Throne.com
Throne.com operates a privacy-first wishlist and gifting platform used by over 1 million content creators across 80+ countries to receive physical gifts, cash gifts, and crowdfunding from fans without sharing personal information.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Throne.com does
Throne.com operates a privacy-first wishlist and gifting platform that enables content creators on TikTok, Twitter/X, YouTube, Instagram, and Twitch to receive physical gifts, cash gifts, crowdfunding contributions, surprise gifts, and gift cards from their fans without exposing personal addresses or identities to either party. The core product is a single self-serve web application built on Google Cloud infrastructure with TLS 256-bit encryption; creators can set up a wishlist in roughly five minutes, link products from any online retailer (with partner integrations including Sony, Amazon, Nike, Apple, Samsung, Dyson, and Zara), and share their page via auto-generated tweets, Discord messages, and Twitch stream overlays.
The business model is freemium with transaction-based revenue: account creation and wishlist hosting are free for creators, while the company generates revenue from commissions or fees on cash gifts, crowdfunding, and other processed transactions, plus a brand partnership channel via the For Stores program. Customer segments are horizontal — primary segment is content creators, with brands and merchants serving as a secondary monetization layer.
Scale signals include a disclosed base of over 1 million creators across 80+ countries (the firmographics entry cites 89 countries), a Product Hunt top-post badge earned with the Throne 2.0 release in 2024, and a recent step-up in disclosed funding to roughly $16 million. Headcount of 51-100 is consistent with a post-Series-A creator-economy platform. Governance context: the original founders (Leonhard Soenke and Patrice Becker) are reported to have launched a parallel energy venture (TAR), while the throne.com platform continues operating independently.
Throne.com firmographics
Firmographics- Name
- Throne.com
- Legal name
- Throne
- Website
- https://throne.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Throne.com operates a privacy-first wishlist and gifting platform used by over 1 million content creators across 80+ countries to receive physical gifts, cash gifts, and crowdfunding from fans without sharing personal information.
- Ownership category
- akta.pro rank
Throne.com industry classification
Industry- Product category
- Creator Gifting Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Throne.com is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Throne.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Gift Transaction Fees: Platform facilitates gift transactions between fans and creators. The platform likely takes a commission or fee on gifts processed through the system. Free tier available for basic wishlist creation with revenue generated from transaction-based take rate.
- Cash Gifts and Crowdfunding: Fans can send cash gifts directly to creators and contribute to crowdfunding campaigns for expensive wishlist items, with the platform handling the payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for creators |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Throne.com product offering
Product offeringCore offering
Throne.com operates a privacy-first wishlist and gifting platform that lets content creators build a public wishlist page and receive gifts from fans without sharing personal information such as real names or addresses. Fans can send physical items from linked retail brands, cash gifts, surprise gifts, and crowdfunding contributions; the platform also supports personalized text and video thank-you messages and automatic social sharing across TikTok, Twitter/X, YouTube, Instagram, and Twitch.
Product overview
Throne is a single unified creator gifting platform consisting of one core product: the Throne Wishlist & Gifting Platform. The platform enables creators to create privacy-first wishlists and receive gifts from fans through various methods including direct gift purchases from any online store, cash gifts, crowdfunding, and surprise gifts. Fans can attach personalized messages to their gifts, and creators can thank fans via text or video messages shared on social media.
Differentiator
Problem solved
Functional benefit
Products and services
- Throne Wishlist & Gifting Platform A web-based wishlist and gifting platform that enables content creators to publish a public wishlist page and receive gifts (physical items from linked retail brands, cash gifts, secret/surprise gifts, and crowdfunding contributions) from fans without either party exposing personal information such as real names or addresses. Includes gift messaging, text/video thank-you notes, and automatic social sharing across TikTok, Twitter/X, YouTube, Instagram, and Twitch.
Quantifiable outcome
- Over 1 million creators using the platform
- +1 more outcomes
Companies that use Throne.com
Customer profileSegments2 records
Ideal customer profiles2 records
Throne.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Throne.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Throne.com competitors and assessment
Company assessmentDirect peers
- Patreon: Patreon is the leading creator-membership platform, enabling fans to financially support creators via recurring subscriptions. It is directly comparable as both operate in the creator-monetization space, though Patreon is subscription-heavy versus Throne's gifting-and-tipping model.
- Ko-fi: Ko-fi offers creators tips, donations, memberships, and a storefront — directly overlapping with Throne's tipping, cash gift, and crowdfunding features and serving the same creator persona across platforms.
- Buy Me a Coffee: Buy Me a Coffee lets creators receive one-off tips, memberships, and sell digital goods from a simple page — directly competing with Throne's cash-gift and tipping flows for the same independent creator audience.
- Streamlabs: Streamlabs provides monetization tools for streamers including alerts, donations, and merch — directly comparable for the Twitch streamer segment of Throne's user base and offering overlapping fan-to-creator payment flows.
- Gumroad: Gumroad is a creator commerce platform enabling direct product sales and tipping; it is comparable to Throne as both empower independent creators to monetize audiences without intermediation, with overlapping feature sets around gifts, tips, and product sales.
Emerging players
- GoFundMe: GoFundMe's crowdfunding model overlaps with Throne's 'crowdfunding for expensive wishlist items' feature, though GoFundMe serves personal-cause fundraising more than creator monetization.
- Cameo: Cameo enables fans to pay creators for personalized video shoutouts — adjacent to Throne's 'thank fans with text or video' model and addressing similar creator-monetization demand, though Cameo is talent-booking centric.
- Linktree: Linktree aggregates creator monetization and content links in one profile page; comparable to Throne as both are creator infrastructure layers sitting on top of social platforms and addressing the same creator needs (discovery, monetization, fan engagement).
Broad incumbents
- Amazon Wishlist: Amazon's universal wishlist is the legacy public-wishlist experience Throne was built to displace for creators — relevant as the incumbent alternative but lacks privacy-first architecture and creator-specific features like cash gifts and crowdfunding.
- YouTube Super Chat: YouTube's native Super Chat / Super Thanks enables fans to tip creators directly during livestreams and on videos — a direct substitute for Throne's tipping flow on YouTube and representing the platform-native competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Throne.com social profiles
Digital presenceThrone.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Throne.com leadership team
Management profileNumber of profiles
Profiles2 records
Throne.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Throne.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Throne.com
What does Throne.com do?
Throne.com operates a privacy-first wishlist and gifting platform that lets content creators build a public wishlist page and receive gifts from fans without sharing personal information such as real names or addresses. Fans can send physical items from linked retail brands, cash gifts, surprise gifts, and crowdfunding contributions; the platform also supports personalized text and video thank-you messages and automatic social sharing across TikTok, Twitter/X, YouTube, Instagram, and Twitch.
Is Throne.com a public or private company?
Throne.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Throne.com founded?
Throne.com was founded in 2021. It employs 51 to 100 people.
Where is Throne.com based?
Throne.com is headquartered in Austin, United States, in the North America region.
How does Throne.com make money?
Two revenue lines are on record. Gift Transaction Fees are the primary driver. The others are cash Gifts and Crowdfunding.
Who are Throne.com's main competitors?
Direct peers on record are Patreon, Ko-fi, Buy Me a Coffee, Streamlabs and Gumroad. Emerging players are GoFundMe, Cameo and Linktree. Broad incumbents are Amazon Wishlist and YouTube Super Chat.
Does Throne.com have an API?
No public API is recorded for Throne.com.
What industry is Throne.com in?
Throne.com's product category is Creator Gifting Platform. Its primary akta.pro industry code is MPACABAE, Creator Monetization & Tipping Platforms, with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 45942.