What Sprive does

Sprive Limited is a UK-based consumer fintech operating a free mobile application that helps residential mortgage holders pay off their mortgages earlier and reduce total interest paid. The product combines three core features: a shopping rewards platform ("Shop with Sprive") that delivers cashback from 95-1,000+ partner retail brands into a Sprive wallet for one-tap mortgage overpayments; an AI-driven auto-saving function that analyses user transaction data via Open Banking (powered by TrueLayer) and periodically sweeps spare funds into the wallet; and a mortgage switching service offering daily-monitored remortgage deals with free broker advice via FCA-authorised partners Connect IFA and New Leaf Distribution. The app integrates with 14 of the UK's largest mortgage lenders, including Nationwide, HSBC, Lloyds, Barclays, and Santander, and supports over £3 billion in aggregate mortgage value across its user base.

Sprive monetises entirely on a commission basis with no user fees. Revenue streams include affiliate and referral fees from retail partners on cashback purchases, commission from mortgage lenders when users remortgage through the platform (with Sprive covering the £500 broker advice fee), and insurance referral fees via Connect IFA. Customer funds are safeguarded through PrePay Technologies Limited, an FCA-authorised electronic money institution (FRN 900010), and Sprive itself is FCA-registered as an appointed representative (FRN 919863).

The company was founded in 2021 by CEO Jinesh Vohra and is headquartered in London. It is venture-backed, having raised £5.5 million in seed funding in April 2025 led by Ascension with participation from Channel4Ventures, Velocity Capital, and TwoMagnolias. Distribution is mobile-app-only (iOS and Android) with a product-led growth motion augmented in 2025 by a national TV advertising campaign on Channel 4, a Dragons' Den Series 23 appearance, and a multi-channel content and referral programme targeting UK homeowners.

Name

Sprive

Legal name

Sprive Limited

Website

https://sprive.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprive is a UK consumer fintech mobile app that helps residential mortgage holders pay off their mortgages faster by combining shopping cashback rewards, AI-driven auto-saving via Open Banking, and remortgage switching across 14 major UK lenders.

Ownership category

akta.pro rank

Product category

Personal Finance / Mortgage Fintech

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Real Estate Credit (522292), Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

akta.pro secondary industry

Third-Party POS Installment Financing Platforms (FSAKAFAB)

Keywords

• Mortgage overpayment app
• Shopping rewards cashback
• Remortgage switching platform
• Automated savings app
• Open banking fintech

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Mortgage Switch Commission: Earns commission from mortgage lenders when users remortgage through the platform. Commission disclosed to user prior to entering mortgage product. Sprive covers £500 broker advice fee for app users on residential remortgages and product transfers.
2. Affiliate/Referral from Retailers: Generates revenue from affiliate fees and referral commissions when users purchase digital gift cards through the app from participating retail brands. Users receive cashback rewards while Sprive earns commission from retailers.
3. Insurance Referral: Receives referral fees from insurance providers when connecting users to life insurance specialists through Connect IFA Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sprive operates a free mobile app for UK homeowners with a mortgage, combining cashback rewards from over 1,000 retail brands, AI-driven automated savings (round-ups and spare-cash transfers) and a remortgage-switching service with access to UK mortgage experts. All generated cashback and savings are routed into the user's linked mortgage account to accelerate overpayments, and the platform also identifies and executes better mortgage deals.

Product overview

Sprive is a UK fintech app that helps homeowners become mortgage-free faster through everyday shopping. The core product combines a shopping rewards platform (Shop with Sprive) with AI-powered auto-saving and mortgage management tools. Users earn cashback from 95+ retail brands which is applied directly to their mortgage via one-tap payments. The platform also includes mortgage switching services to find better rates, an AI-driven auto-savings feature that sets money aside based on spending patterns, and various calculators to project savings. The app supports 14 major UK lenders including Nationwide, HSBC, Lloyds, and Barclays, and is completely free for users.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprive Mobile App Free iOS and Android mobile application for UK homeowners with a mortgage. It links a current account via Open Banking, connects to 14 major UK mortgage lenders, and centralises automated overpayments, shopping cashback, spending insights and remortgage switching. Available on the Apple App Store and Google Play Store.
• Shop with Sprive Shopping rewards feature inside the Sprive app offering digital gift cards and cashback across more than 1,000 partner retailers. The cashback earned is automatically directed into the user's linked mortgage account to accelerate overpayments.
• Auto-Saving AI-powered automated savings feature that analyses the user's spending via Open Banking, identifies safe spare cash, and moves it (along with transaction round-ups) into the user's mortgage account. Users can choose to top up from round-ups only or from both round-ups and spare-cash AI transfers.
• Mortgage Switching / Remortgage Service
• Overpayment Calculator Free online tool on sprive.com that lets a homeowner enter their mortgage balance, rate, term and monthly overpayment amount to project how much interest they can save and how much sooner they could pay off their mortgage.

Quantifiable outcome

• Users on track to save over £150m in total interest
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• TrueLayercoreTechnology or IntegrationOpen Banking technology provider enabling secure read-only access to user bank accounts for transaction analysis and automated savings. Used for payment initiation from user payment accounts.
• PrePay Technologies LimitedcoreTechnology or IntegrationElectronic money institution authorised by FCA (FRN 900010) that issues electronic money and operates the Sprive Wallet. Protects customer funds through safeguarding arrangements.
• Connect IFA LtdcoreImplementation/ SI/ Consulting PartnerFCA authorised mortgage broker (FRN 441505) providing free mortgage advice and remortgage services to Sprive users. No advice fee charged to Sprive app users for residential remortgages and product transfers.
• New Leaf Distribution LimitedcoreImplementation/ SI/ Consulting PartnerFCA authorised firm (FRN 460421) for mortgage services. Part of Sprive's appointed representative arrangement for arranging regulated mortgage contracts.
• UK Mortgage Lenders (14 supported)coreTechnology or IntegrationSprive integrates with 14 major UK lenders: Nationwide, First Direct, HSBC, Lloyds, Barclays, Santander, RBS, Virgin Money, Halifax, Natwest, Yorkshire Building Society, Coventry Building Society, Accord Mortgages, and TSB Bank. Supports over £3 billion worth of mortgages.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mojo Mortgages: UK online mortgage broker providing whole-of-market remortgage and purchase advice. Comparable broker-commission model and UK homeowner target segment to Sprive's remortgage business.
• Trussle: UK mortgage broker and switching platform helping homeowners find better mortgage deals. Directly comparable to Sprive's remortgage and mortgage deal-monitoring features; both target UK owner-occupiers seeking to lower mortgage costs.
• Habito: UK digital mortgage broker offering whole-of-market remortgage and purchase advice via an app-based experience. Closest direct competitor to Sprive's remortgaging and live deal-monitoring capabilities.
• Better.co.uk: UK fee-free mortgage broker focused on remortgaging and home purchases via a digital journey. Competes head-to-head with Sprive's broker commission flow and remortgage value proposition.
• TopCashback: UK's largest cashback and rewards platform. Direct competitor to Sprive's 'Shop with Sprive' affiliate/cashback mechanic, though TopCashback returns cash to user wallets rather than mortgage overpayments.
• Quidco: Major UK cashback platform with similar retailer affiliate model to Sprive. Competes for the same shopping-affiliate economics and overlaps in the UK consumer rewards category.

Emerging players

• Tembo Money: UK app helping first-time buyers and homeowners get on and move up the housing ladder with mortgage advice and affordability tools. Overlaps with Sprive's UK homeowner targeting and mortgage-deal intelligence.
• Plum: UK AI-powered auto-saving and personal finance app. Closest functional comparable to Sprive's AI auto-saving feature, though Plum is not mortgage-specific and targets a broader savings use case.
• Chip: UK auto-savings app using Open Banking to set money aside automatically. Direct competitor in the AI-powered auto-saving category that Sprive offers as part of its mortgage overpayment engine.

Broad incumbents

• L&C (London & Country Mortgages): One of the UK's largest fee-free mortgage brokers with a broad remortgage and purchase offering. Competes with Sprive for remortgage flow at much greater scale, though lacks Sprive's cashback/overpayment automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sprive
• Facebookfacebook.com/sprive
• LinkedInlinkedin.com/company/sprive
• Xx.com/spriveapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprive