Hire Heroes USA

What Hire Heroes USA does

Hire Heroes USA is a 501(c)(3) nonprofit founded in 2005 and headquartered in Alpharetta, Georgia, that delivers free career transition services to U.S. military members, veterans, and military spouses. The organization combines human-delivered services—including one-on-one career coaching, professional resume writing, mock interviews, and mentoring—with a client portal (MyTrak) and a verified job board to connect job seekers with employers. Programs are segmented by demographic (Junior Enlisted, Serving Spouse, Women Veterans, Federal job seekers) and supported by a network of approximately 1,450 active volunteers. The organization reports 115,000+ lifetime confirmed hires, a 68% 12-month retention rate versus a 50% industry benchmark, a $72,000 average starting salary for placed clients, and approximately 811 weekly registrations with 400+ new clients onboarded per week.

Revenue is generated through four primary streams: individual public donations (including a recurring monthly "Alliance" program at $19/month), private foundation grants (notably MacKenzie Scott's $11M unrestricted gift in 2022 and a $25M commitment from Ripple in 2025), federal grants, and fee-based employer services. Employer services—including job board postings, quarterly virtual career fairs, targeted email campaigns, direct placement recruitment with a retention guarantee, and employer training—are sold to corporate partners such as Wells Fargo, Amazon, Boeing, JB Hunt, ServiceMaster, USAA, and Armed Forces Bank. The organization has earned Charity Navigator's 4-star, 100% rating and GuideStar's Platinum Seal of Transparency.

The organization operates with 101–250 employees from a single U.S. headquarters and has secured more than $35 million in major philanthropic commitments since 2022. In June 2026, CEO Ross Dickman announced his departure effective mid-July 2026, with a national executive search underway—introducing leadership-transition risk during a period of strong donor momentum and program expansion. The Board is chaired by Brian Stann (former CEO and decorated Marine), and founder John Bardis remains connected to governance.

Name

Hire Heroes USA

Legal name

Hire Heroes USA

Website

https://hireheroesusa.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Hire Heroes USA is a 501(c)(3) nonprofit founded in 2005 that provides free career coaching, resume writing, interview prep, and job placement services to U.S. military members, veterans, and military spouses, alongside fee-based recruitment services for corporate employer partners.

Ownership category

akta.pro rank

Product category

Veteran Employment Services

NAICS

Employment Placement Agencies (561311), Vocational Rehabilitation Services (6243), Vocational Rehabilitation Services (62431), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

akta.pro secondary industries

Veterans Affairs & Military Family Services (BPAIAHAL), Employment & Job Readiness Support Services (BPAGAEAJ), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Veteran employment services
• Career coaching services
• Military spouse employment
• Resume writing assistance
• Veteran job placement

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Donations: Hire Heroes USA is funded primarily through public donations from individual donors. Monthly giving program called 'The Alliance' offers donors the opportunity to contribute $19/month, providing one-on-one career coaching, resume and interview support.
2. Private Grants: Significant funding from private foundations including Ripple ($10 million), National Philanthropic Trust/MacKenzie Scott ($11 million), Call of Duty Endowment, A. James & Alice B. Clark Foundation, Walmart Foundation, Schultz Family Foundation, and others.
3. Federal Grants: Funding received from federal grants as part of the organization's nonprofit operations supporting veteran employment services.
4. Employer Partnership Fees: Fee-based services for employers including Job Board access, Virtual Career Fairs, Targeted Email Campaigns, Employer Spotlight Webinars, Direct Placement Program, and Employer Training & Advisory Services. Pricing is customized based on services selected.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Hire Heroes USA provides free, personalized career coaching services — including resume writing, mock interviews, mentoring, and job search support — to U.S. military members, veterans, and military spouses, delivered through its MyTrak client portal and a network of 1,450+ volunteers. It also operates a verified Job Board and fee-based employer partnership services (Direct Placement, Virtual Career Fairs, Targeted Email Campaigns, Employer Spotlights, Employer Training) that connect companies with veteran and military spouse talent.

Product overview

Hire Heroes USA operates as a nonprofit veteran employment organization offering a portfolio of integrated career services rather than a single software product. The core service delivery combines a client-facing portal (MyTrak) with human-powered services including career coaching, resume writing, mock interviews, and mentoring. The organization provides a job board marketplace connecting verified veteran talent with employers, complemented by virtual career fairs and direct placement recruitment services. Specialized programs address specific veteran demographics including Junior Enlisted, Serving Spouses, Women Veterans, and Federal job seekers. Employer-facing products include recruitment solutions (Job Board, Direct Placement, Targeted Email Campaigns), engagement services (Virtual Career Fairs, Employer Spotlight Webinars, Building Career Connections), and corporate partnership programs. The ecosystem is supported by a Volunteer Program with nearly 800 active volunteers, an Alumni Program for ongoing career development, and fundraising initiatives including the Endurance Program and Monthly Giving (The Alliance).

Differentiator

Problem solved

Functional benefit

Products and services

• Career Coaching Personalized guidance from dedicated volunteers — including fellow veterans who have transitioned to civilian careers and certified career development professionals — tailored to military personnel, veterans, and military spouses.
• Resume Writing Professional resume creation assistance from experienced volunteers who help clients include the right qualifications, shape their experience, and create documents that stand out to potential employers.
• Mock Interviews Interview preparation sessions with experienced veterans and professionally trained development professionals, offering tools to sharpen skills and ensure clients are ready for civilian job interviews.
• Mentoring Career guidance from professionals in desired fields, provided by volunteers who understand the unique situations faced by military members, veterans, and military spouses at all stages of career paths.
• Job Board A verified job board platform connecting employers with veteran and military spouse talent, featuring job postings from corporate partners seeking to hire military-connected candidates.
• Virtual Career Fairs Interactive virtual events held quarterly connecting employers with veteran and military spouse job seekers, available in bundle packages with sponsorship options for brand visibility.
• Direct Placement Program Recruitment service where Hire Heroes USA staff source, pre-screen, and match candidates to employer roles, with a candidate retention guarantee period for employers.
• Targeted Email Campaigns Employer service designed to drive traffic to job postings, boost visibility for military hiring initiatives, and increase candidate conversions with minimal employer effort required.
• Employer Spotlight Webinars Virtual employer branding sessions where companies highlight their goals and hiring needs, interacting with up to 500 motivated job seekers actively exploring career opportunities.
• Building Career Connections Virtual networking events replicating in-person connection benefits, providing employers engagement opportunities with skilled candidates from three key demographics: Junior Enlisted Service Members, Military Spouses, and Women Veterans.
• Employer Training & Advisory Services Training for hiring managers and talent acquisition professionals on best practices for hiring and retaining veteran and military spouse employees.
• Junior Enlisted Program Tailored program for junior enlisted service members providing essential support for transitioning to meaningful civilian careers, with Men's Wearhouse as inaugural sponsor.
• Serving Spouse Program Dedicated one-on-one career coaching from military spouses, supporting those who move frequently due to military life with personalized career transition assistance.
• Women Veterans Program Program developed and implemented with support from Advance Auto Parts Foundation, focusing on the specific employment needs and career advancement of women veterans.
• Federal Program Program helping veterans and military spouses navigate federal employment, including guidance on federal resumes, USA Jobs portal, and federal interview preparation.
• MyTrak Client Portal A client portal platform where job seekers register, access career coaching services, receive resume assistance, and connect with assigned Career Advisors for personalized job search support.

Quantifiable outcome

• 68% 12-month retention rate for hired clients vs 50% industry average for transitioning service members
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Armed Forces BankcoreGTM or Marketing Partner · 18 May 2026Armed Forces Bank partnered with Hire Heroes USA to support service members, veterans, and military spouses with career and financial readiness resources. The partnership includes sponsorship of the 2026 Military Spouse of the Year Award at Hire Heroes USA's Annual Empowerment Gala.
• ServiceMaster RestorecoreGTM or Marketing Partner · 1 January 2023ServiceMaster Restore and ServiceMaster Clean partner with Hire Heroes USA for the annual We Serve: Veterans Golf Tournament. Since 2023, the franchise brands have raised over $700,000 for Hire Heroes USA. ServiceMaster Restore was named 2025 Partner of the Year, having raised over $500,000 through local franchisee-led events and national tournaments.
• Men's WearhousecoreGTM or Marketing PartnerSince 2016, Men's Wearhouse has donated over $5.2 million to Hire Heroes USA's mission. Their Threads of Valor campaign allows customers to contribute at checkout. They became inaugural sponsor of the Junior Enlisted Program.
• Tailored BrandscoreGTM or Marketing PartnerParent company of Men's Wearhouse. Through Threads of Valor campaign, has raised over $16 million since 2022 to support U.S. Veterans and their families including donations to Hire Heroes USA.
• LinkedInmajorGTM or Marketing PartnerPartnering since 2020, LinkedIn publishes an annual Veterans Opportunity Report. In 2023, awarded a $100,000 unrestricted grant, $100,000 LinkedIn Ad Grant, and provided $59,288 in-kind donation for Premium accounts.
• Institute for Veterans and Military Families (IVMF)majorStrategic or Co-development PartnerIVMF is the first interdisciplinary national institute focused on social, economic, education, and policy issues impacting veterans. Provides in-depth analysis, captures best practices, and facilitates partnerships between individuals and organizations committed to veterans.
• Manufacturing Companies (Entegris, General Dynamics Land Systems, Hypertherm, Cincinnati Inc., Jergens)minorGTM or Marketing PartnerVarious manufacturing companies actively recruiting veterans, facilitated through programs like DoD SkillBridge, Hiring Our Heroes, Hire Heroes USA, and Workshops for Warriors.
• Defense Contracting and Government EmployerscoreGTM or Marketing PartnerDefense contracting, government, and information technology are leading sectors for veteran employment. Virginia Beach leads U.S. markets for veteran employment in 2025 per Hire Heroes USA's Top Jobs for Veterans 2025 report.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RecruitMilitary: A veteran-focused recruitment and career events company operating job fairs and an online job board that connects employers with military-experienced talent—overlapping with Hire Heroes USA's Job Board, Virtual Career Fairs, and Direct Placement offerings.
• American Corporate Partners (ACP): A nonprofit that provides one-on-one career mentoring and professional development to veterans and military spouses, directly comparable to Hire Heroes USA's mentoring and career-coaching core services.
• Hiring Our Heroes (U.S. Chamber of Commerce Foundation): A national nonprofit initiative of the U.S. Chamber of Commerce Foundation that provides free career services, job fairs, and fellowship programs to transitioning service members, veterans, and military spouses—directly competing for the same job-seeker and employer segments.
• Institute for Veterans and Military Families (IVMF) at Syracuse University: A national institute focused on veteran economic success through career training, employer engagement, and research; Hire Heroes USA already partners with IVMF, and both compete for foundation funding and employer partnerships serving the same veteran population.
• Student Veterans of America (SVA): A nonprofit coalition of student veterans at colleges and universities that supports military-to-civilian transition and career outcomes—an adjacent transition-services peer with overlapping employer partnerships.

Broad incumbents

• USO (United Service Organizations): A large nonprofit providing programs and services to active-duty service members and military families, including transition-related support, competing for major corporate sponsorships and donor mindshare in the broader military-services market.
• Wounded Warrior Project: A large veteran-services nonprofit whose physical and mental wellness, career, and benefits programs serve a similar wounded-veteran demographic, competing for corporate donations and federal grants in the veteran-support category.
• Goodwill Industries International (Veteran Services): A large, established nonprofit network offering veteran-focused career training, placement, and case management as part of a broader workforce-development mission—competing for the same employer and donor mindshare at greater scale.
• Disabled American Veterans (DAV): A major veterans service organization providing benefits assistance and employment support; absorbed Patriot Boot Camp (run by Hire Heroes USA's current CPO) and offers vocational rehabilitation-adjacent services to a related veteran population.

Others

• Robert Half: A large commercial staffing and recruitment firm that participates in veteran hiring initiatives and competes indirectly with Hire Heroes USA's Direct Placement Program for placement-related employer revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HireHeroesUSA
• Facebookfacebook.com/HireHeroesUSA
• LinkedInlinkedin.com/company/hire-heroes-usa
• Instagraminstagram.com/HireHeroesUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hire Heroes USA