AppFlowy
AppFlowy is an open-source, AI-powered collaborative workspace platform serving individuals, teams, and privacy-focused organizations. It offers a self-hostable Notion alternative with cross-platform apps, on-device AI via Ollama, and freemium SaaS pricing.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AppFlowy does
AppFlowy is an open-source, AI-powered collaborative workspace platform positioned as a self-hostable alternative to Notion. Founded in November 2021 by Annie Wang (a former enterprise collaboration platform employee) and headquartered in Singapore, the company operates with a small remote team of 1-10 employees. The platform serves individuals, small teams, and privacy-focused organizations that require complete data control, offering cross-platform applications (iOS, Android, macOS, Windows, Linux, and web) with offline-first architecture, full data sovereignty, and self-hosting via Docker/Kubernetes.
The product combines project management, wikis, databases (Grid, Kanban, Calendar, Gallery, List, Feed, Chart), and team collaboration in a unified workspace. Its technical stack is built with Flutter (UI) and Rust (backend), and exposes modular open-source components — AppFlowy Editor (rich-text editor) and AppFlowy Board (Kanban widget) — as standalone pub.dev packages for third-party reuse. AI features include Ask AI, writing assistance, and database autofill, supporting both cloud models (GPT-5, Gemini 2.5 Pro, Claude 3.7 Sonnet) and local on-device models (Mistral 7B, Llama 3, Gemma 3) through Ollama integration. A dedicated Vault Workspace product enables air-gapped, on-device AI for regulated and security-sensitive use cases. The platform also ships a public API and MCP server integration.
AppFlowy monetizes via a freemium SaaS model layered on top of a free open-core base: a Free tier (1 workspace, 2 members, 5GB storage, 10 AI responses), a Pro tier at $10/user/month annually ($12.50 monthly) for teams up to 50 members, an AI MAX add-on at $8/user/month (premium frontier models), and a Vault Workspace at $6/user/month (local AI). The self-hosted open-source deployment is free, with potential enterprise revenue from support and customization. Go-to-market is product-led and community-led, supported by 400+ GitHub contributors, 10K+ community members across 215 countries, and a 150K-subscriber newsletter. The company has raised $6.4M in seed funding (November 2023) led by OSS Capital, with participation from co-founders of Red Hat, YouTube, GitHub, Automattic, and Supabase, alongside HongShan.
AppFlowy firmographics
Firmographics- Name
- AppFlowy
- Legal name
- AppFlowy
- Website
- https://appflowy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppFlowy is an open-source, AI-powered collaborative workspace platform serving individuals, teams, and privacy-focused organizations. It offers a self-hostable Notion alternative with cross-platform apps, on-device AI via Ollama, and freemium SaaS pricing.
- Ownership category
- akta.pro rank
AppFlowy industry classification
Industry- Product category
- Collaborative workspace software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where AppFlowy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
AppFlowy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- AppFlowy Cloud Subscription (Free & Pro): Freemium model with Free tier for individuals/small groups (1 workspace, 2 members, 5GB storage, limited AI) and Pro tier at $10/user/month annually ($12.50 monthly) for teams with unlimited storage, 50 members, 100 guest editors, unlimited AI responses, and custom namespace.
- AI Add-on Services: AppFlowy AI MAX at $8/user/month for access to GPT-5, Gemini 2.5 Pro, Claude 3.7 Sonnet with unlimited AI responses. Vault Workspace at $6/user/month annually for local AI on own hardware with unlimited AI responses and file size for AI Chat.
- Self-hosted Deployment: Self-hosted deployment is free (open source). Revenue potential from enterprise support, customization services, or managed hosting offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals and small groups |
| Subscription | Annual | Pro tier for small teams |
| Subscription | Monthly | AI MAX add-on for advanced AI models |
| Subscription | Annual | Vault Workspace for local AI privacy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AppFlowy product offering
Product offeringCore offering
AppFlowy is an open-source AI-powered collaborative workspace platform that combines project management, wikis, databases, and team collaboration. It offers cross-platform native apps (iOS, Android, macOS, Windows, Linux, and web) with self-hosting capability, offline-first architecture, and integrated AI features (cloud-based GPT-5/Claude/Gemini and on-device local AI via Ollama). The platform enables complete data sovereignty and is positioned as a privacy-focused, customizable alternative to proprietary tools like Notion.
Product overview
AppFlowy is an open-source, AI-powered workspace platform that combines projects, wikis, and team collaboration tools. The core product is AppFlowy, a self-hostable alternative to proprietary tools like Notion, featuring cross-platform apps (iOS, Android, macOS, Windows, Linux, Browser) with 100% offline mode. The platform offers AI capabilities through AppFlowy AI, including cloud-based AI MAX (GPT-5, Gemini 2.5, Claude 3.7) and free local AI via Ollama integration. AppFlowy also provides developer building blocks: AppFlowy Editor (rich-text editor) and AppFlowy Board (Kanban widget) published on pub.dev. The ecosystem includes managed AppFlowy Cloud hosting with Free/Pro pricing tiers, and Vault Workspace for maximum privacy with on-device AI processing.
Differentiator
Problem solved
Functional benefit
Brands
- AppFlowy Editor: A highly customizable rich-text editor for Flutter, published as a standalone package.
- AppFlowy Board
Products and services
- AppFlowy The primary AI-powered collaborative workspace platform that combines project management, wikis, databases, and team collaboration. It offers self-hosting, offline mode, cross-platform support (iOS, Android, macOS, Windows, Linux, Browser), and local/on-premise AI capabilities for data privacy. Sold via a freemium model (Free tier and Pro subscription) and freely available as open source for self-hosted deployment.
- AppFlowy Editor A highly customizable rich-text editor built with Flutter, supporting 40+ content types, blocks, and properties. Published as a standalone open-source package on pub.dev (appflowy_editor) for developers to build their own applications.
- AppFlowy Board A customizable and draggable Kanban Board widget published as a standalone open-source package on pub.dev (appflowy_board) for developers to integrate into their own applications.
Quantifiable outcome
- Self-hosting deployment can be completed in under 30 minutes using deployment guides
- +1 more outcomes
Companies that use AppFlowy
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
AppFlowy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
AppFlowy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
AppFlowy competitors and assessment
Company assessmentDirect peers
- Coda: Coda is a docs-and-tables collaborative workspace with packs, automation, and AI; it competes with AppFlowy in the SMB team productivity category with similar database/doc hybrid positioning.
- Anytype: Anytype is an open-source, local-first, end-to-end encrypted workspace with block-based pages and databases — directly comparable to AppFlowy on privacy, self-hosting posture, and offline-first design.
- Notion: Notion is the dominant block-based workspace and the primary competitor AppFlowy explicitly targets, offering docs, databases, wikis, and AI; AppFlowy positions itself as the self-hosted, local-AI alternative for teams leaving Notion.
- Obsidian: Obsidian is a local-first Markdown note and knowledge management tool with strong community plugin ecosystem; it competes for the same privacy-conscious individual and SMB user base as AppFlowy.
- Outline: Outline is a self-hostable team wiki and knowledge base with Markdown editing, real-time collaboration, and a focus on internal documentation — comparable to AppFlowy's wiki/database use cases for teams.
Broad incumbents
- ClickUp: ClickUp is a broad incumbent productivity suite spanning docs, tasks, whiteboards, and chat; it competes with AppFlowy on workspace consolidation but offers a far broader, cloud-only feature set.
- Airtable: Airtable is a broader database/spreadsheet-as-app platform with AI features and a large enterprise footprint; it overlaps with AppFlowy's Grid, Kanban, and database-views use cases for structured workflows.
Emerging players
- Affine: Affine is an open-source "all-in-one knowledge workspace" with docs, whiteboards, and databases and a self-hostable build — a directly comparable open-source Notion alternative.
- SiYuan: SiYuan is an open-source block-level knowledge management tool with local-first storage and self-hosting; it overlaps AppFlowy on data ownership, Markdown/block architecture, and developer audience.
- Logseq: Logseq is an open-source, local-first knowledge base using block-level outliner architecture; it overlaps with AppFlowy on privacy, data ownership, and developer/community-led development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AppFlowy social profiles
Digital presenceAppFlowy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppFlowy leadership team
Management profileNumber of profiles
Profiles1 record
AppFlowy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppFlowy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppFlowy
What does AppFlowy do?
AppFlowy is an open-source AI-powered collaborative workspace platform that combines project management, wikis, databases, and team collaboration. It offers cross-platform native apps (iOS, Android, macOS, Windows, Linux, and web) with self-hosting capability, offline-first architecture, and integrated AI features (cloud-based GPT-5/Claude/Gemini and on-device local AI via Ollama). The platform enables complete data sovereignty and is positioned as a privacy-focused, customizable alternative to proprietary tools like Notion.
Is AppFlowy a public or private company?
AppFlowy is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppFlowy founded?
AppFlowy was founded in 2021. It employs 1 to 10 people.
Where is AppFlowy based?
AppFlowy is headquartered in Singapore, Singapore, in the Asia region.
How does AppFlowy make money?
Three revenue lines are on record. AppFlowy Cloud Subscription (Free & Pro) is the primary driver. The others are AI Add-on Services and self-hosted Deployment.
Who are AppFlowy's main competitors?
Direct peers on record are Coda, Anytype, Notion, Obsidian and Outline. Broad incumbents are ClickUp and Airtable. Emerging players are Affine, SiYuan and Logseq.
Does AppFlowy have an API?
Yes. AppFlowy provides public APIs that allow organizations to connect and integrate with external services. The APIs support custom authentication, storage integrations, and white-label applications. AppFlowy also offers an MCP (Model Context Protocol) server integration for connecting with AI models like Claude. The platform supports real-time collaborative editing via web platform. API is referenced in the context of enabling integration capabilities including database row operations.
What industry is AppFlowy in?
AppFlowy's product category is Collaborative workspace software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.