's women-focused wealth-building model, though operating in a different geography.
- Cleo: AI-driven personal finance coaching app combining financial education with conversational guidance. Comparable to FinMarie's Premium Support subscription model combining coaching, Q&A, and chat-based expert access.
Broad incumbents
- Scalable Capital: Leading German robo-advisor and broker with significant AUM, offering automated portfolio management at low fees. Competes with FinMarie's Anlagefreundin robo-advisor on price, scale, and brand recognition within the German market.
- Quirion: German digital wealth manager offering regulated robo-advisory services. Overlaps with FinMarie's brokerage and portfolio rebalancing functionality but without the women-focused niche positioning.
- Ginmon: Frankfurt-based robo-advisor providing automated ETF-based investment portfolios to German consumers. Competes with FinMarie's investment brokerage and rebalancing services in the same German regulatory environment.
- Trade Republic: Berlin-based broker with multi-million customer base offering low-cost securities trading and savings plans. Represents significant competitive pressure on FinMarie's brokerage and savings plan offerings through aggressive fee compression.
- Raisin: Berlin-headquartered savings and investment marketplace operating across Europe. Represents broader competitive context for FinMarie's deposit/savings products and EU expansion ambitions.
Emerging players
- Oskar: German investment app targeting parents investing on behalf of children, with similar women-adjacent family-oriented positioning. Overlaps with FinMarie's demographic expansion strategy and educational framing.
- MoneyFits: German financial education platform for individuals and corporate employees. Directly comparable to FinMarie's Investment Academy and FinFit corporate financial wellness offerings.
- Honest Wealth: US-based fee-only financial planning firm focused on women and marginalized communities. Comparable mission and women-focused advisory positioning though operating in a different regulatory and geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FinMarie social profiles
Digital presenceFinMarie compliance and trust
Trust signalCompliance2 records
FinMarie financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinMarie leadership team
Management profileNumber of profiles
Profiles1 record
FinMarie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinMarie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinMarie
What does FinMarie do?
FinMarie provides a women-focused financial education and investment platform that combines an 8-week online Investment Academy, 1-on-1 financial coaching, and the Anlagefreundin robo advisor for automated portfolio management. It also offers a BaFin-regulated investment brokerage service with provider-independent product comparison, automatic rebalancing, and savings plans executed via custodian banks, supplemented by a B2B FinFit Financial Health Program sold to corporate employers.
Is FinMarie a public or private company?
FinMarie is a private company. It is classified as venture growth investor backed and is currently operating.
When was FinMarie founded?
FinMarie was founded in 2018. It employs 1 to 10 people.
Where is FinMarie based?
FinMarie is headquartered in Berlin, Germany, in the Europe region.
How does FinMarie make money?
Five revenue lines are on record. Premium Support Subscriptions are the primary driver. The others are online Courses and Academy, financial Coaching, investment Brokerage Service Fee and corporate FinFit Programs.
Who are FinMarie's main competitors?
Direct peers on record are Ellevest and Cleo. Broad incumbents are Scalable Capital, Quirion, Ginmon, Trade Republic and Raisin. Emerging players are Oskar, MoneyFits and Honest Wealth.
Does FinMarie have an API?
No public API is recorded for FinMarie.
What industry is FinMarie in?
FinMarie's product category is Financial Advisory & Investment Services. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of FSAEAAAH, Financial Coaching & Budgeting Advisory. Its NAICS code is 523940 and its SIC code is 6282.