Pizza Factory
Pizza Factory is a privately held U.S. pizza franchise chain founded in 1985, operating 110 community-focused pizzeria locations (108 franchised, 2 corporate) and serving families and individual diners through dine-in, takeout, and delivery, with technology standardized on PAR Technology's unified POS, ops, ordering, and loyalty platform.
- Company typePrivate
- Founded1985
- HeadquartersOakhurst, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pizza Factory does
Pizza Factory is a privately held, community-oriented pizza franchise chain founded in 1985 in the United States, operating 110 restaurant locations across the country (108 franchised and 2 corporate). Its primary consumer offering is hand-tossed pizza prepared with 100% real mozzarella and a proprietary signature sauce, sold through dine-in, takeout, delivery, and catering at neighborhood locations, with a marketing positioning centered on family-friendly, hometown dining ('We Toss'em, They're Awesome').
The company builds its restaurant technology on PAR Technology Corporation's unified platform, deployed across all 110 locations and including PAR PoS for front-of-house ordering and payments, PAR OPS modules (Recovery, Intelligence, Labour, Inventory) for real-time back-office visibility and data-driven decision-making, PAR Ordering for digital ordering, PAR Hardware, and the PAR Punchh loyalty system. Customer-facing digital products include the Pizza Factory Rewards program (with a $5 sign-up bonus), web-based online ordering at ordering.pizzafactory.com, and a mobile app on iOS and Android.
Pizza Factory's revenue model rests on three streams: licensing royalties and franchise fees from 108 franchised units, direct food-and-beverage sales at 2 corporate-operated stores (including Sparks/Spanish Springs, NV), and a subscription/rewards-based revenue layer tied to the loyalty program. The customer base is predominantly individual consumers and families using dine-in, takeout, and delivery, supplemented by secondary B2B activity such as school district food-service partnerships (e.g., Denair Unified School District). The company markets through a dedicated franchise-recruitment website, social media channels (Facebook, Twitter, Instagram, TikTok), and the mobile app, while outsourcing core restaurant technology through its strategic partnership with PAR Technology.
Pizza Factory firmographics
Firmographics- Name
- Pizza Factory
- Legal name
- Pizza Factory
- Website
- https://spanishsprings.pizzafactory.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pizza Factory is a privately held U.S. pizza franchise chain founded in 1985, operating 110 community-focused pizzeria locations (108 franchised, 2 corporate) and serving families and individual diners through dine-in, takeout, and delivery, with technology standardized on PAR Technology's unified POS, ops, ordering, and loyalty platform.
- Ownership category
- akta.pro rank
Pizza Factory industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizza Factory is headquartered
LocationHeadquarters
- HQ city
- Oakhurst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pizza Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Operations: Pizza Factory generates revenue through franchised restaurant locations. The company offers franchise opportunities allowing entrepreneurs to open Pizza Factory locations under the established brand, operating model, and proprietary recipes.
- Direct Restaurant Sales: Revenue from food and beverage sales at restaurant locations including dine-in, takeout, delivery, and catering services.
- Rewards Program: Pizza Factory Rewards program where customers sign up for rewards and receive promotional offers such as a $5 reward upon sign-up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Pizza Factory Rewards - Free membership with sign-up bonus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pizza Factory product offering
Product offeringCore offering
Pizza Factory sells hand-tossed pizzas made with 100% real mozzarella and a signature sauce, along with related Italian-American menu items, through a 110-location franchise network of pizzerias in the United States. Customers can dine in, take out, order delivery, or purchase catering, fundraisers, and gift cards, with digital ordering via website and mobile app supported by the PAR Technology unified platform (POS, OPS, Ordering, Loyalty, Hardware). The franchise system also licenses the brand, recipes, and operating model to entrepreneurs seeking to open new locations.
Product overview
Pizza Factory is a restaurant franchise chain operating over 110 locations across the United States. The company offers a unified platform of restaurant technology solutions powered by PAR Technology, encompassing point-of-sale (PAR PoS), operations management (PAR OPS with Recovery, Intelligence, Labour, and Inventory modules), digital ordering (PAR Ordering), hardware infrastructure, and customer loyalty (PAR Punchh). The franchise also maintains its own customer-facing services including Pizza Factory Rewards loyalty program, online ordering capabilities, and a mobile application for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Factory Rewards Free-to-join customer loyalty program that gives members a $5 reward on sign-up and ongoing promotional offers and points for repeat purchases at participating Pizza Factory locations.
- Online Ordering Digital ordering service at ordering.pizzafactory.com that lets customers place delivery or takeout orders from individual Pizza Factory restaurant locations.
- Pizza Factory Mobile App Mobile application for iOS (Apple App Store id 1439042482) and Android (Google Play, com.pizzafactory.app) that lets customers place online orders and manage their Pizza Factory Rewards membership.
- Pizza Factory Gift Cards Stored-value gift cards that can be purchased through pizzafactory.com and redeemed for food and beverage purchases at participating Pizza Factory restaurant locations.
- Catering and Fundraisers Catering service for events and group orders, plus a community fundraising program via pizzafactory.force4good.com where organizations can raise funds through Pizza Factory events.
- Pizza Factory Franchise Opportunity Franchise license offering allowing entrepreneurs to open and operate Pizza Factory restaurant locations under the company's brand, recipes, training, and operating systems, marketed via pizzafactoryfranchises.com.
Quantifiable outcome
- 110 locations powered by unified technology platform
Companies that use Pizza Factory
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pizza Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pizza Factory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PAR Technology CorporationcorePizza Factory has selected PAR Technology's unified platform solution to modernize restaurant technology across its 110 locations. The implementation covers PAR PoS, OPS with Recovery, Intelligence, Labour, and Inventory modules, Ordering, Hardware, and a renewal of Punchh loyalty. The partnership aims to unify front- and back-of-house operations, providing real-time visibility into ordering, labor planning, inventory management, payments, and guest engagement. PAR CEO Savneet Singh stated that the platform will help Pizza Factory simplify operations, act on real-time insights, and build a stronger foundation for growth.
- Denair Unified School DistrictminorThe Denair Unified School District partnered with Pizza Factory to provide students with pizza for lunch. The partnership allows the district to offer healthier pizza options and saves money on food costs. This represents a B2B community partnership where Pizza Factory supplies food services to the educational institution.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pizza Factory competitors and assessment
Company assessmentDirect peers
- Round Table Pizza: Round Table Pizza is a California-based pizza franchise chain with a similar hometown, family-friendly casual dining orientation and comparable unit count in the same Western U.S. geography. Both target families and community dining with dine-in pizza parlor formats.
- Mountain Mike's Pizza: Mountain Mike's Pizza is a California-founded pizza franchise chain known for its family-friendly dine-in atmosphere, hand-tossed pizzas, and loyalty program, operating in similar Western U.S. small-to-mid markets as Pizza Factory and competing head-to-head for franchisee talent and family dining occasions.
- Godfather's Pizza: Godfather's Pizza is a national pizza franchise chain with comparable dine-in, delivery and takeout operations and a similar franchise-heavy unit economics structure. Both compete for the same franchisee pool and serve value- and family-oriented pizza customers.
Broad incumbents
- Pizza Hut: Pizza Hut is one of the largest global pizza QSR/fast-casual chains and a dominant franchise brand across the U.S. It competes with Pizza Factory for the same broad pizza-eating occasions, but operates at vastly greater scale across dine-in, delivery, and digital ordering.
- Domino's Pizza: Domino's is the largest U.S. pizza delivery chain and a technology-driven franchise system that defines industry standards for digital ordering and delivery speed. It is the principal share-of-wallet competitor for any local pizza franchise, including Pizza Factory.
- Papa John's Pizza: Papa John's is a major national pizza franchise chain with comparable dine-in, carryout, and delivery formats and an established loyalty program. It competes with Pizza Factory for similar family and value-conscious pizza occasions across the U.S.
- Little Caesars: Little Caesars is a high-volume, value-positioned national pizza QSR/franchise chain that competes with Pizza Factory on takeout and delivery occasions. Its scale and unit economics define the lower bound of the competitive set that Pizza Factory benchmarks against.
Emerging players
- MOD Pizza: MOD Pizza is a fast-casual, build-your-own pizza franchise chain that competes in the same dine-in family casual segment as Pizza Factory. Both emphasize customization and counter-service ordering but differ on the build-your-own angle versus Pizza Factory's traditional hand-tossed model.
- Blaze Pizza: Blaze Pizza is a fast-casual, assembly-line pizza franchise chain with a similar dine-in footprint and a tech-forward ordering experience. It overlaps with Pizza Factory's customer base of younger, family-oriented casual diners.
- Pieology Pizzeria: Pieology is a fast-casual, build-your-own pizza franchise chain similar in size and operating model to a regional player like Pizza Factory. It competes for similar franchisees and casual dining occasions in suburban Western U.S. markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizza Factory social profiles
Digital presencePizza Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Factory leadership team
Management profileNumber of profiles
Pizza Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Factory
What does Pizza Factory do?
Pizza Factory sells hand-tossed pizzas made with 100% real mozzarella and a signature sauce, along with related Italian-American menu items, through a 110-location franchise network of pizzerias in the United States. Customers can dine in, take out, order delivery, or purchase catering, fundraisers, and gift cards, with digital ordering via website and mobile app supported by the PAR Technology unified platform (POS, OPS, Ordering, Loyalty, Hardware). The franchise system also licenses the brand, recipes, and operating model to entrepreneurs seeking to open new locations.
Is Pizza Factory a public or private company?
Pizza Factory is a private company. It is classified as unknown and is currently operating.
When was Pizza Factory founded?
Pizza Factory was founded in 1985. It employs 11 to 50 people.
Where is Pizza Factory based?
Pizza Factory is headquartered in Oakhurst, United States, in the North America region.
How does Pizza Factory make money?
Three revenue lines are on record. Franchise Operations are the primary driver. The others are direct Restaurant Sales and rewards Program.
Who are Pizza Factory's main competitors?
Direct peers on record are Round Table Pizza, Mountain Mike's Pizza and Godfather's Pizza. Broad incumbents are Pizza Hut, Domino's Pizza, Papa John's Pizza and Little Caesars. Emerging players are MOD Pizza, Blaze Pizza and Pieology Pizzeria.
Does Pizza Factory have an API?
No public API is recorded for Pizza Factory.
What industry is Pizza Factory in?
Pizza Factory's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 2050.