What Katie Kime does

Katie Kime, Inc. is a privately held, founder-led American lifestyle brand headquartered in Austin, Texas, founded in 2016. The company designs and sells a coordinated portfolio of colorful, in-house-authored prints applied across sleepwear, wallpaper (peel-and-stick and traditional), apparel, home decor, and accessories, including a Custom Studio personalization service and a City Toile themed-print sub-franchise spanning multiple cities. The commercial model is direct-to-consumer: a single Shopify-hosted storefront at katiekime.com that ships to more than 35 countries across North America, Europe, Asia-Pacific, the Middle East, and the Balkans, with marketing concentrated around an Instagram-led, content-driven brand experience (KK Daily) and seasonal capsule drops.

The business is organized around a small team (11–50 employees) under founder and creative lead Katie Kime, with a chief product officer (Natalie Moore) overseeing product. The company has disclosed a single 2017 seed round of $627,000 and shows no evidence of subsequent institutional capital, parent-company ownership, or M&A activity. There is no underlying software platform, API surface, or mobile app; the lines are lifestyle product categories unified by design language and brand identity rather than by a shared technical platform, and international supply-chain activity is referenced through designer sourcing trips. Revenue, GMV, and unit economics are not publicly disclosed, and the brand has no documented AI/ML capability, patents, or regulatory actions.

Strategically, Katie Kime is a small, brand-anchored DTC operator pursuing cross-category lifestyle extension (sleepwear → wallpaper → home decor → accessories) and international consumer reach, with a single collaboration (Kelly Colchin wallpaper) and a customization layer (Custom Studio) as the most visible moves beyond organic catalog growth.

Name

Katie Kime

Legal name

Katie Kime, Inc.

Website

https://katiekime.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Katie Kime is an Austin-based, founder-led direct-to-consumer lifestyle brand that designs colorful in-house prints and sells sleepwear, wallpaper, apparel, home decor, and accessories through a Shopify storefront shipping to 35+ countries.

Ownership category

akta.pro rank

Product category

Lifestyle Apparel and Home Goods

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Printed lifestyle apparel
• Designer sleepwear
• Patterned wallpaper
• Home decor accessories
• Direct-to-consumer fashion

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

Katie Kime designs original colorful prints and patterns in-house and sells a coordinated portfolio of lifestyle products — sleepwear (pajamas, robes, cami sets), apparel (tees, oxfords, button-downs), wallpaper (peel-and-stick and traditional), home decor (wall art, coasters, napkins, ice buckets, lucite trays, tea towels), and accessories (phone cases, bags, Kindle cases) — through its own Shopify-hosted DTC website. The Custom Studio layer adds bespoke/personalization capability on top of the standard catalog, and signature city-toile print franchises (Austin, Nashville, New York, Charleston, etc.) span multiple product categories.

Product overview

Katie Kime is a direct-to-consumer American lifestyle brand operating a single unified Shopify-hosted storefront (katiekime.com) rather than a multi-product software platform. The offering is organized as a portfolio of coordinated product lines — Sleepwear, Wallpaper, Apparel, Home Decor, and Accessories — all unified by the brand's signature colorful print aesthetic. Sub-collections such as the City Toile Collection and The Toile Shop sit on top of the core lines as themed print franchises spanning multiple product types, while The Custom Studio operates as a customization service layer and KK Daily provides supporting editorial content. There is no underlying software platform, API surface, or modular SaaS architecture; the lines are lifestyle product categories that share design language and brand identity rather than a common technical platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleepwear Coordinated sleepwear assortment including pajamas, robes, and cami sets featuring Katie Kime's signature colorful prints; functions as the flagship apparel category and anchor of the brand's lifestyle identity.
• Wallpaper Designer wallpaper offered in peel-and-stick and traditional formats, translating the brand's signature prints into residential interior applications; sold as a standalone category that complements the apparel and home decor lines.
• Apparel Daywear apparel assortment spanning tees, oxfords, and button-downs in the brand's signature prints; sits alongside sleepwear as a ready-to-wear extension of the lifestyle offering.
• Home Decor Decorative accessories for the home including wall art, coasters, napkins, ice buckets, lucite trays, and tea towels; extends the brand's print library into tabletop and accent pieces.
• Accessories Carry and tech accessories including phone cases, bags/totes, and Kindle cases, applying Katie Kime prints to functional everyday items; includes collaboration pieces such as the FEED tote.
• The Custom Studio Customization service allowing customers to commission or personalize products within the Katie Kime ecosystem, adding bespoke capability on top of the standard catalog.
• City Toile Collection (The Toile Shop) Location-themed toile print series (Austin, Nashville, New York, Charleston, etc.) applied across apparel, accessories, home decor, and wallpaper; functions as a themed print franchise within the wider catalog and is browsable through the dedicated Toile Shop destination.
• American Summer Collection Seasonal lifestyle/apparel collection tied to the brand's signature colorful print aesthetic; listed as a current featured offering across the storefront and available for purchase.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Magnolia (by Joanna Gaines): Magnolia is a lifestyle brand by Joanna Gaines spanning home decor, wallpaper, apparel, and accessories sold through Magnolia retail and DTC. Comparable to Katie Kime in cross-category lifestyle positioning and home decor/wallpaper emphasis, but operates at significantly larger scale with retail locations and broader licensing.
• Vineyard Vines: Vineyard Vines is an American lifestyle brand known for preppy printed apparel, accessories, and home goods. It is comparable to Katie Kime in the preppy/colorful-print aesthetic and target customer (classic prep with a coastal/regional flavor), but at much larger scale with extensive wholesale and retail distribution.
• Lilly Pulitzer: Lilly Pulitzer is a heritage American lifestyle brand famous for colorful printed apparel, accessories, and home goods targeted at a preppy/resort consumer. It is comparable to Katie Kime in aesthetic positioning (bold colorful prints, classic prep) and product category overlap (apparel, sleepwear, accessories), but operates at materially larger scale as a multi-channel incumbent.
• Anthropologie: Anthropologie is a multi-brand lifestyle retailer selling apparel, home decor, accessories, and beauty with a strong emphasis on printed and patterned merchandise. It overlaps with Katie Kime across apparel, sleepwear, home decor, and wallpaper categories and serves a similar customer demographic, but at much larger scale and as a multi-brand retailer rather than a single-label brand.

Emerging players

• Society of Wanderers: Society of Wanderers is an Australian print-focused lifestyle brand selling sleepwear, resort wear, and home goods built around signature prints. Comparable to Katie Kime in print-led cross-category lifestyle positioning and DTC-led model, primarily serving the Australian/Asia-Pacific market rather than the US.
• Cloth & Co. Cloth & Co. is an American DTC home textile brand specializing in printed bedding, throws, and home decor with a focus on craftsmanship. Comparable to Katie Kime in DTC home textiles focus, though Cloth & Co. concentrates more narrowly on bedding rather than the broader lifestyle portfolio.
• Sugarpine Home: Sugarpine Home is an independent, design-led home goods and apparel brand with a focus on printed textiles and curated lifestyle products. Comparable to Katie Kime in DTC-first model and design-driven cross-category positioning, though at an earlier stage and with a narrower category footprint.

Direct peers

• Erin Condren: Erin Condren is a design-driven DTC brand offering personalized planners, stationery, and lifestyle products with strong customization and personalization capabilities. Comparable to Katie Kime in DTC-first design-driven model and personalization (Custom Studio), though primarily stationery-focused.
• Cath Kidston: Cath Kidston is a British heritage lifestyle brand built around signature floral prints sold across apparel, sleepwear, home decor, and accessories. It is directly comparable to Katie Kime in print-led lifestyle positioning, cross-category product mix, and DTC-plus-wholesale model, though historically stronger in the UK/EU market.
• Rifle Paper Co. Rifle Paper Co. is a print-forward American lifestyle brand selling stationery, wallpaper, apparel, home decor, and accessories designed around signature florals and illustrations. It is the closest direct peer to Katie Kime in product mix, aesthetic positioning (colorful, illustrated prints), category breadth, and DTC operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/katie_kime
• Xx.com/katie_kime
• LinkedInlinkedin.com/company/katie-kime-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katie Kime