What Native Ads Inc. does

Native Ads Inc. is a private programmatic advertising technology company founded in 2014 that operates the Titan self-serve demand-side platform (DSP), connecting advertisers, brands, and agencies with publishers, ad networks, and exchanges via native, display, video, and retargeting ad formats. The platform combines a self-serve product with a managed-services tier and is an authorized reseller of Google Ad Exchange demand, with additional integrations into Pixalate for brand safety and fraud detection. Beyond the core DSP, Native Ads operates a separate Push and Pop ad network for desktop and mobile notification-based advertising and a PR Outreach service offering media relations support.

The underlying technology is built around OpenRTB and API-based integrations (advertiser and publisher REST APIs), with AI/ML capabilities powering predictive ad matching, high-intent user segmentation (top 20% conversion likelihood), contextual content matching via NLP, anti-fraud anomaly detection, and algorithmic bid optimization in header bidding. Native Ads monetizes through a transaction/fee model on the DSP (advertisers fund accounts with a $100 minimum and pay only for verified clicks and impressions), a hybrid pricing model for managed accounts, CPC rates for push ads starting at $0.003, and project-based fees for PR services. The company serves three primary horizontal segments — publishers/SSPs, advertisers/brands, and agencies — globally, with a disclosed base of 2,700+ active advertisers and 700M+ monthly impressions.

The company is headquartered in New York (244 Fifth Avenue), incorporated in Delaware, and operates with 11-50 employees. It raised $4 million in funding in April 2016 from Beijing Genuine Network Media Technology, which remains the only disclosed financing round. Between late 2025 and mid-2026 the company has signed a series of investor-awareness marketing contracts with small-cap mining and technology issuers, representing an incremental revenue vertical alongside its core ad-tech business.

Name

Native Ads Inc.

Legal name

Native Ads Inc.

Website

https://nativeads.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising platform
• Demand-side platform
• Native advertising
• Header bidding technology
• Publisher monetization

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Platform Commission: Native Ads charges advertisers fees for running advertising campaigns on their platform. The platform operates on a transaction/fee basis where advertisers fund accounts (minimum $100) and pay for ad placements. No long-term commitments required - advertisers only pay for verified clicks and impressions.
2. Managed Services Premium: White-glove account management service where marketing experts handle campaign management on behalf of advertisers, providing premium service for those preferring hands-on account management over self-service.
3. PR Outreach Services: Native Ads offers PR services including media outreach, strategic communications support, and press coverage placement in top-tier publications. Fees vary based on scope and coverage targets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Native Ads operates Titan, a self-serve demand-side platform (DSP) that enables advertisers, brands, and agencies to launch programmatic native, display, video, and retargeting campaigns with advanced targeting, real-time bidding, and AI-powered conversion tracking. The company also provides header bidding solutions for publishers to monetize inventory, push notification and pop-up ad formats, and a PR Outreach service for earned media coverage in top-tier publications.

Product overview

Native Ads Inc. is a programmatic advertising technology company founded in 2014 that operates a self-serve demand-side platform (DSP) called Titan for native, display, video, and retargeting advertising. The company also offers Push and Pop advertising solutions for reaching audiences via push notifications and browser pop-ups. For publishers, Native Ads provides header bidding solutions, ad refresh, app monetization, and PMP sales services. The PR Outreach service rounds out the offering with media relations support. The Titan platform forms the core technology, connecting advertisers with publishers through AI-powered predictive ad matching and programmatic bidding, while the Push and Pop products and PR services extend reach into additional advertising channels. The company raised $4 million in 2016 to develop the platform and expand API integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Titan: Self-serve demand-side platform (DSP) for native and display advertising with conversion tracking and campaign optimization capabilities.
• Push and Pop
• PR Outreach

Products and services

• Titan Demand-Side Platform Self-serve demand-side platform (DSP) that connects advertisers, brands, and agencies with publishers, networks, and exchanges via content recommendation and in-feed ad widgets. Features AI-powered predictive ad matching, conversion tracking, automated optimization, and A/B testing.
• Native In-Feed Ads Native advertising format that delivers ads within editorial content feeds, matching the look and feel of surrounding content. Designed for driving targeted traffic and guiding audiences through conversion funnels.
• Native Video Ads Video advertising format placed among editorial content on reputable sites, designed to fit naturally within the user experience. Videos are contextually matched to article content and engage audiences without the skip option.
• Outstream Video Ads Video ads that autoplay in high-impact players when users interact with content, contextually matched to article text and served among articles on the top 500 sites. Advertisers pay only for full video plays.
• Display Ads Traditional display advertising format where advertisers can upload compliant creatives and track clicks, conversions, impressions, and other metrics. Supports multiple standard IAB ad sizes including 728x90, 300x250, 160x600, and more.
• Push Notification Ads Push notification advertising that delivers ads directly to users' desktop or mobile devices. Reaches audiences before they browse or check email for non-intrusive engagement and audience reconnection.
• Pop Ads Pop-up and pop-under advertising formats appearing as new browser tabs or windows during user browsing sessions. Pops display advertiser landing pages with CPC rates starting at $0.003.
• Header Bidding Solutions Programmatic header bidding solution for publishers that creates competition across multiple demand sources. Can increase publisher revenue by up to 50% by combining multiple DSPs, ad networks, and direct advertisers competing for each impression.
• PR Outreach Service Public relations service providing media outreach to top-tier reporters and publications including Forbes, Fast Company, TechCrunch, The Guardian, Fortune, Wired, and The Economist. Includes strategic PR counsel, weekly planning calls, and coverage reporting.
• Managed Ad Buys White-glove account management service where Native Ads' marketing experts handle all campaign management for advertisers, including strategy, optimization, and reporting.

Quantifiable outcome

• Publishers can increase revenue by up to 50% through header bidding
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Future Mineral Resources Inc.minorGTM or Marketing Partner · 1 May 2026Future Mineral Resources entered a master services agreement with Native Ads for investor awareness marketing services at a cost of between US$70,000 and US$425,000 over an estimated 24-month period.
• Power Metallic Mines Inc.minorGTM or Marketing Partner · 6 March 2026Power Metallic disclosed engagement of Native Ads, Apaton Finance GmbH, and Sideways Frequency LLC as third-party marketing firms for investor relations and promotional services.
• Integrated Quantum TechnologiesminorGTM or Marketing Partner · 5 February 2026Integrated Quantum Technologies renewed its digital marketing services agreement with Native Ads for $175,000 over six months.
• MAX Power Mining CorpminorGTM or Marketing Partner · 16 January 2026MAX Power engaged Native Ads along with PONY Communications, Emerging Markets Consulting, and Tafin GmbH for marketing agreements totaling over $500,000 in fees for investor awareness services.
• BioNxt Solutions Inc.minorGTM or Marketing Partner · 9 October 2025BioNxt Solutions disclosed a marketing campaign agreement with Native Ads for up to US$200,000.
• Google (Authorized Reseller)coreTechnology or IntegrationNative Ads is an authorized Google reseller of Google ad exchange demand. This partnership provides access to Google's substantial ad exchange inventory and programmatic capabilities.
• PixalatecoreTechnology or IntegrationPartnership with Pixalate for brand safety and ad fraud protection, ensuring brand-safe placements and protection against malicious ad inventory.
• Major DSPs and Ad NetworkscoreTechnology or IntegrationNative Ads has relationships with all major DSPs, ad networks and direct advertisers. These partnerships enable maximum competition for impressions and access to premium demand for publishers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Trade Desk: Independent DSP offering programmatic media buying across display, video, native, audio, and connected TV. Directly comparable to Native Ads' Titan platform in product category, target customer (advertisers/agencies), and delivery mechanism.
• Taboola: Content discovery and native advertising platform serving both advertisers and publishers. Closely aligned with Native Ads' native in-feed and content-recommendation product offering and dual-sided business model.
• Outbrain: Native content-discovery platform connecting advertisers with premium publisher inventory via in-feed recommendations. Direct competitor to Native Ads' Native In-Feed and Promoted Branded Content products.
• MediaMath: Independent DSP focused on programmatic media buying for agencies and advertisers. Direct comparable to Native Ads' Titan platform in core product, customer base, and programmatic delivery model.
• StackAdapt: Self-serve programmatic DSP specializing in native, display, video, and retargeting. Closely comparable to Native Ads in product mix, self-serve UX, and SMB-to-mid-market advertiser targeting.
• Revcontent: Native content-discovery and recommendation platform for advertisers and publishers. Similar to Native Ads in offering in-feed sponsored content and content-recommendation widgets.
• Criteo: Performance DSP specializing in retargeting and predictive product recommendations. Overlaps with Native Ads' Retargeting product and high-intent user-segmentation capabilities.
• Adsterra: Self-serve ad network with pop-under, push notification, and native formats. Comparable to Native Ads in CPC-priced push/pop ad products and global SMB advertiser positioning.

Broad incumbents

• Google Display & Video 360: Google's enterprise DSP within the Google Marketing Platform. Overlaps with Native Ads' DSP functionality as part of a much broader ad-tech portfolio and represents a key supply partner as well as a competitor.
• Yahoo DSP (formerly Verizon Media): Large incumbent DSP with native and display inventory across Yahoo's owned-and-operated properties and third-party exchanges. Competes with Native Ads for advertiser budgets and offers broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Native_Ads
• Facebookfacebook.com/nativeadexchange
• LinkedInlinkedin.com/company/3797892

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native Ads Inc.