What Pixalate does

Pixalate, Inc. is a private ad-fraud detection, privacy, and compliance analytics company founded in 2012 by CEO Jalal Nasir and CTO Amin Bandeali and headquartered in McLean, Virginia, with additional offices in London, Dublin, and Singapore. The company operates an omnichannel intelligence platform covering Connected TV (CTV), mobile apps, and websites, processing approximately 5.5 trillion data points per month across 130,000+ CTV apps, 13.5 million mobile apps, 3 million+ websites, 80 million domains, and 300 million+ OTT devices. Its core product pillars are Analytics (post-campaign fraud, brand safety, and viewability measurement), Pre-Bid Blocking (real-time IVT prevention before impression purchase), and the Media Ratings Terminal (MRT) (on-demand risk assessment with 200+ publisher rankings), supported by specialized indexes including Seller Trust Index 2.0 (the industry's first independent SSP ranking on arbitrage vs. publisher-direct inventory), OpenEPG (linear-TV-grade CTV measurement across 12,875 shows), and the Know Your Developer (KYD) database (356,095 rated app developers). The platform detects 40+ types of invalid traffic and holds MRC accreditation across 20+ measurement areas covering 45+ metrics, including the industry-first CTV SIVT accreditation obtained in 2018 and UNICEF recognition for COPPA-related child privacy technology.

Pixalate sells primarily through an enterprise field-sales motion targeting advertisers, publishers, SSPs, DSPs, and agencies on annual subscription contracts with quote-based pricing, supplemented by an API-first distribution model that delivers blocklists, rankings, and intelligence feeds via APIs, FTP, S3, and AWS RTB Fabric. Named enterprise customers include Yahoo, LinkedIn, ByteDance, PubMatic, OpenX, Criteo, Digital Turbine, Baidu, Magna Global, Kinesso, MiQ, XUMO, Mediavine, and Bold Screen Media. The company has raised approximately $22.75M+ in disclosed funding across multiple rounds, the most recent being an $18.1 million Series A in September 2021 led by Early Palantir and Google Investor, with Javelin Venture Partners as a longstanding backer. It generates revenue through subscription access to the analytics platform, data feeds and APIs, and pre-bid blocking services, and has expanded its regulatory and data-governance posture across GDPR, CCPA, COPPA, and the EU-US Data Privacy Framework.

Name

Pixalate

Legal name

Pixalate, Inc.

Website

https://pixalate.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixalate is a private MRC-accredited ad-fraud detection and privacy/compliance analytics platform serving advertisers, publishers, SSPs, DSPs, and agencies across Connected TV, mobile apps, and websites via subscriptions, APIs, and pre-bid blocklists.

Ownership category

akta.pro rank

Product category

Ad Verification and Fraud Detection

NAICS

Security Systems Services (except Locksmiths) (561621), Testing Laboratories and Services (54138)

SIC

Services-Advertising (7310), Services-Testing Laboratories (8734)

akta.pro primary industry

Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling) (MPAHAMAC)

akta.pro secondary industries

Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM), Web Application Security (WAF, RASP) (HDADACAA), Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)

Keywords

• Ad fraud detection
• Invalid traffic analytics
• Programmatic ad verification
• CTV brand safety
• Pre-bid blocking

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Analytics Platform Subscription: Subscription-based access to the Media Ratings Terminal (MRT) providing fraud detection, brand safety, and viewability analytics across CTV, Mobile Apps, and Websites. Includes pre-bid blocking capabilities.
2. Data Feeds and API Access: Programmatic access to blocklists, rankings, and intelligence feeds via APIs, FTP, and S3. Revenue generated from data delivery services.
3. Blocking/Pre-bid Solutions: Pre-bid blocking services to prevent invalid traffic before buying impressions, offered as part of the analytics platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pixalate provides an analytics and pre-bid blocking platform that detects and filters invalid traffic (SIVT/GIVT) across Connected TV (CTV), Mobile Apps, and Websites. The platform combines post-campaign fraud analytics, real-time pre-bid blocking, and a Media Rating Terminal (MRT) for on-demand risk assessment, supported by trust indexes (Publisher Trust Index, Seller Trust Index, OpenEPG Index) and child-safety tools (Know Your Developer). It is MRC-accredited for SIVT detection and serves advertisers, publishers, SSPs, DSPs, and agencies globally.

Product overview

Pixalate is a market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. The platform operates on a unified architecture consisting of three core product pillars: Analytics (for post-campaign fraud detection and reporting), Pre-Bid Blocking (for real-time IVT prevention before ad buying), and Media Rating Terminal (MRT) (for on-demand risk assessment and discovery). Supporting these core products are specialized indexes including Publisher Trust Index and Seller Trust Index (the industry's first independent SSP ranking on arbitrage vs. publisher-direct), IoT Device Rankings, and the OpenEPG Index for streaming show rankings. Additional offerings include Know Your Developer (KYD) database for child safety compliance, AdFraud IOC-DB for threat intelligence, DEFASED blocklists for delisted apps (mobile and CTV), and High Risk Mobile Apps blocklist with 9 risk reason codes. The platform is MRC-accredited for SIVT detection across CTV, mobile, and desktop environments.

Differentiator

Problem solved

Functional benefit

Brands

• OpenEPG: Open Programmatic Consumer Reach Rankings across Mobile and CTV, providing monthly rankings of top 100 streaming TV shows based on open programmatic CTV ad spend and consumer reach.
• Seller Trust Index (STI)
• Know Your Developer (KYD)
• AdFraud IOC-DB
• DEFASED
• High Risk Apps Pre-Bid Blocklist
• Media Ratings Terminal (MRT)

Products and services

• Analytics Omnichannel analytics platform for fraud, brand safety, and display viewability that monitors 5+ million apps, 80 million domains, and 300+ million OTT devices and detects 35+ types of invalid traffic across CTV, Mobile Apps, and Websites. Designed for advertisers, agencies, SSPs, and DSPs that need post-campaign fraud, privacy, and compliance reporting.
• Pre-Bid Blocking Pre-bid fraud prevention solution that blocks 40+ types of invalid traffic across CTV, Mobile Apps, and Websites before impressions are purchased. Targets advertisers, DSPs, and SSPs that need to stop fraudulent, MFA, and non-compliant inventory at bid time to reduce clawbacks and improve ROI.
• Media Rating Terminal (MRT) On-demand risk management platform providing full-scale ratings, ad fraud, privacy, and compliance protection with Discovery tools, 200+ Pixalate Top 100 rankings, and API access for evaluating CTV, Mobile Apps, and Websites at scale. Used by advertisers, publishers, agencies, SSPs, and DSPs for inventory evaluation and discovery.
• Seller Trust Index (STI) The ad industry's first independent SSP ranking on arbitrage vs. publisher-direct inventory, with quarterly releases (e.g., Q1 2026) covering CTV, Mobile, and Web channels across 100+ markets. Provides benchmarking on arbitraged inventory ratios and invalid traffic risks to help buyers identify direct sellers and avoid resold inventory.
• OpenEPG Index Monthly rankings of the top 100 streaming TV shows based on open programmatic CTV ad spend and consumer reach across small and large screens. Delivers first open programmatic consumer reach rankings across both mobile and CTV for advertisers and agencies planning CTV buys.
• Know Your Developer (KYD) Free public database rating 356,095 ad-funded mobile app developers (including 86,028 child-directed apps) across 7 risk categories for online child safety, privacy compliance, and advertising fraud risk. Targets parents, schools, child-safety advocates, regulators, and ad-tech buyers, and is accessible via AI through ChatGPT.
• AdFraud IOC-DB Ad industry's first open-source threat intelligence feed designed to aid fraud researchers, developers, and system administrators in the fight against Invalid Traffic (IVT). Provides access to known fraudulent IPv4 addresses and other indicators of compromise that can be integrated into detection stacks.
• DEFASED Pre-Bid Blocklist (Mobile Apps) Daily-updated pre-bid blocklist of mobile apps delisted from Google Play Store and Apple App Store, identifying more than 7.8 million removed apps. Includes country-level delisted app intelligence for 100+ markets and is delivered via FTP, S3, AWS RTB Fabric, and Enrichment API for ad fraud and compliance buyers.
• DEFASED CTV Pre-Bid Blocklist Daily-updated pre-bid blocklist of CTV apps delisted from Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and LG TV storefronts, identifying more than 21,000 CTV apps removed from those storefronts. Includes country-level intelligence for 100+ markets and is available via FTP, S3, AWS RTB Fabric, and Enrichment API.
• High Risk Mobile Apps Pre-Bid Blocklist Daily-updated pre-bid blocklist of iOS and Android mobile apps flagged across 9 risk dimensions combining persistent IVT signals, app store compliance, app-ads.txt authorization, and privacy risk. Provides 9 risk reason codes (High GIVT, High SIVT, Missing Privacy Policy, Abandoned App, No Ads.txt, Developer Anonymity, VPC Bypass, Delisted App, MFA App) for programmatic buyers.
• Publisher Trust Index Provides 200+ unique Pixalate Top 100 rankings for Connected TV (CTV) and Mobile apps based on analysis of over 5 million apps across Google, Apple, Roku, and Amazon app stores. Enables publisher quality assessment, brand-safety benchmarking, and inventory transparency for advertisers, agencies, and SSPs.

Quantifiable outcome

• 16.6% reduction in ad fraud on devices updated to iOS 16 compared to older versions (14.8% vs 17.8% IVT rate)
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

One partnership is on record.

• Bold Screen MediacoreStrategic or Co-development Partner · 29 November 2018Partnership to offer leading IVT protection solutions for Bold Screen's cross-device video and OTT marketplace. Bold Screen's platform provides brands and agencies with engaging programmatic media, protected by Pixalate's Analytics solution.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DoubleVerify: DoubleVerify is the largest independent ad verification and fraud-prevention platform, offering MRC-accredited IVT detection, brand safety, and viewability measurement across CTV, mobile, and web. It is the most direct competitor to Pixalate's analytics and pre-bid blocking products.
• Integral Ad Science (IAS): IAS is a global leader in digital ad verification providing MRC-accredited fraud detection, viewability, and brand safety across CTV, mobile, and digital environments. It directly competes with Pixalate in IVT detection and supply-chain transparency for advertisers, agencies, and SSPs.
• HUMAN (formerly White Ops): HUMAN is a cybersecurity company specializing in bot and invalid traffic detection across advertising, applications, and APIs. Its Bot Defender and Ad Defender products overlap directly with Pixalate's SIVT/GIVT detection capabilities in programmatic advertising.

Broad incumbents

• Oracle Advertising (Moat): Oracle Advertising (built on the Moat acquisition) provides MRC-accredited viewability, attention, and invalid traffic measurement as part of Oracle's broader ad-tech and data cloud portfolio. It is a broad incumbent competing with Pixalate's viewability and IVT analytics in CTV and display.
• Comscore: Comscore is an established cross-platform media measurement company offering audience ratings, viewability, and brand safety measurement. It competes with Pixalate in publisher-side rankings and audience measurement across CTV and digital.
• The Trade Desk: The Trade Desk is a leading DSP with growing investment in pre-bid third-party verification integrations (including Pixalate's DEFASED blocklists). It is a key channel partner and potential competitive threat as it builds native quality and brand-safety capabilities.

Emerging players

• Pixability: Pixability is a CTV-focused analytics and optimization platform serving brands and agencies. Despite the similar name, it focuses on campaign performance and audience insights for CTV rather than ad fraud, but is a relevant emerging player in the CTV ad-tech ecosystem.
• DeepIntent: DeepIntent is a programmatic advertising platform focused on healthcare with built-in identity, measurement, and optimization. It is a relevant emerging player in quality-focused programmatic advertising adjacent to Pixalate's measurement stack.
• Lunio: Lunio is an AI-driven ad fraud prevention platform that identifies and removes invalid traffic across paid digital channels. It is an emerging player in the same IVT-detection category as Pixalate's pre-bid blocking solutions.

Others

• OpenX: OpenX is a leading programmatic SSP and a Pixalate customer using the platform for exchange quality and brand safety insights. While not a direct fraud-detection competitor, OpenX is a key supply-side ecosystem participant that depends on verification providers like Pixalate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pixalateinc
• Facebookfacebook.com/pixalate
• LinkedInlinkedin.com/company/2680183

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixalate