What Acera Insurance does

Acera Insurance is a Canadian insurance brokerage founded in 2022 through the merger of Rogers Insurance and CapriCMW Insurance Services, backed by a C$100 million private equity investment from Clairvest Group Inc. and Clairvest Equity Partners VI. The firm was structured as a Canadian-owned and employee-controlled enterprise, combining Rogers Insurance's heritage (dating to 1977) and CapriCMW's Western Canadian footprint into a single brokerage platform, and subsequently expanded through acquisitions of KRS Insurance Brokers (January 2024) and Janzen Insurance (June 2024), plus a partnership with Guthrie Insurance Brokers in Markham, Ontario (October 2025). On February 2, 2026, Acera completed a transformational merger with Navacord Corp., creating one of Canada's largest privately held insurance, employee benefits, and wealth advisory firms with combined metrics of approximately $7.2 billion in insurance and employee benefits premium, $7.5 billion in retirement assets under management, more than 5,000 professionals, and 150+ locations across Canada. The combined entity operates under the Navacord banner effective November 1, 2026, with Clairvest exiting its investment at a C$407 million sale price (3.0x multiple on invested capital).

Acera's core operations span personal insurance (auto, home, condo, landlord, tenant, travel, life, recreational vehicles, and specialty products including equine, farm, cyber, pet, and strata deductible coverage), business insurance (commercial property, liability, course of construction), and group benefits consulting (health, dental, disability for employers). The company operates as an independent brokerage intermediary rather than a carrier, partnering with 100+ insurance providers to source coverage, and earns commissions ranging from 7% to 40% depending on the insurer, plus contingent bonuses tied to growth, retention, and portfolio profitability. Its Signature by Acera sub-brand targets high-net-worth clients with bespoke coverage for luxury homes, collector cars, and valuable collections. Distribution is multi-channel: 70+ physical branches across Canada (150+ in the combined entity) provide in-person advisory service, supplemented by an online quote portal (acera.ca), a customer self-service portal (MyAcera), and an active social media presence on Facebook, LinkedIn, and Instagram.

Technology infrastructure is modest and operations-focused rather than differentiated: the MyAcera portal handles policy management, claims reporting, and payments, but no API, SDK, AI capabilities, or proprietary technology platform is disclosed. The business model is fundamentally a rollup-driven brokerage, with revenue driven by commission per policy placed, contingent insurer bonuses, and organic cross-sell across personal, commercial, and benefits lines. Leadership includes CEO Lee Rogers, President Tony Fairfield, Chairman and President Andrew Kemp, COO Hugh Watt, CFO Fayeanne Beattie, and Chief Operating Services head Bruce Rabik. Following the Navacord merger, Acera Insurance Services Ltd. continues as part of the combined entity but no longer operates under the standalone Acera brand.

Name

Acera Insurance

Legal name

Acera Insurance Services Ltd.

Website

https://acera.ca

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Acera Insurance is a Canadian-owned, employee-controlled insurance brokerage offering personal, commercial, and group benefits coverage through 70+ branches and a 100+ carrier partner network. Following its February 2026 merger with Navacord, it is now part of one of Canada's largest privately held insurance, benefits, and wealth advisory firms.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Group benefits
• Risk management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Acera Insurance operates as an insurance broker earning commissions from insurance companies for policies issued. Commission rates range from 7% to 40% depending on the insurer, as disclosed in their compensation disclosure. The company also receives contingent bonuses from some insurers based on achieving growth, retention, and portfolio profitability targets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Acera Insurance is a Canadian insurance brokerage that intermediates personal, commercial, and group benefits insurance by placing clients with 100+ insurance carrier partners across 70+ branches. The brokerage earns commissions on policies issued and offers specialized coverage through its Signature by Acera premium service for high-value assets, alongside standard products such as auto, home, life, travel, recreational, farm, equine, and cyber insurance.

Product overview

Acera Insurance operates as a Canadian insurance brokerage offering a comprehensive portfolio of personal, commercial, and specialty insurance products. The core offerings include personal auto, home, travel, and life/health insurance, complemented by specialized coverage for farms, equines, and high-value assets through Signature by Acera. Business insurance and group benefits consulting services target commercial clients and employers. The company functions as a brokerage intermediary, partnering with over 100 insurance providers to offer diverse coverage options. Their digital services include an online customer portal (MyAcera), while the Signature by Acera premium tier provides custom coverage for high-net-worth clients. The company also maintains a network of 70+ branches and 680+ employee owners across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Signature by Acera Insurance: Specialized service providing custom coverage for high-value assets.

Products and services

• Car Insurance
• Home Insurance
• Travel Insurance
• Life Insurance
• Business Insurance
• Group Benefits
• Signature by Acera Insurance
• Recreational Insurance
• Tenant Insurance
• Landlord Insurance
• Farm Insurance
• Equine Insurance
• Cyber Insurance
• Pet Insurance
• Critical Illness Insurance
• Disability Insurance
• Individual Health and Dental Plans
• Strata Deductible Insurance

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Vancouver Whitecaps FCminorGTM or Marketing Partner · 2 April 2026Acera Insurance and Navacord announced a multi-year partnership with Vancouver Whitecaps FC on April 2, 2026, serving as the club's Official Insurance Broker and Employee Benefits Consulting Partner. The partnership includes hosting a Train Like a Pro experience at the National Soccer Development Centre and sponsoring a Canadian-focused content series.
• Navacord Corp.coreStrategic or Co-development Partner · 2 February 2026Navacord Corp. and Acera Insurance Services Ltd. completed their transformational merger on February 2, 2026, creating one of Canada's largest privately held insurance, employee benefits, and wealth advisory firms. The combined entity has approximately $7.2 billion in insurance and employee benefits premium and $7.5 billion in retirement assets under management, with over 5,000 professionals across 150 locations. The combined organization operates under the Navacord banner effective November 1, 2026.
• Navacord Corp.coreStrategic or Co-development Partner · 3 December 2025Navacord Corp. and Acera Insurance announced a transformational merger to create Canada's largest privately held insurance brokerage, employee benefits, and wealth advisory firm. The combined entity represents over $7.2 billion in insurance premiums with more than 5,000 professionals.
• Guthrie Insurance Brokers Ltd.minorChannel Partner/ Reseller/ Distributor · 6 October 2025Acera Insurance announced a new partnership with Guthrie Insurance Brokers Ltd. of Markham, Ontario, marking Acera's eighth location in the province. Both firms bring nearly a century of combined service history in the Greater Toronto Area. Guthrie Insurance chose to partner with Acera due to its status as a Canadian-owned, independent, and employee-controlled brokerage.
• Janzen InsuranceminorChannel Partner/ Reseller/ DistributorJanzen Insurance was acquired by Acera Insurance in 2024, expanding Acera's presence in the market.
• KRS Insurance Brokers Inc.minorChannel Partner/ Reseller/ DistributorAcera completed the acquisition of KRS Insurance Brokers Inc. in January 2024, expanding its brokerage network.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Westland Insurance Group: Western Canada-focused insurance brokerage with a multi-branch network and broad personal/commercial/specialty offerings. Highly comparable on geography, product breadth, and acquisition-driven growth strategy.
• BrokerLink: One of Canada's largest independent insurance brokerages, distributing personal and commercial lines through a national branch network. Directly comparable in customer base, distribution model, and carrier-agnostic brokerage model.
• Navacord Corp. Acera's merger partner and now parent. Canadian insurance, employee benefits, and wealth advisory platform with $7.5B+ retirement AUM. Effectively the combined entity going forward; directly comparable on brokerage, benefits, and wealth services.

Broad incumbents

• Sun Life Financial: Major Canadian life and health insurer with group benefits and wealth operations. Comparable on group benefits and retirement/wealth advisory revenue streams that Acera now accesses through Navacord.
• Brown & Brown, Inc. U.S.-headquartered insurance brokerage with Canadian operations built through acquisitions. Comparable on decentralized brokerage model and acquisition-led growth, though smaller Canadian footprint.
• Aon plc: Global insurance brokerage and advisory firm with Canadian operations. Comparable on commercial brokerage, benefits consulting, and wealth/retirement adjacencies.
• Hub International Limited: Large North American insurance brokerage with significant Canadian operations across personal, commercial, and specialty lines. Comparable on multi-carrier brokerage model, scale, and acquisition roll-up strategy.
• Intact Financial Corporation: Canada's largest P&C insurer that also owns broker distribution (BrokerLink). A benchmark incumbent that competes with Acera both as a carrier and increasingly as a vertically integrated broker acquiring independents.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with established Canadian operations. Comparable on broker-aggregator model, carrier-agnostic placement, and benefits/wealth adjacencies.
• Marsh & McLennan Companies: Global insurance brokerage and consulting leader with Marsh Canada. Comparable on brokerage, risk advisory, and benefits consulting, though predominantly focused on mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acera_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acera Insurance