What Figaro Classifieds does

Figaro Classifieds is a French digital classifieds marketplace operating three core verticals — employment, education, and real estate — under the brands Figaro Emploi, Cadremploi, CVaden, Figaro Etudiant, Figaro Immobilier, Propriétés Le Figaro, ChooseYourBoss, Golden Bees, TalentPlug, and Campus Channel. The company serves two principal customer sets: free consumer end-users (job seekers, property buyers and renters, students and families) who drive traffic and engagement, and B2B professional clients (recruiters, real estate agencies and developers, schools and training institutions) who pay for listings, CV-database access, employer branding, and programmatic advertising. Headquartered in Paris with five additional offices across France and approximately 300 employees, the company is a wholly-owned subsidiary of Groupe Figaro. The technology stack combines a distributed microservices architecture on GCP using Golang and Vue.js/Nuxt with Kubernetes orchestration, an AI-powered matching and recommendation layer, integrations with 50+ ATS systems, and a programmatic ad-distribution platform reaching 150+ media partners and 300+ job boards. The business model blends recurring subscriptions and advertising revenue across all three verticals: job-posting and CV-database fees from recruiters, listing and lead-generation fees from real estate professionals, and promotional spend from educational institutions, with pricing that is quote-based and not publicly disclosed. The company traces its heritage to Cadremploi's launch on Minitel in 1991 and Propriétés Le Figaro's creation in 1989, and was formed in its current shape as Adenclassifieds in 2006 from the merger of Cadremploi, Keljob and Explorimmo.

Name

Figaro Classifieds

Legal name

FIGARO CLASSIFIEDS S.A.

Website

https://classifieds.lefigaro.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Figaro Classifieds operates French digital marketplaces in employment, education, and real estate, serving job seekers, students, and property buyers with free consumer tools while monetizing via B2B subscriptions and advertising from recruiters, agencies, and schools. It is a wholly-owned subsidiary of Groupe Figaro.

Ownership category

akta.pro rank

Product category

Online Classifieds & Vertical Marketplaces

NAICS

Software Publishers (5132), Directory and Mailing List Publishers (51314)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)

akta.pro primary industry

Generalist C2C Classifieds Marketplaces (CRAFAKAA)

Keywords

• Online classifieds marketplace
• Job board platform
• Real estate classifieds
• Recruitment advertising services
• Education orientation media

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting and Recruitment Solutions: Revenue from recruiters and employers paying to post job listings, access CV databases (CVaden), and use recruitment advertising solutions. Connected to 50+ ATS systems via API for seamless integration.
2. Real Estate Advertising: Revenue from real estate professionals, agencies, and developers advertising property listings on Figaro Immobilier, Propriétés Le Figaro, and Figaro Immoneuf platforms
3. Education and Training Listings: Revenue from schools and educational institutions promoting programs through Figaro Etudiant, Campus Channel, and Kelformation platforms
4. TalentPlug Multi-Distribution: Multi-distribution of job postings across 300+ job boards, serving recruiters with extended reach and candidate sourcing capabilities

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Figaro Classifieds operates a portfolio of digital classifieds marketplaces in three verticals — employment, education/training, and real estate — connecting individual seekers (job seekers, students, property buyers/renters) with professional providers (recruiters, schools, real estate agents) on platforms such as Figaro Emploi, Cadremploi, CVaden, Figaro Etudiant, Figaro Immobilier and Propriétés Le Figaro. Revenue is generated primarily from professional clients through job posting subscriptions, CV database access, programmatic recruitment advertising, multi-board job distribution, and 3D property visualization services, while consumer-side search and CV creation tools are offered free of charge.

Product overview

Figaro Classifieds operates as a multi-platform classifieds marketplace combining media and marketplace models across three core verticals: Employment, Education, and Real Estate. The platform ecosystem includes flagship products Figaro Emploi and Figaro Immobilier, executive-focused Cadremploi, AI-powered CV database CVaden, student orientation platform Figaro Etudiant, and luxury real estate brand Propriétés Le Figaro. Supporting products include programmatic recruitment advertising (Golden Bees), job multidiffusion (TalentPlug), video education orientation (Campus Channel), new property development (Figaro Immoneuf), tech talent matching (ChooseYourBoss), and energy renovation services (KelRénov). The architecture combines content media, AI-powered matching algorithms, and technology integrations to connect candidates, students, and property seekers with employers, schools, and real estate professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Cadremploi: Leading employment website dedicated to executives and professionals in France, operating since 1991 (Minitel) and 1996 (web), with 35,000+ job offers and 15,000 employer network
• Figaro Emploi
• CVaden
• Figaro Etudiant
• Figaro Immobilier
• Propriétés Le Figaro
• Figaro Immoneuf
• ChooseYourBoss
• TalentPlug
• Campus Channel
• Golden Bees
• KelRénov
• Figaro Insiders

Products and services

• Figaro Emploi Generalist job board integrated with the Le Figaro media ecosystem, offering recruitment solutions and employer branding services to recruiters and free job search to candidates, reaching 33 million visitors per year and 24% of the active French population with job offers.
• Cadremploi Executive and professional job board serving French cadres since 1991, offering access to 35,000+ job offers from 15,000 employers monthly, with career advice content and personalized job alerts.
• CVaden CV database and candidate sourcing platform giving recruiters access to 3+ million CVs with AI-powered search enrichment, matching labels, and automated candidate recommendations; refreshed with 120,000+ new CVs per month.
• Figaro Etudiant Education media platform for student orientation, school rankings, exam preparation, and post-bac career guidance, with 3+ million monthly visitors, 600,000+ social media followers, and post-bac salons in Paris, Lyon, Lille and Nantes.
• Figaro Immobilier Real estate media platform for buying, renting, and investing, offering property listings, news, price analysis, expert advice, and neighborhood information; ranked #1 real estate media in France and #3 real estate portal (Mediametrie/NetRatings Sept 2024).
• Propriétés Le Figaro Luxury real estate bimonthly magazine and online platform for prestige properties in France and internationally, with premium distribution across 5-star hotels and cultural venues; the leading luxury real estate title in France for 35 years.
• Figaro Immoneuf New property and off-plan real estate platform with 3D immersive virtual tours, financial calculators, and energy efficiency information for prospective buyers of new-build homes.
• ChooseYourBoss Digital recruitment matching platform using a proprietary AI algorithm to connect employers with tech and digital professionals.
• Golden Bees Programmatic recruitment advertising platform using AI and data analytics for targeted job ad distribution and employer branding campaigns, delivering ads across 150+ media partners with real-time optimization.
• TalentPlug Job ad multi-distribution platform broadcasting recruiter job postings to 300+ job boards including Indeed and LinkedIn, with ATS integration and employer branding tools.
• Campus Channel 100% video web platform helping students choose their higher education through school presentations and journalist-led interviews, with 170+ participating schools and universities.
• KelRénov Energy renovation cost calculator application helping homeowners estimate renovation costs and connect with certified energy renovation professionals for work realization.
• Kelformation Professional training search engine and continuing education course catalog platform for career development and lifelong learning.

Quantifiable outcome

• 87% of executives report job satisfaction (highest since 2019)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• Golden BeescoreStrategic or Co-development Partner · 29 November 2019Majority stake acquisition in November 2019. Golden Bees operates as a subsidiary specializing in programmatic recruitment advertising with targeting capabilities across multiple media partners.
• TalentplugcoreStrategic or Co-development Partner · 3 September 2014Entered capital in September 2014, Talentplug is the French leader in job multi-distribution, connecting to 300+ job boards and serving numerous recruitment agencies and enterprises.
• Campus ChannelcoreStrategic or Co-development Partner · 18 June 2014Acquired in June 2014, Campus Channel is a 100% video platform helping students with educational orientation, with journalists producing content and 170+ participating schools.
• Les EchosminorGTM or Marketing Partner · 15 November 2012Advertising partnership with Les Echos newspaper established November 2012 for recruitment advertising reach.
• ATS Partners (50+ integrations)supportingTechnology or IntegrationConnected to 50+ Applicant Tracking Systems via API for seamless candidate management and recruitment workflow integration.
• 150+ Media PartnerssupportingChannel Partner/ Reseller/ DistributorGolden Bees programmatic platform distributes job offers across 150+ media partner sites for targeted recruitment advertising campaigns.
• The NetworksupportingChannel Partner/ Reseller/ DistributorInternational job board network for global recruitment reach, part of the Figaro Classifieds employment ecosystem.
• IfopcoreStrategic or Co-development PartnerLong-standing partnership for annual Cadremploi/Ifop barometer on executive employment sentiment and mobility, producing widely-cited industry research.
• Syntec ConseilcoreStrategic or Co-development PartnerProfessional recruitment consulting association partnering on DRH de l'annee trophy and annual studies on HR and employment trends.
• Social BuildersupportingStrategic or Co-development PartnerPartnership with Social Builder for mentoring women in tech career reinsertion, supporting diversity and inclusion initiatives.
• Energy Renovation Partners (certified professionals)supportingStrategic or Co-development PartnerKelRenov app connects users with certified energy renovation professionals for work realization, supporting sustainable home improvement.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Studyrama: Leading French student orientation and education media platform, directly competing with Figaro Etudiant and Campus Channel in school rankings, salons, and student recruitment.
• L'Étudiant: Major French student media and orientation platform owned by Le Monde group, directly comparable to Figaro Etudiant for school orientation, rankings, and post-bac guidance.
• LeBoncoin: France's largest generalist C2C classifieds marketplace, operating across employment, real estate, vehicles, and goods verticals. Directly comparable as the leading French classifieds aggregator competing with Figaro Classifieds' multi-vertical marketplace model.
• SeLoger: France's leading dedicated real estate classifieds portal (owned by AXA/Adevinta). Direct head-to-head competitor in French real estate listings, where Figaro Immobilier is ranked #3 by Mediametrie.
• Indeed France: Global job search engine with strong French presence, directly competing with Figaro Emploi and Cadremploi for both job seeker traffic and recruiter advertising spend.
• Welcome to the Jungle: French employer branding and recruitment platform with strong content media angle, directly competing with Cadremploi and Figaro Emploi particularly in the executive and tech recruitment segments.
• Hellowork: French multi-brand job board group (HelloWork, RegionsJob, Cadreo, JobThat, etc.), directly competing with Cadremploi for executive jobs and with Figaro Emploi for generalist recruitment.
• Bien'ici: French real estate portal backed by major agencies and developers, directly competing with Figaro Immobilier for property listings and lead generation.

Broad incumbents

• LinkedIn (France): Global professional network with substantial French user base, competing across recruitment advertising, executive search, and employer branding where Cadremploi and ChooseYourBoss operate.
• Adevinta (Leboncoin Group): Global classifieds operator (former owner of Leboncoin before AXA acquisition; still operates European marketplaces). Comparable as a multi-vertical classifieds platform with established French market leadership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cadremploi
• Xx.com/figarocms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figaro Classifieds