Walbing
WALBING is a Hamburg-based, BaFin-regulated digital marketplace that finances B2B trade receivables via self-service and embedded-finance APIs, serving mid-sized B2B businesses, marketplaces, and online shops across eight industry verticals.
- Company typePrivate
- Founded2019
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Walbing does
WALBING Marketplace GmbH, founded in 2019 and headquartered in Hamburg, Germany, operates a digital marketplace platform that finances B2B trade receivables and provides embedded trade-finance infrastructure for B2B marketplaces and online shops. The company holds a BaFin Payment Service License under the German ZAG (received August 2023) and is a registered debt collection company under the RDG, giving it a regulated foundation for payment and receivables services in the EU. WALBING targets mid-sized B2B businesses across eight industry verticals — Agriculture, Automotive, Chemicals, Construction, CPGs, Industrial Manufacturing, Logistics & Freight, Metals & Mining, and SaaS & ERP — offering three financing modes (undisclosed, disclosed, and supply chain finance) at payouts of 90-100% of receivable value and rates ranging from EURIBOR/SOFR + 0.8% to +2.5%.
The platform comprises a self-service web marketplace (WALBING Cash), an embedded-finance product distributed via the WALBING Sanya single API (WALBING Cash Embed), a B2B BNPL checkout suite (WALBING Pay), and an investor-facing product (WALBING Invest) paired with the ALFA algorithmic matching engine (launched March 2024). Core technology components include the Sanya API, ALFA matching logic, EBICS and Open Banking payment automation, and AI/ML-driven debtor scoring. Distribution combines a self-service product-led motion with a dedicated enterprise sales function (Head of Sales: Tobias Ehrenstein) and embedded partnerships with B2B platforms; the most prominent reference customer is Metalshub in the metals and mining vertical.
WALBING earns revenue via transaction-based fees and interest-rate spreads on receivables sold through the marketplace, with the marketplace model off-boarding balance-sheet risk to investors on the WALBING Invest side. The company is wholly owned by Walbing Technologies GmbH, which operates the auction platform under joint controllership for GDPR purposes. Leadership comprises CEO and founder Jörg Hörster, CFO/COO Dr. Oliver Reiss, and General Counsel Dr. Johannes Ulbricht. The company has not publicly disclosed funding rounds or revenue figures.
Walbing firmographics
Firmographics- Name
- Walbing
- Legal name
- WALBING Marketplace GmbH
- Website
- https://walbing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WALBING is a Hamburg-based, BaFin-regulated digital marketplace that finances B2B trade receivables via self-service and embedded-finance APIs, serving mid-sized B2B businesses, marketplaces, and online shops across eight industry verticals.
- Ownership category
- akta.pro rank
Walbing industry classification
Industry- Product category
- Trade Finance Marketplace
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industries
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC), Receivables Management (Collections, Lockbox, EIPP) (FSABAIAA)
Keywords
Where Walbing is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Walbing business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Trade Receivable Transaction Fees: Platform facilitates purchase and sale of B2B trade receivables between sellers (suppliers) and investors. Revenue generated from transaction fees on each receivable sold through the marketplace. Three financing modes: Undisclosed (no customer involvement), Disclosed (customer informed), and Supply Chain Finance (supplier financing).
- Marketplace Commission: Commission-based revenue from the marketplace connecting multiple participants including suppliers/sellers, investors, and debtors. The platform charges fees for access to financing products and transaction facilitation.
- Interest Rate Spread: Revenue generated from the spread between base rates (EURIBOR/SOFR) and offered financing rates. Rates range from EURIBOR/SOFR + 0.8% (SCF) to EURIBOR/SOFR + 2.5% (Undisclosed). Payouts range from 90-100% of receivable value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Undisclosed financing - access funding without involving the customer |
| Transaction based/ take rate | Pay-as-you-go | Disclosed financing - customer is informed of financing arrangement |
| Transaction based/ take rate | Pay-as-you-go | Supply Chain Finance (SCF) - empower suppliers with liquidity |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Walbing product offering
Product offeringCore offering
WALBING operates a digital B2B trade finance marketplace where mid-sized businesses can transform unpaid invoices into immediate cash flow. Suppliers/sellers list trade receivables on the platform; investors fund those receivables, earning yields tied to EURIBOR/SOFR plus a spread. The core product is WALBING Cash, complemented by WALBING Cash Embed (embedded finance API for B2B marketplaces), WALBING Pay (BNPL for B2B online shops), and WALBING Invest (investor-side access to trade receivables), with ALFA providing algorithmic investor-receivable matching.
Product overview
WALBING is a digital trade finance platform that provides instant liquidity solutions for mid-sized B2B businesses through a multi-product portfolio. The core offering consists of WALBING Cash (digital receivable financing), which connects sellers of trade receivables with investors via a marketplace model. WALBING Cash Embed extends this capability as an embedded finance module allowing B2B platforms to integrate financing directly into their ecosystems via the WALBING Sanya API. WALBING Pay provides BNPL functionality for B2B e-commerce checkout. WALBING Invest targets investors seeking trade receivable investment opportunities, with ALFA (Algorithmic Factoring) serving as the investment matching mechanism. The platform supports undisclosed financing (90-100% payout), disclosed financing, and supply chain finance, operating as a fully digital alternative to traditional factoring and banking trade finance solutions.
Differentiator
Problem solved
Functional benefit
Brands
- WALBING Cash: Digital receivable financing product for B2B businesses to improve liquidity and working capital.
- WALBING Cash Embed
- WALBING Pay
- WALBING Invest
Products and services
- WALBING Cash A digital receivable financing product for mid-sized B2B businesses that transforms unpaid invoices into immediate cash flow. Offers undisclosed financing (90–100% payout), disclosed financing, and supply chain finance with rates from EURIBOR/SOFR + 0.8% to +2.5%.
- WALBING Cash Embed Embedded finance product enabling B2B marketplaces and platforms to offer receivable financing (forfaiting) directly on their own platform via single API integration with the WALBING Sanya API.
- WALBING Pay A buy-now-pay-later (BNPL) suite for B2B online shops offering better payment terms and purchase financing at checkout to business buyers.
- WALBING Invest An investment platform for investors to access trade receivables as an asset class, featuring algorithmic matching through ALFA technology for participation in trade receivable financing opportunities.
- WALBING Sanya API A single API integration enabling embedded finance products to be embedded into any tech stack, supporting integration with ERP systems, online shops, and B2B marketplaces.
- ALFA (Algorithmic Factoring) Algorithmic factoring tool that acts as an investment matchmaker, connecting investors with trade receivable opportunities on the WALBING marketplace.
Quantifiable outcome
- 90-100% payout on receivables
- +2 more outcomes
Companies that use Walbing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Walbing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Walbing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetalshubcoreMetalshub, a leading software provider for the metals and mining industry, partnered with WALBING to integrate embedded receivable financing (forfaiting) through WALBING Cash Embed. The partnership enables Metalshub sellers to forfait their receivables at a discount for immediate risk relief and cash payment. Integration achieved through WALBING's single API, with success story published showcasing the embedded finance use case.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Walbing competitors and assessment
Company assessmentDirect peers
- Billie: Billie is a Berlin-based B2B BNPL provider offering 'Buy Now Pay Later' for business purchases. It is a direct competitor to WALBING Pay and shares the European mid-market B2B focus.
- TreviPay: TreviPay offers B2B payments, invoicing, and trade credit solutions with embedded finance integrations for marketplaces and platforms. It is comparable to WALBING's embedded finance and B2B BNPL offerings.
- C2FO: C2FO runs a global working capital marketplace connecting suppliers and buyers for early payment. It directly competes with WALBING's marketplace-based receivable financing model and shares the multi-sided network approach.
- Taulia: Taulia (now part of SAP) operates a B2B working capital and supply chain finance marketplace that enables suppliers to accelerate receivables and buyers to extend payment terms. It is a direct functional competitor to WALBING Cash, Cash Embed, and ALFA.
- PrimeRevenue: PrimeRevenue is a large supply chain finance platform offering supplier financing programs integrated with buyer ERP systems. It competes most directly with WALBING's Supply Chain Finance (SCF) mode and embedded finance API.
- Factris: Factris is a European online invoice financing platform serving SMEs with factoring and receivables financing. It is a direct competitor to WALBING Cash in the mid-market European segment.
- Stenn: Stenn provides cross-border trade finance and receivable financing, including factoring and supply chain finance, to mid-market businesses globally. It overlaps with WALBING's trade receivables marketplace and investor-funded model.
- Hokodo: Hokodo offers B2B trade credit and embedded BNPL solutions for marketplaces and platforms across Europe. It directly competes with WALBING Cash Embed and WALBING Pay, particularly in the embedded finance channel.
Emerging players
- Kriya: Kriya is a UK-based B2B payments and working capital platform offering embedded finance and instant payment terms to suppliers. It overlaps with WALBING's marketplace-based receivables and embedded finance strategy.
Regional players
- Kontainer: Kontainer is a Northern European logistics and freight tech platform; while not a direct factoring competitor, it represents the type of regional B2B platform that WALBING Cash Embed could partner with or compete against in logistics vertical finance.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Walbing social profiles
Digital presenceWalbing compliance and trust
Trust signalCompliance4 records
Walbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walbing leadership team
Management profileNumber of profiles
Profiles5 records
Walbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walbing
What does Walbing do?
WALBING operates a digital B2B trade finance marketplace where mid-sized businesses can transform unpaid invoices into immediate cash flow. Suppliers/sellers list trade receivables on the platform; investors fund those receivables, earning yields tied to EURIBOR/SOFR plus a spread. The core product is WALBING Cash, complemented by WALBING Cash Embed (embedded finance API for B2B marketplaces), WALBING Pay (BNPL for B2B online shops), and WALBING Invest (investor-side access to trade receivables), with ALFA providing algorithmic investor-receivable matching.
Is Walbing a public or private company?
Walbing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walbing founded?
Walbing was founded in 2019. It employs 11 to 50 people.
Where is Walbing based?
Walbing is headquartered in Hamburg, Germany, in the Europe region.
How does Walbing make money?
Three revenue lines are on record. Trade Receivable Transaction Fees are the primary driver. The others are marketplace Commission and interest Rate Spread.
Who are Walbing's main competitors?
Direct peers on record are Billie, TreviPay, C2FO, Taulia, PrimeRevenue, Factris, Stenn and Hokodo. Kriya is listed as an emerging player. Kontainer is listed as a regional player.
Does Walbing have an API?
Yes. The WALBING Sanya API is a single API integration that enables embedded finance products. It allows seamless integration into any tech stack and enables the integration of embedded finance products such as WALBING Cash Embed. The API enables partners to offer financing directly on their platform, including embedded receivable financing (forfaiting). The platform supports integration with ERP systems, online shops, and marketplaces. Developer documentation is at marketplace.walbing.com/vue/#/register.
What industry is Walbing in?
Walbing's product category is Trade Finance Marketplace. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 522320.